'Pathway To Success'
Volume 2, Issue #15, 28th July 2002
Publisher Irena Whitfield
A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business
/--- Is It POSSIBLE To SUCCEED At EVERYTHING You Attempt? ---\
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Remember - you only get one life - there is no second chance. Make the most of this life NOW! It doesn't matter how old you are! It doesn't matter what your situation is. You can still have everything you want in life.
Introduction by the Publisher:
A warm welcome to all our new subscribers, hope you will enjoy getting our Ezine, reading it and making use of its content in your lives and wish all the success you want for yourselves. We are here to help you to get where you want to get.
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Looking forward to your articles, tips, questions and feedback. Talk to you in a fortnight again.
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July 26 to August 4, Cypress, the Faithfulness
Strong, muscular, adaptable, take what life has to give, happy, content, optimistic, need enough money and acknowledgement, hate loneliness, passionate lovers which cannot be satisfied, faithful, quick-tempered, unruly, pedantic and careless.
August 5 to August 14, Poplar, the Uncertainty
Look very decorative, no self-confident behaviour, only courageous if necessary, need goodwill and pleasant surroundings, very picky, often lonely, great animosity, artistic nature, good organisers, tend to philosophy, reliable in any situation, take partnership seriously.
'Pathway To Success' is published every other Sunday. Next Issue is supposed on 11th August 2002.
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Today's Feature Article
Discover the Secrets to Slashing Your Income Taxes in Half!
How To Turn More Web Site Visitors Into Customers Who BUY
by Lisa Lake
These days I receive a lot of email from web site owners who say
"I get plenty of visitors to my site, but hardly anybody buys."
Sometimes it is downright embarrassing. These folks are getting
WAY more traffic to their site than I get to mine. I'm tempted
to write back and say hey, I'll fix your conversion problem if
you will show me how to get all that traffic.
Low conversion rates (the number of visitors who become paying
customers) are a common situation caused by a few simple
problems. Fix the problems and you can expect your conversion
rate to jump. There aren't many instant fixes in life, but
better conversion can immediately help pay the bills and put more
money in your pocket.
1. Start off by putting your most popular products or services
on the front page. Don't make people hunt and peck through your
site to find the good stuff. Let them know right from the start
you've got something that will make them drool.
Take a look at Meredith Pond's http://CheapWriting.com She
promises you good, low-cost business writing, then clobbers you
with a ridiculously big promotion package you can buy for pennies
on the dollar.
Even if you don't go to Meredith's site to buy marketing
packages, she gets your attention. You immediately understand
she knows your situation and has good offers for you. That's
enough to keep most people looking through her site.
2. Can you put up a delicious photo of your product? How about
a picture of you or your staff providing a service? We humans
are very visual beings (that's why we see color and dogs don't.)
Give the average shopper nice photos of what she is looking for
and you can expect a sale. I always come away hungry when I see
the pictures of chocolate at Nancy Davis' CandyGold.com.
3. Nancy's site brings us to conversion strategy number
three...put YOUR photo on your site. Most people don't buy
because they don't quite feel comfortable, they don't quite trust
you yet. It's a natural reaction to the Web filled with so many
sites and no way to sit down and talk with the owners.
Set people at ease by putting your smiling photo on your site.
Nancy has hers right next to the pictures of chocolate and cash
you can earn working with her. You can see that Nancy looks like
a nice person you feel you've met somewhere before. That's not a
bad impression to give customers.
4. Write some exciting, interesting, informative descriptions
for your products and services. The more expensive the product,
the longer your description must be. Rather than just droning on
down the page, make your longer text include deeper details.
Customers love copy that tells them everything they need to know.
AND gets them excited about buying.
5. Describe the problems your product or service solves. Give
real life examples that visitors can identify with. Show how
your customers use what you sell. Then describe what the
visitor's life will be like after he buys from you and uses your
6. If you can, let people search through your products and
services by subject and by price. Some people want to see all
the Compaq computers you sell. Others just want to know what you
have in the under-$1000 range. Let people shop both ways.
