'Pathway To Success'
Volume 2, Issue #16, 11th August 2002
Publisher Irena Whitfield
A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business
I stumbled across a very simple formula that sells products like
crazy. If you're interested in selling your products by the hundreds
or even thousands, check out this URL I ran across:
You may delay, but time will not.
Introduction by the Publisher:
A warm welcome to all our new subscribers, hope you will enjoy getting our Ezine, reading it and making use of its content in your lives and wish all the success you want for yourselves. We are here to help you to get where you want to get.
Get one of the Feature Ads in our Ezine:
A happy Sunday to all of you. Most of the questions and requests I receive from you concern marketing strategies, advertising and promotion. I planned to cover the most important points in today's Issue but then I received an urgent warning from one of our Subscribers about a serious fraud. So, I decided to inform you about it (below) and postpone the marketing issues till next time.
Also, I'm sending my sincere 'Happy Birthday" our loyal Subscriber Pat Dixon celebrating his 84th Birthday Today! Many Happy Returns! Check his site and see what he's got for you. You will not regret.
You can also read his article about marketing on the Net at:
Subscriber Corner 5
Wishing you success and a profitable fortnight before I talk to you again.
P.S.: You know now that the Versions ie email and online are not identical, there is more of motivational items, special tips, info, music, contests in the Online Subscribers' Version, so check both.
P.S.S.: If you have a tip you want to share with Subscribers, please
send it to us. It will be published and your business will get a FREE
P.S.S.S.: Requests for site reviews, proofreading, help,
If you prefer text email, please let me know to put you in the text group:
If you wish only an announcement in your email whenever the fresh Issue is out and read the online Version, you can request it at:
please put 'Pathway Announcement' in the Subject Line.
Smartie, the Robot is around my site and tries to keep all the links in a better shape than I myself can manage, so, please if you spot a broken link, please let him know.
He's got a face now and soon will be talking to you freely, learning fast.
There is only one way to fail and that is to quit! Become a Happeneur.
I wish happy birthdays to all of you having your birthdays in this period. Have a look which tree influences your character by the original Celtic Tree Horoscope. You can have a Book 'Celtic Tree Horoscope', Luxury Edition, FREE now at:
If you like our Ezine, please rate it at the Cumuli Ezine Finder
Get it customized, join our FREE Affiliate Programme and make money:
August 5 to August 14, Poplar, the Uncertainty
Look very decorative, no self-confident behaviour, only courageous if necessary, need goodwill and pleasant surroundings, very picky, often lonely, great animosity, artistic nature, good organisers, tend to philosophy, reliable in any situation, take partnership seriously.
August 15 to August 23, Cedar, the Confidence
People of rare beauty, know how to adapt, like luxury, of good health, not in the least shy, tend to look down on others, self-confident, determined, impatient, want to impress others, many talents, industrious, healthy, optimism, waiting for the one true love, able to make quick decisions.
August 24 to September 2, Pine Tree, the Particularity
Love agreeable company, very robust, know how to make life comfortable, very active, natural, good companions, but seldom friendly, fall easily in love but their passion burn out quickly, give up easily, many disappointmets till they find their trustworthy and practical ideal.
'Pathway To Success' is published every other Sunday. Next Issue is supposed on 25th August 2002.
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Today's Feature Article
Focus Your Light
by Elena Fawkner
Remember when you were a kid how you could make paper catch fire by focusing the sun's rays with a magnifying glass? You'd look over your shoulder at the sun, get the angle of the rays just right, and move the magnifying glass until you could see a small circle of bright light on the piece of paper in front of you. Gradually, that circle began to turn brown and the paper began to smoulder until its edges began to curl under as the flame took hold.
How did that humble magnifying glass start something as powerful and elemental as a fire? The answer, of course, is concentration. Concentration of the sun's rays into a tiny, intense circle of heat. In a word, FOCUS.
We work the same way. If we truly focus our energy, concentration and creativity, we bring an intensity to the task that we just can't generate if these things are scattered amongst several projects at once.
Now, to simply say to you, "focus your energy and you will achieve greater results" is all very well. It's quite another matter entirely to be able to do it, especially when there are umpteen different priorities constantly tugging away at you, each demanding at least some of your attention and NOW.
To bring focus to your various activities, you need to break the cycle of allowing yourself to be distracted from the task at hand.
-> Identify Priority Tasks
To start with, you should allocate your time proportionately to all of the various tasks you need to do. Notice I said NEED to do. The first step is to decide what truly needs to be done and what doesn't. If you categorize a task as something that needs to be done, ask yourself why it is necessary. Another way of asking the same question is to ask yourself, "what will happen if I don't do this today?". If the ultimate consequence is that nothing will happen, why do it?
