FREE Unique Services At YOUR Hands

Subscribers' Corner
  Read More Articles Dec, 2002
Archives

December Guest Article
November Guest Article
October Guest Article
September Guest Article
August Guest Article
July Guest Article
June Guest Article
May Guest Article
April Guest Article
March Guest Article
February Guest Article

Subscribers' Corner

December November October September August July June May April March February

Enjoy reading!

The Greatest Marketing Secret of All
By Michel Fortin

If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things. In fact, most of it comes down to three core practices:

1) Focus,
2) targeting, and
3) multiplication (such as focusing on a niche, market targeting, and multiplying one's marketing efforts).

However, this fundamental magnetism is not only based on pure marketing practices or strategies. It also involves something at a much deeper level that is far more effective than any other marketing tool or process. This "thing" to which I am referring is, I believe, the most important marketing secret that I can ever teach you -- and it's far from being a secret at all. But it is considered as one to a certain degree simply because this "secret" is often neglected or ignored by many businesspeople.

What is this elusive secret? Before I divulge it to you, let me give you a little preamble. First, I must admit that it upsets me terribly to see when people tend to scoff their most valuable marketing assets. No, I'm not referring to salespeople or promotional activities. I'm not referring to prospects or clients either. I'm referring to talents, dreams, and passions.

"Marketing is not a battle of products, but of perceptions," marketing expert Jack Trout once wrote. If people perceive that doing business with you has an implicit added value, especially when compared to your competitors that are fiercely fighting for your market's attention, you will often end up with their confidence (and their repeat and referral business) as a result.

Of course, there are numerous ways that value can be added to your business -- e.g. by specializing, by packaging (naming) your products and services, by presenting benefits rather than features, by delivering personalized services, by presenting a professional image, by offering something for free, and so on.

But the most effective way to communicate this added value is through the genuine, sincere, and passionate zest you have for what you do. People have a tendency to gravitate toward other people who love what they do -- their enthusiasm, charisma, and authentic desire to serve others are instantly communicated through their actions and particularly their marketing efforts.

Sadly, however, the marketplace is filled with so many people who jump into business for one sole purpose: Money. In other words, they work for a pension instead of a passion. And they are so bottom-line minded or profit-oriented that they fail to enjoy the process. The great anthropologist, Joseph Campbell, said it best when he said that old cliché: "Follow your bliss."

The Chinese sage Confucius, in 500 B.C., said: "Do what you love and you'll never have to work a day in your life." Author Marsha Sinetar wrote a book, entitled: "Do what you love and the money will follow." Peter McWilliams, author of "Life 101," claimed: "Do what you love and the necessary resources will follow."

Now, it's my turn. I say...

"Do what you love and the business will follow."

Well folks, there you have it. That's the greatest marketing secret of all. It's to do what you love or to love what you do. And if you don't, find it. As Jim Rohn once said, "If you don't like where you are, then change it! You're not a tree."

Doing what one loves is a fundamental marketing process. For example, when you deal with two people competing for your business, and if one of them has the "fire burning in their belly" (a genuine passion for what that person does), then how much more willing will you be to do business with that person than the other? How much more believable and credible will that person be compared to the other? And most important, how much more value will that person bring to the table than the other?

Enough said.

People who love what they do generate far more "word-of-mouth" advertising. They communicate in subtle ways that they are experts, that they are interested more in your needs than your money, and that they will go out of their way to please you.

Entrepreneurialism has increased in fervor these days, and that's good. But as a result, the hypercompetitive nature of the marketplace will in turn increase the demand for more uniqueness, more competitive value, more specialization, and greater customer service. However, if you love what you do, your passion will intrinsically communicate all of those things combined.

When people jump into business, and just as people choose to work in jobs they hate, many will choose an endeavor that gives them no sense of purpose. They attempt to earn a living and do so with retirement in mind (or the thought of financial independence), anxiously awaiting those golden years when they will finally start to enjoy their lives. (The funny part is that the future is guaranteed to no one. So, the key is to enjoy it now.)

Needless to say, if you do what you love or focus on a business you enjoy (instead of the money you want to earn from your business), you will not only make the money as a natural byproduct but also enjoy much happiness and inner peace.

How many millionaires out there have reached phenomenal levels of success but failed in other areas? According to Bob Proctor in his book "Born to be Rich," the list is endless. To make it short, he mentions the names of numerous wealthy and famous Wall Street magnates in the past century that have ended up going insane, getting divorced (multiple times), going broke, suffering from heart attacks, or even killing themselves.

