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Today's Feature Article

Learning from the Mistakes of Failed Businesses
Frank Ross

I ran across this article about the Top 10 DotCom Failures in the mainstream media this past weekend. If you're considering starting (or already have started) a home-based business, there are lessons to be learned here because the World Wide Web is likely to be a major component of just about any home-based business nowadays.

One theme here is that, as in the case of Pets.Com, customers must be given a compelling reason to buy goods or services from your business. There was a tendency in this case to think that consumers could just be bombarded with high profile advertising and success would follow.

This really hit home for me because there is a similar situation with one of my own web sites. We have managed to achieve first page ranking on Google for 9 different high traffic keywords for this website (in some cases, Golden Triangle positioning). The site is getting a lot of visitors, but relatively few buyers.

This has caused us to go back to the 'drawing broad' on what value the site offers for the customers and to try to find a better way to present that value to them. Fortunately we have not spent the huge amount of capital that Pets.Com did, but the underlying lesson is similar. You can bring as many people as possible to your site, but if there is not enough value there, there won't be enough success. (And by the way, don't be afraid to go back to the drawing board).

What lessons do you see in these Top 10 DotCom failures? Can they help you avoid mistakes in your business?

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Frank Ross is a 20+ year veteran of the Information Technology industry. He has worked in corporate America at various management and administrative levels, but for the past few years has struck out on his own - from his home. He owns and operates 3 product-based e-commerce websites and manages several others. http://www.thecassiopeia.com/frankross.html

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Today's Motivational Reading

Put your Mind & Body on "Autopilot" and reach your goals... automatically!
Dan Robey

Did you know that habits are incredibly powerful tools for personal growth and success?

Think about the habits you have now and how they affect virtually every aspect of your life. Your weight and health are determined by your eating habits. Your relationships with people are determined by your social habits. Your success at work is determined by your work habits. You have sleeping habits that dictate how well you sleep. You have sexual habits. You even have buying habits; just take a look around your house and you will quickly see them. Our character, health and virtually every aspect of our lives are indeed determined by our habits.

If you ask ten people on the street what the word habit means, nine out of ten will tell you that a habit is a negative action that people do over and over again, like smoking, or procrastinating, or eating too much. Bad habits get all the press. Let’s look at the results of just one bad habit: smoking. Every year, over 400,000 people lose their lives to smoking- related illnesses in the United States. Imagine then, the negative power that exists in just that one bad habit. It is staggering.

Now I want you think about an even greater power, a power that can bring you success, health and happiness; a power for positive, permanent, and automatic personal growth: the power of positive habits. Let’s look a little closer at the meaning of the word habit. Random House dictionary defines habit in this way:

Habit: An acquired behavior pattern regularly followed until it has become almost involuntary.

The important words in this definition are acquired and almost involuntary. Let me ask you a question. When is the last time you sat down and said to yourself, "Today I am going to add a new habit to my life?" I would venture to guess that you have probably never said those words. As you read this article, you will see how easy it is to add positive habits to your life and the great power they have to change it. Think about the words almost involuntary. This means the habit is so powerful in your mind that it is almost unstoppable! With respect to bad habits like smoking, procrastination, and overeating, this is very bad. But with positive habits, this is very, very good.

What is a positive habit? A positive habit is simply a habit that produces positive benefits, actions and attitudes you want to acquire and make a part of your life. Why is there such great power in positive habits to effect change? Because habits, by their very nature, are automatic. After a period of time they can become permanent.

So how do we go about adding new positive habits to our life? It’s really quite easy. You simply begin repeating an action, attitude or thought process every day for at least 21 days. Research has shown that an action that is repeated for a minimum of 21 days is likely to become a permanent habit. Remember that positive habits have positive benefits and you will reap those benefits for as long as you maintain that habit. So now that we know what positive habits are, and how to acquire them, let’s look at some simple positive habits from the book that will help you reach your goals and have a healthier body.

