Set On the Pathway To Success

Issue #4 - Pathway To Success
Volume 6, Issue #4, 12th Feb 2006

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'Pathway To Success'
Volume 6, Issue #4, 12th Feb 2006
Publisher Irena Whitfield

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Accumulating wealth - as distinct from just making a big income - is the key to your financial independence. It gives you control over assets, power to help shape the corporate and political landscape, and the ability to ensure a prosperous future for your children and their heirs....
Rev. Jesse L. Jackson, Sr. and Jesse L. Jackson, Jr., It's About the Money!

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    Today's Feature Article

    10 Secrets To Improving Your Website's Conversion Ratio
    Dean Phillips

    According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.

    Personally, I think you should ignore what the experts say, and strive to achieve as high a conversion ratio as possible. You should never be satisfied. You should always be looking for ways to improve your conversion ratio. My website consistently converts anywhere from 3 to 5 percent, and often converts as high as ten percent!

    Unless you're selling a big-ticket item and making $100 or more per sale, it's extremely difficult to make any real money with only a one percent conversion ratio.

    Of course, there are exceptions to every rule, and if your website is attracting hundreds or even thousands of visitors a day, then obviously you can do quite well with a one percent or lower conversion ratio.

    But what if you don't have that kind of traffic--and most websites don't. Then what? What if you're selling a $20 e- book and you're only attracting a hundred visitors a day to your website? With a one percent conversion ratio, that means your website is making a measly $20 a day. And believe me, that's much more common than you realize.

    However, what if you could improve your conversion ratio to 3 percent? 5 percent? All of a sudden, you're making $60 to $100 a day with the same amount of traffic. Improve your conversion ratio to ten percent and voila, that $100 a day turns into $200 a day!

    So, how do you go about improving your website's conversion ratio? Here are some tips that should help:

    • 1. Make sure your visitors know what you do, the instant they land on your website. Don't make them have to guess. Tell them right up front with a benefits-laden headline.

    • 2. Make sure the design of your website is up to par. Make it easy to navigate. Get rid of distracting flash or stupid, meaningless graphics that are a waste of everybody's time and take forever to load? Simplify your website. Get rid of the flash, graphics and pop-ups!

    • 3. Use psychologically effective colors. The color blue suggests quality, trustworthiness, success, seriousness, calmness- the perfect choice for sales pages. Avoid purple, which connotes uncertainty and ambiguity, and only use yellow to highlight key words and phrases. In addition, try to have as much white space as possible. This makes for a much cleaner looking, easier to read website.

    • 4. Get your own domain name. URL's that contain names like, "Geocities", "Angelfire" or "Tripod" have amateur written all over them.

    • 5. Prove what you say. Back up your claims with cold, hard, indisputable and verifiable facts.

    • 6. Put your name, telephone number and street address on your website.

    • 7. Use authentic customer testimonials, complete with first and last names. Just make sure you get your customers permission first.

    • 8. Offer a fair and reasonable money-back guarantee. Thirty days is good. Sixty or ninety days is better!

    • 9. Make it easy for your customers to pay. And offer a variety of payment options. I can assure you, if you're using Paypal only, you're losing sales. There are a lot of people out there, myself included, that just won't do business with Paypal. It's too much of a hassle!

    • 10.And last but not least, make sure you have a powerful sales letter. A strong and effective sales letter can blast your earnings into the upper stratosphere!

    If you aren't capable of writing that type of sales letter yourself, hire a copywriting expert to write it for you.

    Follow the 10 steps set forth in this article, and your website' s conversion ratio will improve dramatically--and so will your profits!

    Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at dean at

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    Today's Motivational Reading

    The 10-Step Debt Elimination System
    George Allan

    Simplest systems are generally the best. This adage applies to debt elimination too. Over the years, I have evaluated many systems. Let me introduce you the best one...

