|
A Proud Member of World Wide Web Chamber of Commerce, Dedicated to Responsible, Ethical Business
A Proud Honorary Member of IAWMD
Always bear in mind that your own resolution to succeed is more
important than any other one thing.
Abraham Lincoln
With 'Pathway To Success' you are receiving only top information,
reliable and proven resources vital for your
online home business success and profitability, never anything just to make a
couple of dollars at your expense. However, to make full use of
the resources, get fast ahead of your competition and have your
business and profits grow, you should read, apply and follow
the information you receive here.
To read the Current Subscriber Issue Online, please subscribe here:
ibc3000-subscribe@thecassiopeia.com?subject=Subscribe
Note:
To learn more about our privacy policy, please check all the related documents at the bottom of this page.
Also Get Insider Tips, a Special Motivational 2006 Calendar and more.
Special:
Please join me in the fight against hunger. Sign up now,
bring your friends and learn more about what we can all do
to fight global poverty. Thank you.
http://www.thecassiopeia.com/Care/
http://www.thecassiopeia.com/Care/Donate.html
NEW: Get Insider Tips 4, Volume 5: Subscribers' Articles,
Motivational Reading and Free Reading Bonuses published
in Pathway To Success Ezine in 2005. Check the contents here:
http://www.thecassiopeia.com/Portal/InsiderTips4.html
You can download free here:
http://www.thecassiopeia.com/WebLions/InsiderTips4.html
FREE Advertising:
Unique advertising: Join Free Advertising Forum!
http://www.thecassiopeia.com/CassiRecommends59.html
2 NEW Classifieds sites:
You can now post your ads in the two new classifieds sites.
And also, you can get classified ad sites like that as well
and promote your business the easier, more efficient and
faster way:
http://www.thecassiopeia.com/cgi-bin/classifieds.cgi
http://www.pathwaytosuccess.pressmania.com
Post your Ad:
http://www.pathwaytosuccess.pressmania.com/postSelection.aspx
NEW! Open Your Free Store
http://stores.pressmania.com/thecassiopeia/lists.aspx
Note: you can get your classified ad site here:
http://www.thecassiopeia.com/eclassifiedsite.html
NEW! Mega Department Store: Get paid to purchase items you have
to buy anyway, receive discounts, vouchers, coupons, bonuses,
gifts,...
http://www.thecassiopeia.com/ShoppingCenter/
What's New:
HOT! Super Hosting for Your Business!
Professional Web Hosting plans include all the features you are
looking for at the best possible price: 15 Gigabyte Hosting Space,
Host 6 Domains on 1 Account, 2,500 POP/Imap Email Accounts,
400 GIGS of Transfer, SSH (Secure Shell), SSL, FTP, Stats,
CGI, Ruby (RoR), Perl, PHP, MySQL, 2000/2002/2003 Front Page Extensions,
Free Domain Forever, Free Site Builder, 24/7 Superb/Responsive Sales,
Support, $50 Free - Yahoo Search Marketing! Join here:
http://www.thecassiopeia.com/bluehosting.html
Learn How The Real Cash Is Made: http://www.thecassiopeia.com/SuccessReports/TopSecretReport.html
Subscriber Corner Articles. New Articles on 1st Aug 2006. Click here!
http://www.thecassiopeia.com/SubscriberCorner/
Google Alert: You can also create a Google Alert to notify you when a new Pathway Issue is online. Please click the link below and fill in the following:
(note: you will be asked to verify your alert.)
Search terms: pathwaytosuccessezine
Type: Groups
How often: as-it-happens
Your email: your main email address
http://www.google.com/alerts
New Additions: theCassiopeia.com recommends top Internet items for both:
your use and profit in a new Version:
http://www.thecassiopeia.com/theCassiRecommends.html
Reminders
Don't forget to get the very popular London Pass! Learn more here:
http://www.thecassiopeia.com/CassiRecommends84.html
Start working from home, not having to sell anything to anyone.
Choose from 1000s of easy jobs.
Learn more here!
Watch TV, Anytime You Want: Get SATELLITE TV for PC!
Why pay over $90.00 a month for Cable or Satellite TV services?
