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Today's Feature Article

58 Ways To Save Money For Your Business
What Kind Of Capital Is Appropriate For Your Business?
Brian Hill, Dee Power

There are two kinds of capital: debt and equity. Both kinds are typically used by a company during its lifetime. Lenders have different objectives than investors and therefore look at different factors about a company when deciding whether or not to invest or make a loan.

Debt

Debt is money borrowed, which must be repaid at a set time period and generates income for the lender over that time period. Lending sources include not only banks, but also leasing companies, factoring companies and even individuals.

Lending sources look primarily at two factors: how risky the loan is; and whether the company can generate sufficient cash to pay the interest and repay the principal. The growth potential of the company is secondary; the primary considerations are the track record and asset base of the company. Usually the debt must be secured against the assets of the company and very commonly must also be secured against the assets of the owner of the company, also called a personal guarantee.

Assets of the company are not usually given full book value in securing a loan. In other words, if your inventory has a book value of $50,000 (or it cost you $50,000 to produce that inventory) a lending source will only give you 50% to 75% of that value. The reason being is that the lending source is not in your business and would have to quickly liquidate the inventory, rather than selling it at market prices.

Accounts receivable, or money that is owed to you from customers who have previously purchased your product but not paid for it yet, are also discounted. Using the same example, $50,000 worth of accounts receivable may only be worth 60% to 70% of that value to the lending source. Customers may not pay the full amount owed, or feel they have to pay for the product at all, if an outside lending source is demanding payment. And so on.…with equipment, land, buildings, furniture, fixtures and what ever other assets the company has, the same general rule applies.

The lender often requests that the personal assets of the owner of the company are pledged as a contingency and as a gesture of faith by the owner. Obviously, if the owner of the company does not believe in his/her own company's ability to repay the loan, why should the lending source?

Equity

Equity capital is money given for a share of ownership of the company. Equity can be provided by individual investors, sometimes known as "angels", venture capital companies, joint venture partners, and the sweat equity and capital contribution of the founders of the company. Equity providers are more interested in the growth potential of the company. Their objective is to invest an amount now and reap the rewards of a 5 to 1, or even 10 to 1, payoff in three to five years. In other words $100,000 now will be worth $1,000,000 in three years if invested in the right company.

Since the objectives of investors are different from lenders, the factors they evaluate in determining whether to invest are different from lending sources. Investors like to put money in companies that have the potential for rapid growth. Growth potential is based on the quality of management of the company, product brand strength, barriers of entry to competitors and size of the market for the product.

So Debt Or Equity Capital?

The answer is dependent on the answers to several questions: Why does the company require additional capital? What stage is the company at? What is the financial condition of the company? How much capital is required? What constraints will the financing source put on the day-to-day operations of the company? And finally, what impact will the financing source have on the ownership of the company?

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Loans? Venture Capital? Angel Investors? Joint Ventures? Factoring? Grants? Barter? Startup funding? Royalty Financing? For the Entrepreneur looking for capital, the question is often, Where Do I Start?

Now there is a concise digest presenting 58 sources of financing, to guide you on a sure-footed path to finding capital to grow your business: 58 Ways To Save Money For Your Business. You can get it here:
http://www.capital-connection.com/58ways.html

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Today's Motivational Reading

How To Be Happy In Spite Of Your Problems
Rene Godefroy

A year ago, I made a trip to the village of my birth, a small community in the Haitian countryside. I had been away in America for many years, working hard to make my way in the world. I returned now to my island, filled with strange stories to tell: Stories of markets piled with food flown in from around the world, stories of doctors who gave out pills to stop people from eating, and stories of cars so abundant that they clogged the roads and slowed the traffic to the pace of a bicycle.

I told my fellow villagers: You know, American problems come from having too much, rather than too little. And because of these problems, they have what they call stress. They couldn’t believe me! They had never heard of stress before and neither had I until I came to this country.

Shortly after returning from my trip, while eating in an expensive restaurant, I watched a woman send a Porterhouse steak back to the chef because it had been cooked medium instead of medium-rare. Later, I watched a man who was dining with her struggle to decide whether to have orange sherbet for dessert and stick to his diet or splurge on an ice cream sundae dripping with caramel and piled with pecans. Does any of this sound familiar?

You are not alone. Many times I am faced with such dilemmas. But I see it as an opportunity to be thankful. How? I imagine a mountain of breadfruit! Do you know what a breadfruit is? You don't often see them in American grocery stores. On the outside, they look a little like a pineapple. But they taste like a tough, extra-starchy potato. As a child, I ate almost nothing but breadfruit.

The folks in my village learned to cook it creatively. We boiled it, we fried it, and we beat it to a pulp and dipped it in sauce. But every day it was breadfruit. My tongue grew so accustomed to breadfruit that I ceased to taste it at all. I ate it only for survival. My stomach was perpetually bloated as it struggled to digest all the starch. I suffered from constant indigestion, and parasites regularly invaded my weakened digestive system.

