'Pathway To Success'
Volume 2, Issue #26, 29th December 2002
Publisher Irena Whitfield
A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business
A Proud Honorary Member of IAWMD
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Don't worry about genius. Don't worry about being clever.
Trust to hard work, perseverance and determination. And the best
motto for a long march is: ''Don't grumble. Plug on!"
Sir Thomas Treves
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A warm welcome to all our new subscribers, hope you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help or a working, successful co-operation, we are here to help you to get where you want to get.
With 'Pathway To Success' you are getting only top information,
reliable and proven resources, never anything just to make a
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business and profits grow, you must read, apply and follow
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A lovely Sunday, the last Sunday in 2002!
I believe you had a happy, peaceful and joyous Christmas
and are looking forward to the new year 2003.
Thank you for all the lovely Christmas wishes and feedback. I
apologize for not answering them all in person. I'm doing it
this way. I really appreciate your words, ideas, it's what keeps
every Publisher going, and I'm no exception.
I also received another load of your very special offers,
complaints that you don't make so much money as you imagine,
some ideas for the coming year, requests asking me to tell
you more about myself, and special messages making me very sad
from people who finish their online business and leave.
The number of help requests and complaints about money make me
change the structure of my services for next year because I
want all of you to make the money you imagine and even more,
and I am only one for all the work. You will learn more below.
Just a couple of days after I published the previous Issue, I
regretted I don't send any solos to you because I prepared
a new Interview with Ken Silver, especially for you and inviting
you into his new Honest Lotto Club incl a special discounted price.
Since I didn't send you the solo, you are exceptionally not
the first to get this news but still, you can get in
at the discounted price. Please read more below.
This Issue is special for more reasons. First, I publish
more special offers from your colleague Subscribers and second,
I'm going to tell you about the first changes coming with the new
1) Celtic Tree Horoscope: this is the last time it's here. I
published it for two years, and starting 1st January, you can
get it in the free book available at ePublishing and also
2) My services: I'm going to narrow my services to mainly two
You, my loyal Subscribers, will have the introductory review
and analysis FREE, and it will depend on you whether you want
to do the corrections or if you want me to do what is necessary.
So, please send your requests only if you are serious about
your business and intend to actually do what I suggest. If you
want me only to see your site, submit your ad and please don't
take up my time because someone else serious is waiting for me
to help him/her.
Many of you who followed my recommendations know pretty well
that my advice works. However, send the request in time: before
it's too late, before you lose illusions, interest and too much
money. It's not necessary to lose money at all if you do things
A little note, just to repeat and stress what you know already:
I will never publish these private requests. If you wish I will publish your success later.
I am here to genuinely
help you. I'm working on extensive resources for you where I
will also include several stories of my customers that are now
richer beyond their wild dreams thanks to my help and assistance.
3) Insider Tips 1: a new edition of this extremely popular ebook,
ie the articles and motivational reading published in Pathway
To Success' during 2002. Please have a look whether your
articles were published, check your bio, photo, links and email
addresses and send me any updates to have your latest info
I wish you a very happy and prosperous new year 2003, thank you
for your loyalty which I treasure and sincerely value, and
promise that I will continue in bringing you only top items that
I myself use and/or test and recommend.
P.S.: This Special Christmas Offer Expires Soon! Don't Miss Out!
- Join our special Affiliate Programme - Top 200 Marketers
P.S.S.: A special request for a favour. Please vote for Pathway To Success, my site and me below. (You will need pathway URL - please copy and paste in the form: http://www.thecassiopeia.com/Portal/Newsletter.html)
There's not much time left because the poll finishes on 31st Dec.
So, please do it at once. With your help, Pathway can easily
become the first. I will really appreciate. ;-)
P.S.S.S.: Get one of the Feature Ads in our Ezine:
to prospect. NON-Network Marketing Business Situation
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you're involved in network marketing or not. Proprietary Lead
Generation strategy puts you in touch with the highest quality
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I wish happy birthdays to all of you having your birthdays in this period. Have a look which tree influences your character by the original Celtic Tree Horoscope. You can have a Book 'Celtic Tree Horoscope', Luxury Edition, FREE now at:
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December 23 to January 1, Apple Tree, the Love
People of slight build, lots of charms, appeal and attraction,
pleasant aura, flirtatious, adventurous, sensitive, always
in love, want to love and be loved, faithful and tender partners,
very generous, scientific talents, live for today, a carefree
philosopher with imagination.
