Set On the Pathway To Success

Issue #6 - Pathway To Success
Volume 6, Issue #6, 12th March 2006

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'Pathway To Success'
Volume 6, Issue #6, 12th March 2006
Publisher Irena Whitfield
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That which we persist in doing becomes easier - not that the nature of the task has changed, but our ability to do has increased.
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    Editorial:    

    Happy Publishing Sunday, my valued Readers!

    As most of you noticed I've started to publish specialized free tutorials in the Resources Center for you - my Readers. Up to now there are two of them online which you can find here:

    1) Burn the Fat! Build Your Dream Body! Click here!

    2) Discover Your Power Keys! Click here!

    And Today, because spring is round the corner and I can't wait starting in my garden, I bring a new one, specialized in Gardening: Click here!

    At the moment I'm working on another four. The tutorials are regularly updated, so you get fresh information. I hope you enjoy them and I will appreciate your comments, ideas and tips on new tutorials topics you would like to get. Also, if you want to add your Article or site, or review and experience to any of the topics, you're welcome. Please submit them here:
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    PLUS I have a new Pathway To Success Version for you: desktop. You can download and install it to your computer and have Pathway, Subscriber Corner, the full Archives and much more at your hands. The Desktop also contains all the puzzles and related marketing gems, free reading Bonuses, and more... PLUS a special email report for 2006. You can download free here:
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    Please visit our Sponsors, enjoy Today's Issue, profit from Today's resources and have a profitable fortnight.

    Irena Whitfield Sincerely,


    Irena Whitfield,
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    P.S.: Here you can find answers to the basic questions you may have related to Pathway, incl organizational items, article and ad guidelines and submissions, Pathway delivery, communication with me,... by clicking Questions and Answers

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    Today's Tips:

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    Publishing dates:
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    Next Issue is supposed on 26th March 2006.

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    Today's Feature Article

    Which is right for you?
    Michael Port Michael Port

    Book Yourself Solid and The Product Factory go head to head.

    Both are amazing programs with a PROVEN TRACK RECORD and I’m often asked, Which should I take first? or Which is the right program for me?

    These are great questions. And I want to make sure you’re clear because I want you to maximize what you get out of each program.

    The Book Yourself Solid 15-week Group Coaching Intensive - the most effective system for getting more clients: http://www.thecassiopeia.com/15weekbookyourselfsolid.html

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    Both start at the end of March. Payment plans are available. Special promotional rates on now – up to 50% off. They won’t last though.

    Here’s how you decide which is right for you:

    If you need more clients and have not yet chosen a target market, aren’t yet comfortable talking about what you do, do not yet have a personal brand identity, don’t feel powerful and secure having sales conversations, and aren’t consistently using the core self-promotional strategies including: web, writing, speaking, direct outreach, networking, referral and keep-in-touch… then the Book Yourself Solid 15-Week Group Coaching Intensive is right for you now. Learn more at: http://www.thecassiopeia.com/15weekbookyourselfsolid.html

    If you have some clients, have a target market, feel comfortable that you know how you want to position yourself in your marketplace and want to create information products to build your reputation and earn leveraged and passive income then the 90 Day Product Factory is right for you now. Learn more at: http://www.thecassiopeia.com/90dayproductfactory.html

    In both programs we teach you a step-by-step success system in an inspiring and supportive environment of accountability, surrounded by other like-minded professionals and guided by our talented team leaders.

    Here are some independent survey results retrieved from participants of both Book Yourself Solid and The Product Factory.

    -> BOOK YOURSELF SOLID SURVEY RESULTS:

    93% percent of clients who have implemented the Book Yourself Solid system have increased the number of clients they serve by over 34% and increased their sales by over 42% within the first year alone. Learn more at: http://www.thecassiopeia.com/15weekbookyourselfsolid.html

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    Q: Did you complete a product that you are happy with during the 90 Day Product Factory? -> 86.7% responded yes.

    Q: Do you feel that you can use the knowledge that you gained in the Product Factory to develop future products? -> 97.7% responded yes.

    Q: Will your completed product build your business in some way? -> 86.4% responded yes.

    Q: Would you recommend the Product Factory to others? -> 95.5% responded yes.

    Learn more at: http://www.thecassiopeia.com/90dayproductfactory.html

    You're great at what you do. You stand in the service of others, and you are a remarkable human being for doing so. Now it's time to get booked solid with more clients and create information products that spread your message and build your reputation.

    It would be my honor to serve you. I hope you’ll give me the opportunity to do so.

    TWO PROGRAMS STARTING IN MARCH

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    Today's Motivational Reading

    3 Personality Traits of an Entrepreneur
    Marnie Pehrson Marnie Pehrson

    One time while conversing with Sherry Lowry, a business success coach. She characterized some of my observations about the nature of a successful entrepreneur and how it includes the personalities you find in the workplace:

    • The Visionary has the ability to look at the overall picture, the long view. The visionary gives you the passion, the fuel, and the drive to keep going.

