This Section will cover all the items related to promotion and marketing YOUR web page or site including a FREE opportunity to build YOUR own ad network and get the necessary software to automate the routines. This topic is the largest, most time-consuming, demanding of the three items YOU need to do business on the Net. And it is vital that YOU get this right.

First, it is necessary for YOU to realise that no site will market itself. It must be YOU to promote it, market it. Unlike the offline world, the Internet gives YOU unlimited possibilities and FREE opportunities to marketing and promotion, unlimited numbers of people to bring to YOUR site. Check the top 100

Basically, YOU should make use of every single available opportunity to promote YOUR site. Do not listen to people saying this works and this does not. Nothing works by itself and YOU have to help each means of promotion to work. Only a balanced combination of all the means work and ...

I will talk about the individual means later on, now I would like to say several words about the methods, techniques of marketing and promotion that are possibly even more important than the means themselves.

As I just said, YOU have to help the means to work. It means that YOU have to learn what to do to make it work - for each individual means. Only those who know what they are doing can succeed. And not only what but also why. It makes it easier for YOU NOT to make a mistake. It is very easy to make a mistake if YOU do not know why this or that should be done.

It is necessary that YOU read everything within YOUR reach, even if YOU or someone YOU trust says it is rubbish. YOU can learn even from rubbish. Every person YOU meet, every article YOU read gives YOU something, even if it is only a warning: not to go this way.

And study the important, the proven, tested ways and not copy it but modify to suit YOUR needs, YOUR possibilities, to give it YOUR personality, YOUR originality. Look at the top of this page:

Why follow the pack, when YOU can lead it.
... And give YOURself time to mature like wine and... do not miss YOUR calls any more.



As YOU study the individual marketing and promotion means, YOU will find out that some of the means are nearer to YOUR heart and some are more difficult for YOU to master. As my experience shows, YOU will master the ones nearer to YOUR heart much easier and will definitely bring YOU better results but do not abandon the ones YOU don't like.

Once YOU make YOURself plunge into it, YOU will find something for YOU in it as well that will help YOU because it is essential that YOU apply all the means.

The thing that YOU should do for sure is to target YOUR Marketing and Promotion Efforts. YOU would not go hunting without asking what YOU should shoot at. Similarly, YOU cannot go marketing on the Net without asking YOURself: Who do I want to sell my product? Who should my service help? How to get these people interested and make them see my site, buy my product, my service?


YOU have to give YOURself time to answer all the relevant questions, to prepare an exact strategy to follow, not chaotic placing ads but disciplined, concerted, targeted efforts. YOU cannot afford to waste YOUR time. It is so precious, so little of it is allotted to us all.

And do not forget, YOU cannot place just some ads. It must be Ads that work. YOU cannot just send some e-mails. It must be e-mails that will bring YOU people that YOUR site converts into customers. YOU will have to master it.

Do not confuse. YOU do not need an empty traffic, YOU need targeted traffic. YOU need people YOU are able to convert into customers or better, YOUR site is able to. It is useless to drive teenagers to YOUR site if YOU, for instance, sell anti-aging pills.

All YOUR strategy should be aimed at creating a self-producing traffic machine. YOU YOURself cannot advertise all YOUR life, day and night to produce traffic to YOUR site. YOUR marketing efforts should create an endless stream of the right traffic bringing the right people to YOUR site that converts them into customers even if YOU are not around at all.

That is the KEY To YOUR Success. Nothing More and Nothing Less. Now we will have a look at the individual means of marketing.

Promotion
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