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Next Issue is supposed on 7th May 2006.
Today's Feature Article
Effective Pre-Selling In Affiliate Marketing
Pop quiz: name the fastest way to online success?
If your answer is product creation, then you would have to
reconsider the time and effort needed to come up with
merchandise that would sell. While creating your own product is
by far the best way of making the a lot of money it may not be
the fastest way.
If your answer is telecommuting, then you would have to remember
that such is almost tantamount to being an employee and working
for a boss, albeit, in the comforts of your own home.
The answer is quite clear. The fastest way to online success is
something that does not require an onerous financial investment,
if ever such is demanded which is rare, and something that does
not entail product conceptualization and execution. It does not
even require other obligations like the retention of a payment
processor or the installation of a digital delivery service.
Affiliate programs have long been hailed as the easiest and
speediest way to earn a fortune online, and for good reasons!
You won’t have to build your own products and test-drive them to
death. You’d have an entire inventory of proven products to
choose from! You won’t have to come up with a digital store
that would process payments from a variety of payment solution
options in the World Wide Web. This would be provided for as
well. You won’t have to hire an expensive copywriter to prepare
a sales page for you. One would be provided, with a proven
conversion rate at that.
What’s best is that you won’t be limited to only one affiliate
program to join. You could enroll in as many affiliate programs
you want! The more programs you join, the better your chances
are of earning a lot!
Affiliate programs, of course, are agreements between an
affiliate merchant and an affiliate, which would be you, for the
latter to pre-sell the products of the former. For every
successful sale that the affiliate would refer to the affiliate
merchant, the affiliate stands to earn a commission. Not just
piecemeal commissions, mind you. But generous commission in the
range of 20% to 95%!
The keyword in affiliate programs is pre-selling.
Pre-selling is very much different from actual selling. You
won’t concern yourself with the usual demands of actually
distributing a product for profit. All you have to do is to
market the affiliate merchant’s products and drive people to
affiliate merchant’s sales page. Thereafter, the affiliate
merchant’s system would take care of the rest, from accepting
and processing payments, to delivering the goods, to customer
So how do you effectively pre-sell an affiliate product?
You would be given an affiliate link for every product you would
choose to pre-sell. The trick is in displaying this affiliate
link in as many places in the World Wide Web as possible, so
that it would be exposed to many people.
Here are some proven strategies you could employ to drive people
to the affiliate merchant’s sales page en masse. Hopefully, the
probabilities are much higher when you manage to generate
referrals in droves.
ARTICLE MARKETING. Write an article about a topic related to
the affiliate product you are pre-selling. Include a resource
box which contains your affiliate link. Submit the article to
as many article directories as you could find. A lot of people
refer to these article directories for information, and once
they read your piece as well as your resource box, you’re bound
to win some referrals.
FORUM MARKETING. Join as many relevant forums as you could find.
With your membership in each of them, you’ll be allotted a
signature box where you could place your affiliate link. Your
signature box would appear in every post that you would make.
Try to make informative posts instead of sales pitches, as the
former have been proven to perform better.
BLOGS. Blogs figure prominently in search engine page results.
Having your own blog would help your promote your affiliate
links. Simply pattern your entries as reviews or informative
pieces with suggestions, and strategically place your affiliate
HEADQUARTERS. Having your own website would help centralize your promotional campaigns. You could have your links displayed
like products for sale, even though you’re just pre-selling them.
All you have to do is to generate traffic for your website
through some marketing strategies and search engine optimization
These are just some of the more popular ways of pre-selling the
affiliate merchant’s products. Remember, there is always
strength in numbers, so try to drive as many people as possible
to the affiliate merchant’s sales page, and you’re guaranteed to
enjoy a rewarding experience with affiliate programs.
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Michael Port is hosting an action-packed two-day conference in
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Enlightened Business Building Through Collaboration
Not only is this a live conference but it's also being broadcast
live over the Internet. Yes, the entire event is available via
web broadcast - the first in our industry.
Why is COLLABORATION so important?
Look at your mentors. The people who are doing what you'd like
to do. The folks who are up to big stuff. They work with others.
They learn from others. They have extraordinary networks. In fact,
they don't even need to market their products and services any
longer because others do it for them. It's truly amazing.
Would you like to collaborate? To really learn how to build
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Michael Port, Andrea J. Lee, Milana Leshinsky have opened up
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Not only that... but they are offering web broadcast seats.
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Today's Motivational Reading
How Juries are Persuaded
Let's take a quiz today, shall we?
Q: Courtroom research shows that jurors are most persuaded by:
a. Expert witnesses that use easy-to-understand languages and terms
b. Expert witnesses that use technical jargon and hard to
c. Expert witnesses that have a commanding voice and speak with confidence
Most public speaking coaches will tell you that it doesn't
matter what you say, but how you say it. They'll cite statistics
that claim 93% of communication is nonverbal and people gain
more from your body language and your tone than the actual words
you use. If you agree with them, you might have gone for option c.
Most marketers and copywriters preach that we should go after
the lowest common denominator. We should use the language that
even 5th graders would understand. If you agree with them, you
might have gone for option a.
