Why Ezines Still Beat Blogs
Christopher Knight

Ever since chicken little said the sky is falling and RSS (Really Simple Syndication) would replace Email, there have been a very vocal group of bloggers (term given to people who write or maintain a blog) that think blogging will replace or exceed ezines in value. They are wrong and I'll tell you why.

1) Blogs are not a replacement for the ezine. RSS is not a replacement for email. If you’re not blogging yet, I’d highly recommend it, but don’t stop publishing your ezine. If anything, begin offering an additional email newsletter for new blog posts or weave your blog posts into your ezine. If you have a small email list, you might think that a blog is a replacement for the ezine but make no mistake about it: It’s not a question about one or the other, but BOTH should be used.

2) Producing an ezine is getting easier by the day. While it’s true that producing a blog once it is setup is easier for some than producing an ezine, once you have your ezine templates setup – producing new issues is as simple as cut and paste. You can also automate the assembly of your ezine with simple PHP scripts if you do a lot of copying and pasting when creating your newsletter.

3) Ezines are the lowest common denominator to reach the majority of potential audience members. Early adopters and the early majority are the only folks using RSS today to read your blog and the rest are only surfing your blog website. It’ll be years before the greater majority of people will figure out how to configure an RSS reader to subscribe to your blog, whereas the majority of everyone online knows how to subscribe to an email newsletter today.

4) When you publish a new blog post, you post it and wait for your audience to launch their RSS reader to view it. With an ezine, you can create a larger and more immediate impact with your message. Example: Today, this article is going out to 12, 000 list members in about an hour. 2500 of them will open it within 36 hours and 250 will visit the site to view the full article. It would take me a solid year to generate that level of RSS subscribers (ohh wait, I already did that a year ago ;-). My point: Your ezine can create just as powerful, if not a faster impact than a plain old blog post that waits to be read.

Ezines Are Better Than Blogs Summary:

Just like RSS is not a replacement for email, blogs are not a replacement for ezines – but rather, they are both a technology you use IN ADDITION to your ezine.

Your RSS/BLOG To-Do List: If your ezine does not go out via RSS, this is your first step. Get your tech folks to help you figure out how to publish your ezine via RSS. Once done, then I recommend that you add a blog to your business this year. After your blog is added, then add an email announcement list for new blog entries so that your blog readers can enjoy your posts via email as well as via RSS. Lastly, let your ezine know about your best new blog posts with each issue (cross promoting).

Long live the Ezine.

Don’t give up hope and keep building your email newsletter list!

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Christopher Knight, Email List Marketing Expert, author and entrepreneur. Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email usability and deliverability tips by joining the free Ezine-Tips newsletter: http://www.emailuniverse.com/subscribe/

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