The Best Advertisement For Your Business
by Mark Daoust

It is no secret among internet marketers that writing articles is a great way to market your website. With all the article distribution services and all the websites looking for free, unique content, writing a quality article can bring you more links to your website in one day than an entire month of working out link exchanges and submitting to directories. The benefits of writing articles have been written about time and time again. Yet in order to enjoy the benefits of article writing, your article must first be accepted by the publishers who receive your submissions. This article will focus on a few key points to help increase your chances of getting your article accepted by the Internet’s top publishers.

Proofread Your Own Writing

Proofreading is very time consuming. If you want your article to be widely accepted, it is your job to make the publisher’s job easier. The first step in making the publisher’s job easier is to check, double check, and triple check your spelling and grammar. If you have someone that can review your article, have them read it over. Tell this person to look for grammatical errors, spelling mistakes, and poorly worded sentences. They will be able to point out mistakes that you may never have seen. When you write an article there is a tendency of getting overly familiar with the content and thus you could miss a glaring mistake in your writing. Consider the following exercise by reading aloud what is written:

London
in the
the
spring
x x x

What did you read? If you identified that the word ‘the’ is written twice, than you can consider yourself one of only 5% of people who get this exercise correct. 95% of people who read this exercise only see “London in the spring X X X”. ( If you still do not see it, read it aloud again, but this time point to each word as you read it.)

The point of this exercise is to show you just how easy it is to miss obvious mistakes. Add in the element of familiarity with the writing and you are likely to miss even more mistakes. By asking someone else to read over your work, you greatly reduce the chances of missing a glaring error in your writing.

Rule to Remember: Proofread Your Own Writing, and then Proofread Again

Offer Something of Real Value

Articles are an incredible source of free traffic and free advertising for your business. However, articles are not supposed to be advertisements themselves. There is nothing you can do to get a publisher to delete your article faster than writing an article that is nothing more than a long- winded ad copy.

If you want to get your article published, once again you must get into the publisher’s mind. The publisher is always looking to offer his or her readers with fresh, insightful, and helpful information. Commentaries on industry trends, useful strategies, tutorials, observations and theories all make good articles. As an owner of a business, reviewing one of your products, offering a teaser of the information you sell, or blatantly marketing your products by including your hyperlink throughout the article makes for a horrible article that will likely not be published.

Think back to the time when you first started your online venture (this may not be very long ago) and remember how thirsty you were for good, quality information. When writing your article, remember how valuable this information was to you when you found it. Every author has the right to a resource box which serves as your advertisement; if you prove to the reader that you are an expert in your field and give them information that only you can provide, this will serve as a stronger advertisement than if you spend 2,000 words on a long- winded, self-promotional article.

Finally, when writing your resource box, it is best to be as concise as possible. Resource boxes that appear to be about as long as the article themselves show that the author has no concern about the content of his or her article. Limit the number of links you put into your resource box to no more than three links and keep the resource box to no more than four or five lines.

Rule to Remember: Write a Good Article, not a Good Advertisement

Be Clear and Concise

Many people fall into the trap of thinking they have to develop an eloquent, graceful writing style in order to be published. What these people seem to forget is that an article is written with one main point: to deliver information. Be concise, be clear, and be direct. When writing your article, you should actually aim to be slightly boring with your writing style. What is slightly boring to you is probably very clear and direct to the reader.

It is important to note that most online publishers have much more to deal with than the writing styles of the authors who submit articles to them. Publishers are more concerned with grammar, spelling, and content than they are with how eloquently a writer can make his or her point. One thing that a publisher will take notice of, however, is a writer who has a confusing and difficult to follow writing style.

Your article should encourage readers to read through the entire article. If a reader gets a few lines into the article, or even a few paragraphs, and finds themselves confused, you can be sure that they will never get to your resource box and thus never visit your website. To keep a reader interested in your article, give them quality information and give it to them directly and clearly. A reader will only continue to read an article if they believe there is a good chance that they will gain something further by finishing the article. Although it may be counter-intuitive, boring writing does just that.

Rule to Remember: Being Boring is Better than Being Confusing

Writing good articles is not difficult. When writing your article, think first about what publishers are looking for in an article. Focus on your grammar, spelling, clarity, conciseness, and content. Remember that your article should actually help people beyond just selling your product or service. Offer valuable information to your readers and they will pay you back ten-fold. Offer valuable information to a publisher’s readers and they will be certain to publish your article and provide you with the best free advertisement for your business.

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Mark Daoust is the owner of
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Most of us have, deep at the center of our hearts, some things we would like to accomplish. But few of us dare to start on the journey. We sit around blaming our circumstances on others and making excuses for our shortsightedness, then we go to our graves with unfulfilled dreams. Underneath it all, the real reason we don’t get the promotion, succeed in the business, or raise a happy, self- confident family is that we fail to prepare. We leave it to chance, hoping somehow things will turn out all right. We float on the ocean of life until we run aground and wreck ourselves.

No Excuses: It’s Up To You!

