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Lovely Sunday to all of you, my precious Readers!

First, I would like to thank you for your interest in my new Book and your great testimonials.

Originally, I was thinking about giving away some 150 free copies and ended up with over 500 and more requests are still coming. I'm really sorry but it's too late after the deadline.

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And one more goodie only for you, my Readers: The Book is a big success and I am very satisfied. I planned to keep the price steady for every 500 orders and thought it would stay for a time but it's gone already. For the reason, I will guarantee a special discount price for you ie the starting price at this URL only:
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Enjoy Today's Issue and have a profitable fortnight.

Sincerely,

Irena Whitfield

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Publishing dates:
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Today's Feature Article

What Sells On The Internet?
Elizabeth McGee

For anyone contemplating starting an online business the question of the day is what to sell online. You not only need to know what to sell on the Internet but you need to know what sells well.

There are many specific answers when it comes to this question but probably the best answer is people buy products online that they don't need to smell, touch or examine. They want products that they are fairly familiar with or products that don't carry an element of surprise upon receiving them. In other words, they have a pretty good idea of what it is they are getting.

For example, Amazon.com does very well because there's no more mystery to buying a book online than if they were in the book store purchasing the book. You can't feel or touch a book online but the internet might even be better because it offers reviews and ratings that you may not get in a bookstore. Also, shipping is generally fast and easy. This concept also holds true for music, videos and CD's. They all sell very well online.

Travel sells well online. Using the internet is easier than making a trip to the travel store and again, you know exactly what you are getting. The internet also makes it easy to comparison shop for the best ticket prices. Offering comparison shopping is a key factor to a successful business online and the internet has been a huge success in this area.

People often go to the internet to buy what is familiar. Electronics are hot categories for consumers but some don't do as well online because buyers like to feel them, turn them on for clarity and test all the features of the product. Unless someone has seen a particular item in person, tested it out and knows exactly the style and model it is that they want, they're not as likely to go shopping online and buy it over the internet.

Items that are hard to find sell well online. If you offer a unique product that can't be found in stores people are more likely to purchase online. This is especially true for the more rural areas of the country where it's harder to find certain products. Here people will turn to the internet to find what they need.

For all other products there is virtually very little that does not sell online nowadays. Of course some things sell better than others. For example, it makes sense that common products that you can buy at the local store don't sell well online, but if you can identify unique products and focus those products to their target markets you may have a winner.

Anyone can experience healthy sales for any product sold online by following some of the guidelines that make sales a success.

Ease of shopping.
You have to make it easy for the online shopper. Your site has to be set up so that the shopping experience and checkout aren't frustrating. If you've ever bought anything over the internet think about what it is you liked or didn't like about the experience. Certainly don't offer what you didn't like and make what you did like even better.

Clear information and quality pictures or photos. Always provide as much information about your products as possible and always post a clear picture or photo. If the photo isn't of good quality then your viewer won't consider you a quality site. Get them as close to touching, feeling and smelling the product as possible.

Fast or free delivery.
Provide shipping information to your viewers somewhere on your site. Don't force them to place the order to find out how much shipping is. Be upfront about the costs. If you offer free shipping, post that as an advantage on your front page. Recent reports show that free delivery is the third most important factor in attracting repeat customers. The first two were online security and price.

Always include an 'About' page.
Your about page should have your business name, address and a phone number. What sometimes tips the scales in your favor is the ability for people to find out who you are and where your are. They need to feel they are dealing with someone honest and genuine. They want to know that they can contact you if necessary.

Provide security shopping
Use secure servers for ordering and post your security measures plainly.

Offer competitive pricing.
Do your research and offer pricing that will appeal to your buyers. If your price is higher than your competitors explain why and what features or quality measures justify your prices.

********************************
Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can contact Elizabeth at mail@pro-marketing-online.com or visit her website at http://www.pro-marketing-online.com

Today's Motivational Reading

Obstacles are the stepping stones of success
Harvey Mackay

A man was walking in the park one day when he came upon a cocoon with a small opening. He sat and watched the butterfly for several hours as it struggled to force its body through the little hole. Then it seemed to stop making any progress. It looked like it had gotten as far as it could, so the man decided to help the butterfly. He used his pocketknife and snipped the remaining bit of the cocoon.

The butterfly then emerged easily, but something was strange. The butterfly had a swollen body and shriveled wings. The man continued to watch the butterfly because he expected at any moment the wings would enlarge and expand to be able to support the body, which would contract in time. Neither happened. In fact, the butterfly spent the rest of its life crawling around with a swollen body and deformed wings. It was never able to fly.

What the man in his kindness and haste did not understand was that the restricting cocoon and the struggle required for the butterfly to emerge was natural. It was nature's way of forcing fluid from its body into its wings so that it would be ready for flight once it achieved its freedom. Sometimes struggles are exactly what we need in our lives.

If we were allowed to go though life without any obstacles, we would be crippled. We would not be as strong as what we could have been. And we could never fly.

History has shown us that the most celebrated winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.