In both cases, you would have been wrong. The correct answer is
option b. According to research done by 3 psychologists - Joel
Cooper, Elizabeth Bennett, and Holly Sukel - jurors are most
persuaded by witnesses that use technical jargon and dollar
Read on to understand the psychology behind the surprising phenomena…
Why do witnesses that use technical jargon persuade most jurors?
People want to be sure of their decisions. They want to make the
right choices. And to make the right choices, they seek help
from an expert.
And nothing tells them that a person is an expert better than technical terms!
By using technical language to describe your product, you will
in effect be reassuring people that you are an authority in your
field. Even though people won't understand the technical terms,
they will have confidence in you.
Jurors are made to sit in one place by the judge. They can't
move. Thus an expert using a lot of technical jargon will have
their attention even if he seems boring.
But in the real world, you won't enjoy such attention if you use
technical jargon excessively. You'll bore people and drive them
So What To Do?
Simply start using 2 little words. These 2 words will make sure
that you keep your prospects attention as well as make him
perceive you as an expert and start trusting you. What are the 2
Start with the technical jargon. Then follow it up with simple
terms. Connect the technical jargon with simple easy-to-
understand words with “which means.”
Technical jargon > which means > easy explanation
For eg: as a marketer, I often say:
You need to raise a good USP to gain an edge over your competition.
USP stands for Unique Selling Proposition - which means - you should
promote a benefit of your product that identifies you as being
different from all your competitors. USP is simply a declaration
of what makes your product different.
Your USP should offer a special benefit to the customer. This
benefit should not be promoted by your competition. And this
benefit should be important enough that it drives people away
from your competition towards you.
Don't believe all the marketers when they tell you to stop using
Use the technical jargon because it paints a picture of you as
an expert. And then follow it up with simple explanation.
Use the 2 connecting words “which means” to go from the technical
jargon to the easy-to-understand explanations.
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Today's Subscriber Article
Use These Two Numbers To Double Your Business In 12 Months
Everyone wants to see growth in sales and net revenue. It's
important for small business owners to set income goals and
to watch sales results, but too much emphasis on these numbers
can prevent you from reaching your goals.
Using your revenue figure to guide your marketing is like driving
by looking in the rear view mirror the whole time. That number
tells you where you've been. It doesn't tell you how to get where
you want to go.
There are a couple of key numbers and ratios to keep in front of
you that will help you get to your sales 'destination'.
Like an Iowa farmer growing soybeans, you've got to carefully plant
seeds and nurture plants to maturity to ensure a good harvest and
a good profit. The amount of seed you plant and the percentage that
germinates and grows well determines your farm's profitability.
The same is true in marketing and sales; the number or leads you
generate and the number you convert to sales determine your income.
These are the two most important numbers to pay attention to
in marketing. Use them to evaluate your marketing and determine
how many sales you'll generate:
1. The number of qualified prospects in your database.
These are people who've told you they have a concern or problem
you can help them with and who want to hear from you again.
2. Your prospect to client conversion rate
The percentage of qualified prospects you convert to paying
The math is simple; the more qualified prospects you have and
the higher your conversion rates, the more revenue you'll generate.
Your sales will stay frozen at present levels if you focus on how
much revenue you're making and ignore the importance of building
your list of qualified prospects. You could double your business
in the next few months by building your database of qualified
prospects and improving your conversion rates.
You don't need to be a math wiz to become an expert at marketing
math. Pay attention to these numbers on a weekly basis;
The number of people who saw your ads, read your articles or
received your mailings.
The percentage of these people that responded to your ad or
article. It's not how many ads you run, but how many people pay
attention to your ads that matters.
The percentage of respondents that actually gave you their contact
information and added themselves to your database. These are
the people who have identified themselves as qualified prospects
who are interested in learning more.
If you're marketing through your web site, it's incredibly simple
to identify these numbers daily and weekly to track the success
of your marketing. Here's how:
1. Look at the number of unique visitors to your web site daily
2. Divide this number by the number of people who contacted you.
This is your conversion rate of site visitors to qualified prospects.
If your site is set up correctly, at least one out of ten people
should be contacting you and adding themselves to your list of
qualified prospects. If you use Google Ads to drive visitors
to your site, you can send visitors to specific landing pages and
increase your conversion rate to 20 or even 25%.
What should you expect from your web site? For every hundred unique
visitors to your site per week, 10 to 25 should be sending you
an email requesting more information about your products and
services. Each month your list of qualified prospects and your
sales should grow.
Before you finish this article, make a commitment to apply this
simple marketing math to grow your business. Set a goal for your
business. Look at how many qualified prospects your marketing is
Write this number down, then put a diagonal line across it and
next to it write down the number of qualified prospects you want
to add to your database each week.
I've been doing this little exercise for two years with my current
web site. My goals for acquiring qualified prospects get larger
each month as my business grows. My latest goal is 500 new prospects
per week. This translates into 6 to 7 percent more business each
month. With a little planning, you can see your business grow just
The author, Charlie Cook, helps service professionals, small
business owners and marketing professionals attract more clients
and be more successful. Sign up to receive the Free Marketing
Strategy eBook: 7 Steps to get more clients and grow your business
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