Positive Habit #53 - Make it a habit to set goals

Since we are talking about goals, what better habit could you have then the habit of setting goals? Did you know that the most successful people all share the common positive habit of goal setting? A study was done to determine the importance of goal setting. College students who had gone on to achieve great success in business were asked to list their habits. The students who had made a habit of setting goals were in the top 3% of earnings in the population! It is almost impossible to overestimate the value of goal-setting as a positive habit. Goal setting is simple, yet 97% of the population never do it. By making goal setting a positive habit, you can start placing yourself in the top 3% of the population of successful people.

Here are some simple steps to help you start making goal setting a positive habit:

• Step 1 - Define your goals, write them down, and be very specific; capture your goals on paper. It is amazing how many people never take the time to write down exactly what it is they want in life. Remember, you can’t hit a target if you don’t have one.

• Step 2 - Determine what the time line is for reaching your goals; set specific deadlines for each goal.

• Step 3 - Identify any obstacles that may stand in your way, list them, and state how you plan to overcome them.

• Step 4 - Make a list of the people and/or organizations who will help you reach your goals.

Positive Habit #3 - Take Flax Every Day for a Healthy, Trim Body and Lower Cholesterol!

What is flax?

Flax is a blue-flowering plant known for its oil-rich seed. People have been eating flaxseed since ancient times, it has a pleasant, nutty flavor. The health benefits of flaxseed and flaxseed oil are significant and for that reason this habit is recommended as a primary habit for health and a trim and fit body. Here are some of the benefits of flaxseed and flaxseed oil:

Flaxseed contains both soluble and insoluble fiber. Several studies have shown that flaxseed can help to lower cholesterol in the same way that other soluble fiber foods like oat bran and fruit pectin do. A study at the University of Toronto showed that total cholesterol levels dropped 9% and LDL (the "bad" cholesterol) decreased 18% among a group of women who ate milled flaxseed cooked into bread every day for a period of 4 weeks.

Flaxseed is one of the richest sources of lignans and alpha- linolenic acid. Studies suggest that lignans may help to prevent certain cancers. Flaxseed is one of the few plants in the plant kingdom that provide a high ratio of alpha-linolenic acid (an omega-3 fatty acid) to linoleic (omega-6 fatty acids), it is an excellent source of healthy polyunsaturated fat.

A new study has confirmed that the positive habit of taking flax seed daily can help you get a trim and fit body. I interviewed Dr. Sam Bhathena, a researcher at the Phytonutrients Laboratory of the US department of Agriculture, he said, we have observed that flax seed meal is much more effective in lowering cholesterol then soy. Several other studies have shown that in general, omega-3 fatty acids,lower lipid deposition, and help in reducing body weight.

Omega-3 fatty acids — More than half the fat contained in flaxseed is omega-3 fatty acid type, an essential fatty acid. There have been numerous studies reporting the health benefits of consuming omega-3 fats. Recent studies suggest that omega-3 fatty acids which are abundant in flax seed can help protect you from coronary artery disease, stroke, high blood pressure, autoimmune and inflammatory disorders. Studies on the effects of flax seed on breast cancer are now under way. Omega-3s can also help boost your metabolism, helping your body to burn calories faster.

Flax is available as raw seed, ground seed and also as an oil which is made by cold pressing flax seeds. You can purchase raw flax seed, ground flax seed and flax seed oil at most health food stores. The easiest way to incorporate flax seed into your diet is to buy ground flax seed meal and add it to your food.

• Substitute for cooking oil or shortening in baked goods.

• Add ground flax seed to pancakes, waffles and cereals.

• Put ground flax seed on salads.

Here is a great recipe for a super health shake. Make a protein shake with 8 ounces of your favorite juice such as apple or orange, add 2 tablespoons of flax seed oil, 2 tablespoons of soy powder, 1 tablespoon of lecithin, fresh fruit such as bananas, papayas or blueberries. Blend with a hand blender or an electric blender. This power shake will provide you with the health benefits of soy; omega-3’s, fiber, antioxidants, and enzymes from the fruit, and the fat loss benefits of lecithin.

