Set On the Pathway To Success

Issue #22 - Pathway To Success
Volume 2, Issue #22, 3rd November 2002

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'Pathway To Success'
Volume 2, Issue #22, 3rd November 2002
Publisher Irena Whitfield

A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business
A Proud Honorary Member of IAWMD

Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twighlight that knows not victory nor defeat." Theodore Roosevelt


A warm welcome to all our new subscribers, hope you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help or a working, successful co-operation, we are here to help you to get where you want to get.

With 'Pathway To Success' you are getting only top information, reliable and proven resources. If you read, apply and follow carefully, you are getting fast ahead of your competition, watching your business and profits grow.

The only way you can get this Ezine from us is by YOUR Subscription - 1 Issue per 1 Subscription. 'Pathway To Success' is an opt-in Ezine available by Subscription only. You must have sent an email request, placed advertising, subscribed through one of our co-ops or visited our web site to request this subscription. We do not spam. This newsletter is never sent to anyone who has not requested it, and we never share your email address with any third-parties, not even archive it on a third-party server.

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A lovely Sunday to you again!

Today I want to recommend you a new book "The Adventures of Stupidman", not unknown to those of you reading Subscriber Corner regularly and enjoying articles by Stupidman. "Discover A Galaxy Not So Far Away and Change Your Life Forever!" You know that I am very picky about recommending you something to buy but I do this time. You will not regret. The book is everything you need to complete your Internet life - bringing you learning, fun, graphics pleasing to your eyes and a possibility to make money. It's really become my treasure at once. Believe you will find it the same.

I was a bit disappointed because I received only several responses to my question about the Archives sorting. So, I suppose you are satisfied as it is. Me too :-)

Two lovely surprises: quite a lot of you sent in your articles with photos. You can see the first in our new Subscribers' Corner Issue and in the online Pathway Issue; the other one is absolutely great response to the puzzles. Thank you. I'm really pleased. I will make some more for you.

Also, I prepare a new branch of our Affiliate programme bringing you a unique income possibility. Stay tuned, enjoy Today's Issue and make use of it to earn good money.

Talk to you in a fortnight again. Make money in the meantime!

Irena Whitfield,

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I wish happy birthdays to all of you having your birthdays in this period. Have a look which tree influences your character by the original Celtic Tree Horoscope. You can have a Book 'Celtic Tree Horoscope', Luxury Edition, FREE now at:

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October 24 to November 11, Walnut Tree, the Passion
Unrelenting, strange and full of contrasts, often egoistic, aggressive, noble, broad horizons, unexpected reactions, spotaneous, unlimited ambitions, no flexibility, difficult and uncommon partners, not always liked but often admired, ingenious strategists, very jealous and passionate, no compromises.

November 12 to November 21, Chestnut Tree, the Honesty
People of unusual beauty, do not want to impress, well-developed sense of justice, vivacious, interested, a born diplomat, but irritable and sensitive in company, often due to a lack of self-confidence act sometimes superior, feel not understood, love only once, have difficulties in finding a partner.

Publishing dates:
'Pathway To Success' is published every other Sunday. Next Issue is supposed on 17th November 2002.

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Today's Feature Article

5 Common Advertising Mistakes YOU Can Easily Avoid

by Bob Leduc

These 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of them.

1. Stop and Go Advertising

Many businesses reduce their advertising when they are getting plenty of sales. Then they increase their advertising when sales decline. This pattern of stop and go advertising creates a repeating cycle of high sales volume and low sales volume. It also prevents the business from growing.

Develop and follow a plan of regularly scheduled advertising regardless of your sales volume. Continuous advertising produces steady growth. It also reduces the time you have to spend on making advertising decisions.

2. One Shot Advertising

Businesses often devote all of their advertising efforts to attracting new customers. But they devote little or no effort to cultivating these prospects for future sales.

Most prospective customers will not buy the first time they hear or see your sales message. But many will buy later if you follow up with them. Your follow up can be as simple as contacting them periodically with a new offer.

TIP: Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.

3. Copycat Advertising

Businesses often copy their competitors advertising ideas. This can be effective for a short time. But results quickly decline as more and more competitors copy the same idea.

Instead of copying your competitors advertising ideas, improve on them. Create something better - something your competitors cannot copy.

For example, give your customers a reason to buy from you instead of from a competitor. This can be as simple as including a unique bonus only you can offer - or providing the personal attention your competitors are not willing or able to provide.

4. Scatter Shot Advertising

Many businesses get poor results from their advertising because they reach too many prospects with little or no interest in what they are selling. This often occurs because they choose the cheapest advertising instead of looking for low cost targeted advertising.

Take some time to research and plan your advertising efforts. Look for ways you can reach concentrations of prospects likely to be interested in your product or service. Then design your message to appeal specifically to their interests and needs.

TIP: Look for alternative media your competition may be overlooking. For example, many online marketers have started using direct mail postcards to generate traffic to their web sites. It's a low cost way to bypass the heavy competition online.

5. Self Focused Advertising

Advertisers often promote facts about themselves or their products in their advertising. But facts don't sell. Benefits sell. For example, which of the following has more impact?

1. "We provide complete marketing services for starting your own business"
2. "No more time clock. Work when you want. Take long vacations"

The first focuses on the company and describes the service it provides. It's boring and unattractive. The second focuses on the benefit provided by that service. It attracts attention and creates excitement - and generates more sales.

These 5 common advertising mistakes cause you to lose sales How many are you making? Apply the information revealed in this article to avoid these mistakes - and maximize the results you get from your advertising efforts.

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

Today's Motivational Reading

Your Dream Can Be Your Future

by Chris Widener

Here is a basic truth you must accept and believe if you are to achieve your dream…

Your dream can be a reality! That’s right, your future can actually see you living your dream. It doesn’t just have to be a big wish!