Download an extra TV now! Over 2000 STATIONS on your PC or Laptop
for free! Get it here:
http://www.thecassiopeia.com/satellitepctv.html>
HOT! Home Based Business Watch:
http://www.thecassiopeia.com/HomeBasedBusinessWatch.php
You can download it free as a .zip file and give it away
as a Bonus to your audience:
http://www.thecassiopeia.com/WebLions/HomeBasedBusinessWatch.html
Find 1000 Questions for Couples and more:
http://www.thecassiopeia.com/Valentine/RomanticShop.html
New Attractive Games and Bonuses: Relax in our New Games Centre or make another income stream of its opportunities or both. Amazing Free Cash Bonuses!
http://www.thecassiopeia.com/WebLions/Games/
Read News Here!
Get free and low-cost targeted and automatic traffic here:
http://www.thecassiopeia.com/Traffic/
Check our Froogle Shop. Every New Top Item I publish will be there within hours:
http://www.thecassiopeia.com/Froogle
Ad Board - you can have your Banner at the top or place a Top Sponsor Ad and get a high exposure for your business. Check Offers by Colleague Netpreneurs at:
http://www.thecassiopeia.com/Portal/AdCentre.html
Click here to Get Stupidman Adventures!
Get a Review and Excerpts of the Book You Need to Profit - new top items added frequently.
http://www.thecassiopeia.com/SuccessReports
Listen to Online Radio Regularly; a new Top Show every Saturday at:
http://www.thecassiopeia.com/Portal/Newsletter.html
*NEW!* Top 500 Linking Strategy Offers Lifetime Exposure!
No matter what kind of business you're in, we're sure to
have a targeted niche-linking site to suit you. Apply just
once and your keyword or phrase will remain on our site
forever! Grab yours now before someone else does!
http://www.thecassiopeia.com/topmasterlinks.html
|
Editorial:
Wonderful Publishing Sunday, my valued Readers!
I'd just like to remind you of XSitePro Software. It's a big,
revolutionary success and help for your webmaster tasks:
if you still hesitate whether it could be of any use to you,
please listen to Anik Singal talking about it at a seminar.
Free by clicking here!
Enjoy Today's resources, please don't forget to visit ur Sponsors.
I look forward to your feedback and talking to you again.
Have a profitable fortnight.
Sincerely,
Irena Whitfield,
Your Publisher
P.S.: Here you can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
ad guidelines and submissions, Pathway delivery, communication with me,... by clicking
Questions and Answers
P.S.S.:
Permanent Special Sales Bonus:
Hidden Secrets of the Wealthy by By Richard M. Krawczyk, Ph.D., America's Financial Fitness Trainer. The eBook comes with FREE Reprint and Resell Rights
Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to sales at thecassiopeia.com put 'Sales Bonus' in the Subject line and your purchase receipt no in the body.
Today's Special Free Reading Bonus:
The Secret of Acquiring a Perfect Feng Shui House by Master Yick.
A excellent guide to help you acquire health, wealth and happiness
at home.
To get it free, please subscribe to Pathway below. Please NO aol, hotmail, zwallet or autoresponder address. These will NOT subscribe you. Thank you.
by clicking here!
Today's Tips:
- Today's Tip On the Opportunity worth checking
Mark Joyner and Marlon Sanders present: their single most important
traffic and conversion tactic
- Today's Tip On the Book worth having
Learn the Power of An Hour! by Dave Lakhani
- Today's Tip On the Software worth using
Get Traffic Super Charger FREE!
- Today's Tip On Learning
7 Steps to Increase Sales Conversion
- Today's Promotional Tips
Give Me Just 4½ Minutes And I Will Show You How You Can Earn $3.77
Or MORE For Every $1 You Spend On Your Online Marketing And Slash
Up To 90% Of Your Marketing Costs!
- Today's Useful Tip
Get Instant Inner Power!
- Today's Special
Unlimited TV Show Downloads!
ibc3000-subscribe@thecassiopeia.com?subject=Subscribe
Note: Please don't use any hotmail, yahoo, zwallet addresses nor autoresponders.
These will not subscribe you. Also, by subscribing to our Pathway To Success Ezine you expressly request to receive our regular newsletter and agree to in-house and third party advertising contained therein.
Publishing dates: 'Pathway To Success' is published every other Sunday. Next Issue is supposed on 13th August 2006.
|
- The Quickest and Easiest Way to Make Money Online -
Download this F-R-E-E report and learn how to create your own
automatic money machine starting in minutes from right now.
Once you have set it up, the money keeps rolling in week after
week on complete autopilot... This powerful new blue-print for
success is available right now!