If you find yourself reluctantly concluding, well, I don't NEED to do this, I WANT to, then put it into the "need to do" category. Doing things for yourself, for your own enjoyment or satisfaction, should be a priority. Focus is not only about doing the things you should do, it is doing the things you want to do as well. By including in your need to do list things that are for your own personal pleasure and enjoyment, you replenish yourself and this in turn allows you to bring even greater focus, awareness and creativity to your other activities. So, give yourself permission to enjoy yourself.
->Allocate Time to Priority Tasks
Now that you have identified your 'need to do' activities, decide when you are going to do them and estimate how long you think they will take. Then add 40%. One of the immutable laws of the universe is that everything takes longer than you think it will. Save yourself the stress of running to keep up with the clock.
When thinking about when you will do a specific task, work with your body. Are you a morning person, a night-owl, a late-afternoon person or something else entirely? Whichever you are, schedule for that time your most intellectually demanding tasks. If you're a morning person, for example, and one of your 'need to do' activities is to write a sales page for your website, allocate this task to your prime time. Then allocate your less intellectually demanding activities, such as reading and responding to email, to your off-peak time.
Similarly, don't schedule your personal time for your prime time. Again, if you're a morning person, schedule your hour lying out in the sun for mid-afternoon, your 'off-peak' time.
By making strategic use of your time in this way you will be making the most efficient use of your prime time while STILL being able to do the things that YOU enjoy, and on a daily basis!
Compare this approach with a fragmented one. You're a morning person. You need to write a sales page for your web site. You also need to read and respond to email today and you also want to schedule time, just an hour or so, to get some sun.
It's morning but, instead of starting your sales page, you decide to read and respond to your email first, to kind of ease into the day. That's a breeze because reading and responding to email is not an intellectually demanding task and you're at your peak anyway. You finish reading and responding to your mail two hours later.
Now you think about writing your sales page. But you've used your peak concentration time on email and you've lost that sharp edge you always have first thing in the morning. That makes writing sales copy, an already intellectually demanding task, even more difficult. You really don't feel like it right now. So you put it off. You look for something easier to do.
Maybe you could take that hour off now and use the time while you're lying out in the sun to get your head together. But no, you can't relax if you know you have work uncompleted. So you decide to force yourself to make a start on your sales copy. You write your copy but it just doesn't flow. It feels stilted and contrived.
You begin to get frustrated and annoyed with yourself. If only I'd got it over and done with first thing I'd be dealing with my email right now looking forward to lying out in the sun for a while later on, you think. That's what I should be doing! So, you get annoyed with yourself, and become generally irritable. Which, of course, just blocks the creative flow even more. Lunchtime rolls around and you feel like you've wasted half a day.
What a waste of energy, concentration and creativity! What a lack of FOCUS. Just look at the energy you've wasted feeling annoyed and irritable with yourself. Just think what you could have accomplished if you'd put that energy to good use and focused!
Save yourself the angst. Identify priority tasks, strategically allocate times of the day to each task depending on how intellectually demanding they are, and exercise personal DISCIPLINE to do the right thing right and at the right time.
-> Concentrate on One Thing at a Time
When you're doing the right thing at the right time, dedicate yourself to that one thing and nothing else. Don't let your mind wander to what else you could be doing. You don't need to worry about that because "what else" has been allocated its own time and that time will come.
Remember, the whole point of focusing is to make maximum use of your time, energy, concentration and creativity. If you can do this, you will give yourself the gift of more time for yourself and your family. So remember to turn it off too. Give 100% of yourself to the task at hand during the time allocated to that task and then let it go.
Take care of business but always remember, life is for living!
is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur.
Today's Motivational Reading
The Wizard Of Marketing
by Steve Clack
I was going through some old videos the other evening (no I don't have a DVD player yet) when I came across 'The Wizard Of Oz'.
I stopped for a moment and realized that this is a great marketing story.
What? Let me explain.
As I write this story I think you will see what I mean.
One day Dorothy (Internet Marketer) was swept up in a terrible tornado (The Computer). She was taken to a strange land (The Internet).
In this strange land she met some strange characters. The Wicked Witch, for one, who was trying to get her and Toto (her money).
She tried every way she could to stop Dorothy from getting to the Land Of Oz (successful business on the Internet). But Dorothy was determined to succeed.
She met her three friends, The Tin Man, Scarecrow and my favorite, The Cowardly Lion. RRRRoooaaarrr!
Together they formed a team determined to find their way to Internet success, oops!, I mean Oz. A Joint Venture of sorts.
So, you know the story, Tin Man needed a heart, Scarecrow a brain and Lion needed courage.
They went through a lot together to get to something they had all along.
Let me try to sum it all up for you by asking a few questions.
Do you have a brain?
Use it to see through all the hype that abounds daily on the Internet. Learn all you can and then learn some more. The world of Internet Marketing changes so rapidly you can never stop learning. If you do, it's over. All the time and money spent for nothing. The Wicked Witch got you.
