Set On the Pathway To Success

Issue #9 - Pathway To Success
Volume 6, Issue #9, 23rd April 2006

Published since 2000, Subscriber Count: 138,500

Add to Your MSN Add to My Yahoo! Subscribe to my RSS feed

Click here to join Pathway To Success Ezine NEW! Now you can receive Pathway directly on your Yahoo.
You can subscribe by clicking the image on the right. To check the current Issue, please click here

Click here to join Pathway To Success Ezine HOT! Now you can read Pathway RSS Feed in Google's New Beta RSS Online Reader. You can read it online or subscribe by clicking the image on the right. It's Free.

HOT! Pathway To Success Ezine Desktop!
Read Pathway To Success Ezine in Your Computer! Get Full Issues incl Full Archives, Subscriber Corner incl the full Archives and much more. PLUS the Desktop also contains all the puzzles and related marketing gems, free reading Bonuses, and more... PLUS a special email report for 2006. You can download it free here: http://www.thecassiopeia.com/WebLions/PTS.zip

Notes:
1. To prove you have the authorized Version, you will need this password: bYAB70H4S7cjD5Q0pU22
2. You can see some screenshots by clicking here!
3. Instructions: download, unzip, (if not automatic) double click the file, it installs and you will find Pathway in StartUp Toolbar under Programs to open. To access the 2006 Email Report, please go to Pathway To Success Ezine folder on your hard drive where you installed Pathway. You can uninstall any time; it doesn't leave any trails.


A Proud Member of the Ezine Publishers Association
A Proud Member of the International Publishers' Association

Translate into YOUR Language automatically here    Altavista Speaks YOUR Language


Translate Into YOUR Dialect

Make YOUR Coffee And Have A Pleasant Time Reading
'Pathway To Success'
Volume 6, Issue #9, 23rd April 2006
Publisher Irena Whitfield
http://www.thecassiopeia.com/

A Proud Member of World Wide Web Chamber of Commerce,
Dedicated to Responsible, Ethical Business

A Proud Honorary Member of IAWMD

The pride of success is hard work, dedication to the job at hand, and determination that whether we win or lose, we have applied the best of ourselves to the task at hand.
Vincent Lombardi

With 'Pathway To Success' you are receiving only top information, reliable and proven resources vital for your online home business success and profitability, never anything just to make a couple of dollars at your expense. However, to make full use of the resources, get fast ahead of your competition and have your business and profits grow, you should read, apply and follow the information you receive here.

To read the Current Subscriber Issue Online, please subscribe here:
ibc3000-subscribe@thecassiopeia.com?subject=Subscribe

Note:

  • Pathway To Success is an optin newsletter, never spamming,
  • I do NOT sell nor share any of the details or information you disclose to me
  • I archive all subscription requests
  • I store your data on my own computer and storage means only, never with any third party
  • I 100% guarantee your privacy
  • I never send out any solos
  • However, to provide you with high quality information and the best quality services Pathway to Success also contains both in-house and third-party advertising. If you don't wish to receive it, you can unsubscribe any time.
  • By subscribing to Pathway To Success Ezine you expressly request to receive our regular newsletter and agree to in-house and third party advertising contained therein.
  • To learn more about our privacy policy, please check all the related documents at the bottom of this page.

    Also Get Insider Tips, a Special Motivational 2006 Calendar and more.

    Special:
    Please join me in the fight against hunger. Sign up now, bring your friends and learn more about what we can all do to fight global poverty. Thank you.
    http://www.thecassiopeia.com/Care/
    http://www.thecassiopeia.com/Care/Donate.html

    HOT: Get Insider Tips 4, Volume 5: Subscribers' Articles, Motivational Reading and Free Reading Bonuses published in Pathway To Success Ezine in 2005. Check the contents here: http://www.thecassiopeia.com/Portal/InsiderTips4.html

    You can download free here:
    http://www.thecassiopeia.com/WebLions/InsiderTips4.zip

    Today's Top Tip

    HOT: Join MTT Project!
    Need sales? Fed up of wasting your money on companies that don’t deliver? Want someone to help market your site and pay them on results only?

