Set On the Pathway To Success

Issue #24 - Pathway To Success
Volume 3, Issue #24, 9th November 2003

A Proud Member of the Ezine Publishers Association
A Proud Member of the International Publishers' Association

Translate into YOUR Language automatically here    Altavista Speaks YOUR Language


Translate Into YOUR Dialect

Make YOUR Coffee And Have A Pleasant Time Reading
'Pathway To Success'
Volume 3, Issue #24, 9th November 2003
Publisher Irena Whitfield
http://www.thecassiopeia.com/

A Proud Member of World Wide Web Chamber of Commerce,
Dedicated to Responsible, Ethical Business

A Proud Honorary Member of IAWMD

Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously and never permit it to fade. Your mind will seek to develop this picture!
Dr. Norman Vincent Peale (1898-1993, The Power of Positive Thinking)

Introduction

A warm welcome to all our new subscribers, believe you will enjoy getting our Ezine, reading it and making use of its content in your lives and business, and wish you all the success you want for yourselves. Whether you're looking for help, a working, successful co-operation or information, we are here to help you to get where you want to get.

With 'Pathway To Success' you are receiving only top information, reliable and proven resources, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive here.

To read the Current Subscriber Issue Online, please subscribe here:
ibc3000-subscribe@thecassiopeia.com?subject=Subscribe

Note:

  • Pathway To Success is an optin newsletter, never spamming,
  • I do NOT sell nor share any of the details or information you disclose to me
  • I archive all subscription requests
  • I store your data on my own computer and storage means only, never with any third party
  • I 100% guarantee your privacy
  • I never send out any solos
  • However, to provide you with high quality information and the best quality services Pathway to Success also contains both in-house and third-party advertising. If you don't wish to receive it, you can unsubscribe any time.
  • By subscribing to Pathway To Success Ezine you expressly request to receive our regular newsletter and agree to in-house and third party advertising contained therein.
  • To learn more about our privacy policy, please check all the related documents at the bottom of this page.

    Also Get Insider Tips, a Special Motivational 2003 Calendar and more.

    What's New:

    Have a Great Site, Unique Product And No Sales? Struggling for Visitors And Customers? Set Up Your Money Machine and Get Paid. I'm here if you need help:
    http://www.thecassiopeia.com/10000hits/

    Check our New Froogle Shop. Every New Top Item I publish will be there within hours:
    http://www.thecassiopeia.com/Froogle

    Every Wednesday you will receive a new special offer at:
    http://www.thecassiopeia.com/CassiRotator.html

    Random Special Offer is waiting for you below:
    http://www.thecassiopeia.com/ePublishing/Special.html

    Submit your site to our new Top Business Site List, NEW (Note: Don't forget to put the piece of software you receive in your page, otherwise your site will not show up): http://www.thecassiopeia.com/TopBizList

    Check Hot Items the Minute They're Out:
    http://www.thecassiopeia.com/Portal/NewsExpress.html

    New Ad Board - you can have your Banner at the top or place a Top Sponsor Ad and get a high exposure for your business. Check Offers by Colleague Netpreneurs at:
    http://www.thecassiopeia.com/Portal/AdCentre.html

    Subscriber Corner Articles. New Articles on 1st November 2003:
    http://www.thecassiopeia.com/SubscriberCorner
    http://www.thecassiopeia.com/SubscriberCorner/Nov03GuestArticle.html
    Click here to Get Stupidman Adventures!

    Watch Casino News for Great Bonuses!
    http://www.thecassiopeia.com/WebLions/Casino/CasinoNews.html

    Get a Hot Marketing Tip Every Day!
    http://www.thecassiopeia.com/Portal/MarketingTip.html

    Get a Review and Excerpts of the Book You Need to Profit - new top items added frequently.
    http://www.thecassiopeia.com/SuccessReports

    Need help with your computer. Get 200 questions answered here:
    http://www.thecassiopeia.com/SuccessReports/Computerbook.html

