100 Guerrilla Marketing Weapons
Jay Conrad Levinson

Your marketing arsenal can be much more potent than it is right now, and it won’t even require much of an investment.

Ask the average business owner what marketing is and you'll be told that it's advertising. Guerrillas know that this is nonsense. Advertising is only one weapon of marketing. How many weapons are most business owners aware of? Maybe five or ten. How many do they use? Possibly three. But guerrillas are aware of a full 100 guerrilla marketing weapons and make use of about 40 of them. More than half of the weapons are free! Here, because this course wants you to be as lethal as possible, are ALL 100 weapons.

I present them in no particular rank or order because there's a 100-way tie for first place. Still, you will come across a few weapons that deserve red neon asterisks inside your head. Your job now as a business owner is to do what you can to use as many weapons as possible. Okay? Read all of them free by clicking here!

Doing these two things will get you past their defenses and allow you the opportunity to persuade them to buy your product.

So how do you accomplish these two "simple" things?

What will win someone's attention, raise your credibility, and lower their fear factor all at the same time? The one-word answer really applies to most everyone.

Trust!

If you, as the marketer, can get behind their defenses with information which makes them trust you, then that credibility will carry over into a sale much of the time.

How can you get this credibility quickly?

Well, take this next fact as online marketing "gospel," for many, many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives you one of the most powerful opportunities available to tip the buyer's credibility scale in your favor.

How can I prove this works?

Quite easily actually! Take a break from reading this and go check out a newspaper or magazine for a minute.

Which do you trust more, the ads or the articles? Most people will choose the articles hands down. Why? Because the articles don't try to "sell" you anything. Instead, they hand out useful information for educational or other practical purposes.

Most of us grew up in a culture which says we can believe and " trust" what appears in the standard "news" or "information" format. In other words, if it appears in print, then we can believe and trust the author.

So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services!

Very few things will create an atmosphere of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to "sell" them something.

Publishing articles literally lets you fly under their advertising "radar defenses" by establishing trust and credibility.

So remember these points when deciding whether or not to use articles to promote your business:

• 1. Few things create as much trust and confidence in the minds of potential customers as reading an article you wrote on a subject which specifically and intensely interests them.

• 2. Articles establish credibility quickly because, right or wrong, we've all been trained to trust the "news."

• 3. An article, or series of articles, will differentiate you from the competition, who bombard people with nothing but sales messages and "pitches" while providing little useful content.

• 4. Providing content-rich, non-sales-oriented articles will also help build and solidify your relationship with existing customers so they give you repeat business... and also help you attract new customers and subscribers who find your approach a refreshing change to what they're used to getting from your competitors!

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