Do you have a heart?
Use it to stick with your business. Put your heart into it. Breath life into your marketing. As the saying goes "Do what you Love and Love what you Do". If you don't, it's over. Shattered Internet dreams. The Wicked Witch got you.
Last, but as they say, definitely not least, Do you have courage?
Courage to do what it takes to be successful. Don't let family and friends talk you out of it. Be strong. Have the courage to continue on your yellow brick road to success regardless of what people say or think. Soon they will be begging you to tell them how to do what you are doing. If you lose your courage, it's over. The Wicked Witch got you.
So, now you see what I mean , "The Wizard Of Oz" is a great marketing story.
Use your brain, put your heart into it and have the courage to persevere.
You don't have to look for success, it's in every one of us. Don't wait for The Mighty Oz to show it to you. Use what you already have to succeed.
All you need is some fine tuning.
It's easier than you think.
The Mighty Oz has spoken.
Now, everyone stand, close your eyes, click your heels together three times and say, There's no place like a home business, There's no place like a home business, There's no place like a home business.
The Profit Train.
The Wizard Of Marketing,
Internet Marketing Is Like A Roller Coaster Ride
by Jo McNamara
Personally I don't like roller coasters. I'm afraid
while riding on one, I'll discover I have an
undiagnosed heart condition. I was brought up
Southern and nice Southern ladies DO NOT have heart
attacks in public. The only exception might be if
you're wearing nice underwear ("Don't forget to put
on nice underwear in case you're in an accident").
Yet here I am on the roller coaster ride of my life.
It's called Internet Marketing.
At the beginning of a roller coaster ride you always
have that steep climb to the top. It's the same when
you are just getting started in online marketing.
The initial learning curve is your steep climb. It's
l-o-n-g; it's slow. Some people would like to skip
that first part. They just want to get to the top as
quickly as they can. They squirm in their seats,
eyes fixed at the peak; completely ignoring the
breathless scenery all around them. Too few savor
the slow ascent; drinking in everything around them.
Then the ride reaches the pinnacle. Wow! You look
down and you can't even see the tracks. Just a sheer
drop. With sweaty hands, you grab on to the side
rails, anticipating the ride down. Your heart feels
bigger; it starts beating faster.
The top of the ride is like your very first sale.
You did it! The slow climb was worth it. It took a
while…now you're at the top. It's exhilarating!
Then the roller coaster makes its rapid descent. You
feel pressure against your chest.
The descent in Net marketing is when you go days, even
months, without another sale. What am I doing wrong?
How come I'm not making any sales? You are depressed
and feel let down.
Again the l-o-n-g, slow climb up another hill. You
study more; you learn more. You apply what you have
absorbed. And once again you reach the top. Only
this time the ride down is not so steep and it doesn't
last as long.
At some point, the roller coaster ride is over. As
nervous and scared as you were when you initially got
in your seat, you can't wait to get back on and ride
That's what Internet marketing is. A series of slow
climbs to reach the top; exhilarating moments;
depressing descents. Peaks and valleys. Successes
and failures. Times when sales are flowing and times
when you are dumbfounded because there are no sales.
The people who don't make it on the Net are the ones
who don't rush to get back on the roller coaster when
the ride is over. They rush off looking for another
short-lived thrill. The winners are the ones who
enjoy the peaks and valleys and can't wait to get back
on again…and again…and again. For them, the ride is
"Hold on; hold fast; hold out. Patience is genius."
George de Buffon
lives in Orlando, FL, with 8 cats and 1 husband.
Jo is a proud member of the Internet Marketing Success
Arsenal because: "The success I have earned today is
because of the Success Arsenal. The success I achieve
tomorrow will be because of the Success Arsenal."
Read more articles
Today's Tip On the Site worth visiting:
Need a quick advice, tutorial,
Today's Tip On the Book worth having:
A small but powerful book bringing you '101 Compelling Text Makes YOU Money' by Leann Schmidt
Get it here!
Today's Tip On Software:
I never download any trial software but this time I've made an exception simply out of curiosity and can say it's wasn't a mistake. You can check for yourself. It's a powerful photo optimizing tool. "At Last You Can Ultra - Compress Your Photos Down To Unimaginably Tiny File Sizes - Then Email Them At Speeds You Never Thought Possible!"
Today's Tip On Learning:
If you want to move your site a bit forward, beyond simple HTML and get more of your time for something else, get this tutorial on ColdFusion.
Read Our Weekly Column
Want More Tips? Promotional?|
Join our growing family of Web Lions. Get Special FREE Services,
Tools and Resources. The link to get Smartie for Subscribers will be in the first 'Pathway To Success' Issue you receive.
Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.
Get one of the Feature Ads in our Ezine:
If you like our Ezine, click the button to recommend us, your ad will get a higher exposure and you can also win $10,000:
The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author