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Today's Feature Article
Future-proof your marketing with online newsfeeds
64% of business e-mail is never opened. And there's no way to
know how many copies of your e-zine gather dust in busy mailboxes
or how many are destroyed by spam filters before they get that
Marketing messages never reaching their audience should worry
any marketer, but life is more worrying if the audience is also
getting harder to grow.
Today, everyone is uneasy about privacy loss, spyware, spam,
identity theft, and unnamed menaces that might have been
invented but we just haven't heard about yet. That can only make
people even more reluctant to disclose their name and e-mail
address to get your e-zine than they might have been in the past.
Taken together, those trends make marketing by e-zine alone more
difficult and less effective.
What can you do about it?
If you look at your e-zine as a product, you can think about
diversifying your product range in response to a changing market.
Keep publishing your e-zine as standard, but publish a parallel
version of it as an online newsfeed.
It doesn't take a great leap of technology, or of know-how, to
get a newsfeed off the ground; you can do the job quickly and
relatively easily. But, like their offline friends, online
businesses can be slow to grasp new opportunities, and for some,
it might require a small leap of faith.
Those who have embraced newsfeeds already have an advantage over
those who have not because newsfeeds overcome the inherent risks
of 'e-zine only' marketing. Because newsfeeds don't involve e-
mail at all, they can't get stuck in spam filters, and they can't
get lost in mailboxes.
They simply make your news available in a form anyone around the
world can subscribe to - without telling you about it and
without giving you their address. That deprives you of a mailing
list opportunity that an e-zine subscription would have provided,
but that's the point - your e-zine subscriptions are dropping
New subscribers get to keep their privacy, and you get them to
read your news, whenever you want, for zero cost. Your newsfeed
keeps them interested in your website, because your news items
link to it, and it also provides a richer reading experience
than your e-zine currently does. Everyone wins.
Subscribers read newsfeeds using a type of web browser--called a
newsreader--which frees you to publish material you would
otherwise have to send as e-mail attachments and so make your e-
zine more susceptible to filtering by anti-virus systems.
There is nothing an e-zine can do that a newsfeed can't do
better. And there are some things a newsfeed can do that an e-
zine can't do at all. You can include pictures, video, and audio
in newsfeeds, making your news as sharp and attractive as your
They're a great way to showcase products and special offers, and
there are no mailing lists to worry about.
Subscriber expectations of an e-zine mean you have to wait until
you have enough news to make a reasonably sized edition. Not so
with a newsfeed; you can publish news when you have it. Any
amount of news, however small, will be automatically collected
for subscribers by their newsreader software without you having
to mail out anything to anyone. Think of it as 'always on'
So how do you get people to subscribe?
At the very least, you can promote your newsfeed in your e-zine
and on your website. But there are more than a hundred search
engines and directories specializing in newsfeeds, most of which
are free to use. By telling them your newsfeed exists, you
automatically give it momentum and expose your website to
potentially wider audiences.
Newsfeeds help to insure against subscriber drop-off by giving
people a more convenient way of getting your news, and they give
you a chance to reach wider, or less crowded, markets.
Why get into newsfeeds? You should because you can, because
your competition probably has, and because the future is no
longer the future.
Kim Franck is co-author of 'Instant Newsfeeds' a downloadable
guide to setting up your own newsfeed, and going live with it
Today's Motivational Reading
Increase Your Profits With a Marketing Calendar
Here's a tip for systemizing and increasing the profits of
virtually any business: Create and use a marketing calendar.
As P.T. Barnum reportedly said, "Without promotion something
terrible happens: Nothing." Since marketing is one of the most
critical components of business success, a marketing calendar
helps ensure that time is regularly set aside for it.
Just as with money, if time isn't budgeted properly it's more
likely to be wasted or spent on less important things.
Without advance planning and preparation, marketing opportunities
are more likely overlooked, less time is available to take advantage
of them, and quality decreases as mistakes increase, according
to the adage, Haste makes waste.
A marketing calendar helps systemize planning and preparation,
minimizing such problems.
