Set On the Pathway To Success

Issue #23 - Pathway To Success
Volume 2, Issue #23, 17th November 2002

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'Pathway To Success'
Volume 2, Issue #23, 17th November 2002
Publisher Irena Whitfield

A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business
A Proud Honorary Member of IAWMD

Shoot for the moon. Even if you miss, you'll land among the stars.
Les Brown


A warm welcome to all our new subscribers, hope you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help or a working, successful co-operation, we are here to help you to get where you want to get.

With 'Pathway To Success' you are getting only top information, reliable and proven resources. If you read, apply and follow carefully, you are getting fast ahead of your competition, watching your business and profits grow.

The only way you can get this Ezine from us is by YOUR Subscription - 1 Issue per 1 Subscription. 'Pathway To Success' is an opt-in Ezine available by Subscription only. You must have sent an email request, placed advertising, subscribed through one of our co-ops or visited our web site to request this subscription. We do not spam. This newsletter is never sent to anyone who has not requested it, and we never share your email address with any third-parties, not even archive it on a third-party server.

I also welcome all our new subscribers who placed their ads through one of our Co-ops. In case you can't remember, see Admin Section.

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Another fortnight has flown away so fast, and our lovely Sunday is here again!

Believe you had profitable days. I managed to finalize the new branch of our Affiliate programme, bringing you a unique income opportunity. Just a couple of words before you can check for yourselves.

There are two reasons for this to happen. Many of you know and have my special Handbook '7 Stars of Online Success'. It sells great, up to now, I've sold over 6,500 pieces. Now, I updated it, add new Bonuses (but had to increase the price a little), and plan to sell another 20,000 pieces as the next stage. And I need your help in this. Not for FREE. I am going to pay you.

My regular affiliates don't do much. And, I want my affiliates earn good money. So, I created this special opportunity, open exclusively to you, my precious Subscribers, but only to 200, who really want money. I will pay $210,000 in regular commissions - nothing unique about this; and $25,000 in special Bonuses when certain targets are achieved. You can check the programme in detail after subscribing in

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    Looking forward to your fast registrations.

    Have a happy, profitable time, and I'll talk to you in a fortnight again.

    Irena Whitfield,

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    I wish happy birthdays to all of you having your birthdays in this period. Have a look which tree influences your character by the original Celtic Tree Horoscope. You can have a Book 'Celtic Tree Horoscope', Luxury Edition, FREE now at:

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    November 12 to November 21, Chestnut Tree, the Honesty
    People of unusual beauty, do not want to impress, well-developed sense of justice, vivacious, interested, a born diplomat, but irritable and sensitive in company, often due to a lack of self-confidence act sometimes superior, feel not understood, love only once, have difficulties in finding a partner.

    November 22 to December 1, Ash Tree, the Ambition
    Uncommonly attractive, vivacious impulsive, demanding, do not care for criticism, ambitious, intelligent, talented, like to play with their fate, can be egoistic, very reliable and trustworthy, faithful and prudent lovers, sometimes brains rule over heart, but take partnership very serious.

    Publishing dates:
    'Pathway To Success' is published every other Sunday. Next Issue is supposed on 1st December 2002.

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    Today's Feature Article

    Email Trends That Will Make You Money, Or Take It Away

    by Joshua Rose

    Want to know the most important factor people look at to determine whether or not to open your all-important email?

    Chances are it's not what you think. At least I was a bit surprised.

    Bouncing addresses, sp*m filters, and inbox competition have raised the bar for all of us. While permission-based email marketing is still the web's #1 sales tool, and will remain so for the foreseeable future, we all need to pay careful attention to the rapid developments in this dynamic area, or risk being left far behind.


    According to DoubleClick's 2002 Consumer Email Study, what then IS the most important factor consumers look at in determining whether to even open your email?

    Surprise, although I've seen alot written about it being the "subject line", it's NOT. It's the "from line"! 60% said that's what they look at when making the "open" decision, while a still hefty 35% cited the subject line.