    If you have a website, you can:

    • Get delivered high converting ultra targeted sales from the major search engines and only pay on results. If you don’t get a $100,000 within 4 months don’t pay a cent.

    • Get instant sales for your web site or business without paying now. Pay on results after you make $100,000 in profit.

    • Get paid $600 by every web site owner if you join us as an affiliate.

    It’s revolutionising the way millions of people get sales! All you need is a web site. Any web site qualifies for our pay on results service… No more advertising bills ever again.
    Don't wait. Start here!
    http://www.thecassiopeia.com/MTTProject.html

    FREE Advertising:

    Unique advertising: Join Free Advertising Forum!
    http://www.thecassiopeia.com/CassiRecommends59.html

    2 NEW Classifieds sites: You can now post your ads in the two new classifieds sites. And also, you can get classified ad sites like that as well and promote your business the easier, more efficient and faster way:
    http://www.thecassiopeia.com/cgi-bin/classifieds.cgi
    http://www.pathwaytosuccess.pressmania.com

    Post your Ad:
    http://www.pathwaytosuccess.pressmania.com/postSelection.aspx

    NEW! Open Your Free Store
    http://stores.pressmania.com/thecassiopeia/lists.aspx

    Note: you can get your classified ad site here:
    http://www.thecassiopeia.com/eclassifiedsite.html

    NEW! Mega Department Store: Get paid to purchase items you have to buy anyway, receive discounts, vouchers, coupons, bonuses, gifts,... http://www.thecassiopeia.com/ShoppingCenter/

    What's New:

    HOT: Ordinary people can make huge web profits! Learn how here: :
    http://www.thecassiopeia.com/webprofits.html

    New Additions: theCassiopeia.com recommends top Internet items for both: your use and profit in a new Version:
    http://www.thecassiopeia.com/theCassiRecommends.html

    HOT! Home Based Business Watch:
    http://www.thecassiopeia.com/HomeBasedBusinessWatch.php

    You can download it free as a .zip file and give it away as a Bonus to your audience: http://www.thecassiopeia.com/WebLions/HomeBasedBusinessWatch.zip

    Join my new network:
    http://www.thecassiopeia.com/linked.html

    Check Web Lions' PowerBooks:
    http://www.thecassiopeia.com/PowerBooks.html

    Browse 100 Hot Home Based Business Books: http://www.thecassiopeia.com/Portal/100HotBooks.html

    THINK RICH TO GET RICH: Secrets of the Millionaire Mind
    Mastering the Inner Game of Wealth by T. Harv Eker FREE BONUS:
    Two Tickets to the Millionaire Mind Seminar, Worth $2,590; Details Inside http://www.thecassiopeia.com/Guide/MillionaireMindSecrets.html

    Find 1000 Questions for Couples and more:
    http://www.thecassiopeia.com/Valentine/RomanticShop.html

    For the first time ever Michael Webb has grouped all his ebooks into one big package and is selling them for a very discounted rate. Additionally, Michael has contacted many of his fellow relationship professionals to ask if they wanted to contribute anything to the collection. So many wanted to participate that he was able to add nearly 30 other products valued at over $1400 to the collection. This cost for this HUGE package is only $69. If you were to purchase each of these products separately, you would pay nearly $200. (Scroll down to page for the link, please.) Click here!

    Special!

    HOT!
    Exclusively for the Home-Based Entrepreneur:
    Get 200 FREE Leads and a Super Recruiting Strategy!

    A leading direct marketer developed this strategy that can get loads of prospects to your site FAST! Grab the leads and a FREE Report: We Help You Recruit and Pay You Each Time We Do It! Here’s a Special Offer to acquaint you with the unique benefits
    of our PER INQUIRY ADVERTISING service:
    http://www.thecassiopeia.com/Traffic/200freeleads.html

    Reminders

  • Get the London Pass! Discover the joy of Unlimited Sightseeing with the Award Winning Tourist Card for London http://www.thecassiopeia.com/CassiRecommends84.html

  • Discover Your Success Power Keys: Click here!

