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Issue #22 - Pathway To Success
Volume 6, Issue #22, 22nd Oct 2006

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'Pathway To Success'
Volume 6, Issue #22, 22nd Oct 2006
Publisher Irena Whitfield
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Aim for success, not perfection. Never give up your right to be wrong, because then you will lose the ability to learn new things and move forward with your life. Remember that fear always lurks behind perfectionism. Confronting your fears and allowing yourself the right to be human can, paradoxically, make yourself a happier and more productive person. Dr. David M. Burns

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    Wonderful Halloween, my precious Readers!

    I would like to thank all of you, who help me to correct the link readings faster. The server change brought about quite a big mess. I'm working on it and it's almost done.

    Have you heard about 'A Silent Salesman' you can use? Your Business Card: the future of your company is ďprintedĒ on a business card:

    In general, companies whose information is positioned at the left column are most likely to be a conservative and old-fashioned company. Those whose information is positioned at the right column are mostly dynamic and aggressive companies. Those who put the information in the middle are those on the fence, most of them are opportunists and traders. They will jump into any business that will make money for them.

    Having the company name on the top line of the business card, interprets that the company will enjoy success and expansion. Having the company name on the middle line of the business card shows that the company has good product development and able to make handsome profits. However, having the company name on the bottom line of the business card will have a high percentage of bankruptcy, back stabbing, betrayal and disaster. It is advisable to be avoided at all cost.

    How do I know? Learn this and much more in Today's Issue below :-)

    Enjoy Today's Articles, resources and tools, please don't forget to visit our Sponsors and have a widly profitable fortnight before I talk to you again.

    Irena Whitfield Sincerely,



    Irena Whitfield,
    Your Publisher

    P.S.: Since I published my introductory article about my Drixi, the Westie puppy biting, I receive lots of questions asking how we managed to stop it. Please stay tuned, at the moment I'm writing other chapters talking about this and other experiences, and also prepare a whole book on this subject. I believe I will finish all the work soon. In the meantime, please visit my Drixi's site and read other articles and books about Westies:
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    Today's Feature Article

    The Unidentified Rule of Email Advertisements
    Steven Boaze Steven Boaze

    Majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The more dominate and familiar messages are usually associated with past business or personal contacts is why we save so many emails in so many folders that it creates an email management nightmare.

    Regardless of the excessive spam, the way our human mind picks through emails which are important, is by looking at the headline. If the headline does not appeal to our normal judgment of being a legitimate reason for contact, the email should either be trashed or saved for further reading. This is not to suggest using spam messages for all email contacts. It does, however restricts the use of commercial emails who did not optin and simply directs attention for those who have opted in to receive advertisements.

    The problem with today's email messages are the bogus and hyped up headlines and the content does not match the headline, therefore is miss leading the purpose behind the product or service trying to be advertised. Now, all email messages are not presented in this fashion, but overwhelmingly 80% of what we receive daily in our inbox continues to never change.

    The unidentified rule of the headline, is that it must sell the email message. Without a main theme mentioned in the headline itself telling of the product or service, then the purpose of the headline has now been shot down and eventually ends up in the trash. This means for those who are trying to sell by email, Must let the reader know what it is they are trying to sell in order to "Get The Click" and gain their interest to open the email to start with. A fashionable trick luring the reader to open the message will only make things worse and the credibility of the sender is now in jeopardy.

    The unidentified rule of the email message relates directly from the headline in presenting the product or service without false pretenses. The number one reason of failure for email ads with bogus content, is the email was written to sell the product or service straight from the content instead of directing the reader to a website which in turn should sell the wares.

    There are three main unidentified rules:

    • 1. The Subject Must sell the message

    • 2. The message must sell the site

    • 3. The site must be relevant to the subject and message

    This rule is called "The Proper Email Message Structure" and it must be utilized in every email message that is in advertising nature. All other messages which are used for contact or follow up with customers, can be informal, however if there must be a selling message, this can be accomplished simply be using a signature file or by using a PS. which in turn should also retain from heavy selling, but should stick to benefits more than promotion.

    Another down side towards reading messages which seem to scroll into the distance, the average attention grabbing moment is only going to last within 60 seconds. Anything longer in reading a message which does not focus the readers attention on, will get trashed immediately. This email packet we all have seen that never ends, most likely has good intentions and worth the time spent reading it, although research has carved a path stating that the time we spend going through emails daily, our productivity is decreased by 38% due to overly tricked email messages.

    Comment

    1200 email recipients were surveyed determining whether they would read short or long emails with advertisements in them, 64% confirmed the deletion of long email messages for only those which did not interest them.