You can download it by clicking here!
|
Today's Feature Article
Tracking and Testing - the Solution to Attracting More Visitors
Jim Edwards
Every serious online business owner eats, sleeps and breaths
targeted traffic to their website. They spend the most money and
time trying to attract first-time visitors to their sites in
hopes of generating new sales and subscribers. But, believe it
or not, it’s easier to increase your income by simply selling
more of the visitors you already get than trying to chase down
more traffic.
The solution? Tracking & testing! Probably the most overlooked
and underutilized, but certainly the most powerful strategy for
increasing sales and opt-in subscriptions. If you spend any time
or money on advertising, you must start testing and tracking.
Simply put, “tracking” means you measure the effectiveness of
each individual advertising source you use to promote your
business.
For example, if you advertise in email newsletters, you should
know how effective each newsletter ad rates compared to all the
others in terms of sales and subscribers generated. This enables
you to know whether an ad makes or loses money. Testing means
you constantly look for ways to improve your ads in small,
incremental amounts that add up over time.
The most common (and effective) tests you can run are A-B split
tests, which pit two variables against each other to determine
which converts more lookers into buyers. Split testing headlines,
price points, and guarantee periods make, from my experience,
the best places to start testing.
The reason testing and tracking can double your profits (or more)
lies in the power of small, incremental improvements. Lets say,
for example, you decide to do a series of split tests on a
website that currently converts 1 in every 100 visitors (1%
conversion). You test, headline, price, guarantee and a payment
plan. If each of the 4 tests yields a .25% increase in
conversion, you would not see an increase in sales to 2% (4x.25%)
, but actually an increase to almost 2.5% since each improvement
builds on the last!
The most basic tool in testing and tracking revolves around the
use of advertising link tracker software. These tools measure
the number of clicks on individual advertisements (text links,
banners, pay-per-click ads, etc) and then measure sales or
subscriptions generated as a result.
You get two choices with link trackers: a hosted service or
software you install on your own server. A hosted service offers
the advantage of easy setup and use. Most of the time you just
sign up for the service, enter the link you want to track, get
your tracking code, and you’re off to the races.
The disadvantage of a hosted service is that, if it gets abused,
using the URL of the service in your links can get your emails
blocked or your pages banned by search engines. The advantage of
hosting the software on your own server is that you maintain a
higher degree of technical control and can avoid the banning
issues. The main disadvantage of hosting it yourself involves
the fact that you really don’t have anyone to call for help if
something goes wrong.
One of the most popular hosted link trackers online is
HyperTracker.com, though I’ve not used the service. My favorite
link tracker is actually part of an integrated e-commerce system
at http://www.MysiteSales.com. This service enables you to track
your sales and subscriptions made through the shopping cart.
Two options for software you install on your own server are
Dynatracker.com and ProAnalyzer.com. Both provide decent link
tracking, though no system I’ve tested provides 100% accurate
results. But, with that said, failure to test means you’re
leaving money on the table by wasting visitors you could
otherwise convert to buyers with basic effort at improving your
sales messages.
********************************
Jim Edwards is a syndicated newspaper columnist and the author
of an amazing Special 2-Part FREE Report:
- Part 1: The Biggest Lie Ever Told Online!
Here's the "whopper" you've been fed for years and what
to do about it.
- Part 2: The Fastest Way To Build A Huge Opt-In List and Have
Super-Affiliates Climbing All Over Themselves To Make
YOU Money!
- PLUS: Free eBook Mini-Course: How to Write and profit from yur
own eBook... while you're still young enough to enjoy it: it's
a 4-part email course.
Click Here Now to Get It:
http://www.thecassiopeia.com/specialcourse.html
Today's Motivational Reading
HOCUS POCUS… It's All in Your Focus
(CHAPTER 21 of Today Is Your Day To Win)
Mike Brescia
TODAY'S EMPOWERING QUOTE:
Objects we ardently pursue bring little happiness when gained;
most of our pleasures come from unexpected sources.
Herbert Spencer
TODAY'S EMPOWERING QUESTION:
What can I notice right now that makes me smile?
TODAY'S FAST SESSION
I probably get more questions about the plain desire to be happy
than anything else. Most people are miserable, generally.
And yes, it's horrible, but also avoidable.
I know... I was one of the biggest perpetrators of stinkin'
thinkin' you've ever met. But that simple, yet profound, shift,
when it comes over you - actually when you make it your objective
to change it - just puts a different shading on how you see nearly
every hour of your life...
Now, I'm NOT an advocate of ignoring huge challenges raining down
on you like hail. Look 'em straight on, and be honest with yourself.
Everything you experience has a value to you, whether you believe
it or not.