  • Don't forget to use the Special Gift for Pathway To Success Ezine Subscribers Only: Entrepreneurial Tools: Believe in Yourself Training Sessions. Free access to Norman Hallett's self-improvement training sessions. So don't miss out:
    Entrepreneur Mind: Click here!
    Sales Mind: Click here!

  • NEW Additions: new articles, answers and Bonus books added here: Click here!

  • Would you like to advertise your website in a way that people can't ignore AND would you like this advertising to grow virally with little or no effort from you?
    If so, then you can get started in less then 30 seconds... completely free.
    It's a truly amazing viral concept!
    Click here!

  • The simple Science of getting what you want!
    Join Simpleology Now! It's Absolutely brilliant! You can believe me, I wouldn't say it: http://www.thecassiopeia.com/markjoyner1.html

  • New version of X-Site ProSoftware PLUS New Videos!
    Xsite Pro Provides Total Site Management! It's not just a web site builder and html editor. It allows you to put AdSense ads wherever you want. It automatically adds new pages to the site map as you create them. It increases PR by taking long wordy pages and breaking them into as many pages as you like.

    Add in keyword analysis, Google XML Sitemaps, a pop up generator, an affiliate wizard, article pages, reciprocal linking pages, auto generated navigation, privacy statement generator, powerful built-in scripts, page creation wizard and more, from an easy-to- use tabbed interface.

    PLUS there are over 100 new sales letter and split the sales letter templates included and more... Check it here!

    Money Multiplier Watch:
    http://www.thecassiopeia.com/ProfitOpportunities/MoneyDoubler.html

    Get free and low-cost targeted and automatic traffic.
    http://www.thecassiopeia.com/Traffic/

    New Attractive Games and Bonuses: Relax in our New Games Centre or make another income stream of its opportunities or both. Amazing Free Cash Bonuses!
    http://www.thecassiopeia.com/WebLions/Games/
    Read News Here!

    Learn the Power of Your Intentions
    http://www.thecassiopeia.com/SuccessReports/ThePowerOfIntention.html

    Get Geochron Global: unique analog world timepiece!
    http://www.thecassiopeia.com/CassiRecommends41.html

    Free Action Plan
    http://www.thecassiopeia.com/SuccessTools/freeactionplan.html

    Check our New Froogle Shop. Every New Top Item I publish will be there within hours:
    http://www.thecassiopeia.com/Froogle

    Every Wednesday you will receive a new special offer at:
    http://www.thecassiopeia.com/theCassiRecommends.html

    Random Special Offer is waiting for you below:
    http://www.thecassiopeia.com/ePublishing/Special.html

    Check Hot Items the Minute They're Out:
    http://www.thecassiopeia.com/Portal/NewsExpress.html

    New Ad Board - you can have your Banner at the top or place a Top Sponsor Ad and get a high exposure for your business. Check Offers by Colleague Netpreneurs at:
    http://www.thecassiopeia.com/Portal/AdCentre.html

    Subscriber Corner Articles. New Articles on 1st March 2006:
    http://www.thecassiopeia.com/SubscriberCorner
    http://www.thecassiopeia.com/SubscriberCorner/March06GuestArticle.html
    Click here to Get Stupidman Adventures!

    Get a Hot Marketing Tip Every Day!
    http://www.thecassiopeia.com/Portal/MarketingTip.html

    Get a Review and Excerpts of the Book You Need to Profit - new top items added frequently.
    http://www.thecassiopeia.com/SuccessReports

    Get a Netscape 7.02 Browser incl Random Cassi Top Tips. If you want to add only the Tips, please go below as well. You will see the instructions there.
    http://www.thecassiopeia.com/Guide/Netscape.html

    Listen to Online Radio Regularly; a new Top Show every Saturday at: http://www.thecassiopeia.com/Portal/Newsletter.html

    Try the Pitney Bowes mailstation 90-day
    risk free trial offer!

    The mailstation Digital Postage Meter & Scale from Pitney Bowes helps you save time and money on your mailings. It has a built-in scale that weighs your envelopes & packages and then calculates postage instantly - at the touch of a button. It couldn't be more simple and easy to use.
    Never over pay for postage again.

