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1. The Five Mutable Laws of Web Marketing by Dr. Ralph F. Wilson. What are the foundational principles of Web Marketing? Learn these basic five... Read more here.
2. What Is Customer Opinion Good For? by Jim Heskett. Is marketing research and interest in customer views on anything of importance on the wane? The thought was triggered by Steve Jobs initial response to reports that customers were having trouble with the antennae on Apple iPhone 4, its latest superproduct. It was reported that... Read more here.
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Lesson #1: Playing it Safe is Not Playing at All by P.T.Barnum When Barnum was just 19 years old, he started the weekly newspaper, The Herald of Freedom. Based in Danbury, Connecticut, the paper was meant to be controversial from the onset. Barnum wanted to use the four-page Herald as a platform from which to argue against religious oppression and the militant Calvinism in which he was brought up. On every issue was even printed Thomas Jeffersons famous saying, For I have sworn upon the Altar of God, eternal hostility against every form of tyranny over the mind of man... Read more here.
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Ten Ways a Professional Can Take a Quick Break at Work by Alvah Parker Researchers have found a strong link between chronic work stress and a nasty cluster of factors known as syndrome X (or metabolic syndrome). They increase your blood pressure, your belt size, and your odds of developing diabetes. Programming a little relaxation time into your week is one way to guard against daily stress affecting your health. Here are a few ideas of ways to do this. .. Read more here.
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