Second Income -- Without a Second Job
Is it worth $7 to get that extra Income? You can earn more than you earn now per month. Easy, Affordable, International, are you ready? 30 Day money back Guarantee, Established Company http://tinyurl.com/2w2en

Today's Feature Article

Are You Making These Mistakes In Your Business?
Jennifer Tripp

You’ve probably heard the statistic that 95% of small businesses fail in the first five years. That’s not a very encouraging number! Although being part of the 5% that succeed is not easy, it’s definitely possible. What it takes is a lot of common sense, some marketing and sales skills and the ability to learn from the mistakes of others.

To get you started on the road to success, here are three of the biggest mistakes small businesses make and some tips to help you avoid them:

Mistake #1: Having a Poorly Defined Sales Process

The key to making money with any business is to stay focused on how you can “sell”, “sell more” and “sell more often”. Unfortunately most businesses don’t consider all of the ways they can make money from customers and end up losing potential revenues.

There are three ways you can make money from your site:

1. Get More New Customers - This is the sales activity that most small businesses spend 90% of their efforts on. Although it’s an important element of your sales process, it’s only one of three ways you can make money. Don’t neglect the other two because you’re focused on only attracting new customers.

2. Make More Money From Each Transaction - Upselling is the process of increasing the value of a customer’s order. Offering additional products and services at the point of purchase is an effective way to increase the value of the transaction.

3. Sell More Often To Existing Customers - Existing customers are the least expensive customers to sell to. Why? Because they’ve already purchased from you once so they trust you, you already know what they’re interested in and you know how to reach them. Use these facts to your advantage by following up with existing customers on a regular basis and offering them more products and services. This process is known as backend sales and is one of the most overlooked revenue sources by small businesses.

A well-defined sales process will include all three of these. If you’re missing any of them you need to rethink your strategy from the beginning. Start with your first contact with a customer and walk through step-by-step how you’ll take them from never having heard of you to being a lifelong customer.

Mistake #2: Not Learning What Makes a Website Sell

If you’ve been online longer than five minutes you know that the “build it and they will come” mentality doesn’t work. If you want your business to succeed you need to learn how to make a website that sells.

Some of the best things you can do are:

Mistake #3: Not Treating it Like a Business

Too many small business owners fall into bad habits early on and end up treating their business more like a hobby than a business.

Here are a few things you can do to treat your business like a business:

Are you making any of these mistakes in your business? If so now is the time to make some changes!

********************************
This article is an excerpt from the Special Report by Jennifer Tripp, “The 7 Biggest Mistakes Small Businesses Make – And How You Can Be Smarter!” To get your copy of the entire report visit http://www.mysmallbizcoach.com/sevenmistakes.htm

Today's Motivational Reading

THE PROSPERITY GAME: Play Your Way to Prosperity
Free 21-day Prosperity eCourse: New Round starts on 12th May 2004
Prosperity Partnership

"In the morning when you wake up, none of you stand out on your porch frantically breathing in because you are afraid that later in the day there will be ascarcity of air. You breathe in and you breathe out and think nothing of it. What we want to get you to understand is that it is the same thing with dollars (or anything else), there is no need to go out and hold your breath in an attempt to hold on to the air in case there is a later lack. You are all MUCH closer to a financial fortune right now than you are even willing to dream about for fear that you will be disappointed if it does not come." Abraham-Hicks

Join the Prosperity game and become a money magnet.

The Prosperity Game, first introduced by Abraham-Hicks teachers of Deliberate Creation, is a simple, fun, and empowering way to activate one's ability to create prosperity -- from the inside-out.

Playing the game alone is a delicious experience, but when we gather together to play it with a group -- watch out! As Prosperity Partnership members have experienced first-hand, when you add the power of group energy sponsorship to such a dynamic system, the result is a true amplification of the power of the process.

As the Prosperity Partnership is all about supporting a world-wide shift of prosperity consciousness by seeing to it that all interested individuals have access to knowledge and tools to activate our true creative potential, we have created this email program as a gift.

As there is absolutely no cost to participate in this program, feel free to invite your friends, family, colleagues, clients... Simply tell your circle of friends who can then go directly to the link below to register online.

********************************
To register to play the game now - a free membership and resource site for those committed to creating prosperity: http://www.thecassiopeia.com/ProsperityGame/

Today's Subscriber Article

How Laws of this Universe can Skyrocket your Sales...
Yeo Feng

Most people follow a fixed formula for selling online. They create a product, try fervently to market it and then get frustrated at the results. If you happen to fall into this same pothole, do not get frustrated because you're not alone! In fact, hundreds to thousands of products and websites every year never earn any money, and the creators of these products have to end up paying advertisers exorbitant fees which only result in low click through rates.

Thus one of the questions I get asked very often is, "Yeo, is it possible to make an honest living online?" Absolutely yes! I can not only show you how to make an honest living, but a good living as well! After all, the Internet is as legitimate a media as any other, just as the television, newspaper or convention brick and mortar storefronts are.

