Set On the Pathway To Success

Issue #20 - Pathway To Success
Volume 2, Issue #20, 6th October 2002

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'Pathway To Success'
Volume 2, Issue #20, 6th October 2002
Publisher Irena Whitfield
http://www.thecassiopeia.com/

A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business
A Proud Honorary Member of IAWMD



There are many paths to the top of the mountain, but the view is always the same. Chinese Proverb

Introduction

A warm welcome to all our new subscribers, hope you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help or a working, successful co-operation, we are here to help you to get where you want to get.

With 'Pathway To Success' you are getting only top information, reliable and proven resources. If you read, apply and follow carefully, you are getting fast ahead of your competition, watching your business and profits grow.

The only way you can get this Ezine from us is by YOUR Subscription - 1 Issue per 1 Subscription. 'Pathway To Success' is an opt-in Ezine available by Subscription only. You must have sent an email request, placed advertising, subscribed through one of our co-ops or visited our web site to request this subscription. We do not spam. This newsletter is never sent to anyone who has not requested it, and we never share your email address with any third-parties, not even archive it on a third-party server.

I also welcome all our new subscribers who placed their ads through one of our Co-ops. In case you can't remember, see Admin Section. Don't forget to collect your Bonuses.

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Owning Your Own Restaurant! Invest all your money, work 12 hour days, and let teenagers run your business into the ground. That is what can happen if you don't understand the pitfalls of being self-employed. Click on the link or visit my web site to learn how to save your money.
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Editorial:    

A lovely Sunday to all of you!

So much is happening on the Net every minute, and our Issues are too small to embrace all of it over the whole fortnight. For every Issue I try to pick up the most interesting and profitable opportunities and resources to boost your business. I believe you will again enjoy and benefit form today's Tips and Articles.

Wishing you all the best before I talk to you again.

Irena Whitfield, A little pre-Christmas game to start with: The Triangle Masters site is a game site with humanitarian goal. Each month we choose one or several published dreams and make them come true! So don't wait, publish yours right now:
http://www.thecassiopeia.com/triangle

P.S.: My site received a very important seal ie the Learning Fountain, so you know that you use top quality resources for building your business.

P.S.S.: Get one of the Feature Ads in our Ezine:
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There is only one way to fail and that is to quit! For a Happeneur, each day is another opportunity to be a Winner! And to make more money! Become a Happeneur. Don't Wait!

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I wish happy birthdays to all of you having your birthdays in this period. Have a look which tree influences your character by the original Celtic Tree Horoscope. You can have a Book 'Celtic Tree Horoscope', Luxury Edition, FREE now at:

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October 4 to October 13, Rowan, the Sensitivity
People full of charm, cheerful, gifted, without egoism, like to draw attention, love life, motion, unrest and even complications, are both dependent and independent, good taste, artistic, passionate, emotional, good company, do not forgive.

October 14 to October 23, Maple, Independence of Mind
No ordinary people, full imagination and originality, shy and reserved, ambitious, proud, self-respect, hunger for new experiences, sometimes nervous, many complexes, good memory, learn easily, complicated love life, want to impress.

Publishing dates:
'Pathway To Success' is published every other Sunday. Next Issue is supposed on 20th October 2002.

If you like our Ezine, please rate it at the Cumuli Ezine Finder http://www.cumuli.com/ezines/ra22191.rate
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Today's Feature Article

Making Joint-Venture Approaches That Count!

by Robin Porter

Joint ventures are a great way to build a business online, and are widely recommended by many marketing gurus. However, the major drawback is the abundance of JV offers made. Consequently most go ignored for the sake of a well-written email.

I've had a decent success rate with the limited amount of JV's I've proposed. Conversely, I get many JV approaches, most of which go unanswered because the sender made some elementary mistakes. So, to ensure you get a foot in the door, there are a few things you should do when making JV approaches.

- Be clear. State your proposal, and what the other party will get from the venture.

