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'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 8th October 2006.

Today's Feature Article

Why You Aren't Making The Money You Want To On The Internet And What To Do About It!
Dan Lok

Many clients come to me with problems…

The most common problem I hear from people is they aren't making the kind of money they want to make with their Internet business. They don't know what the problem is and they want me to help.

I'll tell you what the problem is. Most of these people are what I like to call "opportunity seekers." These are people that have too many sites and don't spend any time focusing on ONE business. They may have 20 or 30 websites, with each site only breaking even or making a few hundred dollars every month.

Most opportunity seekers are not making the money they want or achieving their financial goals. Why?

They are making a common mistake. They have too many sites, too many interests. This prevents them from focusing their efforts and creating the six figure income they dream of.

Focus Is The Key To Long-Term Success

If you want to succeed on the Internet, you are much better-off staying focused. That means starting off with one site or idea and perfecting it before moving on to the next Internet adventure. Far too many people have a "get rich quick" mind-set. In fact, I'd say almost all opportunity seekers have this mind- set. They jump from one program to another hoping one of them will lead to success.

Opportunity seekers are always the first to jump on the next " big" moneymaking bandwagon. It may be one thing one month, another the next month. They may try to concentrate on affiliate marketing then switch dramatically to e-book marketing the next. Whatever seems to be working for others they jump into with wild abandon, without considering their true talents, abilities and interests.

These people are looking for some easy way to make money. They think they can make money with Google AdSense or just a web page, or even with a multilevel marketing program. This is NOT how an entrepreneur thinks! However, this is exactly how an opportunist thinks. They always are looking for shortcuts, and then wonder why it isn't working.

It isn't working because you have no focus. You must have focus. You must think like an entrepreneur. Focus is one of the most vital aspects of your success. My advice to these newbies is shut down 29 of your sites and focus on one site, the one that best represents your interests.

Optimize it. Work on refining it. Refine your sales process and your back end on this single site and make it successful BEFORE you move on to the next site.

Yes, I have many sites. But I am Dan Lok. You're not there yet. Perfect your one site. THEN you can think about moving on to other moneymaking ventures.

Horizontal vs. Vertical Business

Many people have what I call a horizontal business. A horizontal business has many sites in many different niches, like hobby niches. People who own horizontal businesses have 20 or more separate business ventures. I recommend having a vertical business instead. A vertical business is a business that has depth and focus.

Having a vertical business means if you have a product in a particular niche, like stock trading, focus on selling products related to that and that only. Put all your eggs in one basket and create a funnel effect. This way you'll have one group of customers and you can become a big fish in a small pond. You'll have all your eggs in one place yes… but you'll become an expert egg layer and watch all your eggs hatch with great success. Make sense?

What is the problem with a horizontal business? You aren't specialized. It's almost impossible to make a six-figure income with this kind of business because you don't spend enough time on any ONE business.

When you have a vertical business, you have fine-tuned your business so well competitors have a hard time keeping up with you. People can't compete. You also build a strong client base with satisfied customers.

Think Like An Entrepreneur

So, the biggest problem people have is they are opportunity seekers. The key is thinking like a true Internet entrepreneur. Don't jump on the trend bandwagon. Don't ask what the shortcuts are. An entrepreneur has a long-term vision. You have to have a one-year, five year and ten year vision. Find out what you want your business to look like in the long-term.

Ask yourself, "What do I want to accomplish ultimately?" Then decide whether your activities fit with your goals. Stop jumping from one program to another. Focus on one program, one site, and one great idea. This is what you have to do if you want to make six figures. It has nothing to do with your knowledge, skill set experience etc. It has to do more with your focus.

Sit down. Think about it. Stop jumping from one program to another and stop getting sucked into false moneymaking schemes. Find out what your goals are, what you want to accomplish. This is a far superior approach. Yes, it takes a lot of energy. But it's worth it. In the long-term it's much less tiring than diversifying your business.

Once you are an expert in your industry or niche, THEN you can think about diversifying your business.

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Today's Motivational Reading

Fail-Proof Resolutions
Alan Tutt

Every year, millions of people start to think about ways to make life better, and resolve to do something about it. Unfortunately most of them set themselves up for failure before they even begin, because they don't build a proper foundation from which to build.

The most common resolutions are things like 'lose weight', or ' stop smoking', or 'start a new business'. Sometimes the resolution will be something like 'make new friends', or 'win the ______ award', or 'spend more time with family'.

In short, resolutions are decisions to reach specific goals. Here are some ideas to keep in mind to insure the success of your resolutions.

1. Positive Expectation People who succeed with resolutions are those who expect to succeed. Those who expect to fail won't even make the effort to move forward.

One of the best ways to build positive expectation is to find evidence that others have succeeded in what you're wanting to accomplish. This is one reason the "Chicken Soup for the Soul" books have become so popular. They contain hundreds of short stories of people succeeding in all areas of life.

Another excellent means of building positive expectation is to simply imagine yourself succeeding. Scientific studies have proven that the inner mind cannot tell the difference between a real event and one that is vividly imagined.

If you want to have the feeling that you've succeeded in something before, all you have to do is to vividly imagine succeeding. Then, whenever you think about that goal, your inner mind will recall the vivid experience of succeeding, and you'll have positive expectation of future success.

