'Pathway To Success'
Volume 2, Issue #23, 17th November 2002
Publisher Irena Whitfield
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People of unusual beauty, do not want to impress, well-developed sense of justice, vivacious, interested, a born diplomat, but irritable and sensitive in company, often due to a lack of self-confidence act sometimes superior, feel not understood, love only once, have difficulties in finding a partner.
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Uncommonly attractive, vivacious impulsive, demanding, do not care for criticism, ambitious, intelligent, talented, like to play with their fate, can be egoistic, very reliable and trustworthy, faithful and prudent lovers, sometimes brains rule over heart, but take partnership very serious.
'Pathway To Success' is published every other Sunday. Next Issue is supposed on 1st December 2002.
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Today's Feature Article
Email Trends That Will Make You Money, Or Take It Away
by Joshua Rose
Want to know the most important factor people look at to
determine whether or not to open your all-important email?
Chances are it's not what you think. At least I was a bit
Bouncing addresses, sp*m filters, and inbox competition have
raised the bar for all of us. While permission-based email
marketing is still the web's #1 sales tool, and will remain
so for the foreseeable future, we all need to pay careful
attention to the rapid developments in this dynamic area,
or risk being left far behind.
AN IMPORTANT STUDY FOR YOUR BOTTOM LINE
According to DoubleClick's 2002 Consumer Email Study, what
then IS the most important factor consumers look at
in determining whether to even open your email?
Surprise, although I've seen alot written about it being
the "subject line", it's NOT. It's the "from line"! 60%
said that's what they look at when making the "open"
decision, while a still hefty 35% cited the subject line.
So, if your from address is a mess (email@example.com,
for example), your subject line is going to have a hard
time saving the day. Your open rate is likely to be very
A much better idea? "firstname.lastname@example.org" This
wasn't suggested in the report (that's not the point of the
report), but it's pure, simple and ties in with the
importance of "name recognition" and "branding" that the
report DOES address (more on this in a moment).
SOME INTERESTING FACTS YOU CAN TAKE TO THE BANK
* 69% of men say they'll open an email if the subject
line contains "news" (while 46% of the women will).
* 64% of women will open it if the subject line includes
a "discount offer" (50% of the men will).
* Got a new product to announce? Well, only 39% of women
and 37% of men will open email with a subject line about a
"new product announcement".
* 90% cite unsolicited promotional emails as the number
one consumer concern. 60% delete it without opening, up
from 45% last year. Bad news for sp*mmers, good news for
CONQUER THESE CHALLENGES AND REAP BIG REWARDS
* The volume of email has risen 60% over last year with
the average person getting 254 emails a week versus 159.
That's alot of competition!
* To deal with this onslaught of email, the average person
has 2.63 email addresses. 50% also use an email feature to
sort their messages into a bulk folder. And 76% "never or
rarely" read the emails in their bulk folders.
* Of those who made an immediate purchase after reading
an email, 60% cited "merchant recognition" (branding) as the
reason for their quick decision. Even more, 70%, cited a
"discount" as their motivating factor.
Wow, if people know and trust you, and you offer a discount,
your newsletter is going to pull some sales!
WHY EMAIL IS STILL #1
* 25% of consumers with an email account made an online
purchase in the last year versus 19% a year ago.
* Of shoppers who have purchased online, 78% did so as a
result of receiving an email.
* 66% plan to use email to make a purchase during the
upcoming holiday season.
When used effectively, email remains an incredibly powerful
sales tool. The keys to success are being known and
trusted, as well as carefully utilizing your "from" and
But because consumers are countering their enormous volumes
of email by using multiple addresses, bulk folders and sp*m
filters, newsletter publishers will need to stay informed
as well as creative to maintain and grow their actual
"readership", as opposed to their simple subscriber counts.
Whatever you do, clearly differentiate your mailings so it
is not mistaken for sp*am.
For those of you who would like to read the whole report,
Joshua Rose writes about how to significantly boost your
online results by improving your "communication skills",
increasing the "responsiveness" of your subscriber list
and utilizing effective Affiliate sales techniques. To
Today's Motivational Reading
It is not what is happening to you now or what has happened in your past that determines who you become. Rather, it is your decisions about what to focus on, what things mean to you, and what you are going to do about them that will determine your ultimate destiny. Anthony Robbins
Success or failure depends more upon attitude than upon capacity. Successful people act as though they have accomplished or are enjoying something. Soon it becomes a reality. Act, look, feel successful, conduct yourself accordingly, and you will be amazed at the positive results. Dupree Jordan
Once a man has made a commitment to a way of life, he puts the greatest strength in the world behind him. It's something we call heart power. Once a man has made this commitment, nothing will stop him short of success. Vincent Lombardi
If one advances confidently in the direction of their dreams, and endeavors to lead a life which they have imagined, they will meet with a success unexpected in common hours. Henry David Thoreau
'The Proactive Web Business: The Top 7 Sources for YOUR Online
by Mary Engel
The promise of the Internet is very seductive: you now have
access to millions and millions of people, all just a mouse
click away from buying buying buying and making you rich!
