'Pathway To Success'
Volume 3, Issue #15, 13th July 2003
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Publisher Irena Whitfield
http://www.thecassiopeia.com/
A Proud Member of World Wide Web Chamber of Commerce,
Dedicated to Responsible, Ethical Business
A Proud Honorary Member of IAWMD
There is genius in persistence. It conquers all opposers.
It gives confidence. It annihilates obstacles. Everybody
believes in a determined man. People know that when he
undertakes a thing, the battle is half won, for his rule is
to accomplish whatever he sets out to do.
Orison Swett Marden
Introduction
A warm welcome to all our new subscribers, believe you will
enjoy getting our Ezine, reading it and making use of its
content in your lives and business, and wish you all the success
you want for yourselves. Whether you're looking for help,
a working, successful co-operation or information, we are here
to help you to get where you want to get.
With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make a
couple of dollars at your expense. However, to make full use of
the resources, get fast ahead of your competition and have your
business and profits grow, you must read, apply and follow
the information you receive here.
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Also Get Insider Tips, a Special Motivational 2003 Calendar and more.
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Editorial:
A happy Sunday to all of you, my loyal Readers!
Just a couple of words about the work I'm doing at the
moment: I prepare a special file containing people who
play games instead of paying out commissions you earn. I
invite you to send me any person with which you have
personal experience like this. This file will be available
only to you, my readers. Thank you for co-operation.
Another point: If you haven't bought your 30 Days To Internet
Marketing Success yet, you have a unique chance to get
Volume I and II now for one price. Joe published Volume II
yesterday and I can only recommend you get it at once - 1162
pages of pure marketing gold. Don't forget that you will
also make 75% commission on every sale. Check my input:
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Enjoy Today's Issue and have a profitable fortnight before I
talk to you again.
Sincerely,
Irena Whitfield,
Publishing dates:
'Pathway To Success' is published every other Sunday. Next Issue is supposed on 27th July 2003.
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Today's Feature Article
Why Your E-Newsletter Doesn’t Deliver
As You Hoped
Jessica Albon
You've heard the pitch--marketing newsletters are supposed
to attract customers. They're sworn to build customer
loyalty. And, the rumor is, they'll help you increase
profits. All that...and they are incredibly cheap to
produce.
But what if your newsletter's falling short of its
potential?
Ideally, all the elements work in tandem to create a
company newsletter that's the right balance of promotion
and information for your target audience. But lining up
each aspect in the precise position takes a lot of research,
application, and testing.
Get a look at the line up of the usual suspects in an
effective newsletter: the first timers, the repeat
offenders and the lifers.
The First Timers
1. Focus. What should your newsletter do? Establish name
recognition? Position your company as the widget expert?
Attract new customers? Retain your current customers?
If you're working to establish expertise, include case
studies that demonstrate your solutions. If retention is
the goal, capitalize on the reasons customers choose you
over the competition. If yours is the best customer service,
feature a customer service rep in each issue.
2. Measurement. The only way you can know if your
newsletter is successful is if you track it. Click-thrus,
read-rates, and actual purchases can all be helpful,
depending on your goal, as can subscribe/unsubscribe rates.
The proof that your newsletter positioned your company as
the widget expert? Perhaps it's contact from a reporter on
the list seeking input for an industry piece. Customer
loyalty and conversion increases can be easily recorded
through coupons. Just make sure to include a new tracking
number in each issue.
3. Format. Appearance may not be everything, but if your
newsletter's hard to read, chances are, subscribers won't
bother. From whether to offer an HTML version, to where you
should put the Editor's Letter, chances are you'll hear
many opinions.
To read the whole Article, please
click here
Today's Motivational Reading
Thinking Rich
by Rick Solano
What a wonderful sounding word. If you think rich, then you
will be rich. If you think success, you will become
successful. Along with thinking rich you should think power.
Your power is your ability to control your mind and body.
Your every action should command the attention of the world.
Become a person of action instead of reacting to the
comments and actions of others.
Never tell people how smart you are. Do not brag about your
accomplishments or conquests.
Never say anything bad about anyone. If you do it will
usually be repeated and used against you at some point in
time.
Always leave something for the other guy. Do not be a one
way street. One hand washes the other while both hands
cover your face.
Always strive to be above average or ten percent better.
Don't forget that average is where the best of the worst
meets the worst of the best. Become a cut above the
extraordinary. Write articles and news releases about
yourself. Everybody wants to know what you are doing.
Find the time to reward yourself. After a job well done,
who knows better than you how hard you have worked. Find
the time to give yourself a special lunch or dinner, a
personal gift, or some other form of special recognition.
Share your good fortune with others.
Subscribers' Corner
Change Is Threatening Your Business
by Bob Leduc
You cannot grow a business today by simply repeating what
you did successfully in the past ...or even recently.
Clever competitors and new technology are producing changes
that will reduce the effectiveness of your current
marketing efforts. These 3 strategies enable you to
overcome this threat - and continue to grow your business.
1. Keep Testing New Advertising Methods
The first impact of change is often a shrinking return on
your response from proven advertising methods ...followed
by a decline in the sales they produce. Don't wait for this
to happen before taking action.
Continually test and evaluate the effectiveness of
everything you use or do to promote your business. Test new
marketing methods - and old ones you never tried before.
Replace less effective marketing methods with the more
effective ones you discover with your testing.
Tip: Invest 80 percent of your advertising budget and
effort in proven promotions and 20 percent in testing new
variations. Most businesses using this system continue
growing - even in highly competitive markets.
2. Keep Opening New Markets
Never stop looking for new markets you can serve. Every new
market you open increases your sales ...and helps insulate
you from the impact of change.
To read the whole Article, please
click here
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There is no man living who isn't capable of doing more than
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Henry Ford
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