My good friend, Lou Holtz, football coach of the University of South Carolina, once told me, "Show me someone who has done something worthwhile, and I'll show you someone who has overcome adversity."

Beethoven composed his greatest works after becoming deaf. George Washington was snowed in through a treacherous winter at Valley Forge. Abraham Lincoln was raised in poverty. Albert Einstein was called a slow learner, retarded and uneducable. If Christopher Columbus had turned back, no one could have blamed him, considering the constant adversity he endured.

As an elementary student, actor James Earl Jones (a.k.a. Darth Vader) stuttered so badly he communicated with friends and teachers using written notes.

Itzhak Perlman, the incomparable concert violinist, was born to parents who survived a Nazi concentration camp and has been paralyzed from the waist down since the age of four.

Chester Carlson, a young inventor, took his idea to 20 big corporations in the 1940s. After seven years of rejections, he was able to persuade Haloid, a small company in Rochester, N.Y., to purchase the rights to his electrostatic paper- copying process. Haloid has since become Xerox Corporation.

Thomas Edison tried over 2,000 experiments before he was able to get his light bulb to work. Upon being asked how he felt about failing so many times, he replied, "I never failed once. I invented the light bulb. It just happened to be a 2,000-step process."

Franklin Delano Roosevelt, elected President of the United States for four terms, had been stricken with polio at the age of 39.

Persistence paid off for General Douglas MacArthur. After applying for admission to West Point twice, he applied a third time and was accepted. The rest is history.

In 1927 the head instructor of the John Murray Anderson Drama School, instructed student Lucille Ball, to "Try any other profession. Any other."

Buddy Holly was fired from the Decca record label in 1956 by Paul Cohen, Nashville "Artists and Repertoire Man." Cohen called Holly "the biggest no-talent I ever worked with."

Academy Award-winning writer, producer and director Woody Allen failed motion picture production at New York University (NYU) and City College of New York. He also flunked English at NYU.

Helen Keller, the famous blind author and speaker, said: " Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, vision cleared, ambition inspired and success achieved. Silver is purified in fire and so are we. It is in the most trying times that our real character is shaped and revealed."

Mackay's Moral: There is no education like the university of adversity.

********************************
Harvey Mackay is the author of the New York Times #1 bestsellers Swim With The Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. Both books are among the top 15 inspirational business books of all time, according to the New York Times.
http://www.mackay.com/

Today's Subscriber Article

Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?
Sharon Housley

How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.

Email
This is the most popular communication method. Users typically use desktop software to receive, read and respond to messages. Some users use web-based mail and manage messages in a web browser like Internet Explorer. The downfall to email communication is that anyone can send email messages to anyone else if they have (or guess) the correct email address. This system's Achilles heel is its simplicity and universal popularity.

Email accounts are often burdened by spam or unsolicited email. Despite software developers having created complex spam filters and legislators having introduced new anti-spam legislation, the problem persists and spam continues to burden email as a messaging medium.

Email Clients Click here

Spam Software Click here

Instant Messaging
Instant messaging allows users to "chat" in real time. Users can send text messages to anyone online and receive instant replies if the user is also online. The "instant" fad gave way to parental fears as children made "friends" online. With no way to confirm if "friends" are who they represent themselves to be, and multiple security holes, instant messaging has taken a back seat in internet communication.

Instant Messaging Click here

Blogs
Online journals and daily diaries have taken hold. Some blogs are interactive, allowing users to respond and comment on posts. Locating topic-specific blogs that provide relevant and interesting content on a daily basis can be a challenge. The nature of a blog is to contain fresh public content. As our lives become more complicated blogs are often abandoned, as they require constant updating.

Blog Connections Click here

RSS
RSS is the latest messaging medium and shows genuine promise as a means to communicate. RSS files are produced as XML files and are designed to provide content summaries of news or information. The biggest benefit to RSS is that it does not have the spam issues inherent to email; users opt-in to the RSS feeds that interest them.

RSS Specifications Click here

Forums / Newsgroups
A forum is an online discussion group. Forums can be newsgroups, or they can be web-based discussion groups. Forums have proven themselves as valuable business resources - often creating communities of customers helping customers. Without moderation and oversight they can potentially create an unfriendly environment.

Message Board Software Click here

Listservs
Liststervs are mailing list programs for communicating with other people who have subscribed to the same list. Using e-mail, you can participate in listservs pertaining to your topics of interest. When you submit a message to the server, your message is relayed to all on the listserv. You receive messages from other participants via e-mail.

Yahoo Groups http://www.yahoogroups.com

What's Next?
Internet communication is intrinsically tied to the hardware options available. Wireless technology has accelerated the development of messaging software, opening the market to a dizzying array of devices for web access. Where we were once tied to a keyboard and mouse, we will soon be navigating the web with our voices from a moving automobile, or browsing via screens in our eyewear, with tiny cameras reading our eye movements to move the cursor and make selections. Our interactive conversations will include more and more participants at once. Evaluating the many options and choosing what works best for you is the first step to effectively communicating on the web.

****************************
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net and FeedForAll http://www.feedforall.com . Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and
http://www.small-business-software.net

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