Ultimately, if you do what you love you will naturally attract more business by the sheer fact that your passion is also communicating to others that you are offering the best solution to their problems. Why? You are offering them the best... YOU.

*****************
Michel Fortin, Ph.D., is the Success Doctor, visit him at: http://www.successdoctor.com.

*****************
Success in business requires training and discipline and hard work. But if you're not frightened by these things, the opportunities are just as great today as they ever were. David Rockefeller

Aim for success, not perfection. Never give up your right to be wrong, because then you will lose the ability to learn new things and move forward with your life. Dr. David M. Burns

Special Christmas Offer For YOU. Don't Miss Out!   Click here!

Need Help With YOUR Biz And Can't Afford a Consultant? Get the "7 Stars of Online Success", a unique set of manuals, software, tools, tips and tricks allowing every netpreneur to make their online home business profitable. Read a special FREE report: Click here!

Visit 'Pathway To Success' Archives and Read Past Issues 2001

Visit 'Pathway To Success' Archives and Read Past Issues 2002

Get Me to YOUR Desktop And Get 'Search Engine Manual' As a FREE Bonus. Just Click Here.

I'm YOUR Smart Companion
I'm Smartie - See why you should get me!

Subscribe Me NOW
Join our fast growing family of Web Lions. Get Special FREE Services, Tools and Resources every other Sunday.
Name:
Email: 

Don't forget to collect YOUR FREE Bonuses!

The toughest thing about success is that you've got to keep on being a success. Talent is only a starting point in this business. You've got to keep on working that talent. Someday I'll reach for it and it won't be there. Irving Berlin

A successful individual typically sets his next goal somewhat but not too much above his last achievement. In this way he steadily raises his level of aspiration. Kurt Lewin

Trying To Build YOUR Home Based Business Online. Check Our Special Recommendations Every Week. Don't Miss Out!

Go on reading: Top right

50 Secrets For Making More Money in Network Marketing
By Jonathan Schwartz

Here are the 50 most important hints and tips you will need to be a success.

     Good luck!

1. Make a total commitment to your program for at least one year. Whether a total commitment for you is five hours a week or 40 hours a week, stick with it for at least twelve full months.

2. Sell yourself first, then the product and the payment plan. Remember, nobody is going to work with you unless they first feel comfortable with you.

3. Spend 90% of your business time with distributors, customers, and prospects. These are the areas that make network marketing what it is today.

4. Present your product and marketing plan to at least one person per day. If you only have half an hour to spend a day in network marketing, spend that half-hour calling a new prospect. By the  time your downline is so big you need more than half an hour a day to do all of your work, you will be earning enough to take off more than a half-hour a day.

5. Let everyone know that you are in network marketing. Advertise to everyone. The best way to do this subtly is by saying to everyone you meet, "So, what do you do for a living?" They will most likely  tell you their occupation and then ask you the same question. You  now have another lead.

6. Duplicate yourself in all of the distributors you sign on. Do this by telling and showing them exactly what you do, then have them  do it for themselves.

7. Motivate your downline every month by offering recognition, money, or prizes to the distributor who sells the most. Inexpensive books about network marketing make excellent prizes.

8. Mingle with top distributors and ask them how they made it. Free advice should always be appreciated and accepted with open arms.

9. Be persistent. Only one of twenty people you approach may get serious about the business or be interested in your product.

10. Lead by example. Never stop selling, recruiting, or training. If your downline sees that you are able to do something, they will do it, too.

11. Keep it simple. The best marketing strategies are those that your downline can easily copy and implement for themselves. Along the same lines, the best network marketing companies have < a marketing system that anybody can easily copy and implement for themselves.

12. Keep in touch with your down- and upline. Send out a monthly newsletter, make monthly calls, hold monthly meetings, send out monthly postcards, and always send out important information immediately.

13. When conducting a recruiting meeting, conduct brief, simple, yet dramatic presentations. Prospects become annoyed if a presentationis too long, too boring, or too sleazy.

14. Listen 80% of the time, talk 20% of the time. Most of the time, a sales meeting is making no progress while you are talking.

15. Concentration what you can do for your distributors and customers,not on your own profits. By concerning yourself with others, your profits will rise on their own.

16. Give customers more than they expect. Everybody loves a free gift. And as they say, what goes around, comes around.

17. Do not accept "No" as a final answer. The vast majority of prospects will not write you a check the first time you contact them. Be sure to approach somebody at least twelve times a year with new information or another reason to join your company.

