Set On the Pathway To Success

Issue #11 - Pathway To Success
Volume 6, Issue #11, 21st May 2006

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'Pathway To Success'
Volume 6, Issue #11, 21st May 2006
Publisher Irena Whitfield
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Waiting is a trap. There will always be reasons to wait. The truth is, there are only two things in life, reasons and results, and reasons simply don't count.
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    Today's Feature Article

    Why Ezines Still Beat Blogs
    Christopher Knight Christopher Knight

    Ever since chicken little said the sky is falling and RSS (Really Simple Syndication) would replace Email, there have been a very vocal group of bloggers (term given to people who write or maintain a blog) that think blogging will replace or exceed ezines in value. They are wrong and I'll tell you why.

    1) Blogs are not a replacement for the ezine. RSS is not a replacement for email. If youíre not blogging yet, Iíd highly recommend it, but donít stop publishing your ezine. If anything, begin offering an additional email newsletter for new blog posts or weave your blog posts into your ezine. If you have a small email list, you might think that a blog is a replacement for the ezine but make no mistake about it: Itís not a question about one or the other, but BOTH should be used.

    2) Producing an ezine is getting easier by the day. While itís true that producing a blog once it is setup is easier for some than producing an ezine, once you have your ezine templates setup Ė producing new issues is as simple as cut and paste. You can also automate the assembly of your ezine with simple PHP scripts if you do a lot of copying and pasting when creating your newsletter.

    3) Ezines are the lowest common denominator to reach the majority of potential audience members. Early adopters and the early majority are the only folks using RSS today to read your blog and the rest are only surfing your blog website. Itíll be years before the greater majority of people will figure out how to configure an RSS reader to subscribe to your blog, whereas the majority of everyone online knows how to subscribe to an email newsletter today.

    4) When you publish a new blog post, you post it and wait for your audience to launch their RSS reader to view it. With an ezine, you can create a larger and more immediate impact with your message. Example: Today, this article is going out to 12, 000 list members in about an hour. 2500 of them will open it within 36 hours and 250 will visit the site to view the full article. It would take me a solid year to generate that level of RSS subscribers (ohh wait, I already did that a year ago ;-). My point: Your ezine can create just as powerful, if not a faster impact than a plain old blog post that waits to be read.

    Ezines Are Better Than Blogs Summary:

    Just like RSS is not a replacement for email, blogs are not a replacement for ezines Ė but rather, they are both a technology you use IN ADDITION to your ezine.

    Your RSS/BLOG To-Do List: If your ezine does not go out via RSS, this is your first step. Get your tech folks to help you figure out how to publish your ezine via RSS. Once done, then I recommend that you add a blog to your business this year. After your blog is added, then add an email announcement list for new blog entries so that your blog readers can enjoy your posts via email as well as via RSS. Lastly, let your ezine know about your best new blog posts with each issue (cross promoting).

    Long live the Ezine.

    Donít give up hope and keep building your email newsletter list!

    ********************************
    Christopher Knight, Email List Marketing Expert, author and entrepreneur. Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email usability and deliverability tips by joining the free Ezine-Tips newsletter: http://www.emailuniverse.com/subscribe/

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    Today's Motivational Reading

    Daily Motivation Secrets that Really Work
    Peter Murphy

    Everyday life can be frustrating in today's society. It is becoming more and more difficult for people to find happiness in the world we live in today. But it is important to try to stay positive and obtain daily motivation.

    One reason is that it spreads onto others around us. If one person in the workplace is happy and upbeat, it is catching to others. If you are a happy positive person with daily motivation, then maybe the person sitting next to you at work will see it and it will give them, too, a lift.

    Another reason to obtain daily motivation is for your peace of mind. Life does have its downfalls, however, we need to focus on the good things about our lives.

    We will achieve way more success thinking positive than thinking negative thoughts. We need to try to look at things as they could be not as they are right now.

    So how do we go about obtaining daily motivation? Well, there are four practical techniques.

    1. Daily motivation books

    There are books available for positive reading. You start out each day by reading a daily passage in the positive mode. It starts your day the right way and you can think on it all day long.

    2. Daily motivational e-mails

    With technology the way it is today, an e-mail a day may be the answer for your daily motivation. There are many websites out there that will send you free motivational e-mail messages.

    3. Self help books

    There a number of great motivational books that will help a person with daily motivation.

    4. Being a good Samaritan

    When life looks bleak, look at the next guy. Someone always has it worse than you. Try doing something nice for someone that is in need. It is a great way to fell motivated and positive.

    Start out each day by setting goals. Whether it be a goal to get something done that you have been putting off for awhile or setting goals on how to be positive throughout the day. Goal setting is the key to self-motivation.

    Positive thinking can only have a good effect on a person's attitude. If a person starts out each morning with positive goal to work on each day, it will encourage that person to be positive throughout the entire day. Daily motivation can be accomplished by something as simple as thinking positive thoughts.