    Get a Netscape 7.02 Browser incl Random Cassi Top Tips. If you want to add only the Tips, please go below as well. You will see the instructions there.
    http://www.thecassiopeia.com/Guide/Netscape.html

    Listen to Online Radio Regularly; a new Top Show every Saturday at: http://www.thecassiopeia.com/Portal/Newsletter.html

    MPCM offers you the most powerful money making system ever created!
    SoloClub! It's no secret - the most popular, profitable, and effective form of internet advertising is... e-mail! E-mail marketing has grown into a multi-billion dollar industry! It is time for you to get your share! Simply join SoloClub now, and you will produce a GUARANTEED INCOME every month! Membership is a low $6.95 per month! It's a brand new concept! It's easy! And it's Guaranteed! Click here to join us now!
    Bonus! All New! Get FREE Leads EVERY month!
    http://www.thecassiopeia.com/Portal/MPCMSolo.html

    Editorial:    

    A happy and peaceful Sunday to you!

    Your today's Issue is packed with specialties picked up carefully just for you, my loyal readers. I hope you will find the resources useful and enjoy reading and using them.

    Wishing you the most profitable pre-Christmas time.

    Sincerely,

    Irena Whitfield,

    P.S.: Still don't know where to go, how to get things right to make substantial income and get what you want? Get 30 Days to Internet Marketing Success - over 1160 pages of excellent resources, advice, tips and actual guides. Plus you will make 75% commission on every sale you generate. Your Success lies in Your Hands! http://www.thecassiopeia.com/30Days/

    P.S.S.: Today's Special Free Reading Bonus: eBook Farming by Dennis Gaskill - 280 pages of valuable information plus over 2000 resources.
    ibc3000-subscribe@thecassiopeia.com?subject=Subscribe

    Note: Please don't use any hotmail, yahoo, zwallet addresses nor autoresponders. These will not subscribe you. Also, by subscribing to our Pathway To Success Ezine you expressly request to receive our regular newsletter and agree to in-house and third party advertising contained therein.

    Publishing dates:
    'Pathway To Success' is published every other Sunday. Next Issue is supposed on 23rd November 2003.

    If you like our Ezine, please rate it at the Cumuli Ezine Finder http://www.cumuli.com/ezines/ra22191.rate
    = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

    Today's Feature Article

    12 Steps to Creating an Ezine
    Les Goss

    Now that you’ve decided to create your own ezine, what’s the best way to begin? Here are 12 steps that have proven useful to many people just starting out.

    #1 Create a list of topics
    These can come from many sources. Here are a few ideas to get you started.

  • Questions from customers or clients

  • Problems overcome

  • New trends in your industry

  • New products or services you offer

  • #2 Decide on how often to publish
    You’re probably better off writing once or twice a month. Less than that and people will forget about you. Writing weekly is tough on you and might be too often for your readers as well unless you keep your articles very short.

    #3 Build up a backlog before you start
    If you outline three or four articles at the beginning, it will give you the confidence that you can do this. Then, even if you get too busy to plan your next issue, you can relax a bit knowing a lot of the thinking has already been done.

    #4 Keep your writing informal
    If you write like you’re speaking to a friend across your kitchen table, a lot more of your personality will come through. It’s unlikely your high school English teacher will grade your writing, so relax already!

    On the other hand, you don’t want to let a lot of obvious mistakes get out since your readers will make judgments about your attention to detail based on what they read. At the very least run your spell checker at the end. Also, it’s a good idea to have a trusted friend or colleague read your article before sending it out. It’s so easy to overlook your own errors since you know what you meant to say. Someone else will find words you left out, missing punctuation, grammar errors and so on. Plus, if they don't understand your message, you have a chance to make it clearer before you go public with it.

    #5 Consider using content written by others
    At some point you might find yourself without enough time to prepare an article by your deadline. Or perhaps you’d like to bring a new perspective to your readers. For whatever reason, you may want to have someone else write an issue for you occasionally.

    If your business is part of a larger organization, they may have material you can use in your newsletter. There are also many online resources that archive articles on every topic imaginable. My last newsletter

    http://www.zmoon.com/articles/newsletter.html

    suggested several places you could submit your original articles to. Those same websites might have just the thing you need to send to your readers. Be sure to include the author’s copyright and contact information.

