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Today's Feature Article

10 Secrets To Improving Your Website Conversion Ratio
Dean Phillips

According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.

Personally, I think you should ignore what the experts say, and strive to achieve as high a conversion ratio as possible. You should never be satisfied. You should always be looking for ways to improve your conversion ratio. My website consistently converts anywhere from 3 to 5 percent, and often converts as high as ten percent!

Unless you're selling a big-ticket item and making $100 or more per sale, it's extremely difficult to make any real money with only a one percent conversion ratio.

Of course, there are exceptions to every rule, and if your website is attracting hundreds or even thousands of visitors a day, then obviously you can do quite well with a one percent or lower conversion ratio.

But what if you don't have that kind of traffic--and most websites don't. Then what? What if you're selling a $20 e- book and you're only attracting a hundred visitors a day to your website? With a one percent conversion ratio, that means your website is making a measly $20 a day. And believe me, that's much more common than you realize.

However, what if you could improve your conversion ratio to 3 percent? 5 percent? All of a sudden, you're making $60 to $100 a day with the same amount of traffic. Improve your conversion ratio to ten percent and voila, that $100 a day turns into $200 a day!

So, how do you go about improving your website's conversion ratio?

Here are some tips that should help:

If you aren't capable of writing that type of sales letter yourself, hire a copywriting expert to write it for you.

Follow the 10 steps set forth in this article, and your website' s conversion ratio will improve dramatically--and so will your profits!

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Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at dean@lets-make-money.net Visit his website at: http://www.lets-make-money.net

Today's Motivational Reading

The Game of Tennis...
as a "FUTURE MEMORY"
Dr Jill Ammon-Wexler, Peak performance expert

You're out on the court with a friend. She's been burning up the court with blistering serves. But you've hung in there, and won the set by returning some great shots.

But now it's your turn to serve.

You try to brush away the memory of the last time you played -- when your serve suddenly went "bad" on you. For some unknown reason, you just couldn't keep the ball above the net.

You bounce the ball a couple of times, then wind up and toss it up for a serve. But even before the strings touch the ball, you already KNOW what's going to happen.

You set your teeth as the ball slams into the net just like it did last week. You shake your head. "Not again." You moan. "What has gone wrong?"

And of course, your second serve is almost identical to the first. This is what tennis players, golfers, and other athletes call being "off their game."

Being "off your game" in any aspect of life is caused by what I call a "future memory."

** How Your Mind“Time Travels”
The term "future memories" may seem odd, but it's a natural mental process. A "future memory" is basically a picture of your self in the future. And the truth is, you're creating such memories virtually every day.

There's an old saying: "In life -- we get what we focus on." And now neuroscientists have discovered the truth behind that axiom.

If you feel that you are "off your game," you reinforce a mental expectation you’ll continue to be off your game!

Here's what's happening: Your subconscious mind automatically works to manifest your conscious mental "picture." Your picture of being "off your game" is seen as a direction from your conscious mind.

Your subconscious mind instantly "gets the picture" from stored memories related to that "picture." In effect, it creates a " future memory" of how you are about to respond -- then sends actual neural messages to your brain's "motor centers" to reproduce a tennis serve that will slam into the net.

This occurs because you subconscious mind does not "think" in the same sense your conscious, rational mind does. It basically takes "directions" from your conscious mind, and orders your body to carry out those directions.

** The Scientific Proof
It's important to appreciate the fact that "future memories" are a physical brain reality. This is not just a psychological construct!

Years of research by behavioral scientists has proven that mental rehearsal alone creates actual improvements in both sports and intellectual activities.

How can this be so?

Recent scientific PET (positron-emission tomography) scans have provided fascinating scientific proof of the power of mental rehearsal. Scans have been done of brain activity when only “thinking” about moving an arm. The scans show actual activation of the areas of the brain associated with “real” arm movements.

What does this mean? In practical terms, you can use mental imagery to "pre-program" your mind by "practicing" the positive effects you want in your life.

** What Happens in the Brain
Neuroscientists have discovered that our brains are not the " rigid structure" they were once thought to be. We now know that the brain is "plastic." It constantly changes to fit your current (and expected) environment.