Hm. Well, sort of. Theoretically, that stuff is true, but it is
also exactly the kind of thinking that actually causes people to
Taking a passive approach to building your online business
just sitting back and waiting for the throngs to come and pour
money into your web site checkout is the kiss of death.
You have to get proactive to succeed here. Before you even
begin to think about sales, you must find and attract genuine
prospects to your site people who are not only going to read
your offers, but who are most likely to buy from you.
Where to find them? Here is my list of the top seven sources
for your online prospects today.
Prospect Mine #1: Advertising
If are doing any type of advertising now online or off -- you
must give readers, viewers or listeners the option of contacting
you via the Internet. That means listing your email address and
Web site URL. ³Duh!² you want to say, right? But youıd be
surprised how many businesses fail to include this info.
Whether you advertise by broadcast, print or email, itıs
imperative that you get those interested folks into your
database. The only way to do so is to get them to visit your
site or to email you. The result is a list of highly qualified
email prospects you can contact again with future offers.
For online advertising, I especially like newsletters. They come
with the built-in advantage of having a very targeted audience
-- for instance, a newsletter might be geared toward lawyers, or
work-at-home moms, or affiliate programs. If your product or
service is for this audience, that's the type of newsletter
Online newsletters are also relatively inexpensive. Many of
these publications will run your ad for less than $25 a week.
Look closely at the circulation figures for any publication you
choose, and track results.
Prospect Mine #2: Referrals
Referrals are an important part of any business. Email marketing
makes it extremely easy for your customers to send you referrals
especially if you provide a link that takes them to a simple
form or email message to instantly drop in a name and send it
If you send your customers any sort of info or newsletter,
always encourage them to forward it to friends and associates.
The simple act of asking your existing customers or subscribers
for referrals is a fantastic method for generating new leads.
Prospect Mine #3: Existing Customers
Every customer you have now or had in the past is a great bet
for repeat orders. These people already like you enough to
commit money to your company. Theyıre already aware of the
quality you offer, and theyıre the ones who are most likely to
purchase from you again.
What if you donıt have the email addresses for your existing
offline customers? Ask them! Call them or contact them by snail
mail, and ask those who are online to send you an email or visit
your Web site. If customers call you, be ready to verify or
record their email address on the spot.
Prospect Mine #4: Direct Mail
If you do any mailings, encourage your customers to order online
or contact you via email. Some people will use these options,
and some won't, but you should make it a priority to capture the
email addresses of as many of these prospects as possible. In
addition to the cost savings of communicating via email, you can
also test the results of your marketing messages sooner, since
email is so instantaneous.
Prospect Mine #5: Giving Away Freebies
Freebies are a great way to generate leads. So how do you give
something away without, you know, losing your shirt? One answer
is to give things that have value but cost you little for
instance, a bit of your own expertise in the form of a report,
an ebook, a sample issue of your online newsletter, or a
Naturally, these reports and so on would be on a topic that's in
demand by your prospects. The information must provide something
of value to the prospect and it should be related to what you
And donıt forget your sigı lines -- at the end of the article
include two or three lines that mention who you are, where to
order online or how to reach you.
Prospect Mine #6: Your Web site
Gathering email prospects from a Web site is simple and almost
free. Your site should include some reason for people to give
their email address as a way to be notified of any sales or
specials, to gain customer VIPı status, to subscribe to an
email report. These are called opt-in lists, meaning visitors
choose to be on your list and be contacted by you.
However, it takes a high volume of traffic at your site to
generate enough prospects from web forms alone. You can increase
your web traffic through web advertising, display advertising,
search engine registration, and site optimization.
Prospect Mine #7: Joint Ventures or Partnerships
Joint ventures or partnerships are a way to leverage the
expenditures and efforts of other marketers who sell to the same
prospects you want.
You create this sort of symbiotic relationship by first
determining who else is currently marketing to your prospects,
then contact them. Create a deal where, by sharing their
existing customer base with you, or by recommending your company
to their customers, everyone benefits you, the other
companies, and the customers.
Letıs say, for instance, you sell software for writers. Your
partnership, then, might be with a company that promotes writing
workshops or seminars. Youıd contact this other outfit, and
offer to do one or all of the following: ask to mention your
product or service in their email newsletter; ask to send one
email message to all their customers; swap ads in each otherıs
newsletters or ezines; link to each otherıs sites or swap banner
ads or logos. Your creativity in this matter is all thatıs
needed just think of ways to benefit yourself and other
related but non-competing businesses, and you can increase your
prospect list many times over.
Mary Engel of Copywriting.Net:
Generate MORE sales
with your Web site copy and print marketing communications. For
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Johann Wolfgang Goethe
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