Have you seen those children on CNN or the Sally Struthers commercials? How did you feel watching the naked children with swollen tummies and skeletal arms, ignoring the flies crawling on their faces? Well, that's what I looked like in my village in Haiti. Most people assumed I would die before I reached adulthood. They even told me so.

So when my steak arrives a little too well cooked, or I have to choose between ice cream and sherbet, I give thanks to God for the great fortune I've had in America. When was the last time you took a moment out of your busy schedule to give thanks for all that you have? Do you cry for what you don’t have? Or do you celebrate what you have? Gratitude is the gateway to happiness.

It is impossible to be grateful and unhappy at the same time. I bet you enjoy helping out a grateful child—one who is always thanking you and praising you for your generosity. Well, that’s the way your creator feels, too. Stop and count your blessings!

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Rene Godefroy, motivational speaker, keynote speaker and success strategist, has risen to national prominence by providing powerful and life-changing professional motivational keynote and seminar presentations to businesses nationwide. Rene Godefroy is one of the most unique keynote speakers in America who can engage, entertain, challenge and create a memorable experience that positively impact lives. To subscribe to his newsletter, please go to: http://www.villagehero.com/newsletter.htm

Today's Subscriber Article

The 6 P's of Personal Marketing
Robert Moment

Unless you're using every advantage of Personal Marketing , you're not achieving all of the potential success that is sitting there waiting for you to grab. Personal Marketing means that you're providing the right impression of your small business, right down to the smallest detail. If you want to be more successful in all your various endeavors- and especially in the case of a small business- you need to know the six "P's" of personal marketing. These are a set of concepts developed by business and entrepreneurship experts that give you the key to unlocking your potential.

PERSONA

Who are you? What is your small business all about? What kind of customer service do you provide? What are your business values? What are you proud of ? What makes you different from the competition ? These are questions potential customers and clients must answer for themselves in a short period of time. How they answer them depends not just on what you say or what kind of persona you have managed to convey to them. Your policies, atmosphere, customer service, integrity, and overall quality are all factors that you can usually control. Your business "personality" has to shine through , so don't waste time wondering if they'll like you. Simply be yourself and they will.

POSITIONING

Everyone knows you have to be at the right place at the right time and know the right people-right? While this is true to some extent, more important to realize is that you can put your business in the right place when the time is right and get to know all the right people. Positioning is how you do it- and this simply means you want to make sure you're always in the best position possible.

PACKAGING

Just like you make decisions about the products you buy based on their packaging, so do prospective customers and clients. They make a decision about your business as a whole by the atmosphere you put forward, the quality the packaging of your specific products implies, and the additional support, guarantees , and other peripheries that you offer. When it comes to personal marketing, packaging is a behind-the-scenes kind of preparation that's only really obvious if you don't do it, or if you don't do it right. If you've ever wondered how someone gets to be "the whole package" it's because they put the time and forethought into all the little things that many others overlook. Just a little attention to your own packaging can help you market yourself much more effectively.

PRESENTATION

Just as important as making sure you're "the whole package" is paying close attention to every aspect of your presentation. Again, this is a lot of little things that can add up to a big impression-and you always want to make a good one. It's an unfortunate reality in today's world that appearances do matter, and they play a large role in how prospective and current customers see you. Those who market themselves effectively know that how you present yourself is of the utmost importance, and it goes beyond just having a fancy exterior. Providing quality service, standing behind your products and services, presenting effective follow-up, and maintaining an overall professional and polite impression are all crucial elements of your presentation.

PROMOTION

Perhaps the most important element of personal marketing is promotion- shameless self-promotion. You know your business, including its strengths, what makes it stand above the rest, what makes it a good "deal" and what qualities you possess: it's absolutely crucial you convey this to potential customers.

PASSION

Last but certainly not least in the concepts that make up personal marketing is passion-for what you're doing, for who you are, and where you're going. Customers are looking to know you-so don't waste time trying to be something you're not. Instead, let your passion- your enthusiasm and energy for the job you're doing and the things you love-shine through and you're sure to meet with the kind of success you've always dreamed of.

Remember, the key to effective personal marketing is confidence. Don't be afraid to let others know what makes you great, and why you're the best choice there is.

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Robert Moment is a business strategist and author of "It Only Takes a Moment to Score" found on Amazon.com and Barnes and Noble. Robert shows entrepreneurs how to turn ideas into wealth, how to avoid becoming a statistic - and have FUN! Download the FREE Special Report, 17 Ways to Turn Your Content into Money at:
http://www.sellintegrity.com

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More often than not, most of our worries begin to disappear when we analyze them--because it's hard to go on worrying when we begin to examine what troubles us, when we see our worries in context.
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