Your subconscious mind is the product of your physical brain! If you consciously focus on "future memories" of success, they will be seen by your subconscious mind as actual instructions.

Your mind responds by building actual neural networks to hold those instructions. And the more often you send those "future memory" instructions -- the more stable those positive neural networks will grow.

** We truly ARE What We Think
So truly, we actually ARE what we think. Positive future memories can be used to create what you want in your life. This also has the effect of replacing any old neural networks holding memories of limitations.

Your daily "reality" is a direct reflection of your future memories. Whatever you focus on gains neural strength. This technique has been proven with PET scans to actually build stronger, more stable physical neural networks.

********************************
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Today's Subscriber Article

7 Must Know Tips I Wish I Had Known 3 Years Ago About Online Marketing
Laurie Meade

1) The importance of a schedule and staying focused. Keeping on task. schedule promotions. Plan and make a task schedule for project ideas. schedule purchases -- (don't buy on impulse, the offer will still be there in a day or so!) -- schedule time ( remember to schedule time for family members as well :o) schedule breaks from the computer --(not just physical breaks, take your mind of your business and have some fun, you'll be more fresh and productive when you go back to work!)

2) The importance and value of keeping good records, Financial Promotional Backing Up Files Affiliate Information Passwords Contacts

3) Don't try and run an online business with AOL. I personally have nothing against AOL It is a great service for the computer illiterate newbie. However, once you get the basics down, you can be much more productive with a different ISP. AOL does not allow you to filter email the way it needs to be filtered. When I was doing my business through AOL,

I sometimes would be dealing with over 500 emails a day. No way to send them to different folders as in Outlook Express, MailWasher or many other email programs. Unless they have drastically changed things in Version 8, it is one of the few that doesn't work with third party email programs. This just leads to wasted time and frustration.

4) Speaking of wasted time. Get a DSL hook up. The extra cost is worth it in the matter of time saved. Instantaneous downloads. Web pages that come in as fast as the click of a mouse. It means more productive time spent on the computer. More productivity means more money.

5) Learn what a great tool Yahoo can be. I have read good comments and bad, about Yahoo. All I know is from my own experience. When I first started online, I exchanged a review for a copy of FrontPage 2002. That practice site has me listed in the Yahoo Directory. Something many webmasters crave and drool for.

6) Take the time to learn how to use Ebay. Even if your plan doesn't entail becoming a powerseller, by putting up a few auctions, you can direct traffic to your site and increase sales.

7) Don't be afraid to do a press release. I had read many articles about how they could bring you big traffic. I also read how difficult they were to get read. I worried about too much publicity, invading my privacy.

I researched and studied how to do it, and took the plunge. It worked. The very first time. I got my press released published at http://www.PRWeb.com

8) Write it down when you think about it. Too often, I have written an article in my mind. Then it never seems to make it to paper. Being a single mom of three, I am busy. I have found by talking into a digital recorder or tape recorder, I can be more productive.

9) Use that waiting time. This article was generated in my mind while waiting at a bus stop with my almost 2 year old. (He was strapped safely in his stroller with a snack, of course :o)

This article promised 7 tips --- I gave you 9. Below are my bonus tips.

10) Always give more than you promise. Everyone loves freebies. Put something for free on your site. It will generate more traffic. Then incorporate that freebie to generate sales. Writing articles is a great way to do this. Promote free articles. After you have written several on the same topic, you can create a free ebook.

11) Offer it as a tool for webmasters to customize and give away for free. You can offer this customization for free or charge a fee for it. Put affiliate links in your ebook articles to promote backend sales.

If I had known all these things 6 months ago, my business would be bringing in more sales everyday. Learn from my mistakes so you can profit faster.

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Laurie Meade has experience has an Online Ezine Editor. She was Editor in Journalism in college, with an Associate of Arts Degree. Currently she is a WAHM Check out her Blog at: http://lauriemeade.blogspot.com or subscribe to her ezine, "Yes You Can" at http://lauriemeade.com

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