'Pathway To Success' is published every other Sunday. Next Issue is supposed on 12th January 2003.
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Today's Feature Article
5 Key Marketing Questions
by Bob Leduc
When you know the answers to these 5 key marketing
questions, you can create effective web pages, sales letters
and other sales generating communications. The answers to
these 5 questions reveal how you can get your prospect's
attention and motivate them to take the action you want.
1. Who Do I Want To Reach?
Describe detailed characteristics of your ideal prospect. Be
Once you clearly define the characteristics your ideal
prospect you can develop a powerful sales message appealing
directly to their unique interests and needs. Prospects are
more likely to respond when they feel you are talking
directly to them about their individual needs.
2. What Action Do I Want To Generate?
Decide in advance what action you are trying to stimulate.
Do you want to get inquiries for your product or service? Do
you want to produce sales directly from your promotion? Or
do you want to build a list of qualified prospects willing
to receive frequent offers from you?
You can develop an effective promotion in a short time when
you have a clear understanding of the action you are trying
3. What Is My Competitive Advantage?
Identify why prospects should do business with you instead
of with a competitor selling a similar product or service.
For example, do you provide faster results, easier
procedures, personal attention or a better guarantee? If you
cannot think of a reason - create one. Add something to your
business you are not already doing.
Your competitive advantage can be responsible for fifty
percent or more of your sales. Make sure you have one - and
don't lose it. Keep checking on your competition and make
any changes necessary to keep your competitive advantage.
4. How Will I Prove My Claims?
Don't expect prospects to believe what you say. Make sure
you provide proof of any claim you make.
For example, collect and use testimonials from satisfied
customers. Provide research data supporting your claims. Get
endorsements from experts your prospects are likely to
5. How Will I Create Urgency?
Most prospects do not respond the first time they see your
promotion. Instead, they delay making any response - then
often forget about you.
You can convert many of these procrastinators into buyers by
giving them a compelling reason to respond immediately. For
example, give them a special price if they order now - or
include a valuable bonus if they order by a specific
TIP: Develop a series of 4 or 5 different special offers.
Use them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to create urgency using special
offers without taking time to create new ones.
You need to answer to these 5 key marketing questions before
you can create a motivating web page, sales letter or other
sales generating communication. The answers to these 5
questions will reveal how you can get your prospect's
attention and stimulate them to take the action you want.
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
BobLeduc@aol.com Subject: "Postcards"
Today's Motivational Reading
Reflections--A List of Year-End Questions
by David Batchelor
In order to embrace the new, we must release the old. An
important part of preparing for the New Year is to review the
past year--to release it--and to learn from it.
To go where we wish to go and be whom we wish to be, we need to
know where we are and who we are. An honest self-analysis is
always helpful to gain clarity. As we end the year, the decade,
the century and the millennium, it seems particularly fitting to
devote some time to reflecting on the year past and where we
find ourselves as the new year dawns.
The following questions should stimulate your thinking for this
process. I hope that you take time out of your busy schedule
this holiday season to ponder where you are and where you've
been. Enter into discussions with people you care about. Write
out your thoughts and feelings. Do some journalling. Consider
writing a letter--an end-of the-year-epistle to yourself. It
could be profound to write it and valuable to read it in the
Reflect upon what you did, how you felt, what you liked, what
you didn't and what you learned. Try to look at yourself and
your experience with as much objectivity as you can-much like a
Here are some suggestions to get you started in mulling over the
past year-perhaps the last decade. Feel free to add your own.
Another Suggestion: Consider listing all the things in your life
of which you'd like to let go--anything you no longer want. Give
thanks for what they've brought you in terms of learning and
usefulness and then burn the list. It's a symbolic gesture to
help you release the old and be open to the new.
The next step is to list what you DO want-experiences,
knowledge, material things, relationships, healings, whatever.
In doing this, you'll be using the principle of vacuum-releasing
what you don't want and embracing what you do.
