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Today's Feature Article
Ebooks are Promotional Powerhouses
Ebooks are part of our environment in the cyberspace. They are an
entirely new medium for sharing marketing information, ideas,
techniques, and expert knowledge. Each day the number of people
accessing the Internet grows, expanding the exposure of your ebook
immensely. It's obvious why electronic self-publishing has become
so popular so fast.
However, I firmly believe that the publishing industry does not
intend to forever banish the printed word to the dustbin
of history. Books in print have their own special qualities and
merits, and the world would be diminished by their disappearance.
Now, let's look at what makes ebooks so important and so unique.
Ebooks have certain abilities and qualities that other mediums
do not possess.
1. Ebooks are fairly easy to produce, and their production cost
is inexpensive. Just think about it: you don't need a publisher,
an agent, a printing press, offset film, ink, paper, or even
a distributor. You just need a great concept, the ability to write
it or to hire a writer, and the right software.
2. Ebooks are easily and rapidly distributed online. They are
also easily updated; they do not require a second print run. All
you need is to go into your original text file and modify the text
or graphics. Because of this flexibility, ebooks can change and
grow as fast as you can type.
3. Ebooks are immediately obtainable. You don't have to go to
a bookstore or search through endless titles at an online
bookstore. All you have to do is download it from a website, and
presto! It's on your computer, ready to be read.
4. Ebooks are interactive. This is one of the most unique and
specific qualities that ebooks offer. You can add surveys that
need to be filled out, order forms for customers to purchase
your products or goods, sound and video that draw your reader
into the virtual world of your ebook, even direct links to
relevant sites that will expand your ebook outward. The potential
is virtually limitless.
5. Ebooks have a particular kind of permanence that other mediums
do not possess. Television shows and radio shows air once, and
then may rerun a few times. Ebooks remain on your computer for
as long as your choose, and they can be read and reread whenever
you choose to. They can even be printed out and stored on the
shelves of your traditional home library.
6. Another wonderful quality is that ebooks have no barriers in
terms of publishing. You don't need to go through the endless
process of submitting your manuscript over and over again, and
then once you land an agent, having the agent submit your
manuscript over and over again. Nor do you have to shell out
thousands of dollars for printing a self-published book. All
ebooks require is a writer and appropriate software. Figure out
your market, write your book, post it on your website, and with
the right business savvy, your audience will come to you.
7. Finally, you have creative control over your ebook. You don't
have to compromise with an editor or the publishing trends of
the time. You don't have to haggle with a designer or wait for
copy-edited galleys to arrive by snail mail. You are in complete
control of the design and the text.
How to Use eBooks for Marketing and Promotion of Your Home
There are innumerable ways to use ebooks to promote your home
business and drive quality traffic to your website. Once posted
on your site, you can turn them into a daily course, which
brings your customer back to read the next chapter. You can use
them as a free gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by inserting the
disc into your sales packages.
The most effective marketing products are those that are unique.
Copyright your ebook, and immediately, you have a powerful tool
that you, and you alone, can offer to the public. People will
have to visit your site to acquire your ebook, which increases
the flow of quality traffic and the potential of sales and
Make sure that you keep your ebook current. Update it frequently
as the market and trends change. Add new advice and techniques
to show your prospects how your goods or services can enrich
their lives. By constantly keeping abreast of new trends and
techniques, you can continue to see profits from your ebook for
years after your original creation.
Another phenomenal advantage of ebooks is that you can test
their marketing potential without putting out hardly any cash at
all. You can even produce an ebook one copy at a time, each time
you receive an order, eliminating the need for storage and
inventory. By this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the orders start
pouring in. Ebooks allow you to learn about your market and
customer habits and motivation over a period of time, without
risking your precious financial resources. They also provide you
with an invaluable way to gather marketing information, which
you can use in many different facets of your business.
Use your ebook to discover what the specific goals and problems
are in your specific industry. Then figure out how to solve
these problems, and publish an ebook with this invaluable
information. This will increase the value of your business,
upgrade your reputation, and get you known as an expert in your
You can extend the value of single ebook by breaking the book
down into chapters for a serial course, into special reports
available on your website, or into audio or visual tapes. Ebooks
can be broken down into several different promotional materials
by excepting some of the articles and using them to promote your
product. You can include a catalog in your ebook to promote all
the products or services you sell. You can include a thank-you
note for reading your book and an invitation to download a trial
version of your product. Or you can include a form for your
audience to contact you for further information or with
questions, thereby building your business relationships and your
Using ebooks in this manner helps to cut the cost of individually
producing separate promotional materials. You can use a single
ebook to entice new prospects and to sell new products to your
There is only one disadvantage and that is people download
hundreds of ebooks almost daily and simply don't read most of them.
You should make the promotion attractive enough to create
curiosity making your audience read your ebooks as soon as they
Still, no other medium has this kind of flexibility and ability
for expansion. Think of your ebook like a spider spinning a beautiful
and intricate web. Now go and create that web, and see how many
customers and prospects you can catch!
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Today's Motivational Reading
What Really Makes You Tick?
10 Questions You Should Ask Yourself: Preparation To Self-Improvement
Be all you can be, but it's not always in the Army. I often see
myself as somewhat contented with my life the way things are,
but of course it's hard to think of anything else when where are
real issues to be discussed.
Still I aspire for something deeper and more meaningful.
So we're all pelted with problems. Honestly it shouldn't even
bother or even hinder us to becoming all we ought to be.
