Set On the Pathway To Success

Issue #26 - Pathway To Success
Volume 2, Issue #26, 29th December 2002

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'Pathway To Success'
Volume 2, Issue #26, 29th December 2002
Publisher Irena Whitfield
http://www.thecassiopeia.com/

A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business
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Don't worry about genius. Don't worry about being clever. Trust to hard work, perseverance and determination. And the best motto for a long march is: ''Don't grumble. Plug on!" Sir Thomas Treves

Introduction

A warm welcome to all our new subscribers, hope you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help or a working, successful co-operation, we are here to help you to get where you want to get.

With 'Pathway To Success' you are getting only top information, reliable and proven resources, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you must read, apply and follow the information you receive here.

To read the Current Subscriber Issue Online, please subscribe here:
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Get also a Special Motivational 2003 Calendar

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Editorial:    

A lovely Sunday, the last Sunday in 2002!

I believe you had a happy, peaceful and joyous Christmas and are looking forward to the new year 2003.

Thank you for all the lovely Christmas wishes and feedback. I apologize for not answering them all in person. I'm doing it this way. I really appreciate your words, ideas, it's what keeps every Publisher going, and I'm no exception.

I also received another load of your very special offers, complaints that you don't make so much money as you imagine, some ideas for the coming year, requests asking me to tell you more about myself, and special messages making me very sad from people who finish their online business and leave.

The number of help requests and complaints about money make me change the structure of my services for next year because I want all of you to make the money you imagine and even more, and I am only one for all the work. You will learn more below.

Just a couple of days after I published the previous Issue, I regretted I don't send any solos to you because I prepared a new Interview with Ken Silver, especially for you and inviting you into his new Honest Lotto Club incl a special discounted price.

Since I didn't send you the solo, you are exceptionally not the first to get this news but still, you can get in at the discounted price. Please read more below.

This Issue is special for more reasons. First, I publish more special offers from your colleague Subscribers and second, I'm going to tell you about the first changes coming with the new year.

1) Celtic Tree Horoscope: this is the last time it's here. I published it for two years, and starting 1st January, you can get it in the free book available at ePublishing and also customized:

http://www.thecassiopeia.com/ePublishing/Published.html

2) My services: I'm going to narrow my services to mainly two fields, ie

  • site reviews and solutions
  • business analysis and solutions
  • You, my loyal Subscribers, will have the introductory review and analysis FREE, and it will depend on you whether you want to do the corrections or if you want me to do what is necessary.

    So, please send your requests only if you are serious about your business and intend to actually do what I suggest. If you want me only to see your site, submit your ad and please don't take up my time because someone else serious is waiting for me to help him/her.

    Many of you who followed my recommendations know pretty well that my advice works. However, send the request in time: before it's too late, before you lose illusions, interest and too much money. It's not necessary to lose money at all if you do things right.

    A little note, just to repeat and stress what you know already: I will never publish these private requests. If you wish I will publish your success later. I am here to genuinely help you. I'm working on extensive resources for you where I will also include several stories of my customers that are now richer beyond their wild dreams thanks to my help and assistance.

    3) Insider Tips 1: a new edition of this extremely popular ebook, ie the articles and motivational reading published in Pathway To Success' during 2002. Please have a look whether your articles were published, check your bio, photo, links and email addresses and send me any updates to have your latest info included.

    I wish you a very happy and prosperous new year 2003, thank you for your loyalty which I treasure and sincerely value, and promise that I will continue in bringing you only top items that I myself use and/or test and recommend.

    Sincerely,

    Irena Whitfield,

    P.S.: This Special Christmas Offer Expires Soon! Don't Miss Out! http://www.thecassiopeia.com/2002Christmas.html - Join our special Affiliate Programme - Top 200 Marketers http://www.thecassiopeia.com/Registration.html

    P.S.S.: A special request for a favour. Please vote for Pathway To Success, my site and me below. (You will need pathway URL - please copy and paste in the form: http://www.thecassiopeia.com/Portal/Newsletter.html)

    There's not much time left because the poll finishes on 31st Dec. So, please do it at once. With your help, Pathway can easily become the first. I will really appreciate. ;-) http://www.thecassiopeia.com/VotesforPathway

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    *****************************

    I wish happy birthdays to all of you having your birthdays in this period. Have a look which tree influences your character by the original Celtic Tree Horoscope. You can have a Book 'Celtic Tree Horoscope', Luxury Edition, FREE now at:

    http://www.thecassiopeia.com/ePublishing/Published.html

    Get it customized, join our FREE Affiliate Programme and make money:

    http://www.thecassiopeia.com/ePublishing/Customize.html

    December 23 to January 1, Apple Tree, the Love
    People of slight build, lots of charms, appeal and attraction, pleasant aura, flirtatious, adventurous, sensitive, always in love, want to love and be loved, faithful and tender partners, very generous, scientific talents, live for today, a carefree philosopher with imagination.