I'm confident that anything you can do to make this year-end
more dramatic in terms of your own personal and spiritual growth
will be valuable.
Make it a great New Year by ending this one well.
In closing, I would like to recommend a great book on "Vision".
It's titled "Mach II With Your Hair On Fire". By Richard Brooke.
In case you don't know who Richard Brooke is, here is a summary:
He made his first million before the age of 30, advancing to the
top sales-leader position in a $60 million Network Marketing
organization made up of more than 200,000 sales people. At age
31, he became the Executive Vice President.
At age 33, he accepted the opportunity to "turn around" a
Network Marketing company (Oxyfresh Worldwide, Inc.). This
company, when he joined it, was in a death spiral and
technically bankrupt. It was almost $1 million in debt with no
cash, no assets, and no credit. With the help of a tremendous
staff and his partner Randy Anderson, they turned the business
into a role model for our industry it has posted record growth
every year for the past ten.
You can read the book "Mach II With Your Hair On Fire" free
has written numerous articles focusing
on Tips, Strategies, Tools and how-to's for creating
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e-zine please go to:
An eBook Publisher's Dilemma: Should I Use PDF or Exe Format?
by Michael Southon
If you write and publish eBooks, sooner or later you
will probably be faced with a dilemma - should you
create your eBooks as .exe files or .pdf files?
PDF, which stands for Portable Document Format, is the
file extension for files created with Adobe Acrobat.
Exe, which stands for 'executable', is the extension
for files created by eBook compilers.
PDF is widely considered to be the 'industry standard'
for eBook publishing, and for good reason. Here are
some of the advantages of PDF files over exe files:
(1) With most eBook compilers you have to set up each
page of your eBook as a separate web page. With Adobe
Acrobat you can use a single MS Word file as the
(2) PDF files automatically number each page - exe
(3) PDF files are very easy to edit - you can insert
pages, replace pages and delete pages (and the page
numbering is automatically adjusted).
(4) Printing from a PDF file is much easier than
printing from an .exe file.
(5) The 'bookmark' column on the left side of a PDF
file makes navigation very easy - much easier than in
an exe file.
(6) PDF files compress better than exe files, so you
end up with a smaller, more manageable file.
(7) It's virtually impossible to transmit a virus
through a PDF file - exe files are susceptible to
virus transmission and can become corrupted during
(8) Finally, by using PDF you automatically expand
your potential market because PDF files can be read on
both a PC and a Mac (exe files can only be read on a
PC). Over 8 percent of the online population in the
U.S. are currently Mac users
(www.nielsen-netratings.com) - not a huge increase in
your market, but nevertheless significant.
But exe files do have some advantages over PDF files.
Until recently, one of the most important of these was
price - most eBook compilers are a fraction of the
cost of Adobe Acrobat.
However, a number of PDF creators have recently
appeared on the market with price tags similar to those
of eBook compilers. Here are some of them:
Another advantage of exe files over PDF is the
rebranding feature. The following eBook compilers all
have a built-in rebranding function:
If you use free eBooks as a viral marketing tool,
rebranding is the key to success, because people are
much more likely to promote your free eBook if they
can customize it with their own affiliate links.
has been writing for the Internet for
over 3 years. Join his 3 Day 'Ezine Writers Email Course'
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Today's Tip On the Site worth visiting:
Except for your business, you also should plan your holidays.
Check the below site for inspiration.
Today's Tip On the Book worth having:
If you want to do your business the right way, to start or grow
it and win on the Net, get my book '7 Stars of Online Success'
at the special price for you. Don't forget it counts as 1 sale
if you are one of the Top 200 Marketers:
To listen to a new Top Show, click the picture.
Today's Tip On Software:
Mistakes are the usual bridge between inexperience and wisdom.
1) If you want to start your business the easy way, make use of
the special Ken Evoy offers for the last time: Buy 1 Get 1 FREE,
and get the unique toolkit:
2) Check this site if you want to automate your email marketing
Today's Tip On Learning:
I promised you a new puzzle and got to it as late as now. So,
it is here and once you solve it, you will get a unique Ezine
Guide for FREE, namely 'Amazing Ezine Tactics' by Lee Benson
that sells for $47.
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