    #6 Start with a plain text e-newsletter
    Although most people can receive HTML email (in other words, they can see colors and pictures in it), not everyone can and not everyone prefers that format. In the beginning it’s much simpler for you to create your documents in plain text. They will go out quicker and be received faster as well. Later on, if you decide to offer an HTML version, be sure to let your readers decide which version they’d prefer. List management software (see #11) can automatically send each person just what they want and you only have to prepare the HTML version.

    For ease of readability it’s a good idea to format your text to 60 characters per line. If you use a monospaced font like Courier your lines should end at the same place on everyone’s system.

    #7 Create and build your mailing list
    So who are the lucky folks who will receive your words of wisdom? In these days of spam in every inbox, it’s critical that you have specific permission to send your ezine to everyone on your list. Current clients and customers already have a relationship with you, so they can probably go on your list if you have their email address.

    Gaining new readers can be done both online and off. Your website can have a page or section describing your ezine along with a form to input an email address. If you ask for their first name as well, you can personalize each email. Your email signature box is another place to put a brief advertisement about your newsletter.

    If you have a storefront business, you can put cards at the register or desk that can be filled out. You can enter the addresses into your system later. One client of mine has placed a computer kiosk right by the door. That way customers can sign themselves up as they leave and get on the mailing list automatically.

    #8 Offer a way to leave the list
    There are many reasons someone may want to stop receiving your ezine. A few will decide it doesn’t meet their needs, and some will find they just don’t have time to read it very often. At the bottom of each issue explain how to get off the list. Make it simple! If you’re creating quality content, you’ll always have more people joining your list than leaving.

    #9 Put a copy on your website
    This will add extra value to your site’s visitors and perhaps convince them to join your list. Put the article’s keywords into the title tag and when the search engines index your page it will act as an additional gateway to your site.

    #10 Keep your list cleaned up
    Each time you send out an article you’ll find some of the mailings bounced back to you. If the reason says, “mailbox full” I generally keep that address on my list until it happens a few times. If the address itself turns out to be bad, delete it right away.

    #11 Consider purchasing list management software
    You can certainly send out a newsletter using your regular email program, but as you grow your list you may find it can’t do all you’d like.

    List management software is designed specifically for this purpose, so it has many extra features you may find useful. Packages vary, but most of them will automate many functions, freeing you up for other tasks. Here are a few I find useful:

  • Easily create a sign-up form for your website.

  • An autoresponder can automatically acknowledge a successful signup and can be used to send out a timed sequence of follow up messages.

  • Bulk upload of email addresses saves you the trouble of typing in your address book yourself.

  • A way to track how many list members opened your mail or clicked on your affiliate links allows you to judge your success.

  • Create a one-click way to get off your list, so you don’t have to deal with it.

  • I prefer to send ad-free newsletters to my readers, which is why I avoided all the free choices.

  • These or other features may be important to you. Doing a search on Google for list management software will bring up plenty of options for you to consider. After doing lots of research based on my needs I chose Opt-In Pro:

    http://www.zmoon.com/cgi-bin/pl.pl?optin

    Check out their site or take their online tour to see if it meets all your requirements.

    #12 Test, test, test!
    Once you’re all set up and ready to do a mailing, be sure to send a single copy to yourself first. If you have a friend or colleague who will help out, send them a copy as well. Testing on as many types of computers and email programs as possible will keep down the number of surprises you get when you mail to your entire list.

    Even though I have a template set up to keep the format consistent from issue to issue, I always find typos, omissions and other errors during my testing. Most of the time I get them all before I do a mailing, but no one’s perfect. Good luck to you!

    ********************************
    Les Goss is the President of ZebraMoon Design, Inc., where he educates his business clients as he builds their web sites. To subscribe to the free email newsletter or to find out more about how they can serve you, please come to: http://www.zmoon.com/

    Today's Motivational Reading

    The Secret to a Successful Life
    Ruben Gonzalez, Three Time Olympian

    The whole secret to a successful life is to find out what it is your destiny to do, and then do it. - Henry Ford

    But how do you find out what your destiny or purpose in life is? Read on...