    You'll never run out of stamps as you can download postage anytime over the phone. This compact, desktop, postage meter is ideal for all small businesses and home offices who want to project a professional image by using metered mail. Your mail will have a professional look and your office will have a post office 24/7!

    Try the 90-day risk free trial w/ $50 free postage coupons today by Clicking Here!

    Editorial:    

    Happy Publishing Sunday, my valued Readers!

    I hope you had a great and lazy Easter and are back at active profiting :-)

    Today I have a useful free gift for you: ClickBank Super Users Guide by Mark Hendricks. This little report will help you to make more money out of your ClickBank accounts, both affiliate and vendor. You can download it by clicking here!

    Enjoy Today's resources, special quizzes, please visit our Sponsors and have a splendid fortnight before I talk to you again.

    Irena Whitfield Sincerely,



    Irena Whitfield,
    Your Publisher

    P.S.: Here you can find answers to the basic questions you may have related to Pathway, incl organizational items, article and ad guidelines and submissions, Pathway delivery, communication with me,... by clicking Questions and Answers

    P.S.S.:
    Permanent Special Sales Bonus:
    Hidden Secrets of the Wealthy by By Richard M. Krawczyk, Ph.D., America's Financial Fitness Trainer. The eBook comes with FREE Reprint and Resell Rights

    Note: How to claim your sales Bonus?
    Any purchase from one of my websites qualifies you for the Bonus. It's sufficient to send me your purchase receipt to sales at thecassiopeia.com put 'Sales Bonus' in the Subject line and your purchase receipt no in the body.

    Today's Special Free Reading Bonus:
    "Popcorn Marketing" is a guide to successful selling based on applying offline strategies to online business. Here's How You Can Apply Proven Sales Tactics Used By Successful Businesses Throughout The World To Give Your Online Profits A Massive Boost The ebook comes with full master resale rights. (Note: The ebook is in the form of a zipped .exe file and can only be read on PCs running Microsoft Windows.)
    To get it free, please subscribe to Pathway by clicking here!

    Sponsor Ad

    Have you heard about the 2 crazy guys
    who have created an almost insane way to generate
    an incredible residual income stream?
    Get the full scoop by clicking here!

    I'm talking about implementing a practical plan to generate steady, dependable cashflow upfront and then has some sort of automatic backend product built in that can potentially pay you for the rest of your life with minimal effort on your part.

    See it for yourself here!

    P.S. You'll find more than enough proof on the webpage to understand that creating a huge residual income stream ain't no pie-in-the-sky dream. A Free Report Reveals Our Secrets to Making At Least an Extra $1057.50 a Month in Residual Income
    Within The Next 30 Days! ==> Get it by clicking here!

    Today's Tips:

    • Today's Tip On the Opportunity worth checking
      NEW Best-seller! Get it Here Free!
    • Today's Tip On the Tools worth having
      Podcasting for Fun and Profit!
    • Today's Tip On the Software worth using
      Niche List Builder v2.0
    • Today's Tip On Learning
      Traffic-Generating Tips, Tricks and Tactics
    • Today's Promotional Tips
      3 visits a day = $57,600 a year? Real!
    • Today's Useful Tip
      Special Massive Giveaway!
    • Today's Specials
      1. Enjoy Asian Recipes!
      2. Last Chance: Easter Giveaway Relaunched!

    ibc3000-subscribe@thecassiopeia.com?subject=Subscribe

    Note: Please don't use any hotmail, yahoo, zwallet addresses nor autoresponders. These will not subscribe you. Also, by subscribing to our Pathway To Success Ezine you expressly request to receive our regular newsletter and agree to in-house and third party advertising contained therein.

    Publishing dates:
    'Pathway To Success' is published every other Sunday.
    Next Issue is supposed on 7th May 2006.

    Today's Feature Article

    Effective Pre-Selling In Affiliate Marketing
    Mark Flavin

    Pop quiz: name the fastest way to online success?

