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Today's Feature Article

Write Website Copy That Sells:
Try a Little Flesh with Your Flash
Paul Matthews

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.

But customers are not buying.

You wonder if it’s the writing. How can that be? You remembered the two key mantras for website content - write for the search engines and write for the medium. You used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because you laid it out with the internet in mind using short sentences, brief paragraphs, and bullets to list your key points. Customers might be reading, but they still are not buying.

Chances are your site copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. So how do you press the flesh across broadband? Start where brick and mortar relationships do trust. Why not become the trusted provider in your marketspace? You can use words to raise your credibility in at least 25 different ways.

Here are two of them:

• write the way customers speak and
• replace your pitch with a theme.

People instinctively trust strangers who speak like them. If you find this article useful, how would you tell someone? Are you really going to say, I read an unusually amazing article that fundamentally increased my sagging sales? Not likely. Weak copywriters, not people, use too many modifiers. Amazing, fundamentally, and sagging weaken trust. How’s your site for modifiers?

Give it the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content. Now, put your baby finger on the first modifier you can find. Put your ring finger on the next adjective or adverb. Repeat until you run out of modifiers or fingers. If your page is a handful, you’ve got too many modifiers and your copy is hype heavy, not trustworthy. In addition to giving readers copy that matches how they speak, it helps to give them time to get to know you. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.

Let’s say your site is selling dental floss.

Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea. Some people have nothing to smile about. The opening section could point out how the discomfort of gingivitis wipes the grin off a person’s face. Another segment would show how ugly cavities make someone too self- conscious to smile. Yet another piece would reveal how the high cost of root canal causes an individual to frown. In this way, three versions of one idea help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your site give visitors to get comfortable with you?

In this article, I tried to use the language of my readers and hang it on a central idea, trust. Did it work? Did it help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.

********************************
Paul Matthews is The Rezon8or specializing in high resonance copy that sells, all click, no slick. For a FREE site copy analysis and a chance to win a FREE homepage makeover visit http://www.therezon8or.com

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Today's Motivational Reading

Spin Your Wheels To SUCCESS!
Michael Nicholas

Have you ever gotten caught on a slippery road and felt the wheels under you spinning and going nowhere?

Well, you don't really need to be in a car to know what I'm talking about because this scene has been played out metaphorically many times as well.

It's the feeling of not getting to your destination and it's an unpleasant result... Spinning your wheels is being out of control and getting nowhere while trying to get somewhere.

And when you apply this to reaching success it's not only frustrating, but it can also crush your spirit to move on and upward.

But let me tell you a secret of success that is in every revolution of a spinning wheel. This is something that is difficult to see while you are trying to navigate toward success.

It's like a thick fog or night blindness and it wants to throw you off course so you lose your way. It's a false/positive state of mind that wants to lead you down the wrong road to failure where you may easily think it's time to give up. After all it's quite easy to stop the engine and park it...

BUT... wait a minute... What if all the while your wheels were turning you were moving toward success little by little and didn' t realize it? What if you were moving in revolutions that didn't feel like you were moving at all but you really were?...

And what if you didn't stop your wheels from spinning BUT kept them going in that same very direction you set out on?... Well this is the road to success, my friend, and YOU are on it...

At first being on the road to success may feel like you are going nowhere... This is where the weak give up and move to something else many times repeating the scenario over and over never getting anywhere.

They just think they are spinning their wheels and give up way too early. But if you have a goal you want to accomplish... something you really feel strong and dedicated about - don't yield to the false/positive feelings of failure.

Why? Because the feelings of failure WILL come greet you... That you can be sure of. But pay no mind to failure because it's not a reality unless you accept it. Many times it's only the fear of failure - so just ignore it.

These feelings are just part of the journey leading to your success. However, if you keep on driving toward your goal without taking your eyes off of the road, but stay put even when things look, feel and taste like a losing battle... Your reward for riding through the storm is SUCCESS.

And yes it's been there the whole time... but this destination does not come easy to those that give up.

Remember this...

When it looks like nothing is happening... look again, give it time and even more time... Then when you have stayed the course your journey requires... that's when success is right around the corner.

Therefore, one of the real secrets of success is when it doesn't seem like success... it can still very much be you are on a successful journey leading right to it.

So don't cut yourself off and just spin your wheels... Spin Your Wheels To SUCCESS!

********************************
Michael Nicholas publishes his weekly newsletter, Success Triggers, featuring tips for online marketers worldwide. If you want to trigger your online success, come join Michael and receive FREE gifts that can help boost your online marketing starting today. ===> http://www.SuccessTriggers.com

Today's Subscriber Article

Making Money on the Internet
Andre Best

Almost everyone wants to make money on the internet. But almost no one is. At least decent money. Why? I have an idea about this.

I think one of the biggest reasons people don't make money on the Internet is because they are focussing on making money on the Internet.

Am I confusing you because I'm sounding like I forgot to take my latest dose of medication? Sorry, but, no, I haven't forgotten.

What I'm embracing is that people put the money first and everything else last.

They put the ability to earn money first and the vehicle that will get them to that earning secondary.

Now, for the lucky few, this may and does work. But is it sustainable? In some cases, still - yes. But for most - no.

Why? The massive and rapid changes in the web catch up to most who take the shortcut to web riches.

Think of all those web pages you can now find by doing a search on the Search Engines using virtually any topic. Take your pick.

Religion.

Politics.

Computers.

News.

Dating.

Whatever.

And what comes up in all the Search Engines? Yes, even Google results?

Crap.

Useless garbage.

Essentially, websites that put the money first and actual usable information second.

And what do you do when you come across one of these pages that has Google Adsense ads, and virtually nothing but Google Adsense ads plastered all over the place? Let me guess...after trying to find actual usable content, instead of ADS, you finally give up.

At least that's what I do.

And it's gotten to the point since these websites are proliferating at a seemingly exponential rate that one can easily discern what is one of these sites within a few seconds of the webpage loading on the computer screen.

And that's too bad for the user, you and me, and the Internet as a whole.

Why has it come to this?

Well, why do we search for information - whether its useable information for entertainment or actual shopping needs - and only, or mostly, come across pages such from these billboard- like useless sites?

Because the person behind that website is looking at the money first. And the user second.

I don't know about you but I don't like being second.

Think about all the websites you have bookmarked as one of your ' favorites' along the left side of your computer screen. Why have you done that?

Let me guess, is it because the website you flagged had usable information that you thought worthy of keeping one-click away from using again? If you agreed, that's why the popular sites just keep getting more popular.

They offer the ubiquitous 'content'. In other words, ' information' that people are seeking.

So if you're one of the unlucky many who are still struggling to make ends meet on the Internet, then perhaps you might want to consider taking the back road into town. The which is lately virtually wide-open for travel. Think about setting up your site along that path.

Would someone who comes across your site be interested in what YOU have to say? I'd wholeheartedly bet they would.

Focus on the content first. The money part will naturally take care of itself.

Try it. You might like it.

****************************
Andre Best is the President of Ultimate Results, Inc.: Learn About Life From Another Perspective
http://www.andrebest.com

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