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Issue #13 - Pathway To Success
Volume 6, Issue #13, 18th June 2006

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'Pathway To Success'
Volume 6, Issue #13, 18th June 2006
Publisher Irena Whitfield

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    Happy Father's Day, my loyal Readers!

    Many of you wrote about the last Issue delivery. I apologize. It happened for the first time in over 6 years that so many of you didn't receive the Issue.

    I'm now facing a problem which I firmly believed would never have to: a new hosting company. I've been with Readyhosting for more than 6 years and it always was the best comany around. However, since the new owners gained it, all the services became a real crap. I lost my mail three times, all my stats history is gone and so on, their servers are so overloaded that the mail server hardly moves at all, stats is dead for several days. I hardly ever complain but this is to warn you if you consider moving your site here. These people behave as if they provide free hosting, even companies providing free hosting render better services.

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    Today's Feature Article

    Three Reasons Why More Website Content Increases Traffic
    Anton Cheranev Anton Cheranev

    People typically visit the Internet in search of information. They are looking for content that is relevant to their purpose. They typically are not looking for marketing ploys. There are a number of ways to increase this content, including having a search engine optimization company provide you with keyword rich articles, but there are three major reasons why more website content increases your website traffic.

    The first reason more website content increases traffic is that content articles tend to be focused on a topic. This focus will then lead to the repeated use of a keyword or phrase. That repeated use leads to higher search engine rankings. Search engine rankings are the way returns come back to an internet user through a search engine. If someone searches for the term ďdogsĒ they will come back with thousands of pages of results. The order those results are displayed on the screen depends on a number of factors including how frequently the term is mentioned on the site and where it is mentioned on the site.

    Research shows that people tend only to click on the first ten results a search engine offers them. Increasing your website content will help you become one of those first ten websites. This means more people than you ever thought possible will be clicking on your site in no time simply based on your website ranking. Not only will you be closer to the top of the search engine with more content, you may also be indexed by more search engines. This could mean something like ninety percent of all internet users seeing your website in any one given internet session.

    The second reason more website content increases traffic is a bit more complicated. If you have strong, well written content on your site, you increase your credibility with customers. Suddenly you are no longer a company selling homemade dog food; you are somebody who can offer knowledgeable advice about anything a responsible dog owner needs to know including house training, leash laws, and sleeping problems. This increase in credibility not only makes people believe what you have posted to your site, it also makes them want to stay at your site to read the rest of your content articles. The more content articles you have at your site, the longer they will stay. Keeping them there as long as possible is the key to selling your product to them. You have a much longer time frame in which to pitch your product and close the sale.

    Not only will they stay at your site longer with more content, but this also means they may come back to your site the next time they log onto their machine. For example, if you are selling refilled printer ink cartridges, but you have content on your site related to all things printers, you have a good chance that someone might stay to look at a few of the articles. However, the next time they need digital photo printing tips, chances are good that they will remember what great content you offered them during their last internet session, and they will return directly to your site just to read more of your content. This means you have their complete, undivided attention for an even longer period of time. Moreover, if they are returning to your site on some sort of regular basis, chances are good that they will recommend the site to other users like friends and relatives which will mean even more traffic for your site.

    The final way more website content increases your web traffic is that it increases the likelihood that advertisers and reciprocal link exchangers will be attracted to your site. Reciprocal links are exchanged by websites that have similar interests. The more relevant topics you are able to list, the more chances you have of someone with similar interests attempting to link to your site. This could greatly increase your website traffic because not only will people be able to find your site through search engines, they may also be able to find your site through other sites. Further, though, advertisers are looking for sites that encourage customers they want to do business with. More keywords will mean more customers for you which can mean more advertisers for you which can mean more profits and visibility for you.

    No matter which reason you choose, more content will increase your website traffic. That can only mean good things in store for you and your website. You can have your content articles written for you or write them yourself. Whichever way you go, though, be sure they are well-written, as poorly written articles will do nothing to increase your website traffic.

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    Today's Motivational Reading

    There Are Times When You Should Move On
    Donald J. Trump Donald J. Trump

    Sometimes we have to be patient and sometimes we have to get moving. Wisdom is in knowing when to stay and when to go. I know, it's easier said than done, but we all know when weíve exhausted certain possibilities, and quite possibly ourselves, in the course of finding out. Wouldnít it be great to know everything first?

    That could save a lot of time. One way is to train your brain to do some assessing first. Do the Ďscenarioí test: If I quit this job, what will tomorrow bring? Maybe some adventures, but without a paycheck. What if I stayed in this job? The same old stuff, but with a paycheck. What if I thought about a new career? A good plan, because you can stay in your job while youíre working towards finding something more challenging. Sometimes that will even open up opportunities in your present job. Do the brain work first by asking yourself a lot of questions.