    If your answer is product creation, then you would have to reconsider the time and effort needed to come up with merchandise that would sell. While creating your own product is by far the best way of making the a lot of money it may not be the fastest way.

    If your answer is telecommuting, then you would have to remember that such is almost tantamount to being an employee and working for a boss, albeit, in the comforts of your own home.

    The answer is quite clear. The fastest way to online success is something that does not require an onerous financial investment, if ever such is demanded which is rare, and something that does not entail product conceptualization and execution. It does not even require other obligations like the retention of a payment processor or the installation of a digital delivery service.

    Affiliate programs have long been hailed as the easiest and speediest way to earn a fortune online, and for good reasons! You won’t have to build your own products and test-drive them to death. You’d have an entire inventory of proven products to choose from! You won’t have to come up with a digital store that would process payments from a variety of payment solution options in the World Wide Web. This would be provided for as well. You won’t have to hire an expensive copywriter to prepare a sales page for you. One would be provided, with a proven conversion rate at that.

    What’s best is that you won’t be limited to only one affiliate program to join. You could enroll in as many affiliate programs you want! The more programs you join, the better your chances are of earning a lot!

    Affiliate programs, of course, are agreements between an affiliate merchant and an affiliate, which would be you, for the latter to pre-sell the products of the former. For every successful sale that the affiliate would refer to the affiliate merchant, the affiliate stands to earn a commission. Not just piecemeal commissions, mind you. But generous commission in the range of 20% to 95%!

    The keyword in affiliate programs is pre-selling.

    Pre-selling is very much different from actual selling. You won’t concern yourself with the usual demands of actually distributing a product for profit. All you have to do is to market the affiliate merchant’s products and drive people to affiliate merchant’s sales page. Thereafter, the affiliate merchant’s system would take care of the rest, from accepting and processing payments, to delivering the goods, to customer support.

    So how do you effectively pre-sell an affiliate product?

    You would be given an affiliate link for every product you would choose to pre-sell. The trick is in displaying this affiliate link in as many places in the World Wide Web as possible, so that it would be exposed to many people.

    Here are some proven strategies you could employ to drive people to the affiliate merchant’s sales page en masse. Hopefully, the probabilities are much higher when you manage to generate referrals in droves.

    ARTICLE MARKETING. Write an article about a topic related to the affiliate product you are pre-selling. Include a resource box which contains your affiliate link. Submit the article to as many article directories as you could find. A lot of people refer to these article directories for information, and once they read your piece as well as your resource box, you’re bound to win some referrals.

    FORUM MARKETING. Join as many relevant forums as you could find. With your membership in each of them, you’ll be allotted a signature box where you could place your affiliate link. Your signature box would appear in every post that you would make. Try to make informative posts instead of sales pitches, as the former have been proven to perform better.

    BLOGS. Blogs figure prominently in search engine page results. Having your own blog would help your promote your affiliate links. Simply pattern your entries as reviews or informative pieces with suggestions, and strategically place your affiliate links therein.

    HEADQUARTERS. Having your own website would help centralize your promotional campaigns. You could have your links displayed like products for sale, even though you’re just pre-selling them. All you have to do is to generate traffic for your website through some marketing strategies and search engine optimization (SEO) techniques.

    These are just some of the more popular ways of pre-selling the affiliate merchant’s products. Remember, there is always strength in numbers, so try to drive as many people as possible to the affiliate merchant’s sales page, and you’re guaranteed to enjoy a rewarding experience with affiliate programs.

    ********************************
    Discover How To Have A Profitable Online Business Up & Running By Next Weekend & See Profits In Record Time! My FREE eCourse Shows You How To Make Money Online. Join The Mark Flavin.com eCourse for free. (Value $197) Sign Up Below Now! http://markflavin.com/newsletter.html

    Today's Surprise

    Super Conference 2006!

    Michael Port is hosting an action-packed two-day conference in New York City on May 11th and 12th called The Power of Collaboration: Enlightened Business Building Through Collaboration

    Not only is this a live conference but it's also being broadcast live over the Internet. Yes, the entire event is available via web broadcast - the first in our industry.

