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Happy publishing Sunday, my valued readers!

As I already told you I started the Money Doubler Watch where I regularly review doublers, triplers, quadruples,... to help people pick up the right money multiplying programmes.

Not only you can make good money but these literally rock the Internet community. Since the very moment I launched the page, the interest in it is absolutely unbelievable: my site traffic more than doubled, sales jumped incredibly and this page itself breaks every record plus Pathway subscriber base tripled: ie in less than a week I received over 41,000 new subscribers and growing daily at this rate! So, at the moment Pathway has more than 70,000 subscribers. I myself can hardly believe it. But it is happening.

Back to the Money Doubler Watch: I have my money in the various multipliers, watch them closely, update it several times a day, add new launches. But not all of them: I carefully pick up and recommend only the ones I personally research and test. However, you must still be careful with every high yield investment program. You can get all the necessary information plus the select best programs at
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Enjoy Today's special resources and have profitable days before I talk to you again on 21st Nov.

Sincerely,

Irena Whitfield

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Today's Feature Article

Optimizing for Christmas Sales:
Driving traffic your way during the holiday season
Alan Webb

Christmas is only around the corner, and next month the Christmas season's increase in traffic, for e-commerce sites especially, will start. Therefore, now is the time to get your website ready for all the Christmas present searchers. This article gives you a few ideas about what you should be doing NOW in order to maximise traffic from search engines over the festive season.

There are many things you really should be taking care of NOW (early November) with regards to increasing your websites visibility over the festive season. Below are a few online marketing ideas, and a 10-point checklist of things you might want to check over.

It is at this time that marketing managers should be thinking of special offers for the festive period. It can be anything such as "two for the price of one," or a limited time discount, or special Christmas only product/item, or even some kind of Christmas competition. Whatever you decide to do, it gives you a fantastic opportunity to create new pages for your website. This of course enables you to optimize those new special offer pages for search terms your existing pages may not cover. The more " special offer" pages you can add, the better. In my experience, most webmasters add Christmas offer content to existing pages, a paragraph or two about their special Christmas offer just at the time the offer starts. This is a big mistake.

Uploading Christmas offer pages well over a month before the season causes a little bit of a dilemma in that the offer may well not have started yet. What you need to do is get the pages up now. However, if the offer doesn't start until December, simply add something like "Our forthcoming Christmas offer starting on…" or simply "Special Christmas offer starts soon" or such. It is however imperative you get the pages up now, or else the search engine spiders are not going to index your new content and rank it in time to be found during the Christmas online shopping period.

Use these new pages to add secondary keywords to your website. For example, if you sell DVDs online, and have optimized your existing pages for "DVDs online," "DVD online shop" and "DVD films," you might want to make sure your new pages include some other search terms such as "new DVD releases," "DVD Movies," " Discount DVDs," etc. From a search engine optimization perspective, the period before Christmas gives you a golden opportunity to be found on search terms you didn't previously have. In short, develop Christmas offer pages optimized for terms you are not currently found on that are of course relevant to your site.

Creating new web pages for new keywords should not be just limited to Christmas, but for whenever you have a special offer for one or more products/services.

The above covers the creation of Christmas special offer pages, but as you have your HTML editor now open, take the time to check that your existing pages are also up to scratch as far as search engine optimization is concerned.

Below is a 10-point Christmas SEO checklist:

1. Is your product name and related main search terms in the title tag, e.g. <title>Keyword rich title</title>

2. Do you have your main search terms in the visible text at least three times.

3. Are you linking from your other internal pages to your product pages with keyword rich link text e.g.
<a href=http://www.yourdomain/product-page.htm>Product or Keyword</a>

4. Are you using the Alt attribute on images to add your main search terms.

5. Have you recently tried to gain links from other websites. If not, do so now.

6. Can you exchange existing graphic text(image) for normal text anywhere on your pages.

7. Can you add text to those pages that currently have very little content.

8. Have you made sure you have different meta descriptions for EVERY page.

9. Do you have a site map to assist search engine spiders in finding your pages.

10. Have you checked that those linking to you, are doing so with the optimum link text (anchor text).

There is no better time than now to get the HTML editor out than now. Tweaking your site for the Christmas search traffic can increase your online revenue more than you might imagine.

