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Today's Feature Article

Getting the Results You Want

Mitch Meyerson and Laurie Ashner

'Every year I make a list of New Year's resolutions, and by the end of January I can't even remember what was on my list.'

'I have this great idea for a book, but I never get around to putting it down on paper.'

'Just when I start moving towards my goals I seem to hit this wall.'

Sound familiar? If you could 'just do it' you probably would have done it. If you're strong on ideas, but perpetually stuck at the starting line, the following tips will help.

• Are you 'demand-resistant'?

Therapists define demand-resistance as having a chronic negative response to obligations or expectations. This is often unconscious. The person who suffers will make daily lists of things to do, then grow angry and anxious when it's time to get moving. Unconsciously, he or she resents anything that smacks of being 'told what to do.'

In some cases, even returning a phone call, or asking a friend to dinner is resented because it's 'expected'. Pleasurable activities, such as working out at a health club, or taking a class in Italian cooking, become 'shoulds' to be done perfectly or on a rigid schedule. Work is a burden, and creativity and energy is blocked.

If you suffer from demand-resistance, you constantly find that you set goals and sabotage them. You are always angry at yourself, continually resolving to set goals and stick to them.

The antidote is to keep asking yourself, 'Is this what I really want?' Demand-resistance is often a childhood response to overly controlling or overly protective parents. As an adult, such a person always feels vulnerable to being overrun.

The more sure you are of yourself, the more you work on building a strong sense of who you are, the less you'll feel like resisting your goals just to prove a point.

• Be specific about what you want

Change 'I want more money,' to 'I want to earn $60,000 by December 31, 2004.' Revamp 'I want to write someday,' to 'I want to write forty pages by August.'

Keep your goals simple. Too many goals are overwhelming, a good excuse for doing nothing at all.

• Be suspicious of your failures

There's an old saying that people vote with their feet. It means we are exactly where we want to be no matter how much we complain.

Be suspect of any goal you've had for more than five years and haven't achieved. One man spent more than seven years trying to finish his MBA, dropping classes, taking extensions on papers, only to discover that he really didn't want the degree at all.

When you're doing what's close to your heart, it's easy. Work with your nature. Be suspect of anything that seems too difficult. People find it easier to blame themselves for laziness than to admit that it's a difficult process to face up to who we really are and what we really want. It feels lonely to admit that we might be different from others, that your goals aren't the same as theirs. Your failures might be your way of protecting yourself from becoming what you never really wanted to be.

What's your current goal? Why do you want it so badly? Write two paragraphs answering these questions. Then convince a friend. Notice any possible resistance coming up. Ask yourself again 'Is this what I really want?'

• Recognize your fear

Fear is a common response to risk and responsibility. The most common fears are fear of failure, fear of success or fear of abandonment.

The fear of failure indicates you may need to re-examine past disappointments. Talking them out in a supportive setting can release them.

A fear of success can often reflect an expectation of rising expectations--'If I achieve this, people will want more and more from me and I'll never be able to give them what they want.'

Some of us have fears, often unconscious, of surpassing a parent with our success. A fear of abandonment reflects a belief that success will be connected with disapproval and loss of relationships.

• Create momentum

Write down your action steps with a dateline for completion. Suppose your goal is writing a screenplay. Your first action step can be something as simple as buying a how-to book. Your next step might be writing your idea for a movie out in one sentence.

Having one hundred small steps to one large goal isn't unrealistic. Build in incentives. Reward yourself for the completion of each action step.

• Gather support

Let people know what you are trying to do. Don't minimize the importance of support and reassurance along the way to any goal you set.

• Celebrate

Small successes lend the strength for bigger ones. Positive reinforcement can do more to reshape you patterns than self-criticism.

Tip of the Week

The key to successful Guerrilla Marketing is in embracing not the concept of competition, but the beauty and advantage of cooperation. Fusion marketing is the guerrilla saying, 'Hey Sara, if you enclose my brochure in your next mailing, I'll enclose your brochure in mine.' Their marketing exposure has just been expanded and their marketing costs have just been reduced.