18. Speak enthusiastically about your business and product. If you aren't enthused by them, nobody else will be.

19. Work on top priority projects that produce the most return. Nonetheless, always leave time for the less important things that are important in keeping your downline running smoothly.

20. Build your list of contacts daily while you build your reputation.The more reputable and well known you become, the more calls and sales you will undoubtedly make.

21. Approach former top distributors. They are open. Often, a top distributor's company will go out of business. If you catch him/her whilehe/she is looking for a new company, it will be an easy sale.

22. Fit the needs of a prospect with the benefit of your product and/or business opportunity. Remember, a distributor does not force his/her product or company onto a prospect, he/she accommodates his/her prospect's needs.

23. Organize your files so that you can locate any piece of information in 30 seconds. You never know when a prospect will ask you about something you have filed away.

24. Use an answering machine or voice mail service and return all calls within 24 hours. If you have a prospect waiting too long, he/she will lose interest or receive another offer.

25. Set daily,weekly, monthly, and yearly goals. Remember, goals are simply dreams with deadlines, so do whatever is necessary to fulfill them.

26. Do not pass negative rumors downline! Stop all the negative rumors you hear by going straight to the source and figuring things out for yourself.

27. Listen to cassette tapes, read books, and watch videos made by network marketing super-stars. It is always necessary to be improving your skills.

28. Subscribe to network marketing magazines. While the information inside will not be as detailed as that in a book, magazines are the source for a bonanza of important information.

29. Expand your distributors world-wide. Think big, act big, and pretty soon, your income will be big!

30. Tell others, especially prospects, what they are interested in hearing, not what you think they should know. What you may think is the best aspect of a payment plan may not be what a prospect is looking for.

31. Spend money on things that will make you more money. Many things such as books and magazine subscriptions may not seem as though they will make you anything. Think again.

32. Schedule important tasks for the time of day at which you perform your best. For me, that's about ten o'clock in the morning.

33. Put a large portion of your profits back into your business. By investing $200 in advertising, you could earn an additional $500.

34. Know that if others can do it, so can you. Most of the time, there is nothing keeping you back but yourself. Let yourself go and achieve your full potential.

35. Give yourself a reward for reaching goals and a penalty for falling short. Usually, the profit involved in making a sale and the lost investment in losing a sale are rewards and penalties in themselves.

36. Have a lot of fun in your business! This will keep your spirits up and make others want to join you.

37. Write an outline of what you are going to say when you call a prospect. Be sure to include the main words and concepts you will say.

38. Write yourself a 30-second commercial. In these 30 seconds, be sure to include your name, your company, and why your opportunity is the best one available.

39. Sell the steak, not its sizzle. Prospects become annoyed if you add to much spice and sizzle to your presentation. Present the facts and be sure to emphasize the good things, but do not go too far.

40. Decide today that you are going to succeed. Do whatever you need to do to succeed, and never let yourself think for one moment that you will not succeed.

41. Make a plan today. Decide how much time and money you are going to invest, how many distributors and how much profit you want in a certain time, and follow that plan.

42. Get the right tools for network marketing: a fax machine, an answering machine or service, three-way calling, business cards, and stationary.

43. Go at your own pace. If you want to start out in network marketing small,start small. Grow as you want to grow, but be sure not to put it off.

44. Know your product, company, and payment plan inside-out. Make sure there is no question a prospect can ask you that you can't answer.

45. Ask your prospect what they are looking for in network marketing. Then, shape your presentation to fill that prospect's individual needs.

46. Sort out your prospects. Spend less time with the prospect who probably won't do very much, and spend a lot of time shaping successful looking prospects into leaders.

47. Network marketing does not end when the sale ends. Work with your downline even after you have received your profits. Keep in mind that their profits are also your profits.

48. Keep good relations with everybody you meet. A distributor in a different company may be no good to you now, but who knows where he/she and you will be a few years down the road.

49. Go for it! Do it now!

50. Don't let anything stand in your way!

Get Publicity. Be SEEN. Boost YOUR Biz.
Home Site Map Webmasters ePublishing FREE Guide Advertise Tell Friends Subscribe Meet Webmistress Privacy Policy Contact Us LinkToUs © Copyright 2000-2003. All rights reserved worldwide. Internet Business Consultants theCassiopeia.com Powered by 'Pathway To Success' Newsletter