    • The Strategist does the planning, figures out the ''how'' of doing things, making sure all the steps are in place and everything gets done.

    • The Technician actually does the details of the job. Technicians often fall in love with the process of doing.

    Each of us has these three personalities within us to varying degrees, but one characteristic tends to dominate our personality. A successful entrepreneur is at least 50 percent the visionary. The strategist and the technician personalities either get lost in the details or lose sight of the overall objective.

    Don't get me wrong, all three of these personalities are necessary to get the job done. The Visionary often has a hard time coming up with the plan and has even a tougher time with minute details. A successful organization needs a '' Visionary'' to keep the others motivated and on track. You can develop and enhance your visionary characteristics. In my own life, I've become aware of my tendency to migrate through three phases. I've given them different names:

    • The Creative Phase You want to write, philosophize, come up with new ideas, are driven and motivated. (The Visionary)

    • The Productive Phase you just want to get the job done, doing tasks that don't take a lot of creative thought, but require work and time. (The Technician)

    • The Organizational Phase The time for cleaning up after the solid production phase - organizing files, planning a new strategy, organizing your time and your life. (The Strategist)

    I've seen myself go through these three phases repeatedly over the years, each lasting 1-2 weeks each. And it's very helpful to recognize which phase you're in so you can take best advantage of it, and not become frustrated when you can't (for example) be creative in your productive phase. I've recently learned how to stay in the creative phase longer. Focus on the following:

    • Who you are

    • Where you want to go -- your overall goals and mission

    • Doing what you are ideally suited to do

    As I've pulled all my various projects into one common focus, I've noticed an increase in the time I spend in the creative phase.

    In summary, to be successful in your own business or as an entrepreneur, you need to spend at least 50 percent of your time in the creative, visionary phase. In order to do this,

    Work with your gifts.

    – Focus on what you are truly suited to do best. This makes you happy, which keeps you motivated, which feeds your ability to be motivated, have passion, and stay driven.

    - Delegate or eliminate aspects of your work that that you don’t like or don’t do well.

    - Create an overall mission or focus for your life and your work and live in harmony with it. Don't be frustrated if you're not the Visionary type. Every successful organization needs a good strategist to figure out how to accomplish what the visionary dreams up. And every organization needs good technical people to do the tasks outlined by the strategists.

    No matter what your personality, though, you'll be happiest when you do what you are ideally suited to do.

    ********************************
    Marnie Pehrson is an author, creator of www.IdeaMarketers.com, www.LocateACoach.com, www.SheLovesGod.com, www.BelieversAtWork.com and more. She is the author of inspirational books like Lord, Are You Sure? and historical fiction such as The Patriot Wore Petticoats. She also helps people earn money from home. For more information on her projects, visit http://www.pwgroup.com. Marnie Pehrson may be contacted at
    http://www.MarniePehrson.com

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    Today's Subscriber Article

    Google's Giant Sandbox
    Mark Daoust Mark Daoust

    If you pay any attention to the search engine optimization community, you have probably heard about Google's sandbox. Knowing exactly what the sandbox is might be a little confusing, but it is an important concept to know if you hope to eventually be successful with Google.

    What is the Sandbox?

    Before we get too far into an explanation as to what Google’s sandbox is, it must be noted that not everyone even agrees that the sandbox exists. The sandbox is actually nothing more than a theory developed to explain what many different SEO experts have witnessed with their listings. Whether or not the sandbox really exists is actually irrelevant when we know that the effects of the sandbox exist.

    Google’s sandbox is a relatively new filter that appeared to be put in place back in March of 2004. This happened after the widely publicized updates of Austin and Florida, and the implementation of what is known as the Austin update. If you are not sure what those are, there is no need to worry as those updates are now for the most part in the past. The sandbox filter seems to affect nearly all new websites placing them on an initial “probation” status. The effect of this is that new websites may get into Google’s SERP’s (search engine results pages) relatively quickly and may even perform well for a couple of weeks. When the filter is applied to the new website it is referred to as being put in the “sandbox”. The new website will still show in the result pages, but it will not rank well regardless of how much original, well optimized content and regardless of how many quality inbound links the site may have. The filter restrains new websites from having immediate success in the search engine result pages.

    The sandbox filter seems to affect almost all new websites, with very few exceptions. It is important to note that the filter is not a punishment for anything the webmaster did with their new website. The filter is merely an initiation period for new websites.

    The sandbox filter also affects more competitive keyword driven sites more than sites that key in on less competitive keywords. If your website focuses on very competitive keywords, you are likely to remain in the sandbox for a longer period of time than if you focus on keywords that are relatively non-competitive keywords.

    Discuss Google's Sandbox in Our Search Engine Forums

    Why Does the Sandbox Exist?