********************************
About Mitch Meyerson

Mitch Meyerson is a consultant, author and coach and the CEO of Guerrilla Marketing Coach. Over the last 20 years he has been helping clients break through barriers in their personal and professional lives.

Imagine waking up each day engaging in projects that excite you, fully connecting with others and creating the life you desire. Mitch's clients are doing just that. They're discovering their core strengths and passions. Creating a supportive environment. Building momentum.

It's matter of intention, teamwork, clarity and being able to effectively navigate roadblocks as they appear. When you create the projects and relationships that energize you, you will begin to design an environment that fully supports you, allowing you to consistently realize your goals and create the life you desire. Haven't you been waiting long enough?

If you are interested in working with Mitch, visit us below, send us an email and we will set up a free phone consultation. http://www.thecassiopeia.com/gmarketingcoach/

Today's Motivational Reading

5 Secrets of Successful Copywriting
David Garfinkel

Would you like your sales to go through the roof?

Of course you would. Who wouldn't?

I have found five secret "keys" that dramatically improve the money-making ability of just about ANY sales message.

This discovery came from writing hundreds of successful sales messages myself, and helping thousands of other people improve their own skills at writing successful advertising sales copy.

I've also found every time someone else gets better results from what I have taught them, my own life improves. With that in mind, here are the five secret "keys" for you to use and profit from:

SECRET 1: Focus your advertising sales copy on ACTION.

Begin by getting crystal-clear on the action you want your prospect to take. If it's to buy, then keep that in mind as you write. Also, write in an "action" frame of mind. That means use action words: walk, run, reach, touch, grab, pull, put in your pocket.

Here's another action secret. In your imagination, figure out how to move obstacles out of the way, so your prospect's clear path to action is unobstructed and easy to follow. And make it easy for your prospects to take the action you want them to take.

SECRET 2: Don't sell your product!

I know that sounds contrary to common sense. But I promise you will make far more sales if you visualize your product as a SOLUTION to your prospect's most pressing problem… or picture your product as the way to make the prospect's fondest DREAM come true… or even describe your product as the answer to becoming the PERSON the prospect most wants to be.

Examples:

- Solution to problem: "Tired of copy that doesn't close? With our system, you'll be writing killer copy every time!"

- Dream come true: "Here's how to create a Web site that makes money for you every single day!"

- Become the person: "How would you like to become one of the High Earners on the Web?"

SECRET 3: Provide proof of your promises.

Beginning copywriters need to face this fact, and experienced copywriters need to be reminded:

No one is going to believe a single word you write.

Until you provide proof, that is.

Types of proof that work include simple facts that back up your promise; testimonials showing how your product actually did for someone what you say it can do for the prospect; reasons why your product can do what you say it can do; case studies showing results; and a summary of your own track record, showing you know what you're talking about.

SECRET 4: Let your critics go wild.

Did you know that really good copy gets as many "thumbs down" as it gets "thumbs up?"

It's true. Here's why:

Really good copy spurs EMOTIONS in the people who read it. Some of those people - the ones who want what you have - will experience the emotions of desire and excitement.

But at the same time, other people - those who DON'T want what you're offering - may find that your provocative copy stirs feelings of distrust, discomfort, even outrage!

Don't worry about it! As long as your copy is legal and ethical, it doesn't matter whether everyone likes it or not. You don't need or want the approval of people who wouldn't buy from you anyway.

Remember: If you're making sales, those sales are the only compliments you should be looking for.

SECRET 5: Tell it like it is.

Notice: I didn't say WRITE it like it is. I said TELL it like it is!

What's the difference?

It's simple. I'm telling you to write copy the same way you would talk about what you're selling when your intention and confidence is high, and you're excited!

You can even record yourself making a live, spoken sales pitch; transcribe it; edit it; and use the transcript as some of your hottest sales copy.

You see, great advertising sales copy is nothing more than a red-hot sales presentation in written form. The more your copy reads like you're having a live, high-energy conversation with your prospect, the better your chances will be of long-lasting sales success!

