Set On the Pathway To Success

Issue #15 - Pathway To Success
Volume 6, Issue #15, 16th July 2006

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'Pathway To Success'
Volume 6, Issue #15, 16th July 2006
Publisher Irena Whitfield

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The key to motivation is motive.
Roger Merrill

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    Happy Publishing Sunday, my precious Readers!

    Today I would like to remind you that Jason James just launched UNCUT! Internet Marketing, a series of videos with some of the most valuable information on how to succeed at Internet marketing. If you are you tired of reading books, tired of the same old articles saying the same old thing but don't really show you how to succeed and are ready to change your life once for all, then you should definitely check what Jason's UNCUT! Internet Marketing has to offer you.

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    Today's Feature Article

    100 Guerrilla Marketing Weapons
    Jay Conrad Levinson Jay Conrad Levinson

    Your marketing arsenal can be much more potent than it is right now, and it wonít even require much of an investment.

    Ask the average business owner what marketing is and you'll be told that it's advertising. Guerrillas know that this is nonsense. Advertising is only one weapon of marketing. How many weapons are most business owners aware of? Maybe five or ten. How many do they use? Possibly three. But guerrillas are aware of a full 100 guerrilla marketing weapons and make use of about 40 of them. More than half of the weapons are free! Here, because this course wants you to be as lethal as possible, are ALL 100 weapons.

    I present them in no particular rank or order because there's a 100-way tie for first place. Still, you will come across a few weapons that deserve red neon asterisks inside your head. Your job now as a business owner is to do what you can to use as many weapons as possible. Okay? Read all of them free by clicking here!

    Today's Motivational Reading

    Increase Sales By Flying Under Your Prospects' "Radar Defenses"
    Jim Edwards Jim Edwards

    How do you persuade someone to do what you want them to do?

    A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of " radar defenses" against the daily bombardment of marketing messages?

    Take a minute and count up the advertising methods which fight for your attention (and money) every day. Just the basic list includes:

    • Yellow page ads

    • Newspaper and magazine ads

    • Postcards, catalogs, and direct mail circulars in your "snail mail" box

    • Radio pitches interrupting the flow of your favorite songs

    • TV ads - about 20 minutes worth per hour now

    • Hundreds of storefronts, "mega" malls, and strip malls

    • Highway billboards by the thousands

    • Circulars hung on your doorknob

    • Illegal signs on stop signs and telephone poles

    • Legitimate email messages

    • Spam email or UCE (unsolicited commercial email)

    Just these 11 sources can overwhelm your brain with marketing messages. Like trapped rats, people develop defenses against this never-ending onslaught. They throw up a wall or a "radar defense" that goes into action the minute they smell a "pitch" or a sales job. Don't blame them... We all do it!

    So how can you, as an online merchant or affiliate marketer, get around this psychological wall against the constant sales and marketing messages?

    Well, the answer does NOT lie in hitting people with more frequent and obnoxious advertising or sly, sneaky tactics. You might get them to trust you for a minute, but it will backfire in the long run.

    You must do two things instead:

    • 1. First, you must establish credibility for yourself and your business as an expert in your field or "niche" market.

    • 2. Second, you must reduce your prospect's fears about doing business with you.

    Doing these two things will get you past their defenses and allow you the opportunity to persuade them to buy your product.

    So how do you accomplish these two "simple" things?

    What will win someone's attention, raise your credibility, and lower their fear factor all at the same time? The one-word answer really applies to most everyone.


    If you, as the marketer, can get behind their defenses with information which makes them trust you, then that credibility will carry over into a sale much of the time.

    How can you get this credibility quickly?

    Well, take this next fact as online marketing "gospel," for many, many people have proven its effectiveness.

    Fact: Publishing and promoting with free articles gives you one of the most powerful opportunities available to tip the buyer's credibility scale in your favor.

    How can I prove this works?

    Quite easily actually! Take a break from reading this and go check out a newspaper or magazine for a minute.