Problems are always opportunities. They can make you stronger.
But if you don't train your brain to view them as opportunities,
then they make you weaker. And if you don't watch out, you can
drop down to a level where everything makes you frightened and
nervous.
Take heart. Your competitors/opponents rarely make it through
all their own problems. So you are blessed every day with many
chances to get further ahead. If you live in a setting where
you don't think you compete, you're wrong...
You do compete... if not with someone else, then with yourself
to keep your moods regulated so that you can perform and respond
to situations properly. You have forces that are in your daily
environment constantly working on ruining your moods and
wrecking your performance and your motivation. The daily news,
other people... if you're an established debater, life's a
constant battle waiting to happen.
Your moods are primarily the result of what you focus on.
When I was in commissioned sales, in my car on the way to
appointments I would chant out loud, "I now command my
subconscious mind to give me the strength, the humor, the
brevity, the love, the persuasiveness... whatever it takes to
get (name) to like me and to see the value of my product and to
buy it today!" I did this for up to 15 minutes straight...
before every call... for years.
And I closed around 95% of my appointments. Ask any salesperson
you know or meet if it's possible to close 95% of their calls.
They'll say it's impossible.
In my industry, it was impossible too, but I did it.
Why?
Because when I walked in the door after chanting my mantra for
15 minutes, every fiber of my being was focused on helping this
other person. No other thoughts entered my mind. I would not
allow them to deter my focus. When you're in front of someone
who seems to be completely tuned into what you need and want,
you almost instantly like him or her...
And we buy from and are persuaded easier by people we like.
That practice helped me become the top sales executive in the
world in that industry.
Big lesson coming up...
Put that same kind of focus on looking for things to lighten
your mental load, to make you smile, to help you appreciate the
little things that other people do (not just for you). If you
do, you'll feel awesome. I promise.
It's impossible to fail at this.
Keep today's empowering question in your mind all day. You'll
get answers. And you'll feel cleansed. Lighter. Loved.
Guaranteed.
********************************
What if you had the same minute-by-minute thoughts as the super
successful? Mike Brescia has developed the ultimate mental
conditioning programs that can help anyone wipe out intense
fears and enjoy huge successes in all areas of life.
Get the full book free here!
Today's Subscriber Article
3 Sources of Content All Affiliates Should Use...
Anik Singal
As an affiliate, it's critical that you have a website, though
this is usually not the hardest. The bigger challenge is that
your website needs to get traffic! So, how do you get traffic?
There is absolutely no question that the best form of traffic is
search engine traffic. Search engines can deliver highly
targeted traffic that is absolutely free.
The catch?
Well, how do you get search engines to give you traffic in the
first place? How do you convince a robotic spider that your
website deserves their attention?
One word: Content
Search engines have one primary goal: To serve their visitors
with quality content targeted to what their visitor is looking
for. A search engine is going to do anything in their power to
rank websites based on what think is relevant.
So, in the end, your real job is to find a way to convince the
search engines that your website is better suited for a topic
than another website. In other words you need to better
optimize your website for a given keyword that another website.
All in all this means that your website needs content and with
each passing day the amount of content your website needs will
be increasing. As more websites compete, the search engines are
looking for more and more content on your website.
Search engines are giving more credibility, hence traffic, to
larger websites with more updated content. They figure that if a
website has lots of pages that are constantly updated, it is a
more credible website. So, how does the little guy, an affiliate,
compete and keep their website on the top?
3 Sources of Fast and Credible Content
1. Article Directories
Many argue that article directories are bad places to get
articles from because of the ?duplicate content? penalty that
search engines may throw at you. However, what they do not
realize is that search engines penalize duplicated PAGES, not
content: there is a difference.
This means that search engines are looking for duplicate HTML
rather than duplicate articles. Common sense dictates that
certain articles and press releases may end up in multiple
places on the Internet. This has been happening since the
beginning of the Internet.
However, if HTML is duplicated, then the search engines know
that someone is trying to trick them.
Feel free to grab articles from directories, just make sure that
you are plugging these articles into your own unique HTML files:
create your own custom templates.
2. Blogs
Blogs have become extremely powerful lately, search engines are
devouring them. Why? Well blogs are short for web log, an
Internet based journal. Just the title automatically indicates
that the blog will be consistently updated.
Blogs are also very clean and simple HTML with easy to follow
navigation for search engines. If you have not yet, it is a wise
decision to launch a blog on your own website.