Aspirations as kids should continue to live within us, even
though it would be short-lived or as long as we could hold on to
the dream. They say you can't teach an old dog new tricks… or
1. What do I really want? The question of the ages. So many
things you want to do with your life and so little time to even
go about during the day.
Find something that you are good at can help realize that small
step towards improvement. Diligence is the key to know that it
is worth it.
2. Should I really change? Today's generation has taken another
level of redefining 'self', or at least that's what the kids are
saying. Having an army of teenage nieces and nephews has taught
me that there are far worse things that they could have had than
acne or maybe even promiscuity. So how does that fit into your
If history has taught us one thing, it's the life that we have
gone through. Try to see if partying Seventies style wouldn't
appeal to the younger generation, but dancing is part of
partying. Watch them applaud after showing them how to really
dance than break their bones in break-dancing.
3. What's the bright side in all of this? With so much is
happening around us there seem to be no room for even
considering that light at the end of the tunnel. We can still
see it as something positive without undergoing so much scrutiny.
And if it's a train at the end of the tunnel, take it for a ride
and see what makes the world go round!
4. Am I comfortable with what I'm doing? There's always the easy
way and the right way when it comes to deciding what goes with
which shoes, or purse, shirt and whatnot. It doesn't take a
genius to see yourself as someone unique, or else we'll all be
equally the same in everything we do. Variety brings in very
interesting and exciting questions to be experimented.
5. Have I done enough for myself? Have you, or is there
something more you want to do? Discontentment in every aspect
can be dangerous in large doses, but in small amounts you'll be
able to see and do stuff you could never imagine doing.
6. Am I happy at where I am today? It's an unfair question so
let it be an answer! You love being a good and loving mom or dad
to your kids, then take it up a notch! Your kids will love you
forever. The same goes with everyday life!
7. Am I appealing to the opposite sex? So maybe I don't have an
answer to that, but that doesn't mean I can't try it, though.
Whether you shape-up, change the way you wear your clothes or
hair, or even your attitude towards people, you should always
remember it will always be for your own benefit.
8. How much could I have? I suppose in this case there is no
such things on having things too much or too little, but it's
more on how badly you really need it. I'd like to have lots of
money, no denying that, but the question is that how much are
you willing to work for it?
9. What motivates me? What motivates you? It's an answer you
have to find out for yourself. There are so many things that can
make everyone happy, but to choose one of the may be the hardest
part. It's not like you can't have one serving of your favorite
food in a buffet and that's it. Just try it piece by piece.
10. What Really Makes You Tick? So? What really makes you tick?
You can be just about anything you always wanted to be, but to
realize that attaining something that may seem very difficult is
already giving up before you even start that journey. Always
remember, that self-improvement is not just about the physical
or philosophical change you have to undergo, but it's something
that you really want.
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Today's Subscriber Article
The 10 Natural Marketing Advantages of Small Business
Large organizations are beginning to wrestle with the reality
that their markets want something more personal, more honest and
real, from the companies they buy products and services from. It'
s obvious that small businesses possess natural advantages in
this arena, so the rush is on to think small.
Acting like a small business, it seems, is the latest killer
When it comes to marketing, small businesses possess natural
advantages over their much larger competitors.
So, the question is, are you leveraging your natural advantages?
Here's a look at the list.
1. Focus - In order to survive, most small businesses must adopt
a narrow market focus. In doing so, they can develop a premium
reputation for serving that narrow market.
2. Reach - Small business owners are so close to their markets
they can experience what their market experiences. They can
deliver CEO level experience to any size client who can connect
with a client better a 25 year veteran and author of two books
on the industry or two twenty something whiz kids from McKenzie?
3. Nurture - Small businesses can grow with customer needs.
Often, they can create products and services that address highly
personalized requests at a moments notice.
4. Surprise - The best small businesses understand the value of
surprising their clients from time to time. A simple interrupt
in the system can become a system for a small business.
5. Transform - Small businesses can obtain new data from a
market, or even a client or two, and dramatically change their
business model to align with a new opportunity.
6. Partner - Smart small businesses create networks of strategic
partners and address the needs of their clients with the best
and brightest every time.
7. Automate - The proper use of technology allows small
businesses to put up big shop follow-up, service and prospecting
without the overhead. Plus, they can outsource the boring work.
8. Educate - Lacking big ad budget, small businesses must
educate their prospects before they can make any ground selling
them. This trust building process makes selling unnecessary and
delivers the ideal client relationships.
9. Meaning - Small business is personal. Markets are hungry for
businesses that allow them to connect to something beyond the
products and services. Small businesses can deliver a story that
10. Play - Why does someone start a business anyway - To get
more life, to develop a passion, to get free? It doesn't really
matter that freedom comes with an 80-hour work week. Passion and
purpose are sexy and contagious.
Think Big, Act Small!
John Jantsch is a veteran marketing coach, award winning blogger
and author of Duct Tape Marketing- The World's Most Practical
Small Business Marketing Guide. He is the creator of the Duct
Tape Marketing small business marketing system and Duct Tape
Marketing Authorized Coach Network. His Duct Tape Marketing Blog
was chosen as a Forbes favorite for small business and marketing
and is a Harvard Business School featured marketing site.
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The dilemma of our age is the combination of unprecedented material
progress and systematic spiritual decline. The decline in public
and private morality can be witnessed in the marketplace as well
as the forums of international diplomacy. In the past, a man's
honor and reputation were his most valuable assets. Business
agreements were made with a handshake. Today one might be well
advised to check the 'bottom line' and read the 'small print'.
King Hussein of Jordan (1935-1999)
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