    There is a lot of debate as to whether the sandbox filter is a good thing for Google to implement or not. Obviously webmasters who are trying to get their sites well positioned in Google do not like the sandbox filter as it prevents them from receiving the huge levels of traffic that a top listing in Google can bring. The filter was not implemented at random, however, and there is some good reasoning for the filter existing.

    As the SEO community figured out the basic elements of Google’s ranking algorithm, inbound links, original content rich with keywords, and the proper use of anchor text, search engine spammers began to take advantage of these elements. Search engine spammers would setup websites that were in clear violation of Google’s policies with the knowledge that eventually their website would be banned from the listings. This, however, did not matter. If a search engine spammer could get their website to rank well in Google for even one month, the profits they could make from that one month would justify the cost of building the site in the first place. All they needed to do in the future was to rebuild their spam websites with different domains and slightly different content. The idea for spammers was a simple one. Capitalize off of Google’s traffic for as long as they can (before they get banned), then do it all over again with a new website. The method was extremely effective and easy to implement.

    What made this all the more easy to accomplish was Google’s extremely fast indexing. While other search engines would take several months to index a new website, Google could index a website in as little as one month (they are now indexing sites within a few days). Search engine spammers were living large off of Google’s generosity.

    To solve this problem, Google determined that it would compromise. They would still index websites quickly, attempting to get as much new, fresh content out to the general public as possible, but they would not trust new websites implicitly as they had in the past. All new websites that were launched would be put on probation. As time passed, and as the sites continued to pass any spam filters they ran, the website will not be held back from performing well in the rankings. Eventually, after quite a bit of time had passed, a site would be allowed to “leave” the sandbox and join the rest of the established websites.

    How Does This Affect My Website?

    If you have a new website, there is a good chance that you will be placed in the sandbox. This should be expected, but it should not change the way you build your website or market it. You should use the sandbox filter to your advantage.

    Google still ranks websites in much the same way that they had in the past. Websites are judged on the quality of their inbound links and the quality of their content. Google will continue to change how they evaluate inbound links and content, but the basic elements of their rankings will remain the same.

    While your website is in the sandbox, you should use this time to build your traffic using regular traffic building methods such as writing articles, building a strong community of visitors, and partnering with websites that offer some synergy to your visitors. During your time on probation, you have an excellent opportunity to build all the elements that cause websites to perform well in the search engines. When you finally do leave the sandbox, your website should be very well positioned within Google.

    Is My Website in the Sandbox?

    When webmasters learn about the sandbox filter, their first question is always whether or not their website has been placed in it. Determining whether or not you are in the sandbox is a relatively easy task to do.

    First, being placed in the sandbox is different than having your website banned. If you do a search for your domain in Google and they return zero results for your website (and you had been previously listed in Google), there is a chance that you have been banned. One of the best ways to determine if you have been banned is to look at your log files to see if Google is visiting your website. Banned websites typically do not see Google visit their websites, regardless of who is linking to them.

    If you have not been banned, but do not rank well with Google, you should look at the quality of your content and the quality of your inbound links. You should also see if you rank well for non-competitive keywords. Remember how the filter affects competitive keywords more than less competitive keywords? Well, you can use this to determine if you have been sandboxed. Finally, if you rank well in all the other major search engines, but do not show up at all in Google’s rankings, you have probably been sandboxed.

    Is There A Way to Get Out of the Sandbox?

    The quick answer to this is yes, there is a way out of the sandbox, but you will not like the answer. The answer is to simply wait. The sandbox filter is not a permanent filter and is only intended to reduce search engine spam. It is not intended to hold people back from succeeding. So eventually, if you continue to build your site as it should be built, you will leave the sandbox and join the other established websites.

    Again, if your website has been placed in the sandbox you should use this time to your advantage. It is a great opportunity to build your traffic sources outside of the search engines. If you have a website that does well in the search engines, you may be tempted to ignore other proven methods of traffic building such as building a community, or building strong inbound links through partnerships. However, if you establish traffic sources outside of search engines, when you finally leave the sandbox, you will see a welcome increase in your traffic levels.

    Conclusion

    Google has been going to great lengths to cut out on search engine spam. Some have faulted them on the lengths that they are going to claiming that it is effecting legitimate sites as well as the spam websites. While this is probably the case, as an owner of a website you need to place yourself in the position of Google and ask yourself what they are really looking for in a website. Google is looking for websites that offer quality content. Google still relies on the natural voting system that was first used to establish pagerank. They may change the way that they qualify content or inbound links, but the basic elements of a quality website will always remain the same.

    No website owner in their right mind will “like” Google’s sandbox. However, a smart website owner will use the sandbox as an opportunity to build a website that Google simply cannot refuse.

    ****************************
    Mark Daoust is the owner of Site Reference formed in March of 2004 with the goal to provide website owners with a wealth of information and tools to help them improve their web businesses. Since that time Mark has published thousands of articles, gained hundreds of thousands of subscribers, and quickly grown as a complete resource for website owners across the world.
    http://www.site-reference.com

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