    I’m going to share a sad fact with you. When I speak at an Elementary School and ask my audience, Do you have dreams? almost every hand goes up. When I ask the same question at a Middle School, only half of the hand’s go up. When I ask High School and College students if they have dreams, only a few hands go up. And when I speak to adult audiences, I’m surprised if anybody raises their hand.

    Benjamin Franklin said, Most men die at age 25 but are not buried until they are 70. What he meant was, most people give up on their dreams before they are 30 years old, and spend the rest of their lives in “survival mode”, living day to day, just trying to get through the day rather than living a life filled with passion, in the pursuit of their dreams.

    Life is tough. There’s no doubt about it. And unless you are crystal-clear about where you want to go, crystal-clear about your life purpose, mission, calling, or destiny, and unless you believe it is possible for you to make your dream a reality, you will not act on it and you will revert to “survival mode”. Believe me, “survival mode” is not a good place to be.

    I know. I’ve been there. Ever since the third grade, I dreamed of being an Olympic athlete. But I didn’t believe in myself so I never committed to acting on my dream. Eventually I put my Olympic dream up on the shelf. For years, I felt lost. I felt like a nobody. I felt I was not making a difference. I did not like myself. Many years later, while in College, something happened that inspired me to go for it. When I saw tiny Scott Hamilton win the Gold Medal at the 1984 Sarajevo Olympics, I said to myself, “If that little guy can do it, I can do it too! I WILL be in the next Olympics!” And I made a commitment to do whatever it took to make my dream a reality. All of a sudden, my life had purpose, meaning, and passion! Four years later I was marching in the Opening Ceremonies of the 1988 Calgary Winter Olympics.

    I believe God puts a dream in our heart, he gives us all the gifts, talents, and resources we need to make our dreams a reality. But it’s up to us to believe in ourselves and it is up to us to do the work. Many times, you will not discover your true gifts until you put yourself through the struggle of chasing your dream. The person you become through the struggle is your gift back to God.

    You were created to make your dream come true. It is your life purpose. It is you calling. Your mission. Your dream will draw on your talents, it will appeal to your highest ideals, and will give you unlimited energy. Having a vision of where you want to be satisfies several universal drives within each of us. Having a dream connects with the spirit that dwells in our heart; it gives us an outlet for our unique gifts and talents, and makes us feel that our lives matter. It makes us feel that we are making a difference.

    A dream does several things. It gives you a future focus. Instead of being worried about the frustrations of the present, a dream gets you thinking about the possibilities of the future. A dream gives you energy. Have you ever been so engrossed in a book or in a project that hours seemed like minutes? That’s what it feels like when you are passionately chasing your dream. Finally, a dream keeps you from wasting your life. Dreams keep you from wasting your talents, your abilities, and your creativity. They keep you from living a life filled with regret. That terrible “What might have been?” feeling.

    You will experience success in life to the extent that you are clear about and commit to achieving your life purpose

    How do you find your purpose? It all comes down to spending some quality time getting to know yourself through some very specific questions. I would suggest going out by yourself for a couple of days to a quiet place, maybe a cabin in the woods, out by a lake, a place where you will not be interrupted and really thinking about it. It might be a good idea to take a notebook to write your thoughts.

    Before I give you the questions, I’d like you to think about some people you deeply admire. What is it about them that you admire? Specifically what qualities do you admire in them? I’d be willing to bet that anyone you admire, is someone who is dedicating thir life to their unique calling. If you are having trouble thinking of people, just think about people like Michael Jordan, Tiger Woods, Mother Theresa, Michael Dell, Bill Gates, Sam Walton, Norman Schwarzkopf, and the NASA Astronauts.

    What do they have in common? They love what they do. They would do it for free. They are good at what they do. Doing what they do is extremely important to them. They have a sense of destiny, a sense that they are doing what they were born to do.

