Second Income -- Without a Second Job
Is it worth $7 to get that extra Income? You can earn more than you earn now per month. Easy, Affordable, International, are you ready? 30 Day money back Guarantee, Established Company http://tinyurl.com/2w2en

Today's Feature Article

The New Power Of Advertising
Jay Conrad Levinson

A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that truth in a hurry – or else. Advertising is not what it used to be. The internet has changed its purpose and its strength. Rather than making advertising in the traditional media weaker, the net has made it stronger. That’s why all guerrillas must be aware of the new power of advertising. The first thing to know, and this should come as good news, is that advertising no longer has to make the sale.

Not very long ago, advertising’s main goal was to make the sale, though there are many other goals. But that has changed dramatically with the growth of dotcom companies all over the internet. Today, the goal of much advertising is not to make the sale but to direct people to websites.

That does not diminish the power of advertising. Instead, it increases it. With many, if not most, guerrilla-run companies establishing webturf, advertising’s newest function is to motivate people to visit a website where they can get far more information than can be delivered by standard media advertising.

Advertising has become the first step in a permission marketing campaign. It invites dialogue and interactivity with prospects and customers by directing people to websites, by offering free brochures, by generating the kind of action that leads to permission to receive marketing messages. Once people grant that permission, which they do at a website or by simply calling to request a brochure – printed or electronic --- that’s when serious guerrilla marketing attempts to close the sale.

That means the prime obligation of advertising is to motivate an easy-to-take-action. This should come as good news because it places less of an onus on advertising than ever before. Motivating the action of getting person to click to your website is a whole lot simpler than motivating a person to part with his or her hard-earned money and risk spending it the wrong way.

Not only is it easier to motivate action, but that action is becoming even easier as being online is now endemic. Over 100 million people are now online, though America Online’s chief, Steve Case, pegs the number as being closer to 200 million.

It’s not always a whole lot of fun to visit your store or order from your toll-free number, but it is fairly enjoyable to click over to a website and take a gander at what is being offered and how you can benefit.

There is a risk when somebody responds to advertising with an order. There is no risk at all if they check your website. Advertising seems to grease the skids to the sale. It takes far less time to learn about you online than to cruise around a mall or drive to a location further away than their computer.

That means advertising can be short, concise, to the point. It no longer has to curry the favor of prospects with long copy, involved graphics or detailed explanations. The internet can do that for you, allowing you to save on advertising costs. Advertising your website works in all the media – from TV to radio, from magazines to newspaper, from direct mail to billboards. It doesn’t take a lot of time or verbiage to get them to spend a few moments checking how your website can improve their lives.

As all guerrillas know, the name of the game in marketing is creating relationships. It’s tough to accomplish this with an ad. It’s pretty easy with a website, which initiates dialogue by inviting it, by making it as easy as clicking a mouse.

Advertising has always been a method designed to change human behavior by getting people to purchase your product or service. The internet has changed that. Now, advertising merely has to deflect human behavior, to divert curiosity from an ad or commercial to a website.

There is little question that the online fire burns brightly. There is no question that advertising fuels the online flame.

During the telecast of Super Bowl played in l999, I was fairly amazed to see four commercials for dotcom companies. Today, I am even more amazed when I watch a sporting event telecast that does not have a whole gaggle of dotcom commercials.

The big and the small players online are learning from hard experience that they are invisible when they are online. Sure, their site might come up from a search engine or a link from a cooperating company, but the majority of people get their information offline – and that’s where guerrillas marketing their sites. Offline and regularly.

It’s true that standard media advertising is interruption marketing, interrupting people in their perusing of the newspaper or magazine, in their viewing of a TV show or listening to the radio. Interruption marketing is crucial, however, as the first step in gaining permission from people to receive your marketing materials. And it is equally crucial in luring them to your website.

The top five products that internet users actually prefer to buy online differ from men to women. The top five to men are computer software, computer hardware, pornography, books and music. The top five to women are computer software, greeting cards, music, books and computer hardware. As Adweek magazine says, women are from Hallmark; men are from Bob’s Digital House of Porn.

