'Pathway To Success'
Volume 2, Issue #25, 15th December 2002
Publisher Irena Whitfield
A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business
A Proud Honorary Member of IAWMD
'Hard work is the key to success, so work diligently
on any project you undertake. If you truly want to be successful,
be prepared to give up your leisure time and work past 5 PM and
on weekends. Also, have faith in yourself. If you come up
with a new idea that you believe in, don't allow other people
to discourage you from pursuing it.
Charles Lazarus (American
To read the Current Subscriber Issue Online, please subscribe here:
Except for other valuable Bonuses, you will also get your special motivational 2003 Calendar
A lovely pre-Christmas Sunday to all of you, my loyal
Last time I asked you to send me your success stories or wishes
for 2003. What happened was that I am literally buried in
special offers you send me instead - over 400. I firmly believe
that all of them are great but I am not able to check them all
and personally respond, participate or test them, not even
publish them all. I saw several of them, you can find the best,
unique deals for you below. I will try and check more later.
What I really want is a short story, up to 150-200 words, about
your success, what you achieved, managed to do, what makes you
feel good about this year, even if it is only a little item.
Also, your wishes, ie what you wish to achieve in 2003 or what
you wish to others. If you look back at January 2002, what person
can you see, and compare it to the person you are now. Tell us
about the difference. Are you satisfied, dissatisfied? Happy?
I'm also preparing many new exciting projects for the coming year,
it's a bit too much on me these days, I'm not even sure I
manage to finish everything by the end of the year but I can
promise you useful tools for your businesses.
Also, 'Pathway' is going to change a bit, my services will
change a great bit and more... Let me know what you want to
have in Pathway, what you liked this year the most, everything
you feel. I love your feedback, it shows me the way to go to make
Pathway suit your requirements.
I wish you a Merry Christmas, loads of lovely presents, lots of
love and happiness with your closest people around you, good
health and much enthusiasm for your business.
Looking forward to your stories, feedback and our this year's
last Issue in a fortnight.
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I wish happy birthdays to all of you having your birthdays in this period. Have a look which tree influences your character by the original Celtic Tree Horoscope. You can have a Book 'Celtic Tree Horoscope', Luxury Edition, FREE now at:
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November 22 to December 1, Ash Tree, the Ambition
Uncommonly attractive, vivacious impulsive, demanding, do not care for criticism, ambitious, intelligent, talented, like to play with their fate, can be egoistic, very reliable and trustworthy, faithful and prudent lovers, sometimes brains rule over heart, but take partnership very serious.
December 12 to December 21, Fig Tree, the Sensibility
Very strong, a bit self-willed, independent, do not allow
contradiction or arguments, love life, their family, children
and animals, a bit of butterfly, good sense of humour, like
idleness and laziness, of practical talent and intelligence.
December 22, Beech, the Creative
Have good taste, concerned about their looks, materialists,
good organization of life and career, economical, good leaders,
take no unnecessary risks, reasonable, splendid lifetime
companion, keen on keeping fit (diets, sports, etc.).
December 23 to January 1, Apple Tree, the Love
People of slight build, lots of charms, appeal and attraction,
pleasant aura, flirtatious, adventurous, sensitive, always
in love, want to love and be loved, faithful and tender partners,
very generous, scientific talents, live for today, a carefree
philosopher with imagination.
'Pathway To Success' is published every other Sunday. Next Issue is supposed on 29th December 2002.
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Today's Feature Article
Website Marketing Mistakes Smart People Make
by Raynay Valles
You have invested your time and money into putting up your
company Web site. Your prospective customers are out there
somewhere and you want to make aware of your site, your address,
what you offer and why they would want to visit.
You have some ideas, but you don't want to waste money. How can
you avoid mistakes other smart Web site owners make?
By reading this article, of course.
I'm going to outline several tactics that DON'T work. By the end
of this article, you'll save time and money (not to mention
avoiding throat-clinching disappointment and frustration)
by skipping these Bad Ideas.
Bad Idea #1 - Let's get more traffic to get more sales.
Seems reasonable at first glance. But it's not always the best
course to take. How well does your site sell now? What's
the sales conversion rate of your Web site? If your Web site
is inefficient at converting 100 visitors into customers,
it will be inefficient at converting 20,000 visitors
For instance, I may find a client's Web site converts 1 percent
of their visitors to customers. If we can boost that number
to 2 percent, they have doubled their sales without spending
more money marketing. When they DO spend money on marketing,
they still convert the higher percentage of their visitors
Bottom line: Take a look at your conversion rate before you
increase traffic. What can you do to boost it?
Bad idea #2 - Let's just buy thousands of visitors.
Many emails I receive start with "I paid for 10,000 visitors and
I didn't make ONE sale. You'd think I'd make at least one sale"
Many instant "traffic building systems" DON'T work. Why?