    So, if your from address is a mess (, for example), your subject line is going to have a hard time saving the day. Your open rate is likely to be very poor.

    A much better idea? "" This wasn't suggested in the report (that's not the point of the report), but it's pure, simple and ties in with the importance of "name recognition" and "branding" that the report DOES address (more on this in a moment).


    * 69% of men say they'll open an email if the subject line contains "news" (while 46% of the women will).

    * 64% of women will open it if the subject line includes a "discount offer" (50% of the men will).

    * Got a new product to announce? Well, only 39% of women and 37% of men will open email with a subject line about a "new product announcement".

    * 90% cite unsolicited promotional emails as the number one consumer concern. 60% delete it without opening, up from 45% last year. Bad news for sp*mmers, good news for legitimate emailers.


    * The volume of email has risen 60% over last year with the average person getting 254 emails a week versus 159. That's alot of competition!

    * To deal with this onslaught of email, the average person has 2.63 email addresses. 50% also use an email feature to sort their messages into a bulk folder. And 76% "never or rarely" read the emails in their bulk folders.

    * Of those who made an immediate purchase after reading an email, 60% cited "merchant recognition" (branding) as the reason for their quick decision. Even more, 70%, cited a "discount" as their motivating factor.

    Wow, if people know and trust you, and you offer a discount, your newsletter is going to pull some sales!


    * 25% of consumers with an email account made an online purchase in the last year versus 19% a year ago.

    * Of shoppers who have purchased online, 78% did so as a result of receiving an email.

    * 66% plan to use email to make a purchase during the upcoming holiday season.


    When used effectively, email remains an incredibly powerful sales tool. The keys to success are being known and trusted, as well as carefully utilizing your "from" and "subject" lines.

    But because consumers are countering their enormous volumes of email by using multiple addresses, bulk folders and sp*m filters, newsletter publishers will need to stay informed as well as creative to maintain and grow their actual "readership", as opposed to their simple subscriber counts.

    Whatever you do, clearly differentiate your mailings so it is not mistaken for sp*am.

    For those of you who would like to read the whole report, go here:

    Joshua Rose writes about how to significantly boost your online results by improving your "communication skills", increasing the "responsiveness" of your subscriber list and utilizing effective Affiliate sales techniques. To subscribe, visit:

    Today's Motivational Reading

    Inspirational Lines

    It is not what is happening to you now or what has happened in your past that determines who you become. Rather, it is your decisions about what to focus on, what things mean to you, and what you are going to do about them that will determine your ultimate destiny. Anthony Robbins

    Success or failure depends more upon attitude than upon capacity. Successful people act as though they have accomplished or are enjoying something. Soon it becomes a reality. Act, look, feel successful, conduct yourself accordingly, and you will be amazed at the positive results. Dupree Jordan

    Once a man has made a commitment to a way of life, he puts the greatest strength in the world behind him. It's something we call heart power. Once a man has made this commitment, nothing will stop him short of success. Vincent Lombardi

    If one advances confidently in the direction of their dreams, and endeavors to lead a life which they have imagined, they will meet with a success unexpected in common hours. Henry David Thoreau

    Subscribers' Corner:

    'The Proactive Web Business: The Top 7 Sources for YOUR Online Prospects'

    by Mary Engel

    The promise of the Internet is very seductive: you now have access to millions and millions of people, all just a mouse click away from buying buying buying and making you rich!

    Hm. Well, sort of. Theoretically, that stuff is true, but it is also exactly the kind of thinking that actually causes people to fail.

    Taking a passive approach to building your online business ­ just sitting back and waiting for the throngs to come and pour money into your web site checkout ­ is the kiss of death.

    You have to get proactive to succeed here. Before you even begin to think about sales, you must find and attract genuine prospects to your site ­ people who are not only going to read your offers, but who are most likely to buy from you.

    Where to find them? Here is my list of the top seven sources for your online prospects today.

    Prospect Mine #1: Advertising

    If are doing any type of advertising now ­ online or off -- you must give readers, viewers or listeners the option of contacting you via the Internet. That means listing your email address and Web site URL. ³Duh!² you want to say, right? But youıd be surprised how many businesses fail to include this info.

