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Issue #16 - Pathway To Success
Volume 6, Issue #16, 30th July 2006

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Volume 6, Issue #16, 30th July 2006
Publisher Irena Whitfield
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    Today's Feature Article

    Tracking and Testing - the Solution to Attracting More Visitors
    Jim Edwards Jim Edwards

    Every serious online business owner eats, sleeps and breaths targeted traffic to their website. They spend the most money and time trying to attract first-time visitors to their sites in hopes of generating new sales and subscribers. But, believe it or not, itís easier to increase your income by simply selling more of the visitors you already get than trying to chase down more traffic.

    The solution? Tracking & testing! Probably the most overlooked and underutilized, but certainly the most powerful strategy for increasing sales and opt-in subscriptions. If you spend any time or money on advertising, you must start testing and tracking. Simply put, ďtrackingĒ means you measure the effectiveness of each individual advertising source you use to promote your business.

    For example, if you advertise in email newsletters, you should know how effective each newsletter ad rates compared to all the others in terms of sales and subscribers generated. This enables you to know whether an ad makes or loses money. Testing means you constantly look for ways to improve your ads in small, incremental amounts that add up over time.

    The most common (and effective) tests you can run are A-B split tests, which pit two variables against each other to determine which converts more lookers into buyers. Split testing headlines, price points, and guarantee periods make, from my experience, the best places to start testing.

    The reason testing and tracking can double your profits (or more) lies in the power of small, incremental improvements. Lets say, for example, you decide to do a series of split tests on a website that currently converts 1 in every 100 visitors (1% conversion). You test, headline, price, guarantee and a payment plan. If each of the 4 tests yields a .25% increase in conversion, you would not see an increase in sales to 2% (4x.25%) , but actually an increase to almost 2.5% since each improvement builds on the last!

    The most basic tool in testing and tracking revolves around the use of advertising link tracker software. These tools measure the number of clicks on individual advertisements (text links, banners, pay-per-click ads, etc) and then measure sales or subscriptions generated as a result.

    You get two choices with link trackers: a hosted service or software you install on your own server. A hosted service offers the advantage of easy setup and use. Most of the time you just sign up for the service, enter the link you want to track, get your tracking code, and youíre off to the races.

    The disadvantage of a hosted service is that, if it gets abused, using the URL of the service in your links can get your emails blocked or your pages banned by search engines. The advantage of hosting the software on your own server is that you maintain a higher degree of technical control and can avoid the banning issues. The main disadvantage of hosting it yourself involves the fact that you really donít have anyone to call for help if something goes wrong.

    One of the most popular hosted link trackers online is HyperTracker.com, though Iíve not used the service. My favorite link tracker is actually part of an integrated e-commerce system at http://www.MysiteSales.com. This service enables you to track your sales and subscriptions made through the shopping cart.

    Two options for software you install on your own server are Dynatracker.com and ProAnalyzer.com. Both provide decent link tracking, though no system Iíve tested provides 100% accurate results. But, with that said, failure to test means youíre leaving money on the table by wasting visitors you could otherwise convert to buyers with basic effort at improving your sales messages.

    ********************************
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    Today's Motivational Reading

    HOCUS POCUSÖ It's All in Your Focus
    (CHAPTER 21 of Today Is Your Day To Win)
    Mike Brescia Mike Brescia

    TODAY'S EMPOWERING QUOTE:
    Objects we ardently pursue bring little happiness when gained; most of our pleasures come from unexpected sources. Herbert Spencer

    TODAY'S EMPOWERING QUESTION:
    What can I notice right now that makes me smile?

    TODAY'S FAST SESSION

    I probably get more questions about the plain desire to be happy than anything else. Most people are miserable, generally.

    And yes, it's horrible, but also avoidable.

    I know... I was one of the biggest perpetrators of stinkin' thinkin' you've ever met. But that simple, yet profound, shift, when it comes over you - actually when you make it your objective to change it - just puts a different shading on how you see nearly every hour of your life...

    Now, I'm NOT an advocate of ignoring huge challenges raining down on you like hail. Look 'em straight on, and be honest with yourself. Everything you experience has a value to you, whether you believe it or not.

    Problems are always opportunities. They can make you stronger. But if you don't train your brain to view them as opportunities, then they make you weaker. And if you don't watch out, you can drop down to a level where everything makes you frightened and nervous.

    Take heart. Your competitors/opponents rarely make it through all their own problems. So you are blessed every day with many chances to get further ahead. If you live in a setting where you don't think you compete, you're wrong...

    You do compete... if not with someone else, then with yourself to keep your moods regulated so that you can perform and respond to situations properly. You have forces that are in your daily environment constantly working on ruining your moods and wrecking your performance and your motivation. The daily news, other people... if you're an established debater, life's a constant battle waiting to happen.

