Is Your Ezine A Wealth of Information or A Sales Trap?
Karon Thackston

Ask successful ezine publishers what draws subscribers to their ezines, and you'll be told one very important thing. Content, content, content. However, many would-be ezine publishers focus more on selling than they do on valuable information. They turn their attention toward making money instead of building relationships. If you follow suit, that practice will surely be the death of your ezine, my friend.

"What? Ezines are supposed to be this wonderful marketing tool. They are supposed to help me get more sales. What do you mean that selling will be the death of my ezine?"

Exactly what I said. Think of it this way. When you subscribe to a paper magazine, what are you paying your hard-earned money for? You don't want to get a copy of "Forbes" or "Glamour" only to find 90% ads and only one article in the entire issue, do you? Certainly not! Neither do your ezine subscribers. even if your 'zine is free.

They subscribed to your ezine because they believed they would get a wealth of information. Instead, they're likely to feel they've fallen into a sales trap.

Don't get me wrong. Ezines are a wonderful sales tool. They can help to build your business. They do bring in more clients. But they only do this if presented in a professional manner that shows you care about providing a quality publication, and not just promoting products or services that will make you money.

Trust is a big part of ezine success. Your subscribers trust you to provide content that will help them in some way. If you choose not to, they will most likely unsubscribe. If you choose to give them what they want however, you can get set to reap the rewards.

Take the time to find out the concerns, needs, and wants of your subscribers. Then offer them solutions through your content. You can do this through articles you write yourself, or by researching articles written by others. Make the content prevalent. don't make your readers have to dig to find it.

Once you have your content in place then turn your focus to advertising. Many ezines I've seen are simply overloaded with ads. You must read through five or six ads before you ever get to any real information. That's way too much! Yes, for your advertiser's benefit, you'll want to have the ad placed above the articles. That's understandable. But only place one ad in each spot. not three or four. Again. put your subscribers' needs first.

When you take every effort to produce a publication that readers will value, you will increase your chances of getting referral subscriptions, building trust, creating valuable relationships, making more sales, and boosting your own credibility. Then, and only then, will your sales come rolling in.

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Can't Afford the Car of Your Dreams?
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In fact, I know that this is the same way your car dealer and all car dealers across North America find automobiles they can buy low and sell high. By purchasing these at auctions yourself, you eliminate the middle man and the thousands of dollars you pay him and his dealership for doing the same work that you can do right now!

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Today's Tip On the Book worth having

Make Your First Million!

A Practical Guide to Principle-Centered Prosperity

I first discovered this amazing book by George Parry a couple of years ago, and to this day it's still one of the finest guides to success I've ever read. The book contains the distilled experience of $70 million in mail-order and Internet sales over 20 years, and it has my highest recommendation. Now, George has generously agreed to let me share it with you for free. An extremely valuable resource!

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Today's Tip On the Software worth using

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Today's Tip On Learning

Need to Increase Your Sales?
Learn the Vital Copy Writing Secrets on Converting Visitors into Buyers.

If you're serious about establishing a steady and dependable income online, you need to know how to convert your visitors into buyers.

Everyone tells you that you must have a website, then you learn that you must get visitors to your website but hardly anyone tells you that this is NOT enough. You website MUST convert your visitors into buyers. Otherwise your efforts are wasted.

Now you have a unique opportunity to learn the true secrets of how to do it right.

Henry Gold opened a special blog where you can:

• get your website reviewed and learn what's wrong and how to put it right;

• listen to interviews telling you exactly what you need to know about converting visitors into buyers;

• learn what the Money Flow Chart is and why you must pay attention to it;

• learn how to create sales copy that regenerates traffic on its own, without any extra effort on your part;

• learn how to look at your website business strategy instead of just throwing up a website and hoping it sells;

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