Many so-called experts believe that the growth of the internet signals the demise of advertising. This particular expert believes just the opposite. Advertising now can loom as important as ever, as necessary as ever, and more mandatory for a proper marketing mix than at any time in history.

The larger the Internet grows, the more important the role of advertising and the greater its power. Advertisers must no longer have to move a person from total apathy to purchase readiness with their advertising. Now, all they have to do is move a person from total apathy to mild curiosity. From that point, moving that person to purchase readiness is the job of the website.

********************************
Jay Conrad Levinson is probably the most respected marketer in the world. He is the inventor of "Guerrilla Marketing" and is responsible for some of the most outrageous marketing campaigns in history - including the "Marlboro Man" - the most successful ad campaign in history. Learn how Jay can make *your* business a huge success in his latest book (and arguably his best ever) Marketing On Steroids: http://www.thecassiopeia.com/gmarketingcoach

Today's Motivational Reading

How to Double Your Income in the Next 35 Days
John R. Barker

You want to take a big step to the next level, don’t you? You want to reach a big goal; you want to increase your income; you want a breakthrough that transforms your life – not just makes it a little better...

The big question is how? You’ve read the books. You’ve set goals. Maybe you’ve even attended some seminars. You’re ready to generate some amazing momentum in your life.

Let’s start with some simple physics . . .

First, it takes momentum to achieve a goal. And the more momentum you have, regardless of the size of the goal, the more easily and quickly it is achieved.

The study of physics tells us, Momentum equals Mass times Velocity.

So, let’s think of mass as how big your goal is; the bigger the goal, the bigger the mass. That’s why a big goal can feel difficult to get started. But once you get it going, it’s tough to slow it down IF you eliminate the ONLY thing that can stop you! (More on that in bit)

And, velocity is how rapidly you are moving – how rapidly you are moving towards the goal. Remember, we want momentum.

We want BIG momentum . . .

What stops momentum? It’s resistance. It’s friction. Often we see those forces as outside of us. But I’m here to rock your world my friend. Come a little closer and I’m going to tell you the secret of what resistance and friction really are.

Ready?

Feelings. Stress is a feeling. Stress is resistance. Anger, frustration, overwhelm, fear, depression, confusion, lust, apathy, and any other “I can’t” or “I won’t” feeling.

They are feelings. And, I can show you how to get rid of any of them in 60 seconds or less – and it doesn’t require creating any pain associations.

When resistance is gone, what’s to stop momentum?

Nothing.

Not only will you gain momentum and move towards your goals faster, you will also experience what’s called a collapse in time. What you used to think required years to accomplish can now occur in weeks, days, even hours.

A quick recap . . .

1. Achieve your goals more rapidly by building momentum. The goal will take on a life of its own and begin producing results. You just have to get out of the way once it begins.

2. A big goal takes a little more to get it going, but once it starts moving it will be tough to stop it. Set big goals.

3. Immediately recognize and reduce / eliminate any resistance to the goal. Remember, resistance has nothing to do with the outside world. Resistance is a feeling from within that you CAN rid yourself of in 60 seconds or less.

Dream big goals and take big actions. You CAN have it all and you can have it faster than you think.

********************************
John R. Barker is the publisher of Synergize! Newsletter and recognized as the authority on personal development programs. He has helped thousands of people improve every aspect of their life with his ability to teach breakthrough concepts in a way anyone can grasp. To learn more about John and his company, getSynergized, visit http://www.getSynergized.com

Today's Subscriber Article

Where To Place Classified Ads To Build Your Business
Robert Boduch

I happen to love classified ads as a way of generating new business. But simply “placing tiny classifieds ads in newspapers” does not work for most business-type applications – despite what you may have heard on those infamous infomercials. If you’re buying and selling items of personal property like vehicles, furniture, antiques, or sports equipment -- newspapers may be the natural choice for your “one-of” product. You’re bound to find someone who is interested in your offer. But as a business owner, you’re looking for numerous sales of your product to a narrowly defined group of prospects.