********************************
David Garfinkel is well known as "the world's greatest copywriting coach." He has written sales letters, ads and Web sites that have brought in millions of dollars, and, just as important, he has helped thousands of other people learn to do the same for themselves. David is author of Killer Copy Tactics and Advertising Headlines That Make You Rich. Now Go to: http://www.killercopytactics.com

Today's Subscriber Article

The Top 10 Reasons You Should Only Sell High Quality Products
Paul Barrs

Even though the title seems plainly obvious, there is without doubt a HUGE plethora of useless, money wasting “rip off your customer” products and services available across the Internet today.

It all comes down to one simple reason – in general terms, the set up cost and development of an Internet Business and product is far less than in the offline world. Offline operators, who simply can’t afford to have their customers walk away from them, are far less likely to make stupid mistakes when caring for their clientele.

However, no matter what type of business you run, following are the top 10 reasons why you shouldn’t sell crappy products.

10. Satisfaction. This is a person favorite. There is great satisfaction upon completing a product, looking back over it and saying to yourself “Wow, Fine Job!” Too often when we work on the employee role, we are left wanting for more job satisfaction. When you create your own products (or recommend someone else’s), you are the boss, and you are in total control of how you feel about the work and effort you have pout into it.

9. Future Partnerships. Once your product gets known among the wider community, heads will turn and people will stand and take notice of you. You should always be careful of how you conduct yourself and present yourself through your products. Just last year I saw one young many with great potential destroy any future he had by first delivering a great product, but then abusing those few customers who experienced problems. Always be aware of the future.

8. Affiliate Promotions. During the past week, over 200 new affiliates have joined the Paul Barrs International affiliate program. This month, one affiliate will earn over $3000 in commissions – this simply would not be possible unless the products were awesome.

7. Resale Opportunities. If you product represent high quality, you‘ve got a wonderful opportunity to value add and offer resale or reprint rights to others. Why is this so great? Simply because you can offer such a license at 10, 20, even 50 times the retails cost of the product, putting good money back in your pocket. At the same time you get your product out to people who may have never heard of you otherwise, opening the opportunities to future sales.

6. Returns. Even though we hate it, product returns are a fact of business that we must accept. On average, you’ll see a 8 – 12% return rate on electronic products. Keep the quality so high that people can’t help but love your product, and that will drop down to under 5%. More money in your pocket.

5. R.O.I. Your return on investment is firstly determined by the number of sales that you make. After that, you take away and production costs, advertising and returns. All of these are influenced by the quality you offer. Be smart about it.

4. Joint Ventures. Set aside from affiliate opportunities, JV opportunities are those affiliate promotions with the “Super Affiliates”. You know the guys and girls I mean… the one’s with the HUGE lists. When you offer an unbelievably high quality product and give these people a chance to review it, just one of them can increase your sales tenfold.

3. Back-end Sales. Do you like your customers? Who is it easier to sell to, a new customer or a repeat customer? Duh. Think about it. They buy from you once, love it, and then come back to buy time and time again. That’s sound business strategy.

2. Profit. Alright, you were probably waiting for this one, but it’s not number one. While some people say they don’t get into business for the money, we all have to admit that we certainly didn’t get into business to loose money right? Profit is what it’s all about. Be sure to always maintain a high quality opportunity and the profits will always follow.

1. Reputation. Finally, the number one reason why you should always sell a high quality product is for reputation. Even though you may say, “But Paul, I don’t really care what other people think of me.” I’d reply to you, “Bull dust”. The intrinsic value and reward of doing an exception job is by far the most satisfying reward life can offer. Remember – you have to live with yourself and your thoughts for the rest of your life. The best advice I can give you is to do what you do well, and be happy with your own personal reputation. Let the others in your life follow by example.

****************************
Paul Barrs is widely recognized as one of Australia’s top Home Business training consultants. His network of websites teaches through multiple opportunities and streams. Take a look now at
http://www.paulbarrs.com

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