'Pathway To Success'
Volume 3, Issue #18, 24th August 2003
Publisher Irena Whitfield http://www.thecassiopeia.com/
A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business
A Proud Honorary Member of IAWMD
Success, in my view, is the willingness to strive for
something you really want. The person not reaching the top
is no less a success than the one who achieved it, if they
both sweated blood, sweat and tears and overcame obstacles
and fears. The failure to be perfect does not mean you're
not a success.
Fran Tarkenton
Introduction
A warm welcome to all our new subscribers, believe you will
enjoy getting our Ezine, reading it and making use of its
content in your lives and business, and wish you all the success
you want for yourselves. Whether you're looking for help,
a working, successful co-operation or information, we are here
to help you to get where you want to get.
With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make a
couple of dollars at your expense. However, to make full use of
the resources, get fast ahead of your competition and have your
business and profits grow, you must read, apply and follow
the information you receive here.
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Editorial:
A lovely Sunday to all of you, my loyal readers!
Before you proceed below to read new Articles and get your
new tools, I would like to apologize. In our last Issue
I recommended you Ad Word Analyzer. What happened was that
Jeff's hosting company decided to reshuffle their servers
without letting him know and the link was not working
for two days. I received over 200 hundred complaints! I do
apologize very much though neither me nor Jeff are to blame.
So please go below again and enjoy this great software tool:
http://www.thecassiopeia.com/adanalyzer
Wishing you a happy and profitable fortnight before I talk
to you again.
Sincerely,
Irena Whitfield,
looking forward to your feedback, ideas, articles, tips...
P.S.: Still don't know where to go, how to get things right
to make substantial income and get what you want? Get 30
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Publishing dates: 'Pathway To Success' is published every other Sunday. Next Issue is supposed on 7th September 2003.
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Today's Feature Article
The Seven Secrets of Extremely Prosperous People
Robert G. Allen
Let’s talk about the seven secrets of extremely prosperous
people. I call them secrets not because very few of us are
aware of them, but because very few of us practice them.
The secrets are, in reality, skills.... essential money
skills that all wealthy people practice. I believe that if
you learn these skills, wealth can also flow into your life.
... multiple streams of increasing prosperity. That'd be
nice, wouldn't it? Money to buy whatever you want....
houses, cars, travel, freedom. Surplus to share with the
people you care most about. Security. Peace of mind. That's
what these skills will bring you. There are at least 5
things I hope to teach you in this special report:
How to gain control of your finances quickly and easily
How to cut your living expenses by 20% in 30 seconds.
How to invest your extra money at 20% plus.
How to earn an extra $40,000-$100,000 this year.
How to become a lifetime multimillionaire.
Well, let's get started. With the fundamental skills of money.
Remember ...
To read the whole report, please go to:
http://www.thecassiopeia.com/Guide/Articles23.html
The report is quite large, and since it is an essential step
in wealth creation, I recommend you to download it in a
zipped .pdf file below and print it:
http://www.thecassiopeia.com/WebLions/7Secrets.zip
Today's Motivational Reading
Personal Quiz
by Jeffrey Gitomer
Wanna know the secret? Before you can build wealth, first
build a wealth of knowledge.
Rate yourself INDIVIDUALLY (10 being the best) for each of
these questions:
********************************
Source:
Article: Your rating determines your success, fate
by
Jeffrey Gitomer, author of
Customer Satisfaction is Worthless, Customer Loyalty is
Priceless, is president of Charlotte, N.C.-based
BuyGitomer. E-mail him c/o Atlanta Business Chronicle
atlgrowth@bizjournals.com
http://gitomer.com/
Subscribers' Corner
Choosing a Winning Business Idea
by Jennifer Tripp
You've probably heard it a hundred times by now - if
you want to make alot of money with an online
business you have to offer your own product or service.
Well, make that a hundred and one times...
It's true. Although affiliate programs are a great way
to add additional streams of income, the best money
maker is still a unique product or service that you
control. That way you earn all of the money instead
of only 10% - 40%.
Here are six tips to help you choose a winning business
idea:
1. Start with what you know. If you have experience in
a particular area, either through your work or hobbies,
then the best place to start is thinking how you can
turn that experience into a business. It doesn't have
to be something you've worked at for 20 years, think
of the things you're good at and that you could expand
your knowledge on to create a business.
2. Don't waste time trying to find a brand new idea.
At the height of the dot com era there was a race to
be the first to launch a new product or to service a
particular market. Although many of the first launched
services received alot of recognition for their
innovation, they ultimately failed because they were
breaking new ground and didn't know how to succeed.
Many of the second and subsequent businesses in those
markets succeeded because they saw the mistakes that
were made and capitalized on fixing them.
When thinking of a new business idea don't assume you
have to find something that isn't currently being done.
A better strategy for most new entrepreneurs is to
find something that is being done but that needs
improvement.
3. Find a business area that needs improvement. Think
about the products and services you use or that you've
heard other people talk about. Are there any that could
be improved on? Is there anything they're not offering
that would be of value? Consider starting a business
that fills a need that isn't being met by the current
providers.
4. Focus on a niche. Select a specific market to which
you can offer unique products or services. You can't be
everything to everyone, and trying to offer a giant
selection of goods to a huge and generalized market is
the route to frustration, disappointment, and failure.
As a small business, focus on a promising niche market
and work hard to offer them the products and services
they need. If you do this well you'll become known as
an expert in this area and you'll be able to generate
new business from your reputation alone.
5. Be careful of 'hot' industries that are already
overcrowded. Although you have to be the first person
into a market, you have to be careful of markets that
are already over crowded.
One of the keys to success in business is
differentiating yourself from your competitors.
If your customers can't see value in doing business
with you over someone else you'll never be able to
attract the business you need to succeed. If there are
already so many businesses doing what you're
considering that you can't figure out how to make
yourself stand out then choose another business idea.
6. Think about what works online. There are some
products and services that work well online, and others
that don't. Consider the following rules when choosing
your business idea:
a. The product or service offered can’t be readily
available offline – or there must be an advantage to
ordering from you such as price, bundling with other
products, etc.
b . It has to appeal to the masses – the Internet is a
global medium. That said, there are local opportunities
but you need to explore them carefully.
c . It must be easily shipped around the world.
d. You can't charge for something if it's already
available online for free.
Before you decide what business you'd like to start, be
sure to research it carefully. Knowing upfront how big
the market is, who your competitors are and what your
competitors are offering will help you avoid costly
mistakes.
***************************
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Life consists not in holding good cards, but in playing
those you hold well.
Josh Billings
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