Set On the Pathway To Success

Issue #26 - Pathway To Success
Volume 5, Issue #26, 18th Dec 2005

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'Pathway To Success'
Volume 5, Issue #26, 18th Dec 2005
Publisher Irena Whitfield
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Aim for success, not perfection. Never give up your right to be wrong, because then you will lose the ability to learn new things and move forward with your life. Remember that fear always lurks behind perfectionism. Confronting your fears and allowing yourself the right to be human can, paradoxically, make yourself a happier and more productive person.
Dr. David M. Burns

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    Editorial:    

    Happy Christmas to all of you, my precious Readers!

    I love this time of the year the most but still, I must say that this year seems to disappear too fast - we have another new year in sight and you receive the last Issue this year.

    I would like to thank you for your loyalty with which you support Pathway. It will enter the 6th successful year soon and it's only because you receive it, read it and use the resources it brings to you. It's my pleasure to work for you and the best reward for me is to know I am useful for your home business. Even though I haven't managed to finish everything I intended for you this year, I promise to improve next year.

    Now please accept your Christmas presents from me below: I add new gifts even several times a day, so come back often. Also, included you can get a special collection of my books for an exceptional Christmas price. It is this special unique time to get it. http://www.thecassiopeia.com/2005Christmas.html

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    Enjoy Today's Issue, please visit our Sponsors, have a wonderful time with your families and don't forget Pathway is coming to you on 1st January again.

    Irena Whitfield Sincerely,


    Irena Whitfield,
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    Today's Feature Article

    Why Articles Fail To Deliver Traffic To Your Website
    Tony Williams Tony Williams

    It’s no secret that submitting articles to article directories can generate traffic to a website. In fact, it seems that everybody and their dogs are up to it. But as is the way of the web, many seem to miss the point and don’t submit effective articles , or submit articles that have absolutely no relevance to their website.

    For example; it is pointless writing an article on the uses of sand in the Sahara desert if your website is about deep sea fishing. Seems obvious eh? Well surprisingly not to some it would appear, because there are very similar mistakes in some of the top article directories.

    Look at it this way: If somebody is interested enough to read an article about credit cards, why on earth would they then click a link in a resource box that leads to a site about notable ice cream parlours of the northern hemisphere?

    With this in mind here are some tips toward writing the ‘perfect’ article.

    • Think of a good title: Make it intriguing enough for people scanning the titles to read the whole article.

    • Make it relevant: If the site you want to promote is about collecting 1950’s baseball cards then write about this and not sports cars.

    • Use your keywords: You should know by now what the popular keywords are for your chosen subject, so include them in your article title and body.

    • Check spelling: It’s a simple exercise, but one that many article writers neglect. You want to be taken seriously don’t you?

    • Make it interesting: Don’t just waffle! Providing valuable information for your readers will encourage them to click through to your site.

    • Be resourceful: Use your resource box wisely and make sure the link to your site works.

    Submitting articles to article directories can be a great way to build up that all-important traffic to your website, but not just any old rubbish will do the trick. A little thought and planning when preparing your articles will not only provide interesting reading, but also drive targeted and eager visitors to your site.

    ********************************
    Tony Williams is a musician, writer, and self-confessed eBay fanatic. Follow his quest for ways of making and saving money online at http://myrichpickings.co.uk

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    Today's Motivational Reading

    8 Tips to an Easy Holiday Shopping Experience
    Patricia Twitchell

    The holidays can be one of the most exciting times of year and at the same time, one of the most stressful. To avoid unnecessary stress you can take a few simple steps to ease through the season with joy, ease and fun.

    1. If you are going to shop, pace yourself. You don’t have to get everything done in one trip. Set aside a short period of time over several days rather than trying to accomplish everything in one trip. For some people, this type of shopping is favorable to doing everything in one trip.

    2. There are some personality types who find it less stressful to get all their shopping done in one shopping spree. They do better to complete all shopping in one trip. It saves the need to make several trips to the stores. This is a great way to avoid the crowds often associated with the holiday season.

    3. Shop in smaller stores. You will avoid crowds by visiting small shops in quaint towns. Often, you will receive more personalized service due to the owner being the one to serve you.

    4. Get your gifts wrapped as soon as you purchase them. This one tip can save countless hours of frustration. There are still shops that will take care of the gift wrapping at no additional cost. Even if you have to pay, the convenience alone may be worth it.

    5. Write a list of people you plan to shop for. To avoid unnecessary debt put a dollar amount you are able to comfortably afford. Stay within your budget. Although a couple dollars here and there doesn’t seem like much, it can quickly add up.

