There are many ways to establish your web presence. In this article I would like to mention one of the ways to start and establish a successful web presence. I am not going to talk about becoming a reseller but a fully, properly working, financially independent and successful netpreneur.

All of us are here on the Net to make money, and it is not that easy as you may sometimes hear. In fact, it is possible only with a certain kind of web presence.

I have one short advice: Be Original. Not Extravagant but original.

You can, of course, start as a reseller, but there will come a moment and you will have to move on either to make money or to make more money. And here comes the question about your unique and successful web presence.

Before you start, you should know what you want to do, make your researches and study what is necessary to learn and become an expert in the fields you will need. It is great to complement your product/s or service/s with back-end items like reselling items, of course, but do not make it your main web presence.

Many so called gurus invite you to get a site exactly as their own, to copy them and the like. Do not - NEVER.

Just imagine the poor customer wandering from one site to another completely the same like in a mirror maze, confused, not knowing why he or she should buy. Customers like to buy individuality - a brand.

And you are a unique personality. Why to lose it? You have experience that no one else has, you have knowledge no one else has, you have opinions no one else has, only you can provide your customers with your complete package of products and services, and once you accept and adopt someone else´s site, his thoughts, attitudes, you lose something valuable of yourself and definitely you lose your chance to succeed.

Once you have all the information and knowledge you need, you should sum up all you have studied, evaluate and decide on your web presence - your unique brand. Then create an overall plan, system and strategies of your unique web presence, considering again all you have learnt but giving it your personality.

However, do not confuse originality with extravagancy. A successful web presence is not extravagant. It is essential that you stick to established principles that a customer subconsciously perceives as a value.

Also, be prepared that once you do establish a unique, original and successful work of yours on the Net, you will receive two responses:

- tens and hundreds of copycats will immediately jump out monkeying you, stealing from you, and

- your competition feeling threatened by you will attack your unique features trying to make you leave your path this way.

Do not fight. Once you are sure your system works, steadily follow your plan, improving it, keeping it up-to-date, making it better every day, offering more and better services to your customers.

You will never regret you have chosen this way though not easy nor quick.

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********************************************************** Irena Whitfield is the webmistress of http://www.thecassiopeia.com/ - Internet Business Consultants for 3rd Millennium helping people to achieve their goals on the Net. Subscribe to 'Pathway To Success' and get special FREE services: http://www.thecassiopeia.com/Subscription.html **********************************************************