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Hello, my precious readers. I hope you have a wonderful Sunday looking forward to your Today's Pathway To Success Issue :-)

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Today's Feature Article

The secret science of online shopping

John Taylor

In theory you could create a retail web site with a limitless selection; an online store where every kind of merchandise known to man could be sold. Would people be interested in buying from such a huge enterprise?

Why do people buy online?

Location: You can shop online from almost anywhere as long as you have access to a power supply and a telephone connection. You can shop in the comfort of your own home or you can shop in your office. You can even shop while on the move, if you have a laptop connected to a mobile telephone.

Convenience: You can visit a web site almost whenever you want, you can browse through it at your own pace and you can make a purchase at any time of day or night. The internet makes it possible to shop 24 hours a day, seven days a week.

Information: The internet makes limitless amounts of product information available to the online shopper. You can access product specifications, brochures, product comparisons and all manner of other information with just a few clicks. You no longer have to wait for a brochure or a catalogue to come to you.

How do people shop online?

What are the factors that determine the buying decision?

Just like in the real world where shops are built of bricks and mortar, the online store needs to welcome the shopper and make them feel comfortable and safe.

Once a shopper arrives at your web site they need a little time and space to familiarise themselves before being bombarded with information or choices. If you put too much information on your home page then the average shopper will miss a large proportion of your content. Likewise, if you present too many choices you will overwhelm the shopper and it is very likely that they will leave straight away.

The purpose of your home page should be to simply tell the shopper where they are and to ensure that the general layout of your online store is easy to understand. Your customers need to know if they are in a vast warehouse or a small boutique! They need to know where the entrances to each department or section are located; their question is often quite simple how do I find what I’m looking for?

Your web site should be attractively designed, with enough white space to make your content readable. You should choose a web friendly font in a size that is large enough to be read on an average monitor.

Navigation is critical. Your web site’s navigation should be obvious; it should be laid out in a simple and logical way. Your customer should be able to navigate within your web site by using the navigation buttons and links that you provide without having to use the browser back button. Shoppers should be able to navigate inside your web site without leaving.

Consider how you could make the online shopping experience fun and interesting. The technology is now available to provide live customer support; you can now guide and advice shoppers as they browse your online store. You can add sound to welcome people to your store or to add an audio description to your products. You can demonstrate your products in action using video technology.

It never ceases to amaze me just how many web sites simply don’t work. Broken links, missing images, badly installed scripts. Payment processing that is incorrectly configured; too many clicks to get from the product to the checkout; forms that require too much mandatory information. The list of problems is endless.

Here is a simple checklist for a successful web site:

There are a number of very important factors missing from the online shopping experience. People can’t smell the freshness or the perfume of your product. People can’t touch your product and they can’t feel the quality or the texture. You must compensate for these gaps by making the online shopping experience for your customers the best it can be.

It is vital that you test and track your visitors’ behaviour and try to improve the experience through careful analysis of your testing and tracking results. You have visitors arriving. Now is the time to take action!

********************************
John Taylor is the author of "Learn over Twenty ways To Improve Your Conversion Rate and Multiply Your Profits" - A Special Report that contains a wealth of information on professional testing and tracking techniques that can boost your conversion rate and generate increased profits. To learn how testing and tracking can boost your profits click this link now: http://www.test-and-track.com

Today's Motivational Reading

The Secret To Achieving Your Financial Goals
John Assaraf

Have you ever asked yourself what your highest income producing activity is?

If you're like most people you probably go about your day to day business never really thinking about the moment to moment activities that consume your day. I'd like to walk you through an exercise that has helped me and my clients really stay focused on earning their highest possible revenue per hour.

Let's assume that we each start with 365 days in a year. If we take away the following:

Weekends- 104 days 5 major USA holidays 2 weeks of vacation Personal religious holidays - (average 3)

That leaves each one of us with approximately 238 days in order to earn the income we desire. Of course we can add or delete days based on our own schedule and desires.

If you multiply these 238 days times an average of 10 working hours per day, you are dealing with 2,380 hours of real work time for the year. So let's do some math.

If your yearly income goals are as follows:

$25k = you must be earning an average of $10.50 every hour of work.

$50K = $21 per hour

$100k = $42 per hour

$250k = $105 per hour

$1 million = $420 per hour

$5 million = $2100 per hour

$10 million = $4200 per hour

In order to earn the income per year that you really want, you absolutely must be doing activities every hour that line up with this chart.

If you catch yourself doing anything that isn't your absolute highest producing income activity all the time, you are in effect making it much harder to achieve your desired financial goals:

What activity or activities generate your highest producing income?

What are you spending your time doing? Are you focused on the real money makers or the real time wasters? Are you making it easy for yourself to be a high income earner or are you doing the things that can be done by someone whose income goal or ability is less than yours?

I can tell you that when you start to look at each hour this way, you'll stop doing the small stuff and you'll start doing the real high producing stuff that yields results.

Just look at your most recent 3-5 days and count the number of hours you spent really making the big bucks vs all the stuff that creeps up on all of us. What you discover will amaze you.

To You Having It All ...

********************************
John Assaraf, aka "The Street Kid" New York Times & Wall Street Journal Best-Selling Author, Trainer and Entrepreneur -- For even more of John's articles and resources go to his web site.
http://www.thestreetkid.com/

Today's Subscriber Article

Dare to Be Different
Denise Hall

The Internet is a huge world full of information of all kinds. We can learn anything we want from it.

We can buy products and services of all types. We can shop from the comfort of our own homes. Many people read their daily news online rather than in the newspaper. Students can find facts about anything their research paper requires.

That's what the Internet is all about - information. It's not called "The Information Highway" for nothing. What a world we live in today, huh?

The Internet is also filled with netrepreneurs who want to build a business from home, but don't always know where to start. They see people making money and know they can do it, too, but don't know what product or service to offer their customers. They want something different or unusual.

Then dare to be different! There's nothing wrong with that.

We don't all have to write the next "best marketing ebook ever." After all, how many of those can we read? They become repetitious after awhile.

We don't all know computer programming, so we can't create the "latest and greatest marketing tools" that are sure to earn us millions.

Find something that interests you, something you're familiar with, something you're an expert on. That's the type of product or service you should offer.

It doesn't matter if you might only be one of three websites that offer it. Actually, it would be better, wouldn't it? There would be less competition.

Follow your heart and you'll find your niche. Don't be afraid to venture into something different than what everyone else is doing. It's your dream, your business, your expertise. Just do it!

****************************
Denise Hall is the publisher of Home Business on a Budget Newsletter. Each weekly issue contains helpful information, tools, tips and resources. Subscribe at
http://tinyurl.com/4f9k8
Visit http://www.home-business-on-a-budget.com/

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