Would it be profitable for you to advertise locally and/or expand “nationwide” through hundreds of newspapers as some profess? My guess: No! Here’s the reason:

Think of your typical newspaper. Now... why do people read it? Everyone has their own preferences, but in general, readers pick up the newspaper to peruse one or more of the following sections:

Heck... some readers might even look forward to scanning the classified ads to see what’s new. But how many of these readers are actual candidates for your product, business opportunity, wonder gadget, or your amazing new health elixir?

Very few.

You see, newspapers attract a large cross-section of the general population as a whole. So right off the bat, the percentage of readers who are good potential candidates for your product, is relatively low. These people are simply not good prospects for your product.

Look... if you were in the market for a solution to a specific problem, would you be scouting newspaper classified ads for that special product that could change your life, business, finances, or health forever?

Highly unlikely.

You’d probably start by choosing business magazines, trade journals and carefully targeted newsletters. You might consult with other business owners, or access online discussion groups to solicit suggestions. But it’s not very likely that you’d go directly to the newspapers for this kind of thing.

Newspapers tend to reach everyone and “everyone” cannot possibly be prime, grade-A prospects for whatever product you happen to be offering.

The real value of magazine-type classified ads is that you’re able to specifically pinpoint your target prospect, based on the subject matter and focus of each particular publication.

When someone responds to your ad in Entrepreneur for business information, you can be fairly certain that they fit your prospect profile. With this kind of a match, ( product to audience) your chances at success are far superior.

********************************
Robert Boduch is a freelance copywriter and author of Great Headlines Instantly and Winning Website Sales Letters. Let this sales letter specialist serve up powerful, on-target copy guaranteed to bring YOU more prospects, more customers, and more cash NOW! For your Free Results-Oriented Consultation, visit:
http://www.copywritingadvisor.com/

To listen to a new Top Show, click the picture.

To Get FREE Tips, Books, Software,
Subscribe below!

Read Our Weekly Column
http://www.thecassiopeia.com/Guide/DrEBiz.html

Subscribe to 'Pathway To Success' Published every other Sunday, our FREE Ezine helps Subscribers to succeed in their online home business providing them with hot marketing tips, top webmaster resources, articles, motivational reading, FREE Ads, Subscriber Corner, Web Lions Library, Bonuses and more. Check current visitor Issue. Click here!   Name: Email:  Don't forget to collect YOUR FREE Bonuses! Get Your Special Motivational 2004 Calendar PLUS New! Insider Tips, Volume 3! Note: Please don't use any hotmail, yahoo, zwallet addresses nor autoresponders. These will not subscribe you. Also, by subscribing to Pathway To Success Ezine you expressly request to receive our regular newsletter and agree to in-house and third party advertising contained therein. Privacy Guarantee: Your privacy is 100% guaranteed. We never share any personal data incl email addresses with any third party, we do not even store email addresses on third party servers. Privacy Policy

If you're not learning while you're earning, you're cheating yourself out of the better portion of your compensation. Napoleon Hill

*******************************

Get one of the Feature Ads in our Ezine:
http://www.thecassiopeia.com/WebmasterMall/EzineAdPrices.html

Administration

***************************************************** The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author *****************************************************

If you want quality sticky content for your site, put the below piece of code to your page where you want the current Pathway To Success Issue to appear - copy and paste:

<script language="JavaScript" type="text/javascript" src="http://www.thecassiopeia.com/content1.js"></script>

Note: check what it looks like Click here

Get my RSS feed to your site - copy and paste the code into your page where you want fresh content to appear:

<SCRIPT LANGUAGE=JavaScript SRC=http://jade.mcli.dist.maricopa.edu/feed/rss2js.php?src=http://www.thecassiopeia.com/xml/thecassiopeiaweb.xml&chan=yes&
num=0&desc=yes&date=yes>
</script>

Note: check what it looks like Click here

Read what others say about Pathway To Success