- Ensure that spelling & grammar are correct. Would you bother going into business with someone who can barely string a sentence together?

- Inspire professionalism & trust - these are key principles of a successful joint venture.

- Be specific. Put forward detailed plans & ideas, not vague "can we work together somehow".

- Make it personal. You must avoid making it look like a mass email, so use the prospects name, mention their website, etc.

- Include as much info about yourself as possible. A brief overview of your company or organization, your activities, website URL etc, is necessary.

- Write your approach like a sales letter. After all, you are in effect SELLING yourself to your prospect. Convince him that this is a good mutual opportunity that he must not pass over. Sell the benefits to him, grab their interest & make them a "killer offer".

- Make it clear how you will benefit from the arrangement, as well as how they will. People are naturally suspicious of JV proposals where it looks as if the other party does not benefit, or covers it up. Be straight & upfront, and you will be respected for it.

Joint ventures are a powerful, widely used tool. However, successful webmasters & entrepreneurs get many proposals, so it is therefore vital that you make yours stand out as being irresistible.

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Robin Porter Skyrocket your traffic, launch your sales & explode your websites profits - we show you exactly how to do it! Click here!

Today's Motivational Reading

Dare Mighty Things

by Theodore Roosevelt

In the battle of life, it is not the critic who counts; nor the one who points out how the strong person stumbled, or where the doer of a deed could have done better.

The credit belongs to the person who is actually in the arena; whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again, because there is no effort without error and shortcoming; who does actually strive to do deeds; who knows the great enthusiasms, the great devotion, spends oneself in a worthy cause; who at the best knows in the end the triumph of high achievement; and who at worst, if he or she fails, at least fails while daring greatly.

Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those timid spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat.

Subscribers' Corner:

Make your Ezine Ad STAND OUT!

by Lisa Lake

In my experience, I've found that advertising in ezines is a great way to get response. The problem is, there are a lot of people out there who have realized the same thing.

It used to be that your classified ad was only competing with one or two other ads per issue. Now that everyone has discovered this advertising technique, your ad may be competing with eight, nine, or even ten other ads. What a conundrum!

Now, this increased competition COULD be a problem for the effectiveness of your ad, but if you just take a little time with your copywriting, you'll soon realize that its easy to make your classified ad stand out from the rest. Here are some pointers:

1) Don't do what everyone else is doing. Take a look at the ads that appear in the ezine and get a feel for what the other ads are doing. Then, think of a way to be effective without doing the exact same thing. For instance, if you notice that every ad is in all caps and phrased like a question, then make YOUR headline a strong statement that only uses capitalization for the key terms. The variation in style will make your ad appear different from the rest!

2) Use resources that other ads don't. Take a good look at the restrictions and requirements that the ezine has for its ads. This will give a good idea of what is possible -- then USE those possibilities. If you notice that the ezine has HTML capabilities, don't be afraid to use color or formatting -- just don't go overboard! Also, use styles that other ad writes don't think about. Bullet points and small numbered lists can work well in some ads, but most copywriters don't even think to use them.

3) Be specific. This is the most important thing you can do. Empty promises of "Get Rich quick!" sound like everyone else's generic empty promises. If you can give specifics, however, the FACTS about your product or service will make it stand out from the competition. This, of course, is the best way to go, since you are selling based on the strength and details of your offer.

There are a lot of businesses out there -- fortunately, there are also a lot of customers! To get those customers, however, you need to make sure that you distinguish yourself from all the others. With just a little creativity and a willingness to break from the tried-and-true, you can start creating the NEW generation of great classified ads!

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Lisa Lake has created a list of top promotional methods on her http://MyAdBlaster.com Lisa also writes ad copy that sells for DrNunley's http://InternetWriters.com Reach her at mailto:lisa@myadblaster.com or 801-328-9006.

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    There's no secret about success. Did you ever know a successful man who didn't tell you about it? Kin Hubbard

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