    Any email of greater length can be extremely effective when stressing the key points and most importantly the benefits keeping the readers attention throughout the entire message. This also applies to short emails using key points, but tells us the advantages of reading an email in shorter length and having straight forward facts, will be more effective than longer ones.

    The most attractive way to present HTML email messages without " screaming or yelling" is to use limited amount of graphics. This will minimize size and loading, plus it is easy on the eyes when reading the content and not trying to focus on heavy bright or conglomerate images. Seeing a great looking picture in our email with very little text, 94% of the time will be deleted, especially when it comes from anonymous senders. If the message should involve a graphic, so should the text to go with it. Period.

    The unidentified rule of using advertisements in an HTML environment are to point out specific types of promotions, specials or events using Bold Titles, Headlines and Links. Use Italicizing for sub headlines and use bold and Italicizing for sub titles. This will present the email message so the reader can visually see key points or sections of the message and not be thrown off subject.

    Keeping a positive attitude is a must when writing a selling email message, and also requires the email to be focused on the reader at all times and not hyping up the next special offer.

    ********************************
    Steven Boaze, Chairman, is The Owner of Boaze.com Corporate Web Solutions. Steven is the Author of two successful Books, thousands of articles featured in radio, magazines newspapers and trade journals. Steven has 25 years experience in journalism, copywriting, certified Web Developer. http://www.copywriteplus.com

    Today's Motivational Reading

    How To Know If You're Living Your Life On Purpose With Passion - 11 Key Signs
    Kathy Baker Kathy Baker

    What are the signs that you're on the right track and on the way to, or actually already living your life with true purpose, real meaning and passion, and fulfilling your true potential?

    You'll know when:

    1. You're totally obsessed with what you're doing - time just flies by and you're on a 'high' when you're doing your 'thing' you love. To you it's not 'work' at all because you're enjoying every moment and spending your time doing exactly what excites and makes you happy. It's what gets you 'springing' out of bed in the morning, and when you're away from it, you can't wait to get back to it ...

    2. You're totally hyper focused and in a trance-like state when you're doing what you love. You feel like you've been transported elsewhere, and your immunity to distraction is on ' high'. Often you may not hear people around you speaking to you, and only realize when you find yourself being roused and brought back to the sound of the words "Are you listening to me? Hey, did you hear what I just said?"...

    3. You've got a strong underlying Belief, all the while, that this IS definitely what you're meant to do ...

    4. You keep a strong clear Vision afloat all the time of where you want to get to - even when you're dog tired and exhausted, events and circumstances aren't flowing, things seem to not be going your way, and people are against you ...

    5. You just keep going when the going gets tough, and keep getting up and on with it ...

    6. You surprise even yourself at your unfailing persistence to keep going and you feel propelled by this inner life force that is driving you ...

    7. Despite the hurdles, trials, tribulations and frustrations, you look back with a smile and know that you've really enjoyed the experience anyway. You know deep down inside that you're going somewhere worthwhile and what you're doing has meaning and purpose ...

    8. Things just seem to fall into place easily and just happen ' serendipitously' - people appear, telephone calls come, offers of support and guidance present, new relevant resources are introduced to you. You stop for a moment and you're in the right mindset to see the flow of what's happening and you smile and muse with sincere pleasing satisfaction ...

    9. You see that what you do makes a real difference in the lives of others beyond what you imagined. You give real value. Their feedback says it all and you're constantly amazed with great humility ...

    10. Sometimes you have a clear vision of what you want, but the pathway there isn't always clear. As chapters unfold and phases roll out and define themselves, ones you didn't even expect, you stay open to guidance ...

    This one is a bit tougher -

    11. You trust and you're never disappointed with the outcomes and where you find yourself going. Even if your passion or purpose is a bit off the acceptable 'mainstream' track and you' re not sure exactly where you'll end up, you go for it anyway with perseverance and patience. Even if you don't know exactly where your hunches and intuitions are leading. You're fascinated by the journey and your faith seems to balance out the odds even when it seems you're going against all the odds.

    I came across this great quote three times recently (3 times - aha! - that's a sign!) - "If you follow your bliss you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you are living. When you can see that, you begin to meet people who are in your field of bliss, and they open doors to you. I say, follow your bliss and don't be afraid, and doors will open where you didn't know they were going to be." (Joseph Campbell)

    Doesn't it make sense that if you LOVE what you're doing, you'll do it more often, more easily, and keep getting better at it? When you do so, the value you give to others will grow amazingly and exponentially.

    In a business context, your perceived value to your customers, clients or subscribers will increase naturally.

