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Today's Feature Article

Ebooks are Promotional Powerhouses
Irena Whitfield

Ebooks are part of our environment in the cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, expanding the exposure of your ebook immensely. It's obvious why electronic self-publishing has become so popular so fast.

However, I firmly believe that the publishing industry does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Now, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

1. Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

2. Ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original text file and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

3. Ebooks are immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

4. Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

5. Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

6. Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

7. Finally, you have creative control over your ebook. You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copy-edited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use eBooks for Marketing and Promotion of Your Home Business

There are innumerable ways to use ebooks to promote your home business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

There is only one disadvantage and that is people download hundreds of ebooks almost daily and simply don't read most of them. You should make the promotion attractive enough to create curiosity making your audience read your ebooks as soon as they download them.

Still, no other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

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Irena Whitfield, the webmistress of theCassiopeia.com is the Internet Business Consultant for 3rd Millennium you need to really succeed on the Net. Get her latest home business package: Success Master Keys and start profiting online! PLUS insert your Clickbank ID in the URL below and make 50% commisssion on selling the package: http://YOURCLICKBANKID.ibc3000.hop.clickbank.net

Today's Motivational Reading

What Really Makes You Tick?
10 Questions You Should Ask Yourself: Preparation To Self-Improvement
by IncomeMakers.com

Be all you can be, but it's not always in the Army. I often see myself as somewhat contented with my life the way things are, but of course it's hard to think of anything else when where are real issues to be discussed.

Still I aspire for something deeper and more meaningful.

So we're all pelted with problems. Honestly it shouldn't even bother or even hinder us to becoming all we ought to be. Aspirations as kids should continue to live within us, even though it would be short-lived or as long as we could hold on to the dream. They say you can't teach an old dog new tricks… or can they?

1. What do I really want? The question of the ages. So many things you want to do with your life and so little time to even go about during the day.

Find something that you are good at can help realize that small step towards improvement. Diligence is the key to know that it is worth it.

2. Should I really change? Today's generation has taken another level of redefining 'self', or at least that's what the kids are saying. Having an army of teenage nieces and nephews has taught me that there are far worse things that they could have had than acne or maybe even promiscuity. So how does that fit into your lifestyle?

If history has taught us one thing, it's the life that we have gone through. Try to see if partying Seventies style wouldn't appeal to the younger generation, but dancing is part of partying. Watch them applaud after showing them how to really dance than break their bones in break-dancing.

3. What's the bright side in all of this? With so much is happening around us there seem to be no room for even considering that light at the end of the tunnel. We can still see it as something positive without undergoing so much scrutiny. And if it's a train at the end of the tunnel, take it for a ride and see what makes the world go round!

4. Am I comfortable with what I'm doing? There's always the easy way and the right way when it comes to deciding what goes with which shoes, or purse, shirt and whatnot. It doesn't take a genius to see yourself as someone unique, or else we'll all be equally the same in everything we do. Variety brings in very interesting and exciting questions to be experimented.

5. Have I done enough for myself? Have you, or is there something more you want to do? Discontentment in every aspect can be dangerous in large doses, but in small amounts you'll be able to see and do stuff you could never imagine doing.

6. Am I happy at where I am today? It's an unfair question so let it be an answer! You love being a good and loving mom or dad to your kids, then take it up a notch! Your kids will love you forever. The same goes with everyday life!

7. Am I appealing to the opposite sex? So maybe I don't have an answer to that, but that doesn't mean I can't try it, though. Whether you shape-up, change the way you wear your clothes or hair, or even your attitude towards people, you should always remember it will always be for your own benefit.

8. How much could I have? I suppose in this case there is no such things on having things too much or too little, but it's more on how badly you really need it. I'd like to have lots of money, no denying that, but the question is that how much are you willing to work for it?

9. What motivates me? What motivates you? It's an answer you have to find out for yourself. There are so many things that can make everyone happy, but to choose one of the may be the hardest part. It's not like you can't have one serving of your favorite food in a buffet and that's it. Just try it piece by piece.

10. What Really Makes You Tick? So? What really makes you tick? You can be just about anything you always wanted to be, but to realize that attaining something that may seem very difficult is already giving up before you even start that journey. Always remember, that self-improvement is not just about the physical or philosophical change you have to undergo, but it's something that you really want.

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Today's Subscriber Article

The 10 Natural Marketing Advantages of Small Business
John Jantsch

Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies they buy products and services from. It' s obvious that small businesses possess natural advantages in this arena, so the rush is on to think small.

Acting like a small business, it seems, is the latest killer innovation.

When it comes to marketing, small businesses possess natural advantages over their much larger competitors.

So, the question is, are you leveraging your natural advantages?

Here's a look at the list.

1. Focus - In order to survive, most small businesses must adopt a narrow market focus. In doing so, they can develop a premium reputation for serving that narrow market.

2. Reach - Small business owners are so close to their markets they can experience what their market experiences. They can deliver CEO level experience to any size client who can connect with a client better a 25 year veteran and author of two books on the industry or two twenty something whiz kids from McKenzie?

3. Nurture - Small businesses can grow with customer needs. Often, they can create products and services that address highly personalized requests at a moments notice.

4. Surprise - The best small businesses understand the value of surprising their clients from time to time. A simple interrupt in the system can become a system for a small business.

5. Transform - Small businesses can obtain new data from a market, or even a client or two, and dramatically change their business model to align with a new opportunity.

6. Partner - Smart small businesses create networks of strategic partners and address the needs of their clients with the best and brightest every time.

7. Automate - The proper use of technology allows small businesses to put up big shop follow-up, service and prospecting without the overhead. Plus, they can outsource the boring work.

8. Educate - Lacking big ad budget, small businesses must educate their prospects before they can make any ground selling them. This trust building process makes selling unnecessary and delivers the ideal client relationships.

9. Meaning - Small business is personal. Markets are hungry for businesses that allow them to connect to something beyond the products and services. Small businesses can deliver a story that has meaning.

10. Play - Why does someone start a business anyway - To get more life, to develop a passion, to get free? It doesn't really matter that freedom comes with an 80-hour work week. Passion and purpose are sexy and contagious.

Think Big, Act Small!

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John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing- The World's Most Practical Small Business Marketing Guide. He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.
http://www.ducttapemarketing.com/

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The dilemma of our age is the combination of unprecedented material progress and systematic spiritual decline. The decline in public and private morality can be witnessed in the marketplace as well as the forums of international diplomacy. In the past, a man's honor and reputation were his most valuable assets. Business agreements were made with a handshake. Today one might be well advised to check the 'bottom line' and read the 'small print'.
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