2. Have A Clear Plan For Achievement If you wanted to take a trip to a place you've never been, would you just jump in the car and guess your way there? Or would you take a minute to look at a map to see which roads will get you to your destination?

Having a map to follow will always get you to your destination quicker than simply guessing which way to go at each turn in the road. The same is true when pursuing any goal.

Maps are made by people who have been there. Map-makers are common in all walks of life. There are map-makers who have succeeded in business and write books to show others the way. There are map-makers who have succeeded in human relationships who give seminars to help others avoid the pitfalls that await the unwary.

Before you begin to pursue your resolutions, find a map and follow it.

3. Reward Yourself For Succeeding Few people will work hard when they don't see a payoff at the end, and with a lot of resolutions, the payoff isn't as clear as it should be. For instance, losing weight is about a lot more than seeing a lower number on the scale. Starting your own business is about a lot more than just getting away from a boss.

In all cases, you will succeed easier if you can see clear and definite rewards for your efforts. And when you're working for a larger goal, you sometimes need small rewards for each checkpoint along the way.

To be effective, rewards must be something you truly want, such as a vacation, or a new outfit, or even a hot fudge sundae. Just keep your rewards in proportion to the successes achieved, and you will be fine.

4. Get Help When You Need It Most of us need a little help along the way to success. This help could be a mentor who knows what to do to reach the goal, or it could be a tool that will amplify your efforts and give you an advantage.

There are many sources of help available to you that will help you reach your goals. I have created a page of resources that can help you reach any goal you may have. You will find the current list of resources at
http://www.thecassiopeia.com/masterysystem.html

I hope that this little article will help you find greater success in your resolutions. If you'd like more information, I invite you to sign up for the Keys To Power Mastery System available at
http://www.thecassiopeia.com/masterysystem.html

********************************
Alan Tutt is the creator of the phenomenally popular Keys To Power Mastery System. Learn the secrets to miracle power and reach all of your goals with the Keys To Power Mastery System. ==>
http://www.thecassiopeia.com/masterysystem.html

Today's Subscriber Article

6 Unavoidable Factors For Maximizing Your International Online Sales!
S. Kumar

International online sales can no longer be ignored! And global online marketing is no more about U.S. or Canada only!

Last year, U.S. holiday sales was about $30.1 billion, a clean 30% up from 2004. And this trend is world wide and not just limited to the U.S. An example is, U.K. holiday sales clocked an increase of 50% in 2005 and Brits spent close to ?5 billion!

According to 2CO.com, more than 80% of 2CO vendors now sell in more than one country and nearly 40% of 2CO sales results from about 200 countries other than the US and Canada.

The picture is crystal clear.

Update your global internet marketing services!

International buying is on the rise and Internet marketers can no longer afford to ignore the needs of these buyers. Internet marketing have become more challenging and multi-focused when dealing with customers from cross-cultural groups.

And here are some tips on improving your international sales.

*1:- Security Aspect

International buyers are worried about the security of their credit card. And alleviating this fear is your FIRST selling point when dealing with them! 42,000 interviews conducted in 37 countries makes it plain that the security concerns is the limiting factor when it comes to online purchases.

Regardless of their location, you must provide solid ways for them to shop with confidence. Make sure that you have the top security standards that is seen, evident and can be confirmed with third parties.

*2:- Provide Suitable Currency Choices

Enable your site to accept multi-currencies. You can set your prices in US dollars, but have a mechanism where your international customers can view the prices in their own currency. For instance, $19.99 for U.S. customers, ?9.99 for U.K customers and so on. If possible make this automated so that your customers can browse your products priced in their own currency without doing anything else.

*3:- Circumvent The Language Barrier

Let your images describe your products. Instead of making the customer read your product, show what it is to minimize the reliance on language. Make your Web site language simple. Avoid using slang and Clich?Keep your sentences short.

*4:- Create Country-Specific Websites

What if you can communicate with your buyers in their own sweet language?

The result is obvious. More sales. This will empower you to price your product for each country targeted, not by exchange rates. You can also be price sensitive and flexible with each country's competition and income levels.

One good example of a country-specific website is:
http://www.brilliantsmiles.net/

*5:- Shipping Ease

Make shipping as easy and safe as possible for the purchaser if you are selling tangible products. Provide different shipping options for your international buyer that he can choose. While shipping expensive items, use a package service that provides proof of delivery. Make sure that customers are completely familiar with your shipping methods they order. Also insure the shipment.

*6:- Multi-Lingual Help Center

How much will your sales will be if you can provide support in English, Spanish, Portuguese and French? You can appoint tele- commuters the respective countries to do the servicing. The cost factor will be much lower than from U.S. As an example, you can get remote staff from India for less than $20 for an 8hr work schedule.

Once you gain the confidence of your international target group, there is no reason why they shouldn't buy from you in the changed global economy.

Good luck with your International online sales.

****************************
S. Kumar is the webmaster and owner of http://www.learnhomebusiness.com. To download no-cost Videos, softwares and ebooks to the tune of $1000, kindly visit: http://www.learnhomebusiness.com/freeglobal.htm

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