7. Make it EASY to order. On longer pages of copy, put a BIG
order link near the top, in the middle, and toward the end of the
Give people a button they can click and have the item put
directly into their shopping cart. Tell customers how long it
will take to receive the product or service they are about to
These simple 7 suggestions can quickly turn your site into a
money-maker. More visitors will discover reasons to come back to
stay on your site longer, come back again and again, and to buy.
has created a list of top ways to promote your business
or career. See her
http://MyAdBlaster.com Lisa also writes ad
copy that sells for DrNunley's http://InternetWriters.com Reach
her at email@example.com or 801-328-9006.
Learn tricks even your accountant doesn't want you to know!
Find out all the deductions and write-offs you are entitled to!
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Today's Motivational Reading
Don't Complicate Matters
Don't complicate your life. Think before you act. Look for the
simple ways or answers first. Make sure that you understand
the assignment or the problem before you begin. What are the
time and performance expectations that will indicate
satisfactory completion? Reexamine how you are doing things:
Is a task consuming all of your time? Is it worth the time you
are investing? Can it be delegated? If so, is the right person
assigned to complete the job? Your research, your quiet time,
your commitment to teamwork and your prioritized to-do list
should all help. Pare away the unnecessary. Even the
philosophy underlying these Action Principles can be very
simply put. Improve yourself and help others.
Small actions done consistently can yield big results. In less than one minute, you can read the Action Principle below and set a positive tone for your entire day. The day to improve yourself, help others and be happy is TODAY. In this defining moment, you can make that choice. Be the example.
Advice, books, posters, classes and lots more free on Success.org. For a limited time, we are offering a FREE poster with every purchase from our store at
FAB Fliers For Soaring Sales
by Meredith Pond
Could your small business use a boost without breaking the bank?
Well, contrary to popular belief, you don't have to spend a lot
of money to get decent results.
Even in this day and age, you still see occasional ads and fliers
on your front porch, windshield, tucked under your door, or in
your mailbox. Why? It's simple: because they work!
Especially during summer months, when people are out and about,
working in the yard or taking walks through the neighborhood,
distributing fliers can be a very effective way to market your
You might be thinking that most of these fliers will eventually
end up in the trash can. That may be true, but before you
dismiss fliers as a marketing tool, think about what you do with
a flier BEFORE you throw it away. Don't you at least look at it
first to see what it is? Better yet, do you keep it around to
use as scratch paper? Anything that will get your flier inside
the house will help you get your foot in the door.
Now, if you're concerned about littering, try attaching rubber
bands to your fliers and hanging them around doorknobs instead of
laying them on porches. This will ensure that your flier is
seen, plus keep them from blowing around the street. If you want
your fliers to be more environmentally friendly, try printing
them on recycled paper and including a note at the bottom to
remind your prospects to recycle. If you want to take it a step
further, give them a date when you'll be driving through their
neighborhood with a truck, picking up things to take to the
nearest recycling plant. You'll not only help clean up the
neighborhood and our environment, but you'll also get a chance to
be seen (with your logo on your truck) and even talk to people
Now let's discuss the nuts and bolts of putting your flier
together. First and most obvious, make copies of your flier on
brightly-colored paper. This will make them visible and more
likely to be picked up.
When writing your flier, keep in mind that you're not writing the
great American novel. Keep your fliers to a half-sheet, allowing
you to save a lot of money and a lot of paper. The type should
be bold and large, in an easy-to-read font so it takes very
little time to read.
All your flier really needs is a snappy headline, a bulleted list
of the benefits of your product or service, and a phone number
with your business name. The headline will grab their attention,
the list will quickly state what you can do for them, and your
phone number, well, that's obvious, isn't it?
In short, a responsible flier campaign is a simple, down-to-
earth, effective way to get the word out. Best of all, they're
is a professional and freelance writer with
extensive experience working on the web. Meredith provides
writing and editing services (yes, even flyers) to individuals
and businesses alike at great prices. See
Read more articles
Today's Tip On the Site worth visiting:
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Today's Tip On the Book worth having:
Email is now the primary communications vehicle for business preferred by 48.5% vs. 39% for telephone and 3.5% for postal mail. Get excellent email handbook to learn more about email marketing and reach at least a tiny percentage of 435 million email boxes worldwide. Tame this most efficient direct response tool. (2 Parts)
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Today's Tip On Software:
Get Bugnosis to your browser and see which sites you surf put a spy bug in your computer, who tries to cheat search engines by spamming, protect your computer and have fun.
Today's Tip On Learning:
Top 10 Things Internet Marketing Experts Recommend, But Just Don't Work
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