, publisher of ProfitInfo
Email Newsletter, interviews Internet marketing guru Corey Rudl. For many
savvy online entrepreneurs, Corey needs no introduction.
Corey, as one who has been extremely successful as an online marketer,
please tell us how you got started using the Internet as a marketing tool.
I started marketing online in the fall of 1994. It was quite a fluke. In
my course, I explain that we published my book, "Car Secrets Revealed",
and started selling it offline. The results were pathetic. We thought we
had a winning formula and it was barely breaking even. I spent about $20,000
offline trying to promote it... and it flopped.
I took the advice
of a friend that was setting up an automotive site on the net and he helped
me get a very simple web page online. I saw a few sales trickle in and
then took more interest in it, promoting the book online in my spare time.
What are some of the online ventures you are involved in?
I own four different businesses that now generate over $5,200,000 in online
sales every year. I have interests in many other online projects, as I
have done work for clients for a portion of the profits I generate. I also
have a clientele base that hires me for online business advice at $640
Your book "Car Secrets Revealed" has done very well for you online. Can
you give some details on it?
Car Secrets Revealed was my first success on the net. Within 9 months of
truly starting to promote it heavily, it became the #1 best selling car
book online (using the unique promotional techniques I teach). It generated
over $140,000 in net profit in those months. To this day (almost 3 years
later), it is still the #1 best selling car book on the Internet.
The site is at
http://www.carsecrets.com/ if you want to check it out. Everything I put
on the page and everything I say is there for a reason... We have tried
many different web page designs and concepts, and this one works the best
(I explain why in my Internet Marketing course at: http://www.marketingtips.com.
I can't explain it here, as it would fill up about 20 pages to cover just
the details on that topic alone).
You were recently on the Maury Povich TV show in connection with your businesses.
Can you recap for those of us that missed it?
There is not much to say. Basically, because of my exposure on the Internet
and having the #1 best selling car book online, they found me through the
net and invited me to appear on the show as their "car expert" to explain
a few tips and secrets to their viewing audience on car buying and the
shams and scams with car repairs. It was a good interview, but what a long
flight back... 10 hours on a plane. Whew!
How long did it take your first online venture to start making a profit?
The first month the sales trickled in, so I technically made a profit within
30 days... but nothing to live off of. Since I was one of the first group
of commercial businesses online... there was a lot of "trying everything",
so it took me almost 18 months before I started to see a full-time income.
I spent literally 12-14 hours a day, 7 days a week trying different techniques,
copy, and ideas online. Now that I know most every trick and tip there
is, I can literally take almost any business online and make it turn a
very healthy profit in a few months.
As more and more
people got online, many of the standard marketing techniques were getting
overused and becoming ineffective... so I developed "twists" to most of
them to ensure they still made a profit when everyone was using the "regular"
approaches to online marketing. The results: the techniques I use to market
online are very unique.
How did you learn about what it takes to succeed?
At first a lot of trial and error. I took a lot of the concepts and ideas
I got from the very expensive seminars I used to attend and material I
bought (I was a Jay Abraham, Gary Halbert and Ted Nicholas fan, and most
of their seminars were $7000 and up.) I took those ideas - and with a little
ingenuity and creativity - adapted them to the net (while in the midst
of developing my own winning formulas for online success). I came up with
formulas that work like wildfire online.
I recognize the names of those other well-known direct marketers that you
have learned from. It's apparent that your formulas work. Which avenues
are paying off the best for you?
I have never had an online business that *has not* made a very healthy
profit. As I mentioned, my four online businesses combined now generate
over $5,200,000 in sales online per year! And the beauty of it is that
I started it myself as a one-man operation. I now have had to hire five
employees to take care of the paper work and customer service... but have
you ever heard of a retail business that has 5.2 million dollars in sales
with only a few employees? No! They have at least 15-20 employees. That
is the beauty of the net: you can automate everything so your overhead
is incredibly low.
What specific types of online tools are you using successfully?
That is a very difficult question to answer, because there is no one tool
that is responsible for making me a fortune online.
show you how to generate multiple small streams of income, and then automate
those streams of income so you can move to the next. Let me explain...
I would teach
you a marketing technique that will make you $1000 a month in net profit.
You then automate that so it generates that $1000 whether you are there
or not. You then move on to the next marketing technique, and it makes
you $1500 a month. And once that is in place (which takes you about 2-3
weeks), you automated it and move on the next week, and so on.
The concept here
is that you are making small streams of income from many different directions
(all of which are automated)... but if you add up those streams of income
you are looking at $10,000 to $15,000 a month in net profit, which is over
$100,000 a year. The best part is that if one technique fails because something
on the net changes, you don't have to worry; you still have other streams
of income that are making you money every month.
Do you do all of your business online, or do your online marketing efforts
supplement your off-line business efforts?
100% online. I am a specialist at online sales and marketing. I have become
one of the most respected online marketers on the Internet... and for good
reason: I can prove my successes. If someone asks me to help them with
their magazine advertising, I simply tell them that there are better people
than me out there for offline marketing and they should see them instead.
I do what I do best... and that is online marketing, so I concentrate *all*
my efforts on that!
What mistakes have you made?
There are so many, I would fill up your entire newsletter listing them.
Let me just say that I have wasted hundreds of thousands of dollars trying
techniques that did not work (but from everyone I learned something very
important). But that is the "price of education" as I say.
What major mistakes do you see other Internet entrepreneurs make?
There are a lot of them and I discuss them in great detail in the course,
but I will briefly mention a few here.
Are there any other tips or suggestions you would like to give others that
want to profit from the Internet?
Having an ineffective
web site that does not turn visitors into sales. This is a very tricky
thing to do (that most people do not understand), and I devote a lot of
time in my course in how to make a web site profitable.
Putting all your
eggs in one basket. Trying one technique and thinking it will make you
a fortune. You need to diversify your marketing efforts into different
promotions to see which ones pull the most net profit, and then concentrate
Having a poor "sales
process" in the marketing campaign. That is the manner in which you interest
the client into coming to your site, then lead him into a good rapport
with yourself, and then - and only then - asking for the order. Most people
break the link at some point and lose the sale. That is why most sites
only see one sale out of every 200-400 visitors (and some even worse).
Research, research, research.... Read/study everything you can on online
marketing and learn about it before you jump in. For example, I hear stories
every day about people that "heard" bulk emailing was very profitable.
They may spend $1000 on the different software, only to find out they were
doing it very ineffectively (for example, indiscriminately spamming, rather
than ethically using bulk opt-in email) and don't make a single cent.
Then there are
other stories of online success with MLM... people spend months using the
wrong techniques and end up not making a penny. The list just goes on and
Make sure you
understand what you are getting into with any business online so that your
first attempt will be your success!
I agree, Corey. Too many are trying to "re-invent the wheel" instead of
learning how others before them have achieved success. I like how Benjamin
Franklin put it, when he said: "An investment in knowledge always pays
the best interest." Thanks for letting me interview you, Corey.
gets over 4 million visitors to his websites yearly, does 5.2 million dollars
in sales online each year (yes, that is $5,200,000), and personally makes
hundreds of thousands of dollars from his online businesses... all from
his one small office. So listen to what he has to say as he knows what
he is talking about when it comes to starting and promoting a business
on the internet. Visit his site at Internet
Marketing Center® where he reveals all his unconventional tips,
tricks and techniques with examples so you can learn the most efficient
and fastest ways to make money on the internet.
However, Corey Rudl died on 2nd June 2005.
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