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Today's Feature Article

Why Write an eBook?
Dr. John E. Neyman, Jr.

It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, "Why? Why should I go through all the trouble of writing my ebook when it's so impossible to get anything published these days?

Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let's look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!

Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.

Perhaps, in desperation, you've checked out self-publishing and found out just how expensive a venture it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies. And that's just for the printing and binding. Add in distribution, shipping, and promotional costs and - well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let's say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let's say that you've spent the last twenty-five years growing and training bonsai trees, and now you're ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

Ebooks will not only promote your business - they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you're even thinking of producing an ezine.

One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.

You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what's out there already, and try to find a void that your ebook might fill.

What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?

You don't have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills - quickly. The possibilities are endless.

After you've writtten your ebook

Getting your ebook out is going to be your focus once you've finished writing it, just as it is with print books. People will hesitate to buy any book from an author they've never heard of. Wouldn't you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.

Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.

That's why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.

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John Neyman has been at public speaking for 22 years. He has been writing weekly articles in his hometown newspaper for 17 years. His recent work, The Misho Master, has been released this past September ‘04. John, as the Misho Master, pulls from principles of nature to teach communication skills. If you are looking for e-books there are 100’s of them with the membership at: http://LeadersExcel.com

Today's Motivational Reading

The Most Powerful Wealth Building Secrets Known
Jay Abraham

After spending over 31 years researching, studying, analyzing, and identifying the most powerful and critical business systems and profit generating mindsets.

I've discovered that all incredibly successful pre-eminent entrepreneurs, business-builders, innovators and nationally recognized professionals all share a specific mindset.

And it is this mindset that is the single biggest cause for their brilliant achievements.

I'd like to share with you 9 of the 26 mindsets that all these great masters of business building and life mastery have possessed:

1. Setting And Playing By Their Own Rules.
The successful people I have studied did what they wanted - the way they wanted to do it! They didn't hold back. Nor did they follow the status quo.

2. Easily and Effectively Overcome Obstacles.
No matter what the setback (financial setbacks, health problems, cash flow difficulties, lack of education) EVERY successful person managed to triumph over their obstacles (and everyone of them had at least one)

3. Turning Negatives Into Positives. The super achievers I studied did one thing better than anyone else they competed against. They reframed every problem or disappointment they faced into a solution or opportunity for greater success.

4. Persistence. Everyone falls off the horse. But the people I studied got right back up, dusted themselves off, and tried again and again until they succeeded.

5. Ethics. The people I've studied have the highest ethical standards of anyone I've been exposed to. They took firm stands on what they believed in and did what was right. They didn't compromise, they didn't sell out, and they didn't lower their standards.

6. Belief And Commitment. Persistence does not work without a clear, strong belief in your unalienable right to have the goal and reward your after.

7. Focus And Unstoppable Drive. Persistence, belief and commitment are all essential to success. Yet, without clear focus and unstoppable drive, you'll only accomplish a fraction of your true potential. Focus is the ability to never let diversions get in your way. It's the ability to cut to the "bottom line essence" in everything you do.

8. Risk Taking. Super successful entrepreneurs know when and where to take astute risks. They know how to take them for maximum yield but minimum down side. Most people I meet however are afraid to take risks.

9. Fearlessness. The sky will not fall ...the world's not collapsing... you won't go broke or look stupid as long as you continually take forward action. Actually, doom and failure only go to those who stay in the status quo. Simply being aware of these 9 mental factors will make you far more prone to success, starting right now.

So take the time to commit these to memory first, and then incorporate them into your being.

********************************
Jay Abraham is considered America's #1 Marketing Genuis. Build Your business fast, Turn Your ordinary business into a cash-flow, money-making marketing machine. In 10 Days, Your business can be well on its way to Doubling Or Redoubling Profits... If You learn this man’s money-making secrets. You can start at once: download this unique report Windfall Profits by clicking below:
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Today's Subscriber Article

8 Benefits Of Helping An Online Business Newbie
Rudy Cline

Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction.

You'll get many benefits from helping online business newbies. Below are eight possible benefits you could receive:

1. You will feel good knowing that you had a part in helping them build their business. You can sit back and say "I had a part in their success."

2. They may become one of your best friends. Most people can use new friends, even business owners. You may even become business partners and create a totally new business together.

3. You could end up being strategic business allies in the future. You could regularly do joint venture and cross promotion deals with each other.

4. They may help you out with your business. Maybe they will give you some testimonials or endorsements for your products or services.

5. You might gain some valuable referrals from them. They may also join your affiliate program and make sales for your business.

6. They might offer you some free advertising space on their web site or in their e-zine for your help. You could also exchange advertising with them.

7. You both could end up developing a new product or service together. The product or service could be a combination of your current ones.

8. They might purchase the products you sell and become one of your best customers. You could sell them many back end products or services in the future.

There are probably many other benefits you could get from helping a new online business owner. Always remember to help them out because it's the nice thing to do and not just to benefit your own business.

********************************
Rudy Cline publishes "Home Business Tips", a fresh and informative newsletter dedicated to supporting people like YOU! If you`re looking for the *best rated* home business opportunities from an honest friend in the business, come by and grab a F-R-E-E subscription today at:
http://www.homeworkforyou.org

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