    If, after trying to make your current situation better, it is an obvious dead end, then itís a good time to move on. Maybe itís just not a good fit. Itís like a relationship: on paper all the important things seem to add up, but the chemistry just isnít there to make it work in reality. Jobs can be that way, too. Iíve hired people with terrific credentials only to find that they simply don't work out. You have to cut your losses quickly. Thatís a good thing to learn if you want to be successful.

    I talk a lot about momentum, and for a good reason. Business requires a tempo, too. We all know when weíre humming along and everything seems to work versus when everything hits the fan and itís just not working. The best thing to do is shut off the fan, let the dust settle, and simply start over.

    Not everything we do will be successful. The so-called Midas touch is definitely so-called and not usually good for longevity. When we hear of extremely successful people, itís usually safe to assume theyíve encountered some obstacles or had difficulties along the way. Thereís a lot of trial and error before something is effortless or polished. Michelangelo said something I can relate to, "If people only knew how hard I work to gain my mastery, it wouldnít seem so wonderful at all." The problem is, we usually only see the end result and not the process.

    There was a guy who was a very successful businessman, but his first passion in life was the piano. He was very dedicated and disciplined, and achieved a certain virtuosity, but he finally realized he would never be one of the greats. In other words, he knew he would never be a Horowitz or a Gould, and he had very high standards for himself. So he quit the piano and applied himself to business and he became enormously successful. He just knew that he should move on, and he did. He remained a musician in his private life and maintained a healthy balance for himself with his interests. He said if he had remained a pianist, he would have been frustrated and it would have warped his sensibilities. He did a lot of thinking before he made his move, but he knew it was the right decision.

    Itís not always easy to move on. You'll leave something behind, but sometimes whatís ahead will be better. I convinced a friend of mine who was being devoured by Wall Street to go into something he enjoyed doing, which at that time was golf. He made the break with Wall Street, which initially wasnít that easy, and he has been healthy and successful in the golf business ever since. Weíve got to do things weíre suited for and hopefully that we enjoy. Success is a great feeling. Success should add to your health, not detract from it.

    I sometimes tell people they are not cut out to be entrepreneurs because itís true. Some people are, some people arenít. It will save you a lot of time and hardship if you can figure that out first. As with anything, you have to see how you handle pressure and the risk factor. Itís similar to going through the set of questions we had at the beginning of this article. Learn to scrutinize yourself. Itís very helpful to take courses like these, to learn as much as you can in every situation, but still try to find the time to learn to think for yourself. As Confucius said, "Learning without thought is labor lost." Donít let that happen to you. Learn, work, and think in equal proportions and youíll be going in the right direction.

    Donald J. Trump, Chairman, Trump University, reveals the true secrets to how to get really rich. Click here to see for yourself!

    Today's Subscriber Article

    Lost In The World Of Article Submission?
    Kim Neal

    There are hundreds of theories on what makes the internet tick. How will one consumer find you on this big thing called the Web? Any webmaster knows that it is the most important element to finding and keeping traffic flowing to their website. Yet, it is not always all that easy of a problem to solve. Letís face it, there are hundreds of webmasters out there trying to do the same thing that you are. So, you have competition beyond reason.

    Although it is quite difficult for you to get your website traffic up if you donít know how, if you do, then itís rather simple. There are many benefits to you from simply writing and submitting articles to article submission websites. This simple process can generate a steady flow of traffic unlike any other. It is quite amazing the results that you can get from this very easy process. Here are some more details for you to consider about article submission.

    First, understand how it all works. You write an article, presumably about your product, service or website. Normally, you will want to insure that it is writing without the suggestion of, Come here. Iíve got a great sale for you. This type of article will most likely not be used or it will not even be allowed into publishing. The article should be crafted surrounding whatever is going to pull your customer in. The goal is to have them click and locate you.

    At the bottom of your article, you will use a resource box to include your information. Who you are and what you can do for the customer. You will also have the most powerful part of the entire article there. That is of course your website link.

    All of this is submitted to an article submission website which will then publish it. Anyone who wants to can pick up your article and place it onto their own website. When they do this, they are required to use the entire article and the resource box on their website. That means that now your website link is on every website out there of every person that picks up your article. This could literally be thousands and thousands of websites.

    So, now that you have your articles written and submitted, you can count on receiving some traffic. The more well written the article is, the more attractive it is for other webmasters, the more it will be picked up and used. That means more and more back links to your website. This is of course an excellent way to insure traffic to your website.

    When you take this to the next level, article submission really can translate into a lot of traffic. For example, now that you have written one well written article and got some action off of it, you are ready to do this again and again. Thatís because you can write any article and get the same results. So, now you donít just have one article out there generating traffic for you, but you have five, ten, or twenty doing the work for you.

    Article submission websites are an excellent way for you to generate traffic to your website. You probably will not find a better location to find such a virtually free way of getting your website out there. It really makes a lot of sense and itís quite simple.

    Kim Neal is Author, Webmaster, Entreprenuer. Get the most from your efforts. Submit articles below:

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