You've seen pop-up windows. Many times these traffic building
systems automatically pop open a browser window showing your
Web site. That counts as a visit. Yes, a person who wasn't
looking for what you sell and was in the middle of doing something
else. So, of course, they close the annoying window.
Bottom line: You have other options to build traffic. The goal
is to get a return on your marketing dollars. You want
the throngs coming to your Web site to BUY.
Bad Idea # 3 - Where can we buy some banner ads?
Here's the skinny: Targeted banner ads are placed on sites that
have visitors who may want what you offer. Even these banners
typically get .3 of 1 percent click through. That's 3 clicks
per thousand views!
Bottom line: If you absolutely want to do banners, only do them
if they are free. By free, I don't mean banner exchanges where
you pay by putting banners on your site. By free I mean free as
part of your own affiliate program for example. There are better
tactics to spend your time and money on.
There you have it. Three common Web site marketing mistakes
you can avoid. This frees up your time and money for things
that DO work.
Raynay Valles is an online marketer who turns non-performing
Web sites into Web sites that sell. Raynay Valles finds
the shortest distance between you and getting your target
audience to visit your Web site. She also helps Web sites
that already have traffic find ways to make money.
Her solutions are custom-designed to your Web site and your budget.
You can find out more at
or email her at
Today's Motivational Reading
The Way to Treat Others--and Yourself
by Gerri Smith
Whenever you try to explain to someone how you want to be treated
ask yourself if your explanation is really accomplishing anything.
Are you using up your energy talking to a salesperson who really
doesn’t care what you are saying? Are your words to friends,
family, neighbors or prospective clients going in one ear and
out the other? Does your partner quietly listen, then go right on
doing the same things you object to again and again? By applying
creative behavior, you can begin to receive the treatment
Learn to develop a collection of effective behaviors that puts
your whole self where your mouth is. Teach others to eliminate
habits which impose on you. Teach them that you will not allow
yourself to be hurt or powerless by them when they are only
behaving as you’ve predicted. Live your life as you choose--
-teach others to treat you the way you wish to be treated.
Gerri D Smith,
Publisher and host of an online Personal
and Business Improvement network. Distinctive Business Women’s
Link is tailored for women business owners and entrepreneurs
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Do You Think Like An Entrepreneur ?
by John Metcalfe
Ask yourself this question.........
What thoughts go through your mind when you see
that classy blonde lady, or that smartly dressed
gentlemen going past in their really expensive flashy
sports car ?
I have found from personal experience that what
thought's go through my mind, don't necessarily
go through everybody else's mind. This may be
obvious to you, but wasn't to me at the time..
When I see that classy blonde in their flashy, expensive
car, or that smartly dressed gentlemen at the wheel, I
ask myself the following question's amongst many others..
This last question is one I really wanted to do just
recently.There is a locally well known wealthy gentleman
who lives in my home town of Whitchurch, Shropshire, in
the UK a small town of only 10,000 residents.....
He drives a beautifully sleek sports car and has a fantastic
whitewashed mansion with a ornate statue in the front garden
next to a slowly trickling fountain..
I was out riding my bicycle on a glorious mid summer
afternoon, when I passed his sleek automobile, parked
next to a derelict house he was rebuilding in the country.
As I passed him I had an incredible urge to STOP, introduce
myself and ask him some of the question's that I have just
mentioned. On this particular occasion I didn't actually
stop and ask him these question's, as he was talking to one
of the builders. The point that I am making is that I
actually WANTED to stop and talk to him....
I wanted to discover what made him tick, how did he think ?
what did he do ?
On a more personal level with moderate Internet success
with my own business, I found myself in a position to be
able to buy myself a reward for 2 years hard work on my
business. I bought myself a sports car that I had always
wanted. This was a car I had only dreamed of owning. I
have only ever owned a normal family car up until then..
After I purchased the car and proudly drove it home to show
my wife and children, I thought to myself, I wonder what type
of reaction would I get from my neighbors, family and friends ?
This was because I live in a NORMAL small house, on a
NORMAL UK housing estate where there are no sleek sports
What I discovered Shocked Me!
My neighbor took a whole 7 days before he looked me in
the eye and said "Hey John... that's a beautiful car you've
got there" Up until that point he had avoided eye contact
with me as I parked it in my drive, as he pruned his garden
Even my own brother I'm sorry to say, didn't even comment
on my car when he saw it...
Now whether this was just jealousy, or whether they just
weren't interested in what car I had bought, it just struck
a chord that some people will instantly say to themselves
" Look at that so and so in his sports car, who does he
think he is " and other people like myself will look up to them,
and realize what work went on behind the scenes to generate
the money to buy it....
Entrepreneur's almost always without fail, look up to people
who are successful, and don't get filled up will jealousy
Ask yourself the same question the next time you see
John Metcalfe 2002
You can make a very comfortable living operating
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