    Why is COLLABORATION so important?
    Look at your mentors. The people who are doing what you'd like to do. The folks who are up to big stuff. They work with others. They learn from others. They have extraordinary networks. In fact, they don't even need to market their products and services any longer because others do it for them. It's truly amazing.

    Would you like to collaborate? To really learn how to build an enlightened business through collaboration? If you are, you'll stop feeling like you've got to push your marketing to make something happen or have to carry the weight of the world on your shoulders.

    Michael Port, Andrea J. Lee, Milana Leshinsky have opened up registration for their New York City two day business building conference on May 11 and 12.

    Not only that... but they are offering web broadcast seats. For a couple of bucks you can watch (and participate) in the entire conference from your home! All you need is a computer and a high-speed internet connection.

    Only 100 webcast tickets available. Don't know how long those will last. Not very, I imagine. Go there now!
    http://www.thecassiopeia.com/superconference2006.html


    Today's Motivational Reading

    How Juries are Persuaded
    Ankesh Kothari Ankesh Kothari

    Let's take a quiz today, shall we?

    Q: Courtroom research shows that jurors are most persuaded by:

    • a. Expert witnesses that use easy-to-understand languages and terms

    • b. Expert witnesses that use technical jargon and hard to understand terms

    • c. Expert witnesses that have a commanding voice and speak with confidence

    Most public speaking coaches will tell you that it doesn't matter what you say, but how you say it. They'll cite statistics that claim 93% of communication is nonverbal and people gain more from your body language and your tone than the actual words you use. If you agree with them, you might have gone for option c.

    Most marketers and copywriters preach that we should go after the lowest common denominator. We should use the language that even 5th graders would understand. If you agree with them, you might have gone for option a.

    In both cases, you would have been wrong. The correct answer is option b. According to research done by 3 psychologists - Joel Cooper, Elizabeth Bennett, and Holly Sukel - jurors are most persuaded by witnesses that use technical jargon and dollar words. Surprised?

    Read on to understand the psychology behind the surprising phenomena…

    Why do witnesses that use technical jargon persuade most jurors?

    People want to be sure of their decisions. They want to make the right choices. And to make the right choices, they seek help from an expert.

    And nothing tells them that a person is an expert better than technical terms!

    By using technical language to describe your product, you will in effect be reassuring people that you are an authority in your field. Even though people won't understand the technical terms, they will have confidence in you.

    The Caveat

    Jurors are made to sit in one place by the judge. They can't move. Thus an expert using a lot of technical jargon will have their attention even if he seems boring.

    But in the real world, you won't enjoy such attention if you use technical jargon excessively. You'll bore people and drive them away.

    So What To Do?

    Simply start using 2 little words. These 2 words will make sure that you keep your prospects attention as well as make him perceive you as an expert and start trusting you. What are the 2 words?

    “Which Means”

    Start with the technical jargon. Then follow it up with simple terms. Connect the technical jargon with simple easy-to- understand words with “which means.”

    Technical jargon > which means > easy explanation

    For eg: as a marketer, I often say:

    You need to raise a good USP to gain an edge over your competition. USP stands for Unique Selling Proposition - which means - you should promote a benefit of your product that identifies you as being different from all your competitors. USP is simply a declaration of what makes your product different.

    Your USP should offer a special benefit to the customer. This benefit should not be promoted by your competition. And this benefit should be important enough that it drives people away from your competition towards you.

    Action Summary:

    Don't believe all the marketers when they tell you to stop using technical jargon.

    Use the technical jargon because it paints a picture of you as an expert. And then follow it up with simple explanation.

    Use the 2 connecting words “which means” to go from the technical jargon to the easy-to-understand explanations.

    ********************************
    If you want to grow your business without spending a lot of money, then you must read these free and low cost marketing tactics other businesses use. On this site you will learn from other peoples successes and failures. You will learn how to sell more stuff to more people more often. And what’s more, you will receive all the good stuff without any distractions. No popups. No ads. No spam. No crap. http://www.BizTactics.com

    Sponsor Ad
    Confident Speaker Website!