    Which do you trust more, the ads or the articles? Most people will choose the articles hands down. Why? Because the articles don't try to "sell" you anything. Instead, they hand out useful information for educational or other practical purposes.

    Most of us grew up in a culture which says we can believe and " trust" what appears in the standard "news" or "information" format. In other words, if it appears in print, then we can believe and trust the author.

    So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services!

    Very few things will create an atmosphere of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to "sell" them something.

    Publishing articles literally lets you fly under their advertising "radar defenses" by establishing trust and credibility.

    So remember these points when deciding whether or not to use articles to promote your business:

    • 1. Few things create as much trust and confidence in the minds of potential customers as reading an article you wrote on a subject which specifically and intensely interests them.

    • 2. Articles establish credibility quickly because, right or wrong, we've all been trained to trust the "news."

    • 3. An article, or series of articles, will differentiate you from the competition, who bombard people with nothing but sales messages and "pitches" while providing little useful content.

    • 4. Providing content-rich, non-sales-oriented articles will also help build and solidify your relationship with existing customers so they give you repeat business... and also help you attract new customers and subscribers who find your approach a refreshing change to what they're used to getting from your competitors!

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    Today's Subscriber Article

    The Art of Becoming Wealthy
    Abe Cherian Abe Cherian

    The concept behind any form of wealth is creating income. Are you satisfied with your current income? Probably not. Have you ever wondered why this is so? A typical case, shared often at seminars, is that of a person who has constant challenges with money but disapproves of accumulating wealth, implying that it is dirty and that it spoils and changes people.

    Further, this person is uncomfortable with people in business who have more money and yet he or she can't succeed. What should such a person do? Clearly this person is carrying around a mental image that says: "If you have much money, you'll be ruined by it and you don't want that. So, it is better to remain poor than seek wealth." The consequence of such thinking is, not surprisingly, a lack of money.

    Get rid of these thoughts if you want to be wealthy someday. The Law of Income says that wealth is first created in the mind. A Wealthy Self-Image People who can't imagine themselves wealthy are not yet mature enough to become wealthy.

    Everything begins in the mind as a thought - life is a game that is directed from between your ears. If you can't "see" yourself with money, then your subconscious still doesn't have a clear picture of how to act and therefore cannot help you get there.

    In fact, whatever picture you hold of yourself in your subconscious mind is the person your mind is busy ensuring you are. If your self-image is one of a poor person or someone " struggling to get ahead," then that is who you will be. Make sure you create and nurse positive pictures of yourself.

    Why You Are Not Wealthy Today? There are two reasons that you don't have as much money today as you desire:

    1. You didn't think about or plan for today before it arrived. Had you been more aware, then, that you would always need money and acted on that awareness in the past, you would be wealthier today than you are right now. Why? Because, you would have intentionally saved money, perhaps even by making small sacrifices over the years or invested money. Even small amounts, and would therefore have more money today than you currently have.

    Make a list of your expenses for one month; you'll quickly discover how many unnecessary things you buy and how much you could therefore set-aside for tomorrow. If you want to free yourself from financial troubles, then start putting a portion of your money into a special account.

    2. The work you have now isn't bringing in enough money. There are many ways to increase, even maximize, the financial and non- monetary rewards you earn from your job.

    Ridding Your Path of Obstacles

    The unfavorable financial situation you are in usually comes from a very specific challenge.

    Those who do not have money have usually been taught to believe that money is dirty or that it can't be earned in an honest way. So how will you find your fortune, if your subconscious is being fed with things like, "All rich people are dishonest and I don't want to be like that."? What follows is clear, perhaps you believe that money changes, even spoils people.

    If you hold this to be true, wealth will elude you. You have to be clear about the following fact: "Money itself doesn't mean anything - it's just a piece of paper, a tool that can be used to trade for material goods." Money is a "stand-in" for the things you want to buy. Does this mean that all the things you buy are bad and rotten? If that's true, why do people desire new cars? Imagine your job pays you "in cars" instead of money - would you say now that cars are bad and rotten?

    Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation.

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