    Well you know what? The experiences you have had up to this point in your life have prepared you for your life purpose. You have unique talents, abilities, interests, and values that only you can bring to greatness. There is a destiny that only you can fulfill. But first you need to find out what you would love to do. What you would be willing to do for free. What you are good at doing. What is extremely important to you. What you were born to do.

    So here are the questions. Don’t just glance at them. Invest some time in them. Remember, what you learn from them could change your life – and the world! You might want to write each of these questions on a separate index card and spend at least 15 minutes on each one. Fifteen minutes writing your unique answer in your life mission notebook.

    Note: Some of these questions are very similar. They are just worded differently. This is done intentionally. I want to stimulate different parts of your brain in order to get closer to your true answer.

    What are my greatest talents?

    What do others say I am good at? (You want to weigh this heavily because many times our gifts come so naturally to us, that we underestimate them. Your true gifts will be more apparent to others.)

    What have my unique life experiences prepared me to do?

    What do I love to do so much that I would do it for free? Why? (The why is very important. It will give you clues to your driving force.)

    What activities give me satisfaction? Why?

    What excites me about life? Why?

    What is my secret ambition? Why?

    What are my hobbies?

    What is my greatest character strength?

    What is my greatest passion?

    What would I be willing to die for? Why?

    What will I feel like when I make it happen?

    What will the regret feel like if I don’t make it happen?

    What am I good at?

    What do I get complimented on?

    Where have I excelled in the past?

    Where have I been successful?

    What is important to me?

    What do you naturally do well?

    What things do you view as your greatest successes? Why?

    Is there a cause about which you feel passionate?

    What is it about that cause that attracts you to it?

    What are the most important lessons you have learned through your experiences about life?

    What do you daydream about doing? Why?

    What things do you want to be remembered for at the end of your life? Why?

    What things will your life be incomplete without? Why?

    If you had a year left to live, what would you do differently? Why?

    What would you do if you knew you could not fail? Why?

    What would you do with your time if you were wealthy? Why?

    What do you stand for?

    What were you born to do?

    What is your unique mission in life?

    What does God want you to do?

    What are your unique opportunities?

    Where can you make a difference?

    How do you want to be remembered? Why?

    What will outlast you?

    What will continue after you are gone?

    What legacy do you want to leave behind? Why?

    You might want to go through this exercise on an ongoing basis (maybe a couple of questions every day) until you become crystal-clear about your purpose in life.

    Remember, you can’t make your dream come true if you don’t even know what it is. If you can’t see it, you can’t get it. Once you see it, dedicate your life to making it a reality. Give yourself to your vision. You are worthy of it. It’s why you’re here. It’s how you will make a difference in the world. It’s how you’ll be remembered. It’s your legacy.

    ********************************
    Ruben Gonzalez, a Three-Time Olympian and Peak Performance expert, speaks in Conferences, Conventions, Corporations, Churches, and Schools on what it takes to Succeed in life.. http://www.thelugeman.com

    Subscribers' Corner

    The Old Secret of Turning Buyers into Customers
    by Valerian Dinca

    If you want to increase your sales revenue from your site, you must start by increasing your number of visitors. There is no secret here, every businessman knows that. The big problem comes when you want to turn visitors into buyers. This is the real performance, this is the way you make money.

    If you are looking around for a hint, I am ready to bet that you often will receive something like : 'begin to apply new sales techniques in your presentations' or something like 'your site need a facelift according to new web technologies'. And they are right because you need to go hand in hand with development.

    But the biggest hint is the answer to the following question : What is the reason for your visitors decide to buy your product ?

    From my point of view the truth is only one : they trust in you and in your product. Gaining the trust of your visitors is the big secret to turn them into customers.

    It is hard enough to gain the visitors trust when they can physically walk into your establishment or pick up the phone and talk to you directly. The difficulty starts when all you have is an electronic storefront and business is done over the Internet. As a result of this lack of direct touch your product qualities are not carried out correctly, people can become frustrated, confused and they step back.

