How to write a business Email

Our times are fast. Our life is fast. All the time we're in a rush for something, using faster and faster means, leaving behind everything that seems to slow us down, sometimes even proven principles of proper, polite behaviour or proper, professional business principles.

Most of the people coming to the Net expect riches. Fast. Now. And the Hype tries to make them believe it and pursue get-rich-quick schemes without thinking, without proper work, without discipline, without ethic. Business Ethic. Writing Ethic.

And online business is based on writing. So, in all the rush, Email bathes in the full sun of attention of all the people online. It complies with the requirements: it's fast, can be automated, it has a vast reach, everyone praises it: the professionals and the Hype in a unity. What's the problem then?

No doubt, Email is a powerful tool, but as with all the tools, it is necessary to know how to use it to get the best possible results.

Anyone should never forget that Email substitutes a business letter, a professional business letter in our online life. Any business presence has its strict laws if it should be successful, and no one will argue that all the people want to succeed in their online business.

How is it then they believe that without a proper business correspondence, ie a proper business presence in the market, they can succeed. The point is that they CANNOT.

Let's stop for a minute and revise the basic writing rules of an old-fashioned, good business letter (- if you try hard you will remember - that piece of paper in an envelope that we still sometimes get in our offline life :-)).

An Email of a proper netpreneur should have the same features. Yes, I said 'features', though we should never stress features. But everyone must feel them within us, and then we can dare to talk about benefits. So we will talk about features now.

In a single introductory sentence I will say that a written language has its laws that must NOT be broken. I used the word 'language', not slang, not individual words or exclammations. And a proper professional, business Email should be written in a proper, polite, business language in proper formatting and contain:

And this item is really the last: Automated Response is great and vital BUT you should use it the proper business way. If your robot or autoresponder replies to your prospect that you will come back to the person personally as soon as you can, do so.

The Internet seems to be anonymous for many people but it's not and should never be for a proper business person, for a professional netpreneur and for anyone determined to succeed.

So, if you are serious about your business, both offline and online, stop for a minute and go through all the old-fashioned and abandoned, traditional business items of our almost forgotten offline world and study them, learn and adopt and USE them. Write fewer emails today and instead of the ones you skip, write a short, proper Email. And two more tomorrow...

Remember: to be successful, to be rich, to be wealthy does not only mean to have money. It means to be a sucessful, wealthy, professional and polite personality. It does not require so much: just forget the get-rich-quick schemes and fast riches and start to work and systematically build your proper, successful business personality, your name, your business helping other people to succeed, helping other people to get what they consider the best for themselves and before long you will have the money as well.

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The article may be reprinted or used freely as long as it is in its entirety incl the resource box below
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Irena Whitfield  is the author of '7 Stars of Online Success' , a unique toolkit for everyone determined to make his home business profitable in an acceptable time span. Her Website, helping people to succeed in their online business, is at: http://www.thecassiopeia.com/.