If you would like to know more about search engine optimization, check out my 15 page tutorial on the subject here.

I hope this article has at least given you some food for thought. Too often Christmas creeps up on you and often it's too late for webmasters to make the most out of the increase in searchers looking to buy something. Don't let it happen to you this year!

********************************
Alan Webb is CEO of ABAKUS Internet Marketing and is respected as one of the most knowledgable professionals in the field of search engine marketing. Alan moderates on several leading search engine marketing forums such as seochat.com and searchguild.com. Alan has had many articles published in major German and English language on/offline Internet and IT publications, including Darwinmag.com, Computerweekly.com, Computerworld.com, The Philadelphia Enquirer newspaper, Tomorrow magazine (German) and other major publications.
http://www.abakus-internet-marketing.de/

Today's Motivational Reading

Hilton's Helpers
Sales (And Marketing) Tip:
"Don't Send Christmas Cards This Year..."
Hilton Johnson

The late, great Earl Nightingale once said that if you want to be successful, do exactly the opposite of what everyone else does.

Most people think that by sending out Christmas or Hanukkah cards to all of their customers each year they will receive an onslaught of new business and referrals. Not true. Your Christmas card will get lost in the flood of other Christmas cards your customers get. Think about it, do you remember any Christmas cards you received last year from your vendors?

I suggest that you call all of your customers the first week in January, wish them a Happy New Year and then thank them for their help in making this past year a success for you. That call will be much more appreciated, will be remembered and will generate more sales and referrals for you.

********************************
MLMU, a division of Hilton Johnson Productions, Inc. founded by Hilton and Lisa Johnson in February of 1990, is a sales training and coaching organization headquartered in Lauderdale-By-The-Sea, Florida.
http://www.mlmu.com/

Today's Subscriber Article

I Make Money Online. You Can Too
Tom Worsley

When I purchased my first computer over 10 years ago, I knew I wanted to put it to work and make money with it some how. But I knew nothing about computers or the Internet. I knew nothing about network marketing, search engine marketing, or even how to create my own web site. I knew nothing about e-mail marketing e-mail leads or how to set up an e-mail list.

I began searching the Internet for ideas. I quickly learned that you could join several affiliate programs and they would supply you with a free affiliate web page. Unfortunately getting good quality traffic to these affiliate web pages was somewhat of a challenge. And the Major search engines wouldn’t even list my new affiliate web pages. So once again I was left searching the Internet for ideas.

I kept reading over and over again to get your own domain name and create your own web site. Then incorporate all your affiliate links into your new web site. Create a theme and join affiliate programs related to that theme. But I knew nothing about creating a web site. And what the heck is HTML?

I began creating web pages on Microsoft publisher. These were very simple pages and now when I look back at them I have to laugh. They were anything but professional and publisher actually made many errors in the HTML code. But this was all just part of the learning curve. You have to learn to walk before you run.

Eventually I started writing my own HTML using Microsoft word and saving it as a simple HTML text file. To this day all my web page’s are created using word.

Since starting my online business I have probably joined 100s of affiliate program opportunities, re-modeled my web page over 50 times and spend more than 4 hours a day reading and learning how to further promote my sites to make more money. All this was done on my own with little to no training from others.

When I started I knew nothing and now my business is getting between 5-10 commission checks in the mail every month generated from sales or leads coming from my 6 web sites.

I get people that say to me all the time. I cannot do that on my own. Well if I can do it you can too. It just takes a little patients and the will to learn. If you want to make money online you need to act. You need to search for information and read all about how to create your own web site. Then you need to search for information on how to promote, advertise, and most of all how to get good search engine rankings.

****************************
Tom Worsley is a successful work from home Internet marketer and independent representative for SFI. Owner and Webmaster for http://www.bigmoolla.com http://kawarthapublishing.com

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