    Then let's forget the newest sales techniques and web technologies. The big secret of turning your visitors into buyers is as old as the world itself : Communication

    Your Site Must Communicate With Your Visitors. You can increase the odds that others will understand you by following these simple steps:

    1. Take responsibility for the communication. First of all this is a problem of approach and attitude. When you take the decision to choose communication as the mean website technique, you assume the responsibility to achieve your goals using this way.

    2. Be concise and flexible. You have only a few seconds to attract visitor's attention. Once he is your prisoner, you must be able to explain very clear why your product is the best. Use pictures to be sure they understand you.

    3. Set up non-verbal feedback. Use an interactive technique, like FAQ, and choose the right questions and answers that eliminate confusion and better describe your product.

    4. Don't make people wrong. The biggest mistake is to think that people's communication style is different from yours. If you do, you will not only have to deal with communication problems but also conflict and negative feelings.

    Do these above steps, one at a time, until you achieve a level of comfort, then add additional steps. Each small change will lead you to your ultimate goal. Continue communicating until you see signs that your message has gotten through.

    ****************************
    Home Work Positions List: http://www.tinyurl.com/9juv
    Money With Free Ads: http://tinyurl.com/9juf

    To listen to a new Top Show, click the picture.

    Get Top News Every Week

    To Get FREE Tips, Books, Software,
    Subscribe below!

    Read Our Weekly Column
    http://www.thecassiopeia.com/Guide/DrEBiz.html


    Subscribe to 'Pathway To Success'
    Published every other Sunday, our FREE Ezine helps Subscribers to succeed in their online home business providing them with hot marketing tips, top webmaster resources, articles, motivational reading, FREE Ads, Subscriber Corner, Web Lions Library, special FREE services, Bonuses and more. Check current visitor Issue. Click here!   Subscribe to my RSS feed


    Name:
    Email: 

    Don't forget to collect YOUR FREE Bonuses!
    Get Your Special Motivational 2003 Calendar




    Note: Please don't use any hotmail, yahoo, zwallet addresses nor autoresponders. These will not subscribe you. Also, by subscribing to Pathway To Success Ezine you expressly request to receive our regular newsletter and agree to in-house and third party advertising contained therein.

    Privacy Guarantee:
    Your privacy is 100% guaranteed. We never share any personal data incl email addresses with any third party, we do not even store email addresses on third party servers.

    Each player must accept the cards life deals him or her. But once they are in hand, he or she alone must decide how to play the cards in order to win the game. Voltaire (1694-1778)

    Get one of the Feature Ads in our Ezine:
    http://www.thecassiopeia.com/WebmasterMall/EzineAdPrices.html

    If you like our Ezine, click the button to recommend us, your ad will get a higher exposure and you can also win $10,000:

    Administration

    *****************************************************
    The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author
    *****************************************************


    OnlineBannerNet.com - 10,000 FREE credits!

    We Are A Proud Member of the Ezine Publishers Association

    If you want quality sticky content for your site, put the below piece of code to your page where you want the current Pathway To Success Issue to appear - copy and paste:

    <script language="JavaScript" type="text/javascript" src="http://www.thecassiopeia.com/content1.js"></script>

    Note: check what it looks like Click here

    Get my RSS feed to your site - copy and paste the code into your page where you want fresh content to appear:

    <SCRIPT LANGUAGE=JavaScript SRC=http://www.wcc.vccs.edu/services/news/channel.asp?c=http://www.thecassiopeia.com/xml/thecassiopeiaweb.xml></script>

    Note: check what it looks like Click here

    Read what others say about Pathway To Success

    Get yourself a caricature!
    Looking Forward To YOUR Success


    Home Pathway To Success - Current Issue Pathway To Success - Archives
    Site Map Webmasters ePublishing Success Reports Profit Opportunities FREE Guide Advertise Tell Friends Subscribe Meet Webmistress Privacy Policy Contact Us LinkToUs Copyright 2000-2003 ©© theCassiopeia.com
    All Rights Reserved Worldwide Last revised: 
    We Have Zero Tolerance for Spam