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Today's Feature Article
The Myth of Sunk Costs
Have you ever heard the expression, "Throwing good money after bad?"
Have you ever worked on something you knew was a bad idea, yet
continued to pour time and energy into it? And every time you
tried to stop yourself from going forward, you said, "but I've
got so much put into it!"
When we make decisions about the future, many of us base a good
part of our analysis on the resources we have invested thus far.
It's a natural thing to do; you've put time, energy, money,
perhaps other things - and perhaps most important, your
reputation - on the line, and it's quite reasonable to consider
the totality of that investment when thinking about what you do
Actually, it isn't.
It isn't reasonable at all.
The only reasonable thing that to consider is the impact of your
actions on the future.
Say you've spent the last several years and a bunch of money
into a venture that simply isn't performing as you hoped. You
haven't hit any of your success marks, and in fact, you're not
sure the project is worth anything at all. So by and by a new
opportunity comes along - one that is filled with potential, and
in some ways seems like a perfect match. But you have difficulty
letting go and jumping in. Something's holding you back and that
something is the specter of sunk costs.
You feel like you shouldn't just walk away from all the cash and
time you've already invested. You feel as if everything you've
put in should somehow make the venture worth something.
I've got bad news for you...
The venture may be worth something, but its value has nothing to
do with how much you've spent to date. It is worth what it is
worth, and for good, bad or otherwise, the amount of money, time.
.. whatever... has nothing to do with it.
That's the fallacy of sunk costs.
Sunk costs are sunk.
They are gone.
They are spent.
The assets you've created may have some surplus value, like
unused inventory. Or they may have salvage value, and just like
the 5-1/2 tons of gold bullion on the HMS Edinburgh, that value
might be quite large. You wouldn't just walk away from assets
with salvage value like that. But in many cases the value of
your sunk costs is a tiny fraction of the original price.
No matter the value, none of this has anything to do with
decisions about actions you will take today, tomorrow and the
next day, which must be weighed on the merits of highest and
Ask yourself the question, "What is the highest and best use of
my time?" or "What use of my time will make the greatest
contribution towards my aims and goals?" Ask this question
without regard to what has happened until now.
Perhaps you've spent the past three years developing some
software that you thought was going to change the world. Three
years later, it works, but not brilliantly. In the meantime, a
competitor has built a superior solution that runs rings around
yours in the lab and in the marketplace and things are looking
But you have just stumbled across a brand new business idea -
that has nothing to do with your software business - that you
can implement quickly and profitably. What do you do?
Many people, would, quite reasonably say, "I've spent so much on
this product, and I'm so close - I'll just keep working on it.
But you know that would be wrong. It would not be the highest
and best use of your time; it wouldn't give you the greatest
return on your actions. That would be a decision based solely on
your attachment to the past and your attachment to your sunk
Be unreasonable. Make each decision as if there were no past
attached. Make each decision based on your highest and best use -
your greatest contribution. Evaluate each decision based on how
it will impact your ability to get what you want, not on what
you've spent to get where you are.
Paul Lemberg is the President of Quantum Growth Coaching, the
world’s only fully systemized business coaching program
guaranteed to help business owners achieve More Profits and More
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Today's Motivational Reading
Do You Have The Four D's You Need For Success?
In order to achieve any amount of success in your life, it is
important that you understand four basic characteristics. Let's
call these four attributes the four D's of success, and they are
vital no matter what level of success you want.
Desire - Decision - Determination - Discipline
Desire is the most essential of the D's. Without desire, the other fundamental things just don't matter. There are many things
we might like to have, and perhaps, we envy someone who already
has something we like. However, we are not very likely to have
these things for ourselves without desire. Not just a feeling of
wanting something or thinking it would be nice, but a deep-down
burning desire, a do-it-or-else attitude and a willingness to
make sacrifices to reach that goal. By sacrifices, I mean things
like giving up the extra servings to lose weight, watching less
TV to have more time available for a special project, doing
without a few things to be able to save money for a down payment
on a new house. Without a strong desire, the sacrifices may
become more of a dreaded chore than a means to an end, in which
case we are more likely to just give up and abandon the goal.
Decisions need to be made once you have a clear-cut desire. You want to accomplish a specific goal and now you need to decide how
to do it. Decide on a method to reach your goal and how long it
might take to get there. You can usually find valuable
information that is related to your goal in a bookstore, the
library, or on the Internet. Other times, you might need to talk
to someone who has accomplished a similar goal. Also, decide what
sacrifices, if any, may be necessary for you to make in order to
reach your goal. Reaching a goal is often easier by breaking a
major goal into mini-goals, each one being a milestone in itself.