When we are young we are dreamers. Nothing seems too big for us to accomplish. Nothing seems too outrageous. The world is ours on a string as the old song goes. Until…

  • “Reality” hits. Reality is what others want to box you in with:

  • “You can’t do that.”

  • “Nobody has ever done that before.”

  • “It will never work.”

  • “You’ve gone off the deep end now!”

  • All dreamers (who eventually become accomplishers) have heard these things. Yet they overcome them. They refuse to accept someone else’s “reality” for their own life. They let the average people live their average lives, bound by fear, while they pursue their chosen future – their dream! So don’t believe the people who tell you that you can’t or won’t. Believe your dream. Believe that it can be your future!

    Once you have determined that you can actually live your dream, I want you to memorize this acronym. I shared it in an article a number of months ago but I found that it is tremendously helpful for reminding and motivating us toward our dreams.

  • D is for Dare (dare to dream while others don’t)

  • R is for Relentless (relentlessly pursue your dream no matter what)

  • E is for Excellence (strive for excellence in all you do)

  • A is for Abandon (abandon any other alternative plans)

  • M is for Measure (constantly measure where you are in your dream journey)

  • Okay, that’s great and motivating, but what about the practical stuff? Well, there is certainly practical stuff. No matter how lofty your dream, no matter how spectacular, you will live most of your life in the mundane. Richard Nixon said of the presidency that you “campaign with poetry, but govern with prose.” The vision is beautiful, the actual is mundane (not bad but “everyday” so to speak).

    If you are to achieve your dream, you need to plan and work and work and plan. Here are my thoughts on how to go about reaching your dream and securing it as your future: Decide that you will do it. This may seem elementary but many people never decide and commit fully to their dream. They simply keep "thinking" about it. Tell others that you are going to do it. This puts you on the record as to what you are dreaming about. It makes you accountable. It will help you do it if for no other reason than to avoid embarrassment!

    Develop a step-by-step plan. This is absolutely essential. You must sit down and write out a few things:

  • 1. A timeline. How long will it take to the end?

  • 2. Action steps. Point-by-point what you will do and when you will do them.

  • 3. Resources you will need to draw from. What will it take? Who will need to be involved for help or advice?

  • 4. An evaluation tool. You need to evaluate from time to time whether you are progressing or not.

  • 5. A celebration. Yep, when you are done you should already have planned what you will do to celebrate. Make it big!

  • I have found that there is no better time than now to start making your dream a reality. So, set aside some time today to get started on your dream. Follow the action plan and set your sights for the top of the mountain! You will be glad you did!

    Chris Widener is a popular speaker and writer as well as the President of Made for Success and Extraordinary Leaders, two companies helping individuals and organizations turn their potential into performance, succeed in every area of their lives and achieve their dreams. Join subscribers in over 100 countries around the world! Get Chris' FREE weekly Made for Success Ezine by sending a blank email to

    Subscribers' Corner:

    What Are You Planning to Achieve by The End of The Year? Wendy Hearn

    by Wendy Hearn

    Fast forward yourself to the end of December and as the year closes, how are you feeling about your achievements during this past year? Really get in touch with your feelings, live them, breathe them and don't let them pass by. Are you feeling any disappointment, regret or frustration for the things you haven't done or achieved? Do you find yourself thinking, "This past year has flown by and what have I done", "There is so much more that I wanted to do" or "Why haven't I done the things that I'd said I'd do".

    Now bring yourself back to today. You still have time before the end of the year to get on a track to achieving what you want. Imagine starting the New Year knowing that you've been consistently moving in the right direction and will continue to take the necessary actions.

    Lack of planning is one of the reasons why many people get to the end of the year and feel they haven't achieved what they want. Planning often isn't seen as a priority or much fun. Hold on! If it's not fun, that's the way you've chosen it to be. Instead you can choose to have fun with your planning and perhaps even make it into a game. If planning isn't a priority for you, then have you considered the messages that you're giving to yourself. Messages such as, "I'm not that important in my life", "I don't deserve these things" or "I'm not likely to do what I say I will".

    However, the people who do have plans often make them too rigid. Their plan is stuck to word for word, without any room for flexibility. A plan that you set today needs to be open to regular reviewing and changing. A clue that your plan needs changing is when you find it difficult to follow through with the actions and don't feel inspired.

    You've now got an opportunity to end this year with a feeling of achievement. Seize the opportunity and make the most of it.

    Start by defining for yourself your vision, dreams and desires. Make this specific and exciting so that you feel inspired to follow through with action. You may need to break this down into smaller pieces. For instance, if you want to grow your business, there may be a number of different opportunities that you choose to explore. Now define the strategies that you'll use, how you're going to do it. In the example of growing your business, your strategies may include research, sales and marketing, increasing employee numbers or finance. Now go through each strategy and brainstorm possible action steps. Go for as many as you can, being open to different and creative action steps, rather than sticking with what you would normally do. Sometimes the most outrageous actions steps turn out to be the best and most productive.

    Then at least once a day visualize your dream; the achievement that you want to make and see what you feel is the next thing to do. Visualizing keeps your plan alive and you inspired, and allows you to see the right actions to take. Taking committed action every day moves you towards your desires. At the same time give yourself the opportunity to step back and review what you want and what it will take to get it. Time spent regularly stepping back and re-evaluating your plans can save you a lot of time as you see what no longer needs doing, doesn't serve you or needs to be done differently.

    What I want for you is to be achieving and on the right track to your dreams by the end of the year.

    Wendy Hearn, Personal and Professional Coach, works with business owners, professionals and executives to discover and unlock their own inspiration, to effortlessly take the actions required to have the success they desire. To receive Wendy's free newsletter, send an email to:

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