    So the key is to start doing what you love now. Take action! Make yourself immune to distraction! Get on track and be committed ...

    Sure, it might not result in a successful or even million dollar business overnight, but over the course of time, it's entirely possible, and it's happening all the time. If others can do it, so can you!

    There will be nothing more satisfying than turning your calling, purpose and passion into a rewarding and prosperous business or career venture that you love doing, every single day, and to live the life you were meant to live.

    ********************************
    Kathy Baker is a Success Coach (Business/Marketing/Personal), Marketing Practitioner, Writer, & Law of Attraction Practitioner. She practices Intuitive Marketing with Integrity, & specializes in Niche Marketing & Information Product Marketing. She works with success & freedom seeking entrepreneurs & individuals in helping them find ways to achieve their dreams.
    http://www.allinteractivesolutions.com

    Today's Subscriber Article

    Hire a Silent Salesman Selling for You All Days And Nights!
    Irena Whitfield

    Recently, I checked the startup statistics showing that 77.3% of the businesses close down within the first five years. That means only 22.7% of the businesses make it over the 5 year mark. However, only a quarter of the 22.7% makes it to the ten year mark. It means just over 5% of the businesses survive the 10 year mark.

    Majority of the 77.3% business failures are actual caused by lack of business. I am sure that most of the people work very hard, doing everything possible to survive in the business. They advertise in newspapers, distribute brochures, network; what more thair products are of high quality, even prices are reasonable but business just does not come in. Why?

    This sparks an age old question I have been asking myself. Why hardworking businessmen and businesswomen sometimes donít make it? What is wrong? My quest for the answer ended when I found Master Yick Tan. He too was searching for the answer but had found it.

    For any businesses to be fully successful, the business must achieve the state of Yin-Yang Balance. That means working hard on your business is only half of the equation. Working hard on things that you can see, you can touch is not all. You also meet people working very hard in the business but their business still fails. However, you know people working very little and making lots of money. Given a choice, which type of business owner do you want to be?

    The Yin Factor actually addresses the unseen, untouchable issues in your business. There are issues that you have not even thought off for many years of business practice. The Yin Factors are your date of birth destiny (can you be successful in your business?), the incorporation date of your business (will your business flow or struggle?), your business card design (will your business attract customers and clients?), your logo designs (will your business grow?), your office Feng Shui arrangement (does your office have good productive energy flow?).

    According to Master Yick Tan, with just getting the incorporation date and business card design, you already stay on the right footing. You are already 50% successful. The other 50% will require you to work hard, smart and manage your business correctly.

    Master Yick Tan points out that many business owners have not paid proper attention to their business cards.

    Come to think about it: isnít exchanging business cards the very first thing we do when we introduce ourselves at a business meeting? How can we pay so little attention to it? Without business cards there will be no introduction and subsequently no business. Thatís why Master Yick Tan calls the Business Card: A Silent Salesman.

    If you wish to have A Silent Salesman selling for you 24x7, you should get Master Yick Tanís Feng Shui Business Cards.
    http://www.thecassiopeia.com/fengshuibizcards.html

    I've made a special arrangement with Master Yick Tan for you: When you purchase his Feng Shui Business Card eBook, he will give you a 15-minute skype consultation. He will check your date of birth, your incorporation date, the good and bad of your existing business card and logo design (if you have any). This consultation alone already worth the price of the book.

    Turn your business card into a Silent Salesman for your business. It should effectively advertise your business, product or services for you.

    In other words:

    • Let your business card speak for you!
    • Let it help promote your business!
    • Let it create an instant impact on those who receive it!

    People always put more trust into printed communication than verbal communication. Printed communication spells authority and professionalism. It also allows your prospects to have a glimpse of how you deliver your products and services. You will know what I mean by checking really professional business cards below.
    http://www.thecassiopeia.com/fengshuibizcards.html

    A little note: if you only learn the 9 Yin Yang Principles that reveal the secret of nature, how the law of nature works and why not following the Yin Yang Principles is a fatal error for many businesses and the Feng Shui 5 elements, your time checking the Book is defintiely worth your time. If you want to know how Feng Shui works, you have to understand the energy nature of the Feng Shui 5 elements and how do the Feng Shui 5 elements interact with each other. Many Feng Shui Masters who have purchased Master Yick Tan's eBook found the explanation very straightforward and revealing. This is something you can hardly find in other books. Fengshui will open a new world for you as it has for me:
    http://www.thecassiopeia.com/fengshuibizcards.html

    P.S.: Now you can even get an excellent eBook: The Secrets of Acquiring a Perfect Fengshui House for Free!

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