    Rey Ybarra, Host of the Optimal Health and Health Expo TV programs, has developed a training course designed to help you develop Confidence, Speaking mastery and Networking skills. Visit Rey and see streaming video presentation by clicking below!
    http://www.Confidentspeaker.com

    Today's Subscriber Article

    Use These Two Numbers To Double Your Business In 12 Months
    Charlie Cook Charlie Cook

    Everyone wants to see growth in sales and net revenue. It's important for small business owners to set income goals and to watch sales results, but too much emphasis on these numbers can prevent you from reaching your goals.

    Using your revenue figure to guide your marketing is like driving by looking in the rear view mirror the whole time. That number tells you where you've been. It doesn't tell you how to get where you want to go.

    There are a couple of key numbers and ratios to keep in front of you that will help you get to your sales 'destination'.

    Like an Iowa farmer growing soybeans, you've got to carefully plant seeds and nurture plants to maturity to ensure a good harvest and a good profit. The amount of seed you plant and the percentage that germinates and grows well determines your farm's profitability. The same is true in marketing and sales; the number or leads you generate and the number you convert to sales determine your income.

    These are the two most important numbers to pay attention to in marketing. Use them to evaluate your marketing and determine how many sales you'll generate:

    1. The number of qualified prospects in your database. These are people who've told you they have a concern or problem you can help them with and who want to hear from you again.

    2. Your prospect to client conversion rate The percentage of qualified prospects you convert to paying clients.

    The math is simple; the more qualified prospects you have and the higher your conversion rates, the more revenue you'll generate.

    Your sales will stay frozen at present levels if you focus on how much revenue you're making and ignore the importance of building your list of qualified prospects. You could double your business in the next few months by building your database of qualified prospects and improving your conversion rates.

    Marketing Numbers
    You don't need to be a math wiz to become an expert at marketing math. Pay attention to these numbers on a weekly basis;

    • The number of people who saw your ads, read your articles or received your mailings.

    • The percentage of these people that responded to your ad or article. It's not how many ads you run, but how many people pay attention to your ads that matters.

    • The percentage of respondents that actually gave you their contact information and added themselves to your database. These are the people who have identified themselves as qualified prospects who are interested in learning more.

    If you're marketing through your web site, it's incredibly simple to identify these numbers daily and weekly to track the success of your marketing. Here's how:

    1. Look at the number of unique visitors to your web site daily or weekly.

    2. Divide this number by the number of people who contacted you. This is your conversion rate of site visitors to qualified prospects. If your site is set up correctly, at least one out of ten people should be contacting you and adding themselves to your list of qualified prospects. If you use Google Ads to drive visitors to your site, you can send visitors to specific landing pages and increase your conversion rate to 20 or even 25%.

    What should you expect from your web site? For every hundred unique visitors to your site per week, 10 to 25 should be sending you an email requesting more information about your products and services. Each month your list of qualified prospects and your sales should grow.

    Before you finish this article, make a commitment to apply this simple marketing math to grow your business. Set a goal for your business. Look at how many qualified prospects your marketing is currently generating.

    Write this number down, then put a diagonal line across it and next to it write down the number of qualified prospects you want to add to your database each week.

    I've been doing this little exercise for two years with my current web site. My goals for acquiring qualified prospects get larger each month as my business grows. My latest goal is 500 new prospects per week. This translates into 6 to 7 percent more business each month. With a little planning, you can see your business grow just as fast.

    ****************************
    The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Strategy eBook: 7 Steps to get more clients and grow your business here:
    http://www.marketingforsuccess.com

    To listen to a new Top Show, click the picture.

    Get Top News Every Week

    To Get FREE Tips, Books, Software,
    Subscribe below!

    Read Our Weekly Column
    http://www.thecassiopeia.com/Guide/DrEBiz.html


    Subscribe to 'Pathway To Success'
    Published every other Sunday, our FREE Ezine helps Subscribers to succeed in their online home business providing them with hot marketing tips, top webmaster resources, articles, motivational reading, FREE Ads, Subscriber Corner, Web Lions Library, Bonuses and more. Check current visitor Issue. Click here!   Subscribe to my RSS feed


    Name:
    Email: 

    Don't forget to collect YOUR FREE Bonuses!
    Get Your Special Motivational 2006 Calendar,
    Insider Tips PLUS More Bonuses!