    Whether you advertise by broadcast, print or email, itıs imperative that you get those interested folks into your database. The only way to do so is to get them to visit your site or to email you. The result is a list of highly qualified email prospects you can contact again with future offers.

    For online advertising, I especially like newsletters. They come with the built-in advantage of having a very targeted audience -- for instance, a newsletter might be geared toward lawyers, or work-at-home moms, or affiliate programs. If your product or service is for this audience, that's the type of newsletter youıd choose.

    Online newsletters are also relatively inexpensive. Many of these publications will run your ad for less than $25 a week. Look closely at the circulation figures for any publication you choose, and track results.

    Prospect Mine #2: Referrals

    Referrals are an important part of any business. Email marketing makes it extremely easy for your customers to send you referrals ­ especially if you provide a link that takes them to a simple form or email message to instantly drop in a name and send it off.

    If you send your customers any sort of info or newsletter, always encourage them to forward it to friends and associates. The simple act of asking your existing customers or subscribers for referrals is a fantastic method for generating new leads.

    Prospect Mine #3: Existing Customers

    Every customer you have now or had in the past is a great bet for repeat orders. These people already like you enough to commit money to your company. Theyıre already aware of the quality you offer, and theyıre the ones who are most likely to purchase from you again.

    What if you donıt have the email addresses for your existing offline customers? Ask them! Call them or contact them by snail mail, and ask those who are online to send you an email or visit your Web site. If customers call you, be ready to verify or record their email address on the spot.

    Prospect Mine #4: Direct Mail

    If you do any mailings, encourage your customers to order online or contact you via email. Some people will use these options, and some won't, but you should make it a priority to capture the email addresses of as many of these prospects as possible. In addition to the cost savings of communicating via email, you can also test the results of your marketing messages sooner, since email is so instantaneous.

    Prospect Mine #5: Giving Away Freebies

    Freebies are a great way to generate leads. So how do you give something away without, you know, losing your shirt? One answer is to give things that have value but cost you little ­ for instance, a bit of your own expertise in the form of a report, an ebook, a sample issue of your online newsletter, or a consultation.

    Naturally, these reports and so on would be on a topic that's in demand by your prospects. The information must provide something of value to the prospect and it should be related to what you are selling.

    And donıt forget your Œsigı lines -- at the end of the article include two or three lines that mention who you are, where to order online or how to reach you.

    Prospect Mine #6: Your Web site

    Gathering email prospects from a Web site is simple and almost free. Your site should include some reason for people to give their email address ­ as a way to be notified of any sales or specials, to gain customer ŒVIPı status, to subscribe to an email report. These are called opt-in lists, meaning visitors choose to be on your list and be contacted by you.

    However, it takes a high volume of traffic at your site to generate enough prospects from web forms alone. You can increase your web traffic through web advertising, display advertising, search engine registration, and site optimization.

    Prospect Mine #7: Joint Ventures or Partnerships

    Joint ventures or partnerships are a way to leverage the expenditures and efforts of other marketers who sell to the same prospects you want.

    You create this sort of symbiotic relationship by first determining who else is currently marketing to your prospects, then contact them. Create a deal where, by sharing their existing customer base with you, or by recommending your company to their customers, everyone benefits ­ you, the other companies, and the customers.

    Letıs say, for instance, you sell software for writers. Your partnership, then, might be with a company that promotes writing workshops or seminars. Youıd contact this other outfit, and offer to do one or all of the following: ask to mention your product or service in their email newsletter; ask to send one email message to all their customers; swap ads in each otherıs newsletters or ezines; link to each otherıs sites or swap banner ads or logos. Your creativity in this matter is all thatıs needed ­ just think of ways to benefit yourself and other related but non-competing businesses, and you can increase your prospect list many times over.

    Mary Engel of Copywriting.Net: Generate MORE sales with your Web site copy and print marketing communications. For a FREE writing analysis visit:

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