    6. Be aware of misleading sale items. Often what may seem like a great deal really isn’t. If you are buying a large ticket item, do some research before you go shopping. You can save an incredible amount of money by doing so.

    7. Enjoy the experience. Often people get so caught up in the pressures of the holiday season they forget to enjoy themselves. Relax in the experience.

    8. Remember, the holidays are all about sharing with others. It isn’t about how big a gift you can give, In fact, your expression from the heart is the greatest gift you can give.

    ********************************
    Patricia Twitchell, The Teddy Bear Lady of Myrtle Creek http://www.justbearsandstuff.com/

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    Today's Subscriber Article

    How to Get a Knock Out Website!
    Daegan Smith Daegan Smith

    The first step in setting up an online business...

    Starting an online business for a brand new entrepreneur is a lot like falling in love for the first time. There is enthusiasm, the feeling of a new high in life and determination to make it work at all costs. All superior emotions, but making sure that your business grows will also take a sharp reality check. The reality is that along with enthusiasm and determination, you also need to be a smart marketer to make your business profitable. Marketing for profits has today moved beyond the traditional methods to include the Internet. A "Brick & Mortar" business works much better if it becomes a " Click & Mortar" business. Simply put, any business without a web presence is soon going to be yesterday's news.

    Setting up an online business involves creating a well- planned company website to promote your Internet sales as well as your offline business. So the key task here is to create a website. A website in effect is your company's brochure on the Internet. It gives information on the company's set up, products and services, promotional offers, new features/ products and information about the people spearheading the business. The difference here is that the website can do more than just be a static information providing page on the web. In other words, your website should be an interactive, intelligent brochure for your company. Other than giving information, it should also -

    • Maximise total sales

    • Generate new business and sales leads

    • Build your brand

    • Give publicity to the offline business

    The key here is having a website that will knock the socks off your competition. Setting up a site like this doesn't have to be an overwhelming job, leaving you gasping for oxygen.

    Your website can become the primary driver for the business's growth, which is why you must take a lot of care while setting it up. Though there are no rules of thumb to do this, here are some suggestions to get you on your way.

    • 1. Research you must: Take a look at your competitors' websites. The idea here is not to ape their design and content, but to see what works, what doesn't and what are buyers looking for when they visit your site. Keep an eye out for ' spoilers': static pages, long downloads, too many moving graphics, very little or outdated information, dead links etc. Make sure you avoid these trouble points. Another good reason for researching websites is that this way you can make sure your website is different from your competitor's.

    • 2. Define the website's purpose: A lot of people don't really know what they want their website to do. It's nice to make a great looking website crammed with information and racy graphics, but then what purpose does it serve? Your website could just be giving information on your company and inviting prospective customers to contact you for more. It could be an extension of your sales counter, selling products and services or your website could be doing both of the above. Before you begin creating the website, clarity on this issue.

    Some important points to remember when creating a website are:

    • 1. A good first impression: Your website should be pleasing to the eye and make a good first impression. First impressions really are the last, because in the fast world of the WWW, all it takes is a click for your prospective customer to get out of your site and go to the competition. Make sure you spell out your USP in the first 20 lines, have a simple URL which will be easy to remember and do knock off some of those graphics.

    • 2. Easy navigation: The website should have a clear structure so that it is easy for the visitor to get about on a site tour without getting lost each time. For instance, have a "Go to Homepage", "Go to Top" button on each page. Give useful links on the top half of the page and make the links look like links. An absolute must here is a Sitemap and a Search tool. Nothing makes our lives easier than having a map that tells you exactly where we are and how to get to the place we want to go to.

    • 3. Quality Content: Almost everybody values quality content, which is not a fine example of plagiarism. Nothing is a bigger put off than to see website after website saying the same things. Your website's content should have real value for the customer. If you are selling a product on the website, your content should be centred around that, if it is a service you are offering tell your visitors about how it will be useful for them.

    • 4. Contact Information: Tell your visitors where they can contact you for more information, feedback and business queries. Without this feature your website is dead before it begins.

    Your website can fuel your sales and profits like no one's business. With good research, planning and a clarity on website objectives you can make it happen. Make your site usable and valuable to the visitors and keep them coming back for more.

    ****************************
    Daegan Smith is the Author of "Internet MLM Success" - The Next Generation in Network Marketing! Learn the Secret to using the Internet to Exploding your Downline Growth the Simple, Fast, Rejection-Free Way!" For the exciting Details Click Here NOW! =>
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    Doing work which has to be done over and over again helps us recognize the natural cycles of growth and decay, of birth and death, and thus become aware of the dynamic order of the universe. 'Ordinary' work, as the root meaning of the word indicates, is work that is in harmony with the order we perceive in the natural environment.
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