How To Create Your Marketing Calendar
Some develop their annual marketing calendars near the end of
the year, in preparation for the next. Regardless of the time
of year, if you're not currently using one now is a good time
To create your marketing calendar you can use an Excel sheet (my
preference), a desk or wall calendar, a day planner, or any
other tool or system you're comfortable with. How you set it up
is less important than that you set it up, and that you use it.
What you might record on your marketing calendar:
1) Specific day, week, or month assigned to each marketing project.
2) Project description.
3) Project cost.
4) Project notes or comments.
5) A rating of the results of each project (A =Excellent,
B = Good, C = Fair, and D = Poor).
You don't have to list each task of multi-step projects on your
calendar. Instead, you can describe projects briefly on the
calendar and list the individual tasks comprising each one on a
To-Do list (which you probably keep anyway if you're a
productivity minded person).
Or you may assign different tasks of a project to separate
consecutive calendar dates.
Give priority to proven marketing avenues that pay off best for
you, allowing them ample time for completion.
Periodically add projects related to marketing avenues you haven't
tried before. You may discover some that yield dramatically
What's more, marketing diversification reduces risk. Just ask
those whose businesses have nosedived as a result of adverse
changes in an advertising medium they've relied too heavily upon.
For best results, include projects related to testing new
approaches to marketing avenues you're now using, or have used
before. Small changes can yield substantial response increases
at little or no extra cost, possibly turning C- and D-rated
projects into A- and B-rated ones.
Locate your marketing calendar for easy access. Consult and update
it regularly, as needed.
When creating next year's calendar, recycle winning elements of
your current one, especially A- and B-rated projects. Expand on
what works, and test and tweak, or eliminate, what doesn't. As
you develop, improve, and use your calendar it will become an
increasingly valuable business asset.
Now that you understand the value of a marketing calendar,
create and implement one right away and start enjoying better
business results from it.
More Helpful Resources:
Marty Foley's Internet Marketing Goldmine at
reveals simple, tested and proven strategies for making a living
online. To turn more traffic into sales, leads, and higher profit, visit:
Today's Subscriber Article
How to Earn Multiple Streams of Income
One of the most common mistakes that business owners make is to
put all of their eggs into one basket. To become successful in
business, you must continuously look for passive income that
will create a nest egg for you. If you own a website where you
sell widgets and only widgets, you are really counting on people
to need those widgets and also setting yourself up for failure.
However, if you sell widgets AND information on how to use
widgets AND align yourself with widget complimentary companies,
you have expanded your intake of income to three streams.
To make your website successful, create forms of passive income
that will sell themselves. One of the most common forms of
passive income in the internet world today is through
informational products. Create an eBook, CD or DVD that your
customer can purchase. If you cannot write one yourself, have
someone write it for you (this is referred to as ghost writing).
In promoting your informational product, it is necessary to
market your item properly on your website. ?Hit their pain? and
create a feeling in them that they must have this information or
they will not succeed without it. Give them a taste of what is
available such as a free chapter that they can download. Most
importantly, keep your information fresh. Every few months,
review your book and make changes to it so that your customers
will not have stale material. You can also generate new revenue
to old customers by releasing it as a ?New Version with
Another terrific way to create another form of passive income
for yourself is to form strategic alliances with companies that
accentuate the services you provide. Marketing gurus on the
internet do this all the time. This stream of income can be
accomplished through referral and affiliate programs that they
have already established or you can contact the owner yourself
and form a partnership. To aid them in aligning with you, give
them some sort of compensation for touting your services. ?I?ll
scratch your back if you scratch mine?. This is will give you
additional marketing without the added hassle of doing it
An additional form of passive income can come through advertisements
on your site. Google AdWords is a great example of this easy income
provider. With this program, you have the ability of specifying
what advertisements will run and weed out your potential competition
so that you will not lose sales. You may not be able to retire
on this income but it may pay give you a great boost in your own
The most vital factor in creating steady income for your business
is that you must have multiple streams of income.
Suzette Walker, is a wife and mother who works from home and is
a successful Internet Marketer. For more information on creating
multiple streams of income, visit her site for instant details
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