Set On the Pathway To Success

Issue #16 - Pathway To Success
Volume 2, Issue #16, 11th August 2002

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'Pathway To Success'
Volume 2, Issue #16, 11th August 2002
Publisher Irena Whitfield
http://www.thecassiopeia.com/

A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business


I stumbled across a very simple formula that sells products like crazy. If you're interested in selling your products by the hundreds or even thousands, check out this URL I ran across: Click here!

You may delay, but time will not. Benjamin Franklin

Introduction by the Publisher:

A warm welcome to all our new subscribers, hope you will enjoy getting our Ezine, reading it and making use of its content in your lives and wish all the success you want for yourselves. We are here to help you to get where you want to get.

Get one of the Feature Ads in our Ezine:
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Editorial:    

A happy Sunday to all of you. Most of the questions and requests I receive from you concern marketing strategies, advertising and promotion. I planned to cover the most important points in today's Issue but then I received an urgent warning from one of our Subscribers about a serious fraud. So, I decided to inform you about it (below) and postpone the marketing issues till next time.

Also, I'm sending my sincere 'Happy Birthday" our loyal Subscriber Pat Dixon celebrating his 84th Birthday Today! Many Happy Returns! Check his site and see what he's got for you. You will not regret. http://www.how2publishing.com/sizzleprint.htm
http://www.how2publishing.com

You can also read his article about marketing on the Net at:
Subscriber Corner 5

Wishing you success and a profitable fortnight before I talk to you again.

Irena Whitfield

P.S.: You know now that the Versions ie email and online are not identical, there is more of motivational items, special tips, info, music, contests in the Online Subscribers' Version, so check both.

P.S.S.: If you have a tip you want to share with Subscribers, please send it to us. It will be published and your business will get a FREE exposure. ibc3000listbot@thecassiopeia.com

P.S.S.S.: Requests for site reviews, proofreading, help, ask@thecassiopeia.com

If you prefer text email, please let me know to put you in the text group: pathwaytosuccess@thecassiopeia.com

If you wish only an announcement in your email whenever the fresh Issue is out and read the online Version, you can request it at: digest@thecassiopeia.com please put 'Pathway Announcement' in the Subject Line.

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Smartie, the Robot is around my site and tries to keep all the links in a better shape than I myself can manage, so, please if you spot a broken link, please let him know. smartie@thecassiopeia.com He's got a face now and soon will be talking to you freely, learning fast.

There is only one way to fail and that is to quit! Become a Happeneur. Don't Wait!

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I wish happy birthdays to all of you having your birthdays in this period. Have a look which tree influences your character by the original Celtic Tree Horoscope. You can have a Book 'Celtic Tree Horoscope', Luxury Edition, FREE now at:

http://www.thecassiopeia.com/ePublishing/Published.html

Get it customized, join our FREE Affiliate Programme and make money:

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August 5 to August 14, Poplar, the Uncertainty
Look very decorative, no self-confident behaviour, only courageous if necessary, need goodwill and pleasant surroundings, very picky, often lonely, great animosity, artistic nature, good organisers, tend to philosophy, reliable in any situation, take partnership seriously.

August 15 to August 23, Cedar, the Confidence
People of rare beauty, know how to adapt, like luxury, of good health, not in the least shy, tend to look down on others, self-confident, determined, impatient, want to impress others, many talents, industrious, healthy, optimism, waiting for the one true love, able to make quick decisions.

August 24 to September 2, Pine Tree, the Particularity
Love agreeable company, very robust, know how to make life comfortable, very active, natural, good companions, but seldom friendly, fall easily in love but their passion burn out quickly, give up easily, many disappointmets till they find their trustworthy and practical ideal.

Publishing dates:
'Pathway To Success' is published every other Sunday. Next Issue is supposed on 25th August 2002.

If you like our Ezine, please rate it at the Cumuli Ezine Finder http://www.cumuli.com/ezines/ra22191.rate
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Today's Feature Article

Focus Your Light

by Elena Fawkner

Remember when you were a kid how you could make paper catch fire by focusing the sun's rays with a magnifying glass? You'd look over your shoulder at the sun, get the angle of the rays just right, and move the magnifying glass until you could see a small circle of bright light on the piece of paper in front of you. Gradually, that circle began to turn brown and the paper began to smoulder until its edges began to curl under as the flame took hold.

How did that humble magnifying glass start something as powerful and elemental as a fire? The answer, of course, is concentration. Concentration of the sun's rays into a tiny, intense circle of heat. In a word, FOCUS.

We work the same way. If we truly focus our energy, concentration and creativity, we bring an intensity to the task that we just can't generate if these things are scattered amongst several projects at once.