Determination and willpower are the traits you need to reach your goal when you have a burning desire and you've made the decision
to take action and make something happen. There may be obstacles
on the way to your goal, but strength of mind and fortitude can
help keep you on track. It doesn't matter how fast you are moving
toward your goal as long as you keep moving in a positive
direction. You should be resolved to turn your desire into a
reality no matter what it takes.
Discipline can sometimes be the hardest D to handle. We may have the best of intentions, but a moment of weakness can throw us off
track. It takes self-control and restraint to make sacrifices and
stick to the plan we decided upon. Every so often, we have to be
strict with ourselves and remember that the goal we seek is worth
the effort. If it becomes too hard to follow the plan, we might
need to revise the plan or the time it takes to get there.
Usually, what we desire most, is not the goal itself, but the
benefits that we experience when the goal is reached. The
following is a list of some goals and possible benefits:
Goal: lose weight
Benefit: look/feel better, more energy
Goal: plant a garden
Benefit: fresh food, exercise, nature
Goal: learn to play golf
Benefit: exercise, recreation
Goal: buy a motor home
Benefit: travel, family outings
Goal: work at home
Benefit: freedom, more time with family
Goal: make more money
Benefit: better lifestyle, prestige
Take a moment to think about your desires. Chances are good that
you have desires that are strong enough for you to make the
decision to take action and make things happen!
Gordon Bellows is the resource coordinator at InfoDaddy.net It's
a goldmine of information for all areas of your life... self-
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travel, play guitar/piano, credit repair and more! See page
after page of good news at ===>
Today's Subscriber Article
3 Secrets to Increasing Traffic in the New Year
Now that 2006 has arrived, it is the habit of many people to
make a resolution for the New Year. While many people focus on
self- improvement, some opt to make resolutions about their
business. Usually this involves a resolution to increase their
revenue for their online business.
But did you know that it is actually quite easy to increase
your online revenue?
The trick is to drive more traffic to your Internet business(es).
As you know by now, more traffic generally means more money.
No matter what type of site you have, your success hinges on
getting as much traffic as possible. But like many online
business owners, you have probably exhausted many sources for
Recently I have found three incredible ways to drive more traffic
to your site. The good news is that all these methods are not
being done by many webmasters.
So if you want to increase traffic for 2006, be sure to use each
of the following three traffic-building mechanisms:
1- Data Feeds
Do you like the idea of creating hundreds, even thousand of
pages of legitimate content?
With a data feed, this is possible.
Many online businesses utilize data feeds as a way to help
their affiliates. If you are not familiar with this concept, a
data feed is file that contains a list of products, descriptions
and prices for individual items that are sold by a company.
With a data feed, you can create a specific content page for
each product. So if an affiliate program has thousands of
products, then you can create thousands of pages of quality
content. As you probably know, the more content usually leads
to more traffic.
Data feeds are great for getting natural search engine traffic
because they list specific products that people are looking for.
If you can find a data feed that is related to your specific
website, then you can easily generate more natural traffic for
your online business.
2- Viral eBooks
Another tool that can dramatically increase your website traffic
is a viral ebook or report. Most of the time, a viral ebook is
a PDF that people send to their contacts, which contains your
marketing message. It is called viral because every person that
receives the ebook is given a reason to pass along your material.
Before starting a viral marketing campaign, it is important to
create a reason why people will want to pass along your
marketing message. Some of the best reasons can include
simple greed or a desire to provide entertaining information to
their friends. If you can develop a hook that will take
advantage of either of these, then it will be easy to create a
successful viral marketing campaign.
What I usually do is create a special 5 to 10 page report on a
specific topic. Then I find an affiliate program that is
related to the topic. Then I create a mechanism where people
can easily brand this ebook with their own affiliate link.
This type of viral ebook is valuable because you can place a
mini advertisement or sponsorship on every copy. In addition,
you can let the reader know that he or she can make money by
offering this viral ebook. As a result, there is a chance that
every person that reads the book will click over to your site.
By now, you have probably heard about the power of blogs. If
you haven¡¯t created one, then you should use the New Year to
take advantage of this traffic pulling tool
With blogs, you are providing your audience with fresh new
content about your topic. People love to read them, because
most blogs contain new information in an entertaining and easy-
The best part about blogs is how much they are valued by search
engines. The majority of search engines consider any
information on a blog to be important current news, so they
pay special attention to articles listed there. As a result,
you can use blogs to drive a larger portion of traffic to your
For 2006 you should make a resolution to get more traffic to
your site. By implementing these three tools into your
marketing mix, you will discover that your web traffic (and
income) will dramatically increase.
Scott Patterson is a self proclaimed Dunce, yet in a recent
month he earned $12,124 from his online businesses. To find out
how YOU can do the same, download his ebook- A Secret-Guide to
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