*Question 2:
"According to a survey conducted by AC Nielsen in December 2004 what did people state as their primary reason for doing their Christmas shopping online?"

*Question 3:
"In Internet terms, what is a 'spider'?"

*Question 4:
"What is the industry average click through rate for banner advertisements? I.e. what percentage of all banner ads are actually clicked on?"

*Question 5:
"According to the latest research from the Computer Industry Almanac what was the worldwide online population in 2004? I.e. how many of the people, worldwide, accessed the Internet at some point in 2004?"

The answers are here!

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Newsflash: Your Website Is A Ghost Town!
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Today's Motivational Reading

The Key to Getting What You Want
Marcia Wieder

The most critical attribute for realizing our dreams is integrity. In a conversation about dreams, integrity is essential and can be summarized this way: Say what you mean and mean what you say. Honor your word and agreements and you will be living with integrity, where dreams really do come true.

Simple, yes, but not always easy. Vastly overscheduled, often the person it’s most difficult to keep commitments with, is yourself.

As you practice upholding your values, you are given opportunities to show up or to sell out. When you are challenged, do you lose sight of what matters to you? Do you have an internal pulse, a set of conscious principles that you live your life by?

If you are committed to a life of joy and abundance, filled with love, generosity and contribution, integrity is a must.

Integrity creates trust and accountability. Surrounded by crowds, you can feel lonely if you’re not true to yourself. Without integrity, you can have great wealth and still feel worthless. And lacking integrity, you won’t trust yourself or have faith in your dreams.

When we leave things unresolved or incomplete, we are out of integrity. You can recognize something as incomplete by how you feel about it. Is the matter settled? Do you worry about it? How is it impacting other areas of your life? When you are complete with something you don’t even think about it. There is no agitation or energy wasted.

It’s up to you to decide if something is incomplete or not, but it’s difficult to focus on future dreams when you are consumed by your past. Incompletions can be notorious and contagious as one leads to another. Buried under burdensome annoyances we can feel lost, afraid or confused. Take Jake for instance. He didn’t pay his taxes for two years. The IRS put a lien on his assets, so he was labelled a bad credit risk. He couldn’t buy a house or rent an apartment. Eventually he lost his credit cards. He was caught in a downward spiral that also undermined his confidence and self esteem.

Linda let her parking tickets pile high and never got around to paying them. She became afraid to drive her car because she might get towed. Concerned about driving to work, she eventually lost her job. A small detail led to a bigger concern, which led to an even worse problem.

Carol had a room in her home that she called the "black hole," filled with incomplete items. Since she and her husband were trying to sell their house, she knew it was time to tackle that project. She came up with a list of over 100 “items to do.” They included returning things she had borrowed, writing letters, even mailing back an inexpensive bracelet she had stolen from her local drug store when she was a teenager. It took some time and effort, but with each item she handled, Carol felt lighter and freer. Within a few weeks of completing her list, they easily sold their house. Completion creates freedom.

First Steps

This powerful process of exploring what’s been left unsaid, undone or incomplete in your life is one of the most awesome things you can do to free yourself and have more access to your dreams. If undertaken to the best of your ability, this may be the most profound thing you have ever done.

Look at all these important areas and use this formula as a guide to scrutinize your life. The areas to explore (but are not limited to) include your body, mind, home, work, finance, and people (living and dead).

How do you complete something? You may need to write a letter or make a phone call. You may need to forgive someone or just declare “it’s over.” On some items, you might need to create a project plan or you might not even know yet. Just do your best to get rid of anything that is weighing you down.

Removing clutter will give you greater clarity and energy for the things that are important to you. As you complete what you can, feelings of pride, accomplishment, and peace of mind, can motivate you to take on even the tough things. Free to move forward, now you can tap into the flow of life. The more your life is in order, the faster and easier your ability to manifest dreams will become. It’s just that simple.

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Marcia Wieder is a best-selling author and speaker who is known as America’s Dream Coach®. For more information or to join her community of dreamers, visit her site or call 415 435-5564 A New Conversation About Dreams Integrity: The Key to Getting What You Want Removing Clutter Will Give You Greater Clarity And Energy for the Things That Are Important to YOU. http://www.mydreamcoach.com

Today's Subscriber Article

Is Nature a Marketing Guru?
Sean D'Souza

Technology rules. Yeah, for about five minutes--then natural instincts take over. Are you stupid enough to fight Mamma Nature? Well go ahead and rewrite the rules if you can, cause the Big Mamma knows one thing. She’s tried and tested it all. And if you want to play by her kooky rules, she is willing to teach you a thing or two.

The question is, are you willing to learn?

Do You Pay in Advance? Have you noticed how big a brand Red Bull is today? Or how insignificant their advertising is? Red Bull shuns print advertising and has never done a triple back flip on a web campaign. Yet, it has found roots in over 50 countries. And has cemented its loyalty in the fickle land of teenagers.

So what’s Red Bull’s big secret?

It’s called GIVING.

Their marketing strategy was simple. They enticed students with free cases of Red Bull, if they threw a party. Guess how many students need an excuse to have a party? With a simple act of giving away free cases to the right target audience in the right universities, Red Bull became a very rich Red Bull.