    Publishing dates:
    'Pathway To Success' is published every other Sunday. Next Issue is supposed on 12th January 2003.

    If you like our Ezine, please rate it at the Cumuli Ezine Finder http://www.cumuli.com/ezines/ra22191.rate
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    Today's Feature Article

    5 Key Marketing Questions
    by Bob Leduc

    When you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how you can get your prospect's attention and motivate them to take the action you want.

    1. Who Do I Want To Reach?

    Describe detailed characteristics of your ideal prospect. Be very specific.

    Once you clearly define the characteristics your ideal prospect you can develop a powerful sales message appealing directly to their unique interests and needs. Prospects are more likely to respond when they feel you are talking directly to them about their individual needs.

    2. What Action Do I Want To Generate?

    Decide in advance what action you are trying to stimulate. Do you want to get inquiries for your product or service? Do you want to produce sales directly from your promotion? Or do you want to build a list of qualified prospects willing to receive frequent offers from you?

    You can develop an effective promotion in a short time when you have a clear understanding of the action you are trying to generate.

    3. What Is My Competitive Advantage?

    Identify why prospects should do business with you instead of with a competitor selling a similar product or service. For example, do you provide faster results, easier procedures, personal attention or a better guarantee? If you cannot think of a reason - create one. Add something to your business you are not already doing.

    Your competitive advantage can be responsible for fifty percent or more of your sales. Make sure you have one - and don't lose it. Keep checking on your competition and make any changes necessary to keep your competitive advantage.

    4. How Will I Prove My Claims?

    Don't expect prospects to believe what you say. Make sure you provide proof of any claim you make.

    For example, collect and use testimonials from satisfied customers. Provide research data supporting your claims. Get endorsements from experts your prospects are likely to recognize.

    5. How Will I Create Urgency?

    Most prospects do not respond the first time they see your promotion. Instead, they delay making any response - then often forget about you.

    You can convert many of these procrastinators into buyers by giving them a compelling reason to respond immediately. For example, give them a special price if they order now - or include a valuable bonus if they order by a specific deadline.

    TIP: Develop a series of 4 or 5 different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This enables you to create urgency using special offers without taking time to create new ones.

    You need to answer to these 5 key marketing questions before you can create a motivating web page, sales letter or other sales generating communication. The answers to these 5 questions will reveal how you can get your prospect's attention and stimulate them to take the action you want.

    *************************
    Bob Leduc spent 20 years helping businesses just like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV or Email: BobLeduc@aol.com Subject: "Postcards"

    Today's Motivational Reading

    Reflections--A List of Year-End Questions
    by David Batchelor

    In order to embrace the new, we must release the old. An important part of preparing for the New Year is to review the past year--to release it--and to learn from it.

    To go where we wish to go and be whom we wish to be, we need to know where we are and who we are. An honest self-analysis is always helpful to gain clarity. As we end the year, the decade, the century and the millennium, it seems particularly fitting to devote some time to reflecting on the year past and where we find ourselves as the new year dawns.

    The following questions should stimulate your thinking for this process. I hope that you take time out of your busy schedule this holiday season to ponder where you are and where you've been. Enter into discussions with people you care about. Write out your thoughts and feelings. Do some journalling. Consider writing a letter--an end-of the-year-epistle to yourself. It could be profound to write it and valuable to read it in the years ahead.

    Reflect upon what you did, how you felt, what you liked, what you didn't and what you learned. Try to look at yourself and your experience with as much objectivity as you can-much like a biographer would.

    Here are some suggestions to get you started in mulling over the past year-perhaps the last decade. Feel free to add your own.

  • 1. Am I where I want to be? (if not, what's stopping me?)

  • 2. What did I achieve? A list of my wins and achievements.

  • 3. What would I have done differently? Why?

  • 4. Was I busy doing or being? (Be comes before do and have. After all we were created to be human BEings not human DOings)

  • 5. What were the most significant events of the year past? List the top three.

  • 6. What did I do right? What do I feel especially good about? What was my greatest contribution?

  • 7. What were the fun things I did? What were the not-so-fun?

  • 8. What were my biggest challenges/roadblocks/difficulties?

  • 9. How am I different this year than last?

  • 10. For what am I particularly grateful and why?

  • Another Suggestion: Consider listing all the things in your life of which you'd like to let go--anything you no longer want. Give thanks for what they've brought you in terms of learning and usefulness and then burn the list. It's a symbolic gesture to help you release the old and be open to the new.

    The next step is to list what you DO want-experiences, knowledge, material things, relationships, healings, whatever.

    In doing this, you'll be using the principle of vacuum-releasing what you don't want and embracing what you do.

