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Today's Feature Article
10 Secrets To Improving Your Website's Conversion Ratio
According to the so-called experts, a decent conversion ratio is
right around one percent. In other words, one out of every one
hundred visitors to your website converts to a sale.
Personally, I think you should ignore what the experts say, and
strive to achieve as high a conversion ratio as possible. You
should never be satisfied. You should always be looking for ways
to improve your conversion ratio. My website consistently
converts anywhere from 3 to 5 percent, and often converts as
high as ten percent!
Unless you're selling a big-ticket item and making $100 or more
per sale, it's extremely difficult to make any real money with
only a one percent conversion ratio.
Of course, there are exceptions to every rule, and if your
website is attracting hundreds or even thousands of visitors a
day, then obviously you can do quite well with a one percent or
lower conversion ratio.
But what if you don't have that kind of traffic--and most
websites don't. Then what? What if you're selling a $20 e- book
and you're only attracting a hundred visitors a day to your
website? With a one percent conversion ratio, that means your
website is making a measly $20 a day. And believe me, that's
much more common than you realize.
However, what if you could improve your conversion ratio to 3
percent? 5 percent? All of a sudden, you're making $60 to $100 a
day with the same amount of traffic. Improve your conversion
ratio to ten percent and voila, that $100 a day turns into $200
So, how do you go about improving your website's conversion
ratio? Here are some tips that should help:
1. Make sure your visitors know what you do, the instant they land on your website. Don't make them have to guess. Tell them
right up front with a benefits-laden headline.
2. Make sure the design of your website is up to par. Make it easy to navigate. Get rid of distracting flash or stupid,
meaningless graphics that are a waste of everybody's time and
take forever to load? Simplify your website. Get rid of the
flash, graphics and pop-ups!
3. Use psychologically effective colors. The color blue suggests quality, trustworthiness, success, seriousness, calmness- the
perfect choice for sales pages. Avoid purple, which connotes
uncertainty and ambiguity, and only use yellow to highlight key
words and phrases. In addition, try to have as much white space
as possible. This makes for a much cleaner looking, easier to
4. Get your own domain name. URL's that contain names like,
"Geocities", "Angelfire" or "Tripod" have amateur written all
5. Prove what you say. Back up your claims with cold, hard,
indisputable and verifiable facts.
6. Put your name, telephone number and street address on your
7. Use authentic customer testimonials, complete with first and
last names. Just make sure you get your customers permission
8. Offer a fair and reasonable money-back guarantee. Thirty days
is good. Sixty or ninety days is better!
9. Make it easy for your customers to pay. And offer a variety
of payment options. I can assure you, if you're using Paypal
only, you're losing sales. There are a lot of people out there,
myself included, that just won't do business with Paypal. It's
too much of a hassle!
10.And last but not least, make sure you have a powerful sales
letter. A strong and effective sales letter can blast your
earnings into the upper stratosphere!
If you aren't capable of writing that type of sales letter
yourself, hire a copywriting expert to write it for you.
Follow the 10 steps set forth in this article, and your website'
s conversion ratio will improve dramatically--and so will your
Dean Phillips is an Internet marketing expert, writer, publisher
and entrepreneur. Questions? Comments? Dean can be reached at
dean at lets-make-money.net
Today's Motivational Reading
The 10-Step Debt Elimination System
Simplest systems are generally the best. This adage applies to
debt elimination too. Over the years, I have evaluated many
systems. Let me introduce you the best one...
The Simple, yet Effective, Idiot proof, Iron Clad, No Holds
Barred, Debt Elimination system, Devoid Of Any Fine Print
Just take the following steps. Your goal of debt elimination
will be achieved.
1. Check the recorded expenses for the last 12 months. One year
is a sufficient period for checking personal experience. Check
all recorded expenses, bank statements, cancelled checks,
credit card statements, or whatever other record you have.
For cash expenses, carry a small notebook with you for few weeks
and note down all expenses, however minor it may seem to be.
At the end of the day, you will be amazed to see molehill
becoming a mountain. I have gone through this. It is a pain
2. Find out the total monthly expense, by dividing the recorded
expenses by 12 and adding the cash expenses adjusted for a month.
3. Make a list of your debts. Do not forget to include mortgage.
Call your creditor if you do not have information handy.
(However, it pays to keep the information handy)
4. Make a list of minimum payments on your debts that you have
to make every month. Assume that the total comes to $2000
5. Find out debt remaining repayment period assuming minimum
installment every month.
6. Rank your debts on the number of months for repayment in
ascending order. That means, the debt with smallest number
months remaining for repayment, is the first number. Go on
until the last debt.
7. Make a priority list for repayment of your debts. Your
highest priority debt should the one that you can pay off
in the minimum number of months. Your lowest priority debt is
the one that will take you the maximum number of months. Perhaps
this will probably be your mortgage on home.
8. In step No. 4 you have calculated your minimum repayment
as $2000. Make up your mind to increase this by 10%.
9. To have an additional $200 for repayment, reduce $200
from your expenses, and reserve it for additional debt repayment.
Think of all the possible ways to do this. Make a determined
effort and most likely to will exceed your target of $200.
10. Use this additional $200 for repayment of first priority debt.
If you were paying $100 previously, now you will be paying
$300. This $300 will have a cascading effect on your repayment
as soon as the first debt is paid off. You will now have $300
additional for repayment in place of $200 that you had from
This way you will be debt free in few years. The beauty of this
system is that came from just $200 that you have saved in years
of your resolve to be debt free. When you have paid off the
final debt, you will find that you have a much larger amount in
hand to spend than your original $200 a month that you saved
initially from your expenses. The cascading effect of your
saving $200 will be evident in coming years.
Not only will you be just debt free in few years, but also will
have a built a substantial base on which to build up your dreams.
All this for just$200 per month of your initial saving efforts.
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Today's Subscriber Article
Ten Traits of Successful Entrepreneurs
Successful entrepreneurs have many traits in common. Here
are ten of those traits that I consider to be very important.
A successful entrepreneur...
1. Places the needs of customers or clients first, and
takes the time to find out what those needs are.
2. Enjoys the freedom of fulfilling a chosen mission
through the fruits of his or her own efforts.
3. Continues ahead through good times and bad, learning
valuable lessons from both, and applying those lessons to
4. Continually looks to bring out the best in others,
bringing laughter and friendship to business as well as
5. Respects his or her family and loved ones, and is
committed for life to protecting them and their welfare,
and supporting their dreams for the future.
6. Knows that life holds no guarantees, and is willing to
take detours and adjust plans when needed.
7. Keeps new mission-centered goals in mind for the future
when present goals will have been achieved.
8. Knows that worthwhile achievement takes time, and enjoys
the happiness of pursuit as well as the pursuit of
9. Believes in the value of gratitude, honesty and integrity,
and is willing to make apologies when necessary.
10. Realizes that at the end of this life, kindnesses and
benefits provided to others will be the only
accomplishments of importance remaining ó not the amount
of dollar signs accumulated.
Steve is a professional life success coach, motivational
author, and the editor of Achieve! 60-Second Nuggets of
Inspiration, a popular mini-zine bringing great stories,
motivational nuggets, and inspiring thoughts to help you
achieve more in your career and personal life. Get the next
issue by visiting
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