Yet Where Are Most Marketing Plans Aimed?
Too often marketing is aimed solely at GETTING. Look at all those marketing plans, those many advertisements blaring away on the radio and TV. It’s get, get -- all the time!

Yet, nature pooh poohs the stuff. Putting a carrot (not cart) before the horse, nature works on the giving part first. In its own little marketing and advertising way, a flower works contrary to most marketers. Using the bait of colour and nectar, it draws the bees, knowing full well that its very existence depends on giving bees what they want first, so the bees will carry their pollen.

Wander down the supermarket aisle and you’ll see what I mean. Fifty thousand brands stare at you, screaming at you to buy them. Then a little ol’ lady offers you a sample of a product. Fifteen seconds into your tasting session, she gives you another sample. Then, for no apparent reason, a bottle or two of the product finds itself in your cart. Were you sold? You betcha!

Giving works for a simple reason. Nature hates imbalance. If the deer get faster, so do the cheetahs. It’s a classic system to keep things in balance. Which effectively means that to create an imbalance in marketing in your favor, you’ve got to give first.

Are You Ready To Do the 1-2-3 and Cha-Cha-Cha?
Do you play the dating game? Or do you rush in to conquer most of the time? Mamma Nature knows that haste makes waste. Yet marketers think nothing of blowing squillions of dollars on various hare-brained, get-rich-quick schemes that achieve far less than their potential.

Here's an example. Harley Davidson has been to hog hell and back. Just in time to save its bacon, it decided to work on the cha- cha-cha instead of the wham, bam method. The reward has manifested itself in thousands of die-hard Harley fans that would go all the way on their Harleys. Even today, despite being in an enviable position, Harley still finds time to wine and dine its customers while thumbing its nose at traditional media.

Another good example of cha-cha-cha marketing is how the British operated in the 19th century. Instead of slamming their way into conquering new lands, they went as traders. Whether history likes it or not, they maximized their potential in a systematic and natural marketing manner.

What Happens When Nature Goofs Up
Even nature loses out when it fails to obey its own rules. As long as it sticks to its spring, summer, autumn, winter routine, we go along with the "relationship." Yet every time it does the 60-second prime time TV spot on us, we absolutely hate it. Oh sure, there’s great colour, drama and pizzazz in a whirling tornado, but there’s zero empathy and a whole lot of defiance.

Turn on the music, move those feet. This isn’t some behemoth CRM program we’re talking about. Diamonds are a girl’s best friend, but flowers arouse less suspicion. Do the cha-cha-cha and the getting to know your customer. It’s cheaper, it follows steps, and it works.

Is Your Target Audience "Everyone?"
Nature would laugh at you and laugh heartily. Are you setting yourself up for disaster or what? Even a pimple-ridden 13 year old knows exactly who her knight in shining armor is. While the concept of being in the company of 20 gorgeous men would set her eyes alight, her brain knows better.

Yet most businesses horrify the heck out of Nature. In an apparent suicidal move, they go after a general audience in order to maximize their returns. Some of the biggest brands today are built on single-minded focus. Mercedes, Volvo, Rolex, McDonalds, Red Bull and Playboy all have a clearly defined target audience.

If you doubt it, take a look at a wild dog attack on a National Geographic broadcast. Have you noticed the focus and strategy of their attack? They single out the prey and go after it in a pre- defined relay system. It gets results, and isn’t that what you want?

Gotta Keep on Dancing
When was the last time your heart stopped beating? And isn’t that good, because if it did, you’d be taking harp lessons in a big hurry. Nature doesn’t stop its marketing campaign and neither should you. The first thing businesses do when the economy takes a downturn is pull the plug on marketing. Fat good that’s going to do you! That’s like telling your heart to work at half the heart beats when things aren’t good.

The planet doesn’t stop rotating, the trees don’t stop growing and the fish don’t stop swimming. Yet in an absolute violation of the most basic law of nature, we stop and start like some trainee driver.

There Ain’t No One Like Me!
Nature doesn’t brand-extend. It creates something and then it throws away the mould. When it creates a product, it makes sure that product thrives, grows and multiplies. It adds colour, shape and size for a bountiful variety, but brand extension is a no-no.

Yet look at some of the biggies out there. They put out their brands and then put their names on everything from computers to soap. Dove still stands for soap with 1/4th moisturising cream. Yet, in the supermarket, Dove tries to take on the full force of nature by brand-extending.

Does it work? Yes and no. People have too much clutter in their heads already. To add to that clutter is asking for trouble. Our brains identify with one object when we are given a name.

From Nokia to Chimpanzee
When I say Nokia, you say mobile phone. Yet Nokia sold everything from gumboots to computers -- even TV sets. Then one day it dawned on them that they could conquer the world with a brand name that stood for one thing and one thing alone.

Sure a chimpanzee and a baboon are both monkeys, but they’re essentially different products. You won’t find a chimpanzee light or a chimpanzee diet in the species. They’re either chimps or they’re baboons! Besides, their unique brand name allows you to identify them with zero confusion every time! Uniqueness is your brand’s birthright. Use it well.

Here are some "Au Naturel" guidelines to business and marketing strategy:

It’s showing you the colour of money!

If you haven't done so already: (That's a clue!)

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