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Editorial:    

Happy Publishing Sunday again, my precious readers!

Since there is so much happening around us, it is more and more difficult to get everything I want to tell you in the individual Issues. Today is no exception: the Issue is packed with splendid resources our fellow netpreneurs created.

On top of this I want to especially mention the following three items:

1) I believe you want to have the Internet organized the way it is and that's why I would like to kindly ask you to take this important survey, UN Internet Governance Survey, by the Internet Society.

The Internet Society has been participating in the World Summit on the Information Society (WSIS) http://www.itu.int/wsis/ and will participate in the next meeting in Tunis this coming November.

An important part of the discussions at the summit will be focused on Internet Governance. The way that some are seeking to govern the Internet has direct impacts on all Internet users and your voice needs to be heard, so please do take this survey at once, it ends on 1st August:
WGIG Survey: click here!

2) Another chance to hear Super Consultant, Jay Abraham Live! For Two Hours Only: Business-Building Workshop with Marketing Phenomenon Jay Abraham, Super Consultant to The Business Stars

This is something very special, exclusively for you, my valued readers! You are invited to participate on a one-of-a-kind, LIFE CHANGING, Business-Building Workshop. Due to limited availability, we can only get 1000 highly-motivated entrepreneurs and professionals from Pathway on it.

It's Thursday, August 4th, 2005 starting at 2:00PM Pacific (5:00pm Eastern), via convenient teleconference call tie in. If you missed the last one, don't miss out on this one! http://www.thecassiopeia.com/wealthtracks.html

3) Leslie Householder has written a great book 'The Jackrabbit Factor', a modern parable lively depicting the struggling and unrewarding situation of so many people on the Net nowadays. The book will be published as a paperback during August. You can watch this splendid movie to give you an idea of the book.

(I will, of course, remind you not to miss the book but to be sure please register and get notified below as well):
Click here to watch the movie!

I've got to tell you that I really admire Leslie: she's an excellent writer, speaker, coach and motivator, marvellous story-teller, hard-working woman-entrepreneur, wife and mother of 6 young children on top!

I'm sure you will enjoy the movie and start looking forward to the book :-)

Enjoy Today's Issue a have a wonderfully profitable fortnight. Talk to you in 14 days.

Sincerely,

Irena Whitfield,
Your Publisher

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P.S.S.S:
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• 1. The importance of each step of Napoleon's process.

• 2. SPECIFIC WORDS to use in your goal statement to maximize the impact on your subconscious mind.

• 3. Live Critiques of several goal statements to demonstrate how they can be improved for maximum impact.

I believe that having WRITTEN goals is the single most important action to take when it comes to creating your future. It is the catalyst for everything else gets put into play to achieve.
Note: to claim your Bonus, send an email to sales at thecassiopeia.com and put your purchase receipt no in the body.

Today's Special Free Reading Bonus:
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This book is, as many students and gurus of "affiliatedom" have pronounced... the best book at succeeding at the affiliate game... at any price... and it's free! And, if you sell a single product of your own creation... To get it free, please subscribe to Pathway by clicking here!

Today's Tips:

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Publishing dates:
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 14th August 2005.

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Today's Feature Article

Successful Marketing Strategies
How To Make Sure Your Advertising Produces - Part 1
Dan Kennedy

There are fourteen tips to make sure that your advertising copy works. Here are the first seven:

#1) Translate features into benefits. Don't just give information and assume that the reader will interpret. Example, front-wheel-drive is a product feature on an automobile. In advertising that car it would be a great mistake just to say that and assume that the reader knows why front wheel drive is a desirable feature. The advertising has to go on to explain the benefits of front wheel drive - safety, improved cornering, improved braking, better mileage and so on.

#2) Write from the 'you' perspective not the 'I/we' perspective. Say, “You will benefit greatly from the extraordinary durability.” Don't say, “We build the most durable.”