3. Product Reviews/Information
Many affiliates who sell physical products or have websites that
sell hundreds or thousands of websites argue that they cannot
possibly write articles to promote all the products.
So, how do you have meaningful pages of ?content? if you sell
lots of products and writing articles is too difficult?
Write product reviews or copy/paste information on that product.
If you ever search for an electronic item in the search engines,
you?ll find that the top ranking sites are not always articles
but are typically just websites that sell that product. Some of
them have reviews of the product and others just have copied and
pasted information from the company.
So, a fast way to get content is to simply borrow technical
specs and reviews on the product. But remember, put these into
your own template (since it is repeated content).
There you have it, 3 sources for fast content to help you fill
your website with many pages that search engines can index and
then refer traffic to.
****************************
This article has been authored by Anik Singal, an extremely
successful and young Internet entrepreneur and affiliate marketing
consultant. Anik has developed his own affiliate marketing system
that helped him earn over $10,466 in 60 days.
Enroll in his FREE course today... by clicking here!
To listen to a new Top Show, click the picture.
To Get FREE Tips, Books, Software, Subscribe below!
Read Our Weekly Column
http://www.thecassiopeia.com/Guide/DrEBiz.html
Subscribe to 'Pathway To Success'
Published every other Sunday, our FREE Ezine helps Subscribers to succeed in their online home business providing them with hot marketing tips, top webmaster resources, articles, motivational reading, FREE Ads, Subscriber Corner, Web Lions Library, Bonuses and more. Check current visitor Issue.
Click here!
Don't forget to collect YOUR FREE Bonuses!
Get Your Special Motivational 2006 Calendar,
Insider Tips PLUS More Bonuses!
Note: Please do NOT use any aol, hotmail, yahoo, zwallet addresses nor autoresponders.
These will NOT subscribe you. Also, by subscribing to Pathway To Success Ezine you expressly request to receive our regular newsletter and agree to in-house and third party advertising contained therein.
Privacy Guarantee:
Your privacy is 100% guaranteed. We never share any personal data incl email addresses with any third party, we do not even store email addresses on third party servers.
Privacy Policy
HOT!
Now you can get the full RSS Reader bringing you all the news from Pathway To Success Ezine Portal.
Click the image on the right to download.
|
A man carries his success or his failure with him.
It does not depend on outside conditions.
Ralph Waldo Trine
NEW!
Install our new toolbar, get special business information fast and be informed the minute hot items are out, incl Articles in Subscriber Corner, new Pathway To Success Issues and much more.
http://www.thecassiopeia.com/WebLions/theCassi1.html
Note: Download the above file, unzip and install. When you open a new browser window, the toolbar should be there. If not, please go to 'View', 'Toolbars' and you will see 'theCassiopeia's' - click on it and the toolbar will display.
Whenever there's a new item, an icon will blink. Click on it and it will take you straight to the information.
Important: you can have a toolbar of your own below. It's an
amazing tool: easy to create, easy to use, easy to update,
unobtrusive, bringing unbelievable results PLUS endless
makreting and other possibilities limited only by your
imagination. Definitely a tool of the future. I even
created several for my own use containing the information I
need and use regularly.
http://www.thecassiopeia.com/toolbar/
*******************************
Get one of the Feature Ads in our Ezine:
http://www.thecassiopeia.com/WebmasterMall/EzineAdPrices.html
*****************************************************
The articles published here may be reprinted or used freely as long as it is in its entirety incl the resource box of the author
*****************************************************
If you want quality sticky content for your site, put the below piece of code to your page where you want the current Pathway To Success Issue to appear - copy and paste:
<script language="JavaScript" type="text/javascript" src="http://www.thecassiopeia.com/content1.js"></script>
Note: check what it looks like
Click here
Get my RSS feed to your site - copy and paste the code into your page where you want fresh content to appear:
<SCRIPT LANGUAGE=JavaScript SRC=http://jade.mcli.dist.maricopa.edu/feed/rss2js.php?src=http://www.thecassiopeia.com/xml/thecassiopeiaweb.xml&chan=yes& num=0&desc=yes&date=yes> </script>
Note: check what it looks like
Click here
For All Information For Free Syndicated Content for Your Site
Click here
|
Testimonial
Hi,
Thanks for taking the time to answer my email.
I've been reading your ezine for a long time.
I've always thought of you as "Queen of the Net".
Helping others whenever possible.
Thanks for helping me with the information.
Sincerely,
Matt
|
Read what others say about Pathway To Success by clicking here!
|