Advertising Rules & How We Deal With Them!
Because we offer
eZine exposure for advertisers we feel it necessary to adhere
to the regulations set forth by the FTC regarding Internet Advertising.
This set of "rules" comes from the FTC web site and should
be followed by each client who submits an ad for exposure from our
eZine teams. Please read the following information carefully.
We will not
accept ads or run ads that have unsubstantiated claims. For
example, if anywhere in your ad or on your web site there is a statement
for earnings in a specified amount of time or just earnings in general
such as "Earn a Million Dollars In Only 15 days!"
then before we run the statement we will ask you for proof
of that claim. If you are an affiliate of a program that makes
claims like that then you will need to ask for proof from that administrator.
This is a practice you should do regardless of our rules because
of the FTC Crackdown on marketing.
So what do we
mean by proof? Copies of earnings statements from actual individuals
that have made money in the specified time frame. Other forms
of proof can be provided and will be subject to SDT approval. You
can avoid this by simply not providing any type of hard claims in
your ad or your web site. Keep it general and only mention
accurate benefits of the program sign up bonuses. Do NOT make
any false statements.
read over the following rules and guidelines set forth by the FTC.
Not adhering to the guidelines below will be cause for ad
editing and/or rejection due to non compliance.
Your ads cannot
be submitted with false or deceptive claims.
The Federal Trade Commission Act and
the Commission has determined
that a representation, omission or practice is deceptive if it is
consumers and |
consumers' behavior or decisions about the product or
In general terms, the above means
that you cannot try to get the reader to act on your offer
based on false claims within your ad. All claims if added
to your campaign must be backed up with proof in order to not be
considered deceptive. You can avoid this by simply not providing
any type of hard claims in your ad or your web site.
In addition, an act or practice is unfair if the
injury it causes, or is likely to cause, is:
outweighed by other benefits and
The FTC Act prohibits unfair or deceptive advertising in any medium. That is,
advertising must tell the truth and not mislead consumers. A claim can be
misleading if relevant information is left out or if the claim implies something
that's not true. For example, a lease advertisement for an automobile that
promotes "$0 Down" may be misleading if significant and undisclosed charges are
due at lease signing.
In addition, claims must be substantiated, especially when
they concern health, safety, or performance. The type of evidence may depend on
the product, the claims, and what experts believe necessary. If your ad
specifies a certain level of support for a claim - "tests show X" - you
must have at least that level of support.
Other points to consider:
Disclaimers and disclosures must be clear and
conspicuous. That is, consumers must be able to notice, read or hear, and
understand the information. Still, a disclaimer or disclosure alone usually is
not enough to remedy a false or deceptive claim.
Demonstrations must show how the product will
perform under normal use.
Refunds must be made to dissatisfied consumers -
if you promised to make
Advertising directed to children raises special
issues. That's because children may have greater difficulty evaluating
advertising claims and understanding the nature of the information you provide.
Sellers should take special care not to misrepresent a product or its
performance when advertising to children. The Children's Advertising Review Unit
(CARU) of the Council of Better Business Bureaus has published specific
guidelines for children's advertising that you may find helpful.
Please read more and advertise with care
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More FTC rules here
You can download FTC .pdf brochure here
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