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Today's Feature Article

How to Boost Your Traffic and Profits with Content!
Info Go Round

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.

Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!...

1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of "special reports" or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links "sprinkled" throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).

Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.

4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers... It's about building a trusting relationship with your subscribers (ie, "cultivating" your list)...

By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your "paid" product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one "constant" in Internet marketing, it's this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

5. Another excellent way to generate no cost traffic is by submitting ready-made articles to "content hungry" web-site and newsletter publishers with your "resource box" attached. A resource box is nothing more than a little 3-6 line "bio" about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)...

When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted "as is" with your resource box attached.

...Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer!

Well there you have it, 5 sure ways to build your online business exponentially with the help of articles and content...

With the declining effectiveness of many of the online advertising methods that we've relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!

********************************
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Today's Motivational Reading

Training - Why Bother?
Dr. Michel Classe

To understand the benefits of a good training program, we must first define what training is: the dictionary defines training as "any activity leading to skilled behavior." That broad description could cover everything from a physical conditioning program to learning a new task at work to understanding new life-coping skills.

Let~s examine both sides of this issue. While training of any kind certainly does take some time - is it really a waste of time? Whether it~s a physical training program, or a class on how to manage your money, or learning a new software system at work, training will certainly take time out of your day that you could have spent doing something else. But are you getting value for the time invested in that training?

Surprisingly, there are many people who feel that training is an utter waste of time - no matter the subject. Perhaps these people feel that they already know everything they need to know to deal with life and work. Perhaps they~ve reached a plateau in their professional life where they are completely comfortable with their skills, and believe that they can remain in their current position until they reach retirement without any further growth or development. Try to imagine the owner or manager of a company attempting to decide which of two employees is more deserving of a promotion and a raise. The employer compares the two employees: one is eager to learn new ways to do things, streamline the company~s operations and improve the corporate profit structure. The other employee is stagnant, hasn~t learned a new approach in years, and is basically treading water until he is eligible for his pension. Which employee do you think will get the promotion?

Training offers far more than increased knowledge. It offers the opportunity to keep your mind motivated and energized - creating a climate of life-long learning that can continually open new doors and present you with new opportunities. Training also adds value to your marketability; as you add knowledge and skills you~re also adding additional productivity and dollar value to your profile. The greater perception others in your field have of your skill set, the more monetary value you will have in that field.

They say knowledge is power - and a good training program puts knowledge in the hands of those who most need it - from someone recovering from an illness who needs a way to build strength and flexibility, to employees of a corporation who must implement new cost-cutting strategies, to people rebuilding their personal lives after a momentous change - a training program can be adapted to help people in each of these situations.

A good training program can expand your mind, heal your physical complaints or re-direct your life~s options. Yet there are those who persist in refusing to see the value in training - seeming to fear the process or feel that training is a waste of time. Nothing could be farther from the truth.

So why bother to implement a life-long training program in all aspects of your life? Because it can impart wisdom in many forms, and we call all use more wisdom in our lives.

Those who are resistant to training are frequently resistant to change - and change is one of the immutable laws of life. Life is not a moment caught in time - it is an ever-moving, constantly-in-motion evolutionary process. Those who cannot adapt to the changing conditions will drown in the torrent - and those who train hard will be able to make the adjustments necessary to succeed in life.

Today's Subscriber Article

I am an AUTHOR" - Is this the next big fad?
7 Day Marketing Strategies
Martin Lemieux

Write an article, get the traffic. Well sort of! Since the birth of writing articles, our industry has caught on to the phenomena of increasing your website’s traffic by becoming the professional in your field. The only problem with this is that for every serious professional in one field, there are a thousand other writers who are jumping on the "band wagon".

This article phenomenon is hurting every industry!

From bloggers, column writers, and e-books, the writing industry is yearning for more great writers. The internet marketing community is especially hurting for better content.

With the birth of SEO (search engine optimization), people all over the world are searching, browsing, and reading everything they can on how to promote their business on the internet. Because of this demand for different content, the supply of writers are increasing everyday but the quality of articles is decreasing exponentially.

Everyone is writing about the exact same thing! My company receives on average 10-20 articles per hour submitted to us. I would have to say that only 1 in about 100 articles submitted are ever published within our website. Those numbers are extremely low and for good reason.

It's all about "substance" - or lack of it!

Many articles we review are nothing more than simple " babble" and most of them are pointless. You can seriously tell right away whether the article is just a promotional piece or something with actual substance within the content.

Great content is very important. There is a misconception out there that most people won't read your content and you can pretty much post anything you want within your website as long as your website is clean, professional looking, and can be found online.

YOU ARE SOOOOO WRONG!

If there is one constant online, it's the fact that the general public is getting smarter and more knowledgeable on how to research for honest, reputable companies on the internet.

Unfortunately, authors these days are simply stealing from other great authors!

I am not talking about posting someone else's article on your website! Copying content from other leaders in your industry will only hurt your company. This is why the writing industry is getting worse; many writers out there simply select a topic they want to write about, then they go online and find 5 articles on that topic. Once they have some other great articles, they simply proceed to combine each article for themselves, by personalizing the content a little.

Do you ever wonder why for specific topics within your industry, you can find hundreds of authors that wrote almost the exact same thing? I call these people "Content Copiers".

Even worse are people who buy articles to post online ! ! !

This gets me every time. Did you know that you can now hire a company to write something for you and insert your company information as the source and author of the article? This strategy is seriously sad considering I can almost guarantee you that the article you just bought was also sold to a handful of other companies. All they do is tweak the article a little bit and insert a different title.

No one knows your business more than you do. If you are seriously good at what you do, 9 times out of 10, you probably have enough knowledge to write an article that makes sense, that is unique in content, and that has your personal touch.

We've all come across different situations while operating our businesses. These small but important situations are what gives us confidence in what we do. When you learn from your mistakes, you should also consider educating people on what you've learned in order to help your potential clients or even help better educate your industry.

Think beyond yourself and write down something helpful.

I hope you've enjoyed this article!

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Martin Lemieux is the president of the Smartads Advertising Network. Smartads is here to help grow your business online and offline through effective marketing strategies. Visit our network today!
International: http://www.smartads.info
Canada: http://www.smartads.ca
For more of Martin's articles, go here:
http://www.smartads.info/newsletter/archive

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