    Your moods are primarily the result of what you focus on.

    When I was in commissioned sales, in my car on the way to appointments I would chant out loud, "I now command my subconscious mind to give me the strength, the humor, the brevity, the love, the persuasiveness... whatever it takes to get (name) to like me and to see the value of my product and to buy it today!" I did this for up to 15 minutes straight... before every call... for years.

    And I closed around 95% of my appointments. Ask any salesperson you know or meet if it's possible to close 95% of their calls.

    They'll say it's impossible.

    In my industry, it was impossible too, but I did it.

    Why?

    Because when I walked in the door after chanting my mantra for 15 minutes, every fiber of my being was focused on helping this other person. No other thoughts entered my mind. I would not allow them to deter my focus. When you're in front of someone who seems to be completely tuned into what you need and want, you almost instantly like him or her...

    And we buy from and are persuaded easier by people we like.

    That practice helped me become the top sales executive in the world in that industry.

    Big lesson coming up...

    Put that same kind of focus on looking for things to lighten your mental load, to make you smile, to help you appreciate the little things that other people do (not just for you). If you do, you'll feel awesome. I promise.

    It's impossible to fail at this.

    Keep today's empowering question in your mind all day. You'll get answers. And you'll feel cleansed. Lighter. Loved.

    Guaranteed.

    ********************************
    What if you had the same minute-by-minute thoughts as the super successful? Mike Brescia has developed the ultimate mental conditioning programs that can help anyone wipe out intense fears and enjoy huge successes in all areas of life.
    Get the full book free here!

    Today's Subscriber Article

    3 Sources of Content All Affiliates Should Use...
    Anik Singal Anik Singal

    As an affiliate, it's critical that you have a website, though this is usually not the hardest. The bigger challenge is that your website needs to get traffic! So, how do you get traffic?

    There is absolutely no question that the best form of traffic is search engine traffic. Search engines can deliver highly targeted traffic that is absolutely free.

    The catch?

    Well, how do you get search engines to give you traffic in the first place? How do you convince a robotic spider that your website deserves their attention?

    One word: Content

    Search engines have one primary goal: To serve their visitors with quality content targeted to what their visitor is looking for. A search engine is going to do anything in their power to rank websites based on what think is relevant.

    So, in the end, your real job is to find a way to convince the search engines that your website is better suited for a topic than another website. In other words you need to better optimize your website for a given keyword that another website.

    All in all this means that your website needs content and with each passing day the amount of content your website needs will be increasing. As more websites compete, the search engines are looking for more and more content on your website.

    Search engines are giving more credibility, hence traffic, to larger websites with more updated content. They figure that if a website has lots of pages that are constantly updated, it is a more credible website. So, how does the little guy, an affiliate, compete and keep their website on the top?

    3 Sources of Fast and Credible Content

    1. Article Directories

    Many argue that article directories are bad places to get articles from because of the ?duplicate content? penalty that search engines may throw at you. However, what they do not realize is that search engines penalize duplicated PAGES, not content: there is a difference.

    This means that search engines are looking for duplicate HTML rather than duplicate articles. Common sense dictates that certain articles and press releases may end up in multiple places on the Internet. This has been happening since the beginning of the Internet.

    However, if HTML is duplicated, then the search engines know that someone is trying to trick them.

    Feel free to grab articles from directories, just make sure that you are plugging these articles into your own unique HTML files: create your own custom templates.

    2. Blogs

    Blogs have become extremely powerful lately, search engines are devouring them. Why? Well blogs are short for web log, an Internet based journal. Just the title automatically indicates that the blog will be consistently updated.

    Blogs are also very clean and simple HTML with easy to follow navigation for search engines. If you have not yet, it is a wise decision to launch a blog on your own website.

    3. Product Reviews/Information

    Many affiliates who sell physical products or have websites that sell hundreds or thousands of websites argue that they cannot possibly write articles to promote all the products.

    So, how do you have meaningful pages of ?content? if you sell lots of products and writing articles is too difficult?

    Write product reviews or copy/paste information on that product.

    If you ever search for an electronic item in the search engines, you?ll find that the top ranking sites are not always articles but are typically just websites that sell that product. Some of them have reviews of the product and others just have copied and pasted information from the company.

    So, a fast way to get content is to simply borrow technical specs and reviews on the product. But remember, put these into your own template (since it is repeated content).

    There you have it, 3 sources for fast content to help you fill your website with many pages that search engines can index and then refer traffic to.

    ****************************
    This article has been authored by Anik Singal, an extremely successful and young Internet entrepreneur and affiliate marketing consultant. Anik has developed his own affiliate marketing system that helped him earn over $10,466 in 60 days. Enroll in his FREE course today... by clicking here!

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