In 1983, I left Haiti with a Haitian Theater company to perform in Montreal, Canada. After a few appearances, I escaped from the troupe. Because the immigration department in Canada had no pity on immigrants, I faced the threat of going back to Haiti, and, believe me, that was not an option for me. Instead I paid a truck driver to smuggle me into the United States.

I remember how I had to wedge myself underneath the tractor- trailer, between the rear tires, in a push-up position. I was covered with dust, smoke and ashes. I had cramps in my legs, and I was shaking. I wanted to give up. But when I remembered my family and my friends back in Haiti who were counting on me for help, I had to hold on.

I finally made it to what I call the Promised Land — America. The truck driver literally dumped me in Brooklyn, New York. I was excited on one hand and confused on the other. It was as if I were swimming in a sea of change, and I had just two choices: Swim, or die. My only possessions consisted of one pair of pants, two shirts, and five dollars. In addition to that, I was unable to speak English. The only thing I knew for sure was that life was never going to be the same again!

I share my story with you to impress one thing upon you: No matter where you start in life, you can become a leader the moment you realize that if it’s going to be, it’s up to you.

Five Ways to Prepare Yourself for Success

1) Become an Avid Reader
"Good leaders are good readers" — Jim Rohn

Abraham Lincoln once said that if he were given eight hours to chop down a tree, he would spend six hours sharpening his ax and two hours chopping down the tree. That is one of the true characteristics of a leader. We all should take time to sharpen our axes — by reading! Believe it or not, the average American reads just one book a year. What that means to you and me is that if we only read one book a month in our field, we will be twelve years ahead of the average person!

The late Earl Nightingale, in his book, The Strangest Secret, said that if we read for two hours every day on any subject, in five years, we would become national experts on that particular subject. And in ten years, we would have the equivalent of a Ph.D! To me, reading quality books is the ultimate joy in life. It rekindles my hope and takes me to new heights. It rejuvenates me and gives me a boost. We can no longer make excuses about not having time to read. Today we can even buy most books on tape, thereby turning our cars into a university on wheels while commuting to and from work! On the road to success, we must gather a lot of information through quality reading.

2) Network with Successful People

In America, there is an association for continuing education in every line of business. If we want to meet the movers and shakers directly, we have to become joiners. It’s amazing how accessible the "big dogs" are when we attend the networking events. It’s like being a small fish in a big pond. It allows us to bypass the gatekeepers — the assistants — and go straight to the decision-makers.

The best way to find out which associations you can join is to go to the library and ask for the Encyclopedia of Associations. Another great way to network is to join the local Chamber of Commerce. First, however, you must learn how to network and build strong referral systems. There are many books on the subject. One of them is by Harvey Mackay: Dig Your Well Before You’re Thirsty.

3) Find a Mentor

Every great athlete, celebrity, and business executive can point to a mentor — a coach. They each had people who helped them to get where they are. One of the best methods of preparation is to find a mentor — a person who has been there, done that, and has gotten the T-shirt — to guide you along the way.

Whether you want to move up in your company or establish a solid business of your own, a mentor can make a significant difference. And you don’t necessarily have to have just one mentor; you can have many. This may sound simple, but it is powerful! No matter what line of business you are in, you need a coach — someone you talk with about your failures and successes, someone who can advise you. How do you find a mentor? Just ASK!

People normally love to talk about their successes and how they accomplished them. They are eager to help us if we courteously ask them. For many years I failed to put into practice the old advice in the Bible: "Ask and ye shall receive." Don’t let that happen to you — ASK!

4) Attend Continuing Education Classes

Our minds are like leaky buckets; what we know is constantly dripping out. I read a story about a man who was working for a company for about twenty years. It seems like they always passed over him for promotions. Ironically, he had trained new hires who would eventually become his boss! One day he confronted the president of the company about the situation. He told his boss that he was being treated unfairly, especially since he had had twenty years of experience with the company. The president sat the man down and told him, "No! You only have one year of experience repeated for twenty years."

How long have you been in your line of business? Are you getting new knowledge, or are you applying old knowledge? If we are going to thrive and survive in these turbulent times, we must expand our minds. And one of the best ways of expanding is to attend adult learning classes at the local colleges, universities, and technical schools. They are very affordable, and they also have flexible schedules. There are no excuses: IT’S UP TO YOU!

5) Find Time for a Quiet Reflection

The great philosophers, thinkers, scientists, and business gurus always find quiet time to be alone — to ponder, recharge, and flood their minds with images of their future goals. We should never be so busy chasing a dream that we are no longer able to visualize it in our minds. There are times when the burdens are heavy, but this is when we need to enter our inner world and examine our lives. Socrates once said to his students, "An unexamined life is not worth living." Quiet reflection is a time to get to know the invisible power that sustains our lives. Starting today, take a few moments every day to reflect.

A Final Note

I would love to meet you personally to find out what you are doing to prepare yourself for success. The old adage says that the road to success is always under construction. It is the same for our self-improvement. If you are not constantly adding new tools to your toolbox, you will always be where you are today. I urge you to read, find a mentor, network with other leaders, and find time for a quiet reflection.

I wish you incredible success!

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