#3) Communicate credibility. Credibility can be demonstrated with length of time in business, the size of your company, the number of customers served, testimonials from satisfied customers, your membership and influential associations, guarantees and warranties and all of these things combined.

#4) Use dramatic license. You should not deceive or misrepresent anything but you can dramatize it. Here's an example you're probably familiar with. Remington's president says in the commercials, “I liked this Remington shaver so much that I bought the company.” Well that's silly. That man is a shrewd, astute, experienced business person and I assure you that his acquisition of Remington was based on careful analysis of many different factors, only including the quality of the product. But his statement is at least partly true and is a dramatic way of talking about product quality. That's dramatic license.

#5) Remember that stories sell, facts only tell. Whenever you can use first person stories, third party stories about customers and antidotes to make key selling points, do so. Stories sell, facts only tell.

#6) Don't be afraid of long copy. Ad copy should be long enough to tell your story effectively and persuasively. One of my most successful sales letters is 42-pages long.

#7) Utilize the writing technique of double readership path. This is really quite simple but extremely important. The idea is to understand and reach both ends of the spectrum of consumer behavior. Analytical behavior versus impulsive behavior. The analytical person will read lengthy copy and is interested in as much information as possible. The impulsive individual lacks the patience to read lots of copy and wants to get the message quickly. When you organize your copy and format you should communicate the important points of your message in only the headlines, subheads, photo captions and response device so the impulsive person can quickly skim, still get the message and take positive action.

Now you have them - the first seven of fourteen tips to make sure your advertising works! I'll reveal #8-#14 tips in the Subscriber Corner on 1st August.

********************************
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Today's Motivational Reading

The Optimist Creed
Christian D. Larson

Promise Yourself ...

To be so strong that nothing can disturb your peace of mind.

To talk health, happiness, and prosperity to every person you meet.

To make all your friends feel that there is something worthwhile in them.

To look at the sunny side of everything and make your optimism come true.

To think only of the best, to work only for the best and to expect only the best.

To be just as enthusiastic about the success of others as you are about your own.

To forget the mistakes of the past and press on to the greater achievements of the future.

To wear a cheerful expression at all times and give a smile to every living creature you meet.

To give so much time to improving yourself that you have no time to criticize others.

To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.

To think well of yourself and to proclaim this fact to the world, not in loud word, but in great deeds.

To live in the faith that the whole world is on your side, so long as you are true to the best that is in you.

********************************
The Optimist Creed was authored in 1912 by Christian D. Larson, an advocate of positive thought. It was adopted as Optimist International's creed in 1922. Read his classic book online: http://www.thecassiopeia.com/WebLions/YourForces.html

Today's Subscriber Article

Marketing From The Inside Out
John Colanzi

The "Magic Bullet" seems to be what so many marketers are looking for. They want a secret technique or method to guarantee their success.

I'll let you in on a secret. They're looking in the wrong direction.

True success and prosperity start on the inside. It comes from within yourself, not from some magical technique or method.

There are no sure fire tools. There is no guaranteed money making program. There is only your patience, persistence and most of all your mind set.

Lasting success begins in your head and radiates from your inner core.

Once you've developed an attitude of abundance, no one can take it from you.

You'll see opportunity at every turn. You'll realize that setbacks are really lessons to be learned on the road to freedom.

Once you know with all your being that you can succeed, you'll realize that your success depends on you.

There are no gurus to blame.

There are no programs to blame.

There are no methods to blame.

The buck stops with you.

You are the master of your fate.

You determine what works for you.

Don't give away that power.

Learn everything you can about your business and how to promote it, but make the final decision on how to succeed yours.

Realize that every step you make along the road to f.inancial freedom is profitable either in terms of money earned or experience learned.

If you take two steps forward and one step back, you're still further along than if you did nothing.

Get your head right and success will come.

Stop looking outside yourself for success. Start marketing from the inside out.

****************************
John Colanzi uses the Plug-In Profit Site to earn multiple streams of income from home on the Internet. What about you?...: http://www.pluginprofitsite.com/main-4086

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