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theCassiopeia.com
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In this Section I would like to say a bit more about the individual marketing
tools because it's vital for YOU to study them carefully.
Banners - We talked about banners already. Again, if they are decent, professionally made, of a reasonable size, thoughtfully used and placed, they have their place in the Sun that cannot be substituted. However, always try and keep the contents of YOUR pages under control, banner exchanges can be very dangerous, unfair and very ineffective. With banners YOU must be careful about the size of the whole page. If it loads horrendously long, people will not wait and YOU lose YOUR customers. YOU have to get all YOUR pictures reduced by one of the companies like: GifWizard or using the best Gif & JPEG Crunchers, the address of which YOU will get at the end of this Guide. Classifieds - I am a great fan of these. Both, FREE and paid classified ads. YOU need to learn how to create the right ad to get the attention of the right people to come and visit YOUR site. In our site YOU can easily find several great FREE courses on this. Again, here the same holds: YOU have to place YOUR ads all the time and if I say all the time, I mean ALL THE TIME. There are so many posts that YOUR ad can, in most places, be seen only for a short or even a very short period of time, so YOU have to have a combination of ads placed in good places for longer periods and a steady regular placement in the other places. In our site here, we offer YOU several very good tools that after properly set up, will do all the placements for you with one click. Again, a unique Biz Booster YOU can use FREE in our Web Lions Community. Now I think YOU deserve a break by having a look at a great FREE resource of all the forms and legal and other advice YOU can ever need. Links - Another great tool to get YOUR site out to the world. This covers all the FFA pages, link pages , link exchanges and all the other of this kind showing up under so many names. In fact, YOU cannot expect much of a real, immediate traffic to YOUR site. What YOU can definitely expect is YOUR full e-mailbox of counter offers. And that is why many people say that they do not work. They DO work but differently. The more pages YOU link to, the larger extent YOUR site comprises and the better position YOU can achieve in search engines, the more people over time will find YOUR site and come, etc. However, YOU should carefully choose to whom to link and with whom to exchange links. Try the new method on the right. Again, the automatic submission tool is vital here but the crucial work needs to be done manually. Search Engines & Directories - In my opinion, another vital tool, not easy to achieve good results but definitely worth trying the best YOU can. However, YOU should start submitting YOUR pages once all YOUR site is ready, search-engine friendly and once YOU are ready. There are hundreds of search engines and directories on the Net, new coming up every day of different quality and orientation. The best advice is to choose SEVERAL good major search engines and directories and study how they work, their submission guidelines and try and achieve a very good position there. Nearly each of the bigger search engines has their tutorial saying what they like or do not, general principles and the like. We offer here some of them for you to read and exchange them regularly, so you do not need to search for them but have them at your hand all the time. The book under the banner at the top of this page is the best one on this. What I recommend here is to take the time and go and submit YOUR pages, one by one, to every single search engine and directory YOU picked up MANUALLY. YOU will not regret. The same I recommend about placing ads at places with high exposures for longer periods of time. Also, divide YOUR site among more domains, FREE and paid, to do your submissions from different domains. This will help YOU to get a higher ranking with search engines and directories as well. Some of the directories offer YOU a deal for ranking. Some of them are very fair. A good submission tool for the less important, smaller search engines and directories is also vital. Now, all of us need a cup of coffee, I'd say. The Sky Is the Limit For Those Who Believe, Dare And Persevere ![]()
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