    I'm confident that anything you can do to make this year-end more dramatic in terms of your own personal and spiritual growth will be valuable.

    Make it a great New Year by ending this one well.

    In closing, I would like to recommend a great book on "Vision". It's titled "Mach II With Your Hair On Fire". By Richard Brooke.

    In case you don't know who Richard Brooke is, here is a summary:

    He made his first million before the age of 30, advancing to the top sales-leader position in a $60 million Network Marketing organization made up of more than 200,000 sales people. At age 31, he became the Executive Vice President.

    At age 33, he accepted the opportunity to "turn around" a Network Marketing company (Oxyfresh Worldwide, Inc.). This company, when he joined it, was in a death spiral and technically bankrupt. It was almost $1 million in debt with no cash, no assets, and no credit. With the help of a tremendous staff and his partner Randy Anderson, they turned the business into a role model for our industry it has posted record growth every year for the past ten.

    You can read the book "Mach II With Your Hair On Fire" free online at: http://www.greatestnetworker.com/is/davidbatchelor/learn4

    Happy reading!

    David :-)

    ***************
    David Batchelor has written numerous articles focusing on Tips, Strategies, Tools and how-to's for creating the Ultimate Home Based Business. To Subscribe to his e-zine please go to: http://www.netmarkpro.com/djb

    Subscribers' Corner

    An eBook Publisher's Dilemma: Should I Use PDF or Exe Format?

    by Michael Southon

    If you write and publish eBooks, sooner or later you will probably be faced with a dilemma - should you create your eBooks as .exe files or .pdf files?

    PDF, which stands for Portable Document Format, is the file extension for files created with Adobe Acrobat.

    Exe, which stands for 'executable', is the extension for files created by eBook compilers.

    PDF is widely considered to be the 'industry standard' for eBook publishing, and for good reason. Here are some of the advantages of PDF files over exe files:

    (1) With most eBook compilers you have to set up each page of your eBook as a separate web page. With Adobe Acrobat you can use a single MS Word file as the source document.

    (2) PDF files automatically number each page - exe files don't.

    (3) PDF files are very easy to edit - you can insert pages, replace pages and delete pages (and the page numbering is automatically adjusted).

    (4) Printing from a PDF file is much easier than printing from an .exe file.

    (5) The 'bookmark' column on the left side of a PDF file makes navigation very easy - much easier than in an exe file.

    (6) PDF files compress better than exe files, so you end up with a smaller, more manageable file.

    (7) It's virtually impossible to transmit a virus through a PDF file - exe files are susceptible to virus transmission and can become corrupted during download.

    (8) Finally, by using PDF you automatically expand your potential market because PDF files can be read on both a PC and a Mac (exe files can only be read on a PC). Over 8 percent of the online population in the U.S. are currently Mac users (www.nielsen-netratings.com) - not a huge increase in your market, but nevertheless significant.

    But exe files do have some advantages over PDF files. Until recently, one of the most important of these was price - most eBook compilers are a fraction of the cost of Adobe Acrobat.

    However, a number of PDF creators have recently appeared on the market with price tags similar to those of eBook compilers. Here are some of them:

  • http://pdfcreator.com/

  • http://www.jawspdf.com/

  • http://www.win2pdf.com/

  • Another advantage of exe files over PDF is the rebranding feature. The following eBook compilers all have a built-in rebranding function:

  • http://www.ebookcompiler.com/

  • http://www.ebookgenerator.com/

  • http://www.ebookedit.com/

  • http://www.ebookpaper.com/

  • If you use free eBooks as a viral marketing tool, rebranding is the key to success, because people are much more likely to promote your free eBook if they can customize it with their own affiliate links.

    ***************************
    Michael Southon has been writing for the Internet for over 3 years. Join his 3 Day 'Ezine Writers Email Course' and discover the #1 Secret of Ezine Advertising: http://www.ezine-writer.com/email-course.html

    Visit Our Subscriber Corner - Read more articles

    Today's Tip On the Site worth visiting:

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    Today's Tip On the Book worth having:

    If you want to do your business the right way, to start or grow it and win on the Net, get my book '7 Stars of Online Success' at the special price for you. Don't forget it counts as 1 sale if you are one of the Top 200 Marketers: Click here!

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    Today's Tip On Software:

    1) If you want to start your business the easy way, make use of the special Ken Evoy offers for the last time: Buy 1 Get 1 FREE, and get the unique toolkit:   Click here

    2) Check this site if you want to automate your email marketing
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    Today's Tip On Learning:

    I promised you a new puzzle and got to it as late as now. So, it is here and once you solve it, you will get a unique Ezine Guide for FREE, namely 'Amazing Ezine Tactics' by Lee Benson that sells for $47.   Click here

    Read Our Weekly Column
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