Now, to simply say to you, "focus your energy and you will achieve greater results" is all very well. It's quite another matter entirely to be able to do it, especially when there are umpteen different priorities constantly tugging away at you, each demanding at least some of your attention and NOW.

To bring focus to your various activities, you need to break the cycle of allowing yourself to be distracted from the task at hand.

-> Identify Priority Tasks

To start with, you should allocate your time proportionately to all of the various tasks you need to do. Notice I said NEED to do. The first step is to decide what truly needs to be done and what doesn't. If you categorize a task as something that needs to be done, ask yourself why it is necessary. Another way of asking the same question is to ask yourself, "what will happen if I don't do this today?". If the ultimate consequence is that nothing will happen, why do it?

If you find yourself reluctantly concluding, well, I don't NEED to do this, I WANT to, then put it into the "need to do" category. Doing things for yourself, for your own enjoyment or satisfaction, should be a priority. Focus is not only about doing the things you should do, it is doing the things you want to do as well. By including in your need to do list things that are for your own personal pleasure and enjoyment, you replenish yourself and this in turn allows you to bring even greater focus, awareness and creativity to your other activities. So, give yourself permission to enjoy yourself.

->Allocate Time to Priority Tasks

Now that you have identified your 'need to do' activities, decide when you are going to do them and estimate how long you think they will take. Then add 40%. One of the immutable laws of the universe is that everything takes longer than you think it will. Save yourself the stress of running to keep up with the clock.

When thinking about when you will do a specific task, work with your body. Are you a morning person, a night-owl, a late-afternoon person or something else entirely? Whichever you are, schedule for that time your most intellectually demanding tasks. If you're a morning person, for example, and one of your 'need to do' activities is to write a sales page for your website, allocate this task to your prime time. Then allocate your less intellectually demanding activities, such as reading and responding to email, to your off-peak time.

Similarly, don't schedule your personal time for your prime time. Again, if you're a morning person, schedule your hour lying out in the sun for mid-afternoon, your 'off-peak' time.

By making strategic use of your time in this way you will be making the most efficient use of your prime time while STILL being able to do the things that YOU enjoy, and on a daily basis!

Compare this approach with a fragmented one. You're a morning person. You need to write a sales page for your web site. You also need to read and respond to email today and you also want to schedule time, just an hour or so, to get some sun.

It's morning but, instead of starting your sales page, you decide to read and respond to your email first, to kind of ease into the day. That's a breeze because reading and responding to email is not an intellectually demanding task and you're at your peak anyway. You finish reading and responding to your mail two hours later.

Now you think about writing your sales page. But you've used your peak concentration time on email and you've lost that sharp edge you always have first thing in the morning. That makes writing sales copy, an already intellectually demanding task, even more difficult. You really don't feel like it right now. So you put it off. You look for something easier to do.

Maybe you could take that hour off now and use the time while you're lying out in the sun to get your head together. But no, you can't relax if you know you have work uncompleted. So you decide to force yourself to make a start on your sales copy. You write your copy but it just doesn't flow. It feels stilted and contrived.

You begin to get frustrated and annoyed with yourself. If only I'd got it over and done with first thing I'd be dealing with my email right now looking forward to lying out in the sun for a while later on, you think. That's what I should be doing! So, you get annoyed with yourself, and become generally irritable. Which, of course, just blocks the creative flow even more. Lunchtime rolls around and you feel like you've wasted half a day.

What a waste of energy, concentration and creativity! What a lack of FOCUS. Just look at the energy you've wasted feeling annoyed and irritable with yourself. Just think what you could have accomplished if you'd put that energy to good use and focused!

Save yourself the angst. Identify priority tasks, strategically allocate times of the day to each task depending on how intellectually demanding they are, and exercise personal DISCIPLINE to do the right thing right and at the right time.

-> Concentrate on One Thing at a Time

When you're doing the right thing at the right time, dedicate yourself to that one thing and nothing else. Don't let your mind wander to what else you could be doing. You don't need to worry about that because "what else" has been allocated its own time and that time will come.

Remember, the whole point of focusing is to make maximum use of your time, energy, concentration and creativity. If you can do this, you will give yourself the gift of more time for yourself and your family. So remember to turn it off too. Give 100% of yourself to the task at hand during the time allocated to that task and then let it go.

Take care of business but always remember, life is for living!

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Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com

Today's Motivational Reading

The Wizard Of Marketing

by Steve Clack

I was going through some old videos the other evening (no I don't have a DVD player yet) when I came across 'The Wizard Of Oz'.

I stopped for a moment and realized that this is a great marketing story.

What? Let me explain.

As I write this story I think you will see what I mean.

One day Dorothy (Internet Marketer) was swept up in a terrible tornado (The Computer). She was taken to a strange land (The Internet).