    The Simple, yet Effective, Idiot proof, Iron Clad, No Holds Barred, Debt Elimination system, Devoid Of Any Fine Print

    Just take the following steps. Your goal of debt elimination will be achieved.

    • 1. Check the recorded expenses for the last 12 months. One year is a sufficient period for checking personal experience. Check all recorded expenses, bank statements, cancelled checks, credit card statements, or whatever other record you have. For cash expenses, carry a small notebook with you for few weeks and note down all expenses, however minor it may seem to be. At the end of the day, you will be amazed to see molehill becoming a mountain. I have gone through this. It is a pain really.

    • 2. Find out the total monthly expense, by dividing the recorded expenses by 12 and adding the cash expenses adjusted for a month.

    • 3. Make a list of your debts. Do not forget to include mortgage. Call your creditor if you do not have information handy. (However, it pays to keep the information handy)

    • 4. Make a list of minimum payments on your debts that you have to make every month. Assume that the total comes to $2000 every month.

    • 5. Find out debt remaining repayment period assuming minimum installment every month.

    • 6. Rank your debts on the number of months for repayment in ascending order. That means, the debt with smallest number months remaining for repayment, is the first number. Go on until the last debt.

    • 7. Make a priority list for repayment of your debts. Your highest priority debt should the one that you can pay off in the minimum number of months. Your lowest priority debt is the one that will take you the maximum number of months. Perhaps this will probably be your mortgage on home.

    • 8. In step No. 4 you have calculated your minimum repayment as $2000. Make up your mind to increase this by 10%.

    • 9. To have an additional $200 for repayment, reduce $200 from your expenses, and reserve it for additional debt repayment. Think of all the possible ways to do this. Make a determined effort and most likely to will exceed your target of $200.

    • 10. Use this additional $200 for repayment of first priority debt. If you were paying $100 previously, now you will be paying $300. This $300 will have a cascading effect on your repayment as soon as the first debt is paid off. You will now have $300 additional for repayment in place of $200 that you had from your savings.

    This way you will be debt free in few years. The beauty of this system is that came from just $200 that you have saved in years of your resolve to be debt free. When you have paid off the final debt, you will find that you have a much larger amount in hand to spend than your original $200 a month that you saved initially from your expenses. The cascading effect of your saving $200 will be evident in coming years.

    Not only will you be just debt free in few years, but also will have a built a substantial base on which to build up your dreams. All this for just$200 per month of your initial saving efforts.

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    Today's Subscriber Article

    Ten Traits of Successful Entrepreneurs
    Steve Brunkhorst

    Successful entrepreneurs have many traits in common. Here are ten of those traits that I consider to be very important.

    A successful entrepreneur...

    • 1. Places the needs of customers or clients first, and takes the time to find out what those needs are.

    • 2. Enjoys the freedom of fulfilling a chosen mission through the fruits of his or her own efforts.

    • 3. Continues ahead through good times and bad, learning valuable lessons from both, and applying those lessons to the future.

    • 4. Continually looks to bring out the best in others, bringing laughter and friendship to business as well as personal relationships.

    • 5. Respects his or her family and loved ones, and is committed for life to protecting them and their welfare, and supporting their dreams for the future.

    • 6. Knows that life holds no guarantees, and is willing to take detours and adjust plans when needed.

    • 7. Keeps new mission-centered goals in mind for the future when present goals will have been achieved.

    • 8. Knows that worthwhile achievement takes time, and enjoys the happiness of pursuit as well as the pursuit of happiness.

    • 9. Believes in the value of gratitude, honesty and integrity, and is willing to make apologies when necessary.

    • 10. Realizes that at the end of this life, kindnesses and benefits provided to others will be the only accomplishments of importance remaining ó not the amount of dollar signs accumulated.

    Steve is a professional life success coach, motivational author, and the editor of Achieve! 60-Second Nuggets of Inspiration, a popular mini-zine bringing great stories, motivational nuggets, and inspiring thoughts to help you achieve more in your career and personal life. Get the next issue by visiting

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