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Today's Subscriber Article

Why is Affiliate Marketing Popular with Home Based Business Entrepreneurs?
Kanaga Siva

The great strides made in the development of the Internet in the recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to the Internet Marketer today.

Marketing Programs have literally taken over the Internet and riding high, is Affiliate Marketing.

According to the Computer Industry Almanac "The world-wide Internet population for 2004 was 934 million and the projection for 2006 is 1.21 billion."

Sean Michael Kerner in an article in Click Z News quoting a spokesman for eBay states "According to eBay their largest affiliate earned over $1.3 million dollars in January commission, the largest amount yet in their affiliate program's history. Their top 25 affiliates averaged over $100,000 per month each and the top 100 affiliates earn almost $25,000 each per month."

With this sort of statistics around, is it any surprise that thousands of entrepreneurs especially those Home Based Business entrepreneurs with very small marketing budgets are jumping on to the Affiliate Marketing band-wagon!

Given below are some of the Popular reasons for this desire and urge to do Affiliate Marketing:

1. Cost Factor:
Most Entrepreneurs refrain from starting a brick and mortar business or for that matter a Home Based Business (non internet) because of the investment required. In Affiliate Marketing the set-up cost is negligible with most programs being free to join and the merchant even providing you with the tools, tips and websites.

2. Pick and Choose Products:
With dozens of Affiliate Program providers and thousands of merchants having their own affiliate programs, there are several thousands of products to choose from. You name it they have it! In fact there are even Fortune 500 companies to choose from. The idea is to pick and choose your niche products and promote them.

3. No need for an Inventory.
The hassle of purchasing, stocking of items and storing of finished items (in a production unit) and dispatching them are not there. There is no need to maintain an inventory. It is all handled by the merchant.

4. No need for Employees.
In any business the wages of the employees is one of the major expenditures to contend with. Here the problem does not arise since the marketer himself will operate his home business and probably get the assistance of a family member to help him.

5. Necessity for Customer Service does not arise.
Customer service plays a major role in the success or failure of a business. The advantage here is that there is no direct dealing with the customers. The website will automatically direct the customers to the merchants.

6. Two Tier Affiliate Marketing:
An attractive feature of certain affiliate programs is that they have a Two tier system, whereby affiliates can sign up as sub- affiliates below them. When the sub-affiliate earns a commission, the affiliate above him too earns a commission.

7. Income without a limit.
In a paid job the salary structure has a vice-like grip over your monthly income. Here the possibilities are limitless. Though it is not every marketer who earns a big income, the fact remains that avenues are all there for the enterprising marketer to make it to the big time.

8. Global Market Place.
You no longer need to restrict your market to your home town or country. With your well chosen niche product you can sit in the comfort of your home and target the Global Market.

9. Low Risk Factor.
The risk factor in Affiliate Marketing is so small that it has become one of the major attractions for many Home Based Business entrepreneurs especially for those with low marketing budgets.

10. Business works Right Round the Clock.
One major asset of Internet marketing is that your Website, or in other words, your Home Based Business never sleeps. It works right round the clock (24/7) making money from home for you.

Having indicated the above reasons for the popularity of Affiliate Marketing, it has to be mentioned that statistics indicate that only 5% of the marketers do make big money. It is presumed that there are of course several thousands of marketers who make some money, thus giving them an additional income.

As long as the top marketers in the 5% slab, continue to make their millions and the latter continue to make reasonable amounts of money and have the urge to emulate the top marketers, Affiliate Marketing will continue to draw the attention and be popular with Home Based Business Entrepreneurs.

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Kanaga Siva has been a Marketing Manager and Business Manager and has a wealth of experience in Marketing. He now operates his own Home Based Business. For Articles, Resources, Tips and Ideas to start a Home Based Business from anywhere in the World and for other recommended Programs to make money from home, visit his website,
http://www.business-fromhome.com

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