In this strange land she met some strange characters. The Wicked Witch, for one, who was trying to get her and Toto (her money).

She tried every way she could to stop Dorothy from getting to the Land Of Oz (successful business on the Internet). But Dorothy was determined to succeed.

She met her three friends, The Tin Man, Scarecrow and my favorite, The Cowardly Lion. RRRRoooaaarrr!

Together they formed a team determined to find their way to Internet success, oops!, I mean Oz. A Joint Venture of sorts.

So, you know the story, Tin Man needed a heart, Scarecrow a brain and Lion needed courage.

They went through a lot together to get to something they had all along.

Let me try to sum it all up for you by asking a few questions.

Do you have a brain?

Use it to see through all the hype that abounds daily on the Internet. Learn all you can and then learn some more. The world of Internet Marketing changes so rapidly you can never stop learning. If you do, it's over. All the time and money spent for nothing. The Wicked Witch got you.

Do you have a heart?

Use it to stick with your business. Put your heart into it. Breath life into your marketing. As the saying goes "Do what you Love and Love what you Do". If you don't, it's over. Shattered Internet dreams. The Wicked Witch got you.

Last, but as they say, definitely not least, Do you have courage?

Courage to do what it takes to be successful. Don't let family and friends talk you out of it. Be strong. Have the courage to continue on your yellow brick road to success regardless of what people say or think. Soon they will be begging you to tell them how to do what you are doing. If you lose your courage, it's over. The Wicked Witch got you.

So, now you see what I mean , "The Wizard Of Oz" is a great marketing story.

Use your brain, put your heart into it and have the courage to persevere.

You don't have to look for success, it's in every one of us. Don't wait for The Mighty Oz to show it to you. Use what you already have to succeed.

All you need is some fine tuning.

It's easier than you think.

The Mighty Oz has spoken.

Now, everyone stand, close your eyes, click your heels together three times and say, There's no place like a home business, There's no place like a home business, There's no place like a home business.

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Steve Clack,
The Profit Train. The Wizard Of Marketing, http://www.theprofittrain.com

Subscribers' Corner:

Internet Marketing Is Like A Roller Coaster Ride

by Jo McNamara

Personally I don't like roller coasters. I'm afraid while riding on one, I'll discover I have an undiagnosed heart condition. I was brought up Southern and nice Southern ladies DO NOT have heart attacks in public. The only exception might be if you're wearing nice underwear ("Don't forget to put on nice underwear in case you're in an accident").

Yet here I am on the roller coaster ride of my life. It's called Internet Marketing.

At the beginning of a roller coaster ride you always have that steep climb to the top. It's the same when you are just getting started in online marketing. The initial learning curve is your steep climb. It's l-o-n-g; it's slow. Some people would like to skip that first part. They just want to get to the top as quickly as they can. They squirm in their seats, eyes fixed at the peak; completely ignoring the breathless scenery all around them. Too few savor the slow ascent; drinking in everything around them.

Then the ride reaches the pinnacle. Wow! You look down and you can't even see the tracks. Just a sheer drop. With sweaty hands, you grab on to the side rails, anticipating the ride down. Your heart feels bigger; it starts beating faster.

The top of the ride is like your very first sale. You did it! The slow climb was worth it. It took a while…now you're at the top. It's exhilarating!

Then the roller coaster makes its rapid descent. You feel pressure against your chest.

The descent in Net marketing is when you go days, even months, without another sale. What am I doing wrong? How come I'm not making any sales? You are depressed and feel let down.

Again the l-o-n-g, slow climb up another hill. You study more; you learn more. You apply what you have absorbed. And once again you reach the top. Only this time the ride down is not so steep and it doesn't last as long.

At some point, the roller coaster ride is over. As nervous and scared as you were when you initially got in your seat, you can't wait to get back on and ride it again.

That's what Internet marketing is. A series of slow climbs to reach the top; exhilarating moments; depressing descents. Peaks and valleys. Successes and failures. Times when sales are flowing and times when you are dumbfounded because there are no sales.

The people who don't make it on the Net are the ones who don't rush to get back on the roller coaster when the ride is over. They rush off looking for another short-lived thrill. The winners are the ones who enjoy the peaks and valleys and can't wait to get back on again…and again…and again. For them, the ride is never over.

"Hold on; hold fast; hold out. Patience is genius." George de Buffon

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Jo McNamara lives in Orlando, FL, with 8 cats and 1 husband. Jo is a proud member of the Internet Marketing Success Arsenal because: "The success I have earned today is because of the Success Arsenal. The success I achieve tomorrow will be because of the Success Arsenal." http://www.what-works-online.net Or what_works_online@sendfree.com

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