    Note: Please don't use any hotmail, yahoo, zwallet addresses nor autoresponders. These will not subscribe you. Also, by subscribing to Pathway To Success Ezine you expressly request to receive our regular newsletter and agree to in-house and third party advertising contained therein.

    Privacy Guarantee:
    Your privacy is 100% guaranteed. We never share any personal data incl email addresses with any third party, we do not even store email addresses on third party servers. Privacy Policy

    Download, Install and Receive the Latest Pathway To Success News HOT! Now you can get the full RSS Reader bringing you all the news from Pathway To Success Ezine Portal. Click the image on the right to download.

    You only have to do a very few things right in your life so long as you don't do too many things wrong.
    Warren Buffett

    NEW! Install our new toolbar, get special business information fast and be informed the minute hot items are out, incl Articles in Subscriber Corner, new Pathway To Success Issues and much more. http://www.thecassiopeia.com/WebLions/theCassi1.zip

    Note: Download the above file, unzip and install. When you open a new browser window, the toolbar should be there. If not, please go to 'View', 'Toolbars' and you will see 'theCassiopeia's' - click on it and the toolbar will display.

    Whenever there's a new item, an icon will blink. Click on it and it will take you straight to the information.

    Get this Special Toolbar

    Important: you can have a toolbar of your own below. It's an amazing tool: easy to create, easy to use, easy to update, unobtrusive, bringing unbelievable results PLUS endless makreting and other possibilities limited only by your imagination. Definitely a tool of the future. I even created several for my own use containing the information I need and use regularly.
    http://www.thecassiopeia.com/toolbar/

    *******************************

    Get one of the Feature Ads in our Ezine:
    http://www.thecassiopeia.com/WebmasterMall/EzineAdPrices.html

    Administration

    *****************************************************
    The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author
    *****************************************************

    We Are A Proud Member of the Ezine Publishers Association

    If you want quality sticky content for your site, put the below piece of code to your page where you want the current Pathway To Success Issue to appear - copy and paste:

    <script language="JavaScript" type="text/javascript" src="http://www.thecassiopeia.com/content1.js"></script>

    Note: check what it looks like Click here

    Get my RSS feed to your site - copy and paste the code into your page where you want fresh content to appear:

    <SCRIPT LANGUAGE=JavaScript SRC=http://jade.mcli.dist.maricopa.edu/feed/rss2js.php?src=http://www.thecassiopeia.com/xml/thecassiopeiaweb.xml&chan=yes&
    num=0&desc=yes&date=yes>
    </script>

    Note: check what it looks like Click here

    For All Information For Free Syndicated Content for Your Site Click here

    Testimonial

    Hi,

    Thanks for taking the time to answer my email. I've been reading your ezine for a long time. I've always thought of you as "Queen of the Net". Helping others whenever possible.

    Thanks for helping me with the information.

    Sincerely,
    Matt

    Read what others say about Pathway To Success by clicking here!

    Enter Gadget Universe
  • Looking Forward To YOUR Success

    Grab your FREE COPY of Moving Beyond Cardio
    And Burn More Fat in Less Time!

    This free Special Report reveals the myths of cardio that waste your time— and what brief exercise techniques burn far more fat!
    Get it by clicking below!
    http://www.thecassiopeia.com/movingbeyondcardio.html


    Home Main Home Based Business Opportunity Pathway To Success - Current Issue Pathway To Success - Archives Site Map Webmasters ePublishing Success Reports Success Tools Profit Opportunities FREE Guide Advertise Tell Friends Subscribe Meet Webmistress Privacy Policy Contact Us Link To Us
    Copyright 2000-2006 ©© theCassiopeia.com
    All Rights Reserved Worldwide Last revised: 
    We Have Zero Tolerance for Spam