If that's the case, what are these people doing wrong?

To answer this question I studied literally thousands of marketing websites to find out their marketing techniques used. I made notes of their sales techniques, tactics and the way they handled customers. Then one simple fact dawned on me. Many people were violating the laws of the universe. Quite simply, they were trying to make millions even before they have made thousands.

Laws of this universe do not only apply to the field of Internet marketing. They apply to virtually anything you do - studying, working, learning a new subject and so on. You reap what you sow, and in order to get results, you got to make sure that proper energy is channeled into it! Most people, however do not realize this simple fact.

So how do you "channel energy" into your website?
I cover 6 fundamental ways.

1. You may be paying advertisers hundreds or thousands of dollars for traffic, but are you attracting the right kind of customers? Many web marketers are "greedy" and want to use a "catch all" technique to get many diverse visitors, hoping that some of them will eventually purchase their products. Don't fall into this pothole. Advertise to a highly targeted audience and you will be assured of higher conversion rates.

2. You may have thousands of hits on your website everyday, but do you have a compelling sales reason or strong enough a reason to get customers to buy? Channel your energy into creating what I call the ULTIMATE sales page, spend your time crafting each component, each word to make sure that they influence your buyers instead of simple getting lots of traffic and not knowing what to do with it.

3. Is your sales pitch well written? Most people spend so much energy advertising they're wasting it! You need to spend some time writing a good sales pitch. Every copy I do is usually revised 3 or 4 times based on the conversion ratios tracked, and I study the psychological factors that cause visitors to actually purchase my products. Are you doing the same thing?

4. Is your product worth the asking price? Most people ask for exorbitant prices. Never sell something for $2 when you can for $1. Basic laws of Economics tells us that people will never pay more than the satisfaction they can derive for a good. So make sure you price the product right. Price it too high and it might just become and inhibiting factor to hurt sales.

5. Is your website attractive, easy to read? People will only stay on a site if it interests them, and if something captures their attention. Is your site designed with the user in mind, fast loading and clean?

6. Do you have a complete idea of your ideal customer? Try and build up a picture of your ideal customer - Think of what he / she likes to do in his spare time, what problems will they have, what are their hobbies, what are their lives like...and then market with them in mind. Remember that targeted marketing is better for specialized products.

Simple as they might sound, but most people fail to notice the importance of marketing at its source, your sales pitch and website. So with my 6 pointers in mind, go and tighten your sales website, do something about it... I'm confident that you will notice a difference in sales.

********************************
Yeo Feng, (yeofeng@SellAnythingEbook.com) Web Marketer, Technology Consultant, Author of How to Sell just about Anything Online: Revolutionary web marketing system for a profitable online business:
http://www.thecassiopeia.com/howtosellanything/

To listen to a new Top Show, click the picture.

To Get FREE Tips, Books, Software,
Subscribe below!

Read Our Weekly Column
http://www.thecassiopeia.com/Guide/DrEBiz.html

Subscribe to 'Pathway To Success' Published every other Sunday, our FREE Ezine helps Subscribers to succeed in their online home business providing them with hot marketing tips, top webmaster resources, articles, motivational reading, FREE Ads, Subscriber Corner, Web Lions Library, Bonuses and more. Check current visitor Issue. Click here!   Name: Email:  Don't forget to collect YOUR FREE Bonuses! Get Your Special Motivational 2004 Calendar PLUS New! Insider Tips, Volume 3! Note: Please don't use any hotmail, yahoo, zwallet addresses nor autoresponders. These will not subscribe you. Also, by subscribing to Pathway To Success Ezine you expressly request to receive our regular newsletter and agree to in-house and third party advertising contained therein. Privacy Guarantee: Your privacy is 100% guaranteed. We never share any personal data incl email addresses with any third party, we do not even store email addresses on third party servers. Privacy Policy

Change is the law of life. And those who look only to the past or the present are certain to miss the future. John F. Kennedy

*******************************

Get one of the Feature Ads in our Ezine:
http://www.thecassiopeia.com/WebmasterMall/EzineAdPrices.html

Administration

***************************************************** The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author *****************************************************

If you want quality sticky content for your site, put the below piece of code to your page where you want the current Pathway To Success Issue to appear - copy and paste:

<script language="JavaScript" type="text/javascript" src="http://www.thecassiopeia.com/content1.js"></script>

Note: check what it looks like Click here

Get my RSS feed to your site - copy and paste the code into your page where you want fresh content to appear:

<SCRIPT LANGUAGE=JavaScript SRC=http://jade.mcli.dist.maricopa.edu/feed/rss2js.php?src=http://www.thecassiopeia.com/xml/thecassiopeiaweb.xml&chan=yes&
num=0&desc=yes&date=yes>
</script>

Note: check what it looks like Click here

Read what others say about Pathway To Success