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Today's Feature Article
100 Guerrilla Marketing Weapons
Jay Conrad Levinson
Your marketing arsenal can be much more potent than it is right
now, and it wonít even require much of an investment.
Ask the average business owner what marketing is and you'll be
told that it's advertising. Guerrillas know that this is
nonsense. Advertising is only one weapon of marketing. How many
weapons are most business owners aware of? Maybe five or ten.
How many do they use? Possibly three. But guerrillas are aware
of a full 100 guerrilla marketing weapons and make use of about
40 of them. More than half of the weapons are free! Here,
because this course wants you to be as lethal as possible, are
ALL 100 weapons.
I present them in no particular rank or order because there's a
100-way tie for first place. Still, you will come across a few
weapons that deserve red neon asterisks inside your head. Your
job now as a business owner is to do what you can to use as many
weapons as possible. Okay?
Read all of them free by clicking here!
Today's Motivational Reading
Increase Sales By Flying Under Your Prospects' "Radar Defenses"
How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do that
every minute of the day. Do you even notice it anymore or, like
your prospects, have you subconsciously set up a system of "
radar defenses" against the daily bombardment of marketing
Take a minute and count up the advertising methods which fight
for your attention (and money) every day. Just the basic list
Yellow page ads
Newspaper and magazine ads
Postcards, catalogs, and direct mail circulars in your "snail mail" box
Radio pitches interrupting the flow of your favorite songs
TV ads - about 20 minutes worth per hour now
Hundreds of storefronts, "mega" malls, and strip malls
Highway billboards by the thousands
Circulars hung on your doorknob
Illegal signs on stop signs and telephone poles
Legitimate email messages
Spam email or UCE (unsolicited commercial email)
Just these 11 sources can overwhelm your brain with marketing
messages. Like trapped rats, people develop defenses against
this never-ending onslaught. They throw up a wall or a "radar
defense" that goes into action the minute they smell a "pitch"
or a sales job. Don't blame them... We all do it!
So how can you, as an online merchant or affiliate marketer, get
around this psychological wall against the constant sales and
Well, the answer does NOT lie in hitting people with more
frequent and obnoxious advertising or sly, sneaky tactics. You
might get them to trust you for a minute, but it will backfire
in the long run.
You must do two things instead:
1. First, you must establish credibility for yourself and your
business as an expert in your field or "niche" market.
2. Second, you must reduce your prospect's fears about doing
business with you.
Doing these two things will get you past their defenses and
allow you the opportunity to persuade them to buy your product.
So how do you accomplish these two "simple" things?
What will win someone's attention, raise your credibility, and
lower their fear factor all at the same time? The one-word
answer really applies to most everyone.
If you, as the marketer, can get behind their defenses with
information which makes them trust you, then that credibility
will carry over into a sale much of the time.
How can you get this credibility quickly?
Well, take this next fact as online marketing "gospel," for many,
many people have proven its effectiveness.
Fact: Publishing and promoting with free articles gives you one
of the most powerful opportunities available to tip the buyer's
credibility scale in your favor.
How can I prove this works?
Quite easily actually! Take a break from reading this and go
check out a newspaper or magazine for a minute.
Which do you trust more, the ads or the articles? Most people
will choose the articles hands down. Why? Because the articles
don't try to "sell" you anything. Instead, they hand out useful
information for educational or other practical purposes.
Most of us grew up in a culture which says we can believe and "
trust" what appears in the standard "news" or "information"
format. In other words, if it appears in print, then we can
believe and trust the author.
So go ahead! Use this lifetime of conditioning to your advantage
in selling your products and services!
Very few things will create an atmosphere of trust and
confidence in people as reading one of your articles on a
subject that greatly interests them. It shows you know your
business. It also demonstrates you will do more than just try to
"sell" them something.
Publishing articles literally lets you fly under their
advertising "radar defenses" by establishing trust and
So remember these points when deciding whether or not to use
articles to promote your business:
1. Few things create as much trust and confidence in the minds
of potential customers as reading an article you wrote on a
subject which specifically and intensely interests them.
2. Articles establish credibility quickly because, right or
wrong, we've all been trained to trust the "news."
3. An article, or series of articles, will differentiate you
from the competition, who bombard people with nothing but sales
messages and "pitches" while providing little useful content.
4. Providing content-rich, non-sales-oriented articles will also
help build and solidify your relationship with existing
customers so they give you repeat business... and also help you
attract new customers and subscribers who find your approach
a refreshing change to what they're used to getting from your
Jim Edwards is a syndicated newspaper columnist and the author
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Today's Subscriber Article
The Art of Becoming Wealthy
The concept behind any form of wealth is creating income. Are
you satisfied with your current income? Probably not. Have you
ever wondered why this is so? A typical case, shared often at
seminars, is that of a person who has constant challenges with
money but disapproves of accumulating wealth, implying that it
is dirty and that it spoils and changes people.
Further, this person is uncomfortable with people in business
who have more money and yet he or she can't succeed. What should
such a person do? Clearly this person is carrying around a
mental image that says: "If you have much money, you'll be
ruined by it and you don't want that. So, it is better to remain
poor than seek wealth." The consequence of such thinking is, not
surprisingly, a lack of money.
Get rid of these thoughts if you want to be wealthy someday. The
Law of Income says that wealth is first created in the mind. A
Wealthy Self-Image People who can't imagine themselves wealthy
are not yet mature enough to become wealthy.
Everything begins in the mind as a thought - life is a game that
is directed from between your ears. If you can't "see" yourself
with money, then your subconscious still doesn't have a clear
picture of how to act and therefore cannot help you get there.
In fact, whatever picture you hold of yourself in your
subconscious mind is the person your mind is busy ensuring you
are. If your self-image is one of a poor person or someone "
struggling to get ahead," then that is who you will be. Make
sure you create and nurse positive pictures of yourself.
Why You Are Not Wealthy Today? There are two reasons that you
don't have as much money today as you desire:
1. You didn't think about or plan for today before it arrived.
Had you been more aware, then, that you would always need money
and acted on that awareness in the past, you would be wealthier
today than you are right now. Why? Because, you would have
intentionally saved money, perhaps even by making small
sacrifices over the years or invested money. Even small amounts,
and would therefore have more money today than you currently
Make a list of your expenses for one month; you'll quickly
discover how many unnecessary things you buy and how much you
could therefore set-aside for tomorrow. If you want to free
yourself from financial troubles, then start putting a portion
of your money into a special account.
2. The work you have now isn't bringing in enough money. There
are many ways to increase, even maximize, the financial and non-
monetary rewards you earn from your job.
Ridding Your Path of Obstacles
The unfavorable financial situation you are in usually
comes from a very specific challenge.
Those who do not have money have usually been taught to believe
that money is dirty or that it can't be earned in an honest way.
So how will you find your fortune, if your subconscious is being
fed with things like, "All rich people are dishonest and I don't
want to be like that."? What follows is clear, perhaps you
believe that money changes, even spoils people.
If you hold this to be true, wealth will elude you. You have to
be clear about the following fact: "Money itself doesn't mean
anything - it's just a piece of paper, a tool that can be used
to trade for material goods." Money is a "stand-in" for the
things you want to buy. Does this mean that all the things you
buy are bad and rotten? If that's true, why do people desire new
cars? Imagine your job pays you "in cars" instead of money -
would you say now that cars are bad and rotten?
Abe Cherian is the founder of Multiple Stream Media, a company
that helps online businesses find new prospects and clients, who
are anxious to grow their business fast, and without spending a
fortune in marketing and automation.
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