    ********************************
    Peter Murphy is a peak performance expert. He recently produced a very popular free report that reveals how to crush procrastination and sustain lasting motivation. Apply now because it is available for a limited time only at: motivation techniques. http://www.articleshine.com

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    Today's Subscriber Article

    Is Your Website Content Worth Reading or Obvious Search Engine Bait?
    Jack Humphrey Jack Humphrey

    Webmasters are always looking for ways to increase their traffic and exposure. This is natural and will never change. No one is ever content with their traffic levels.

    But problems arise with this reality as well. While it is good to be motivated to get as much traffic as possible, it is tempting to try and cut corners and use tactics that are temporary rather than permanent solutions.

    And there are myriad tactics that can take your entire business down the tubes as well. The trick is not to be tempted with short-term gain over long-term income from your web business.

    Is Content King?
    Many webmasters are aware that "content is king" and that you have to brand your site to make sales and build credibility. But most people only take these facts at face value and only as they pertain to the search engines. Big mistake.

    Your content is your lifeblood for more reasons than search engine placement. This is your "face" on the net.

    So if you're using new strategies to bring in more targeted traffic, make sure you don't use something that could kill your business just to get some short term traffic.

    Using Article Directories
    Many people are putting article directories on their sites these days. Having a set of articles on your site is great for building credibility and making more sales, if you do it right.

    But as is always the case, I see people taking that to the extreme and missing the point entirely. Now I see some webmasters completely emptying out the big article directories like GoArticles.com to put hundreds or even thousands of articles on their sites.

    With no editorial review they just take the whole category their site fits in best and grab up any and all articles in it. Remember, anyone can get into an article directory whether they can write or not. Whether they are an expert or not. Want those guys on your site representing you?

    I have a smaller article directory than most people at http://webmastertraffictools.com/articledirectory/

    Why so small? Because I review each and every article that is submitted there. There is a very good reason for this.

    The Downside of Temporary Traffic
    To get someone to first visit your site takes money and time. Once you have them there it is easier to get them back if you impress them.

    Whatever methods of temporary website promotion you use, you have to keep in mind that you want something that will work for you for years, not months. Therefore, if all you ever do is troll for temporary traffic you will ALWAYS be promoting as hard as you are today. Wasn't part of the reason you started working online to work less and make more?

    Me, I want to have a network of sites that eventually promote themselves so I can spend the rest of my life on vacation. If you don't start laying down the foundation of that kind of system, you are never going to be able to retire with your site(s) supporting you.

    Don't Use Content for Content's Sake
    Putting up content for content's sake is redundant. Other people's content is already on hundreds of other pages.

    You don't stand out in the crowd that way alone. It is temporary at best if it works at all for you, and once people get to your site and realize you have harvested all your content from a directory they have already read through, you've made an enemy, not a customer out of them.

    AND if you were unscrupulous enough to even reprint articles from people who spammed that directory with ads, poor english, poor advice, and everything else, I guarantee your visitors are leaving your site with no respect for you, whatever you sell, and with a deep hatred of "sites like yours" on the net.

    That is not a long-term plan for a web business. See what I mean by temporary? No repeat traffic is no business at all.

    Providing Quality Content
    So while my article directories are smaller, they have timely, relevant content from expert authors who can spell and who really spent time on their pieces.

    Therefore I get repeat traffic, more clicks on ads, more sales of products, and a real income from that directory that will last as long as I own the site.

    Points to Ponder:
    Content is not king. GOOD content is king. Repeat business is cheaper than new business.

    Your name and brand are the only thing of singular value and importance to you on the web.

    And short-term solutions to getting in the engines are always just that: short-term

    Promotion Burnout
    Someday, if you are one of the webmasters I talked about above who only see the short-term picture, you are going to get tired of all the work you have to constantly do to keep traffic coming in.

    And the worst part is, since you will have no foundation to rely on when you need a break, you won't be able to take one. If your focus on website promotion is always on short campaigns and tricking search engines temporarily into thinking your site is of actual value, once you stop what you're doing (probably from sheer burnout) your income also stops.

    Benefits of Quality Content
    But if you have the foresight to build a base for your internet business, and you pay attention to and have standards for the kind of content you put up, you will be able to walk away from your business from time to time and the traffic and interest will still be there.

    For me it is unthinkable to base my entire business on temporary solutions for getting traffic and sales when, if you have seen what you can make in the short term,why not get set up to reap those rewards for life?

    But that's just me. I profit greatly from people doing it the other way. Simply because when someone comes to my site and sees content of value, they feel as though they have found an oasis in a desert of trash. A place they will visit more than twice and gladly bookmark.

    You can figure out the value of that kind of response for yourself, as it pertains to your business in particular.

    Between the two choices, I'll take repeat and recommended traffic over fly-by-night, angry, resentful traffic any day of the week!

    ****************************
    Jack Humphrey is the author of Power Linking 2 Evolution at http://power-linking-profits.com and the CEO of Web Fox Media, LLC http://webfoxmedia.com

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