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Publishing dates:
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 11th Feb 2007.

Today's Feature Article

How Much Do You Plan to Earn In 2007?
Irena Whitfield

Did you ask this question and have your answer for this year? I know it looks a bit too traditional to force you into a new year resolution.

But it's an obvious truth that most people don't rush into changes and into action. They look for 'a reason' so long that they never change and continue along their paths leading to nowhere.

I'm sure you want to be different, so I am here to give you the reason to change what you're doing into something more profitable - a more profitable year.

Since you are on the Internet, I assume that you seriously look for ways to create a dependable online income. I firmly believe that you are aware of the reality that the responsibility is yours. It's you capable of deciding how much you want to make, how much it is you need to be able to live the lifestyle you imagine.

Take it this way:
-> It's time to stop working from home for nothing!

You must be able to make so much that even if you don't work at all, you will still make money, and not only some money but the amount you wish.

If you are used to having someone deciding on how much you will earn and not fully able to decide for yourself, take this new year as the opportunity or 'the reason' to change it.

Start with the easiest items:

• 1. Make a pricelist of items that make the lifestyle you want.

• 2. Sum up the prices: that's the amount you have to earn in 2007.

• 3. Divide by 11 months, by 5 days and by the number of hours you want to work - this is the amount you must earn an hour (until you find a way to earn even when you don't work).

• 4. Now look at your cashflow:
  • first, the income streams you already have: sum it and examine their earning possibilities for the future.

  • second, the expenses: stay with these a bit longer. Examine the individual items and see where and how you can cut it and do it at once (- not tomorrow!). Systematically watch where your money goes. You can use your computer or a ledger.

  • third, examine all your income possibilities you now have: evaluate them, compare with the amount you need in 2007, look for new ones, evaluate, compare and start focusing on the most profitable ones.

  • fourth, start simply doing what is necessary. At once. Not tomorrow!

  • fifth, don't forget to evaluate, compare, modify, test and see how near your goal you are AND don't forget to reward yourself for your achievements along the path. And, let me know!

All the above is pretty easy.

Now, let's examine the situation: If you've done all the above and feel all excited that you will finally achieve all you've always dreamed of, I bet you will by the end of 2007, and I am all keen on receiving your message when you do!

BUT if you've done it all the above and don't feel any excitment that you finally have a way to get what you always imagined, then, you are in problem.

It is a motivation problem, you can feel frustration or have negative thoughts, especially, if you are one of the many people who lost or almost lost their illusions about the Internet.

However, you should be aware of the simple fact that you can be your most severe enemy if you think negatively. No matter how hard you work, you will not achieve anything if you think negatively. It's not important whether you believe me or not, it simply works this way.

I have a quick advice how to start positive thinking: spare 15 minutes, an hour, or even a day - any time you need, and think about all you really want, (or ever wanted if you feel you don't want anything at the moment), about what you are willing to do to get it, make notes, read a book about money power, I'm giving you free below, create your motivational prayer, reminders to keep you motivated every single day and say this:

This year - 2007, is my lucky year, its figure ends in a 7, it's here for my success I deserve!

And, Start to act accordingly. At once!

P.S.: Don't forget: either you can achieve what you've always wanted or continue doing what you always did and get nowhere near your goals. You must do something in any case, so why not doing what gets you to your dreamed lifestyle - it's not got to necesarily be perfect, just get it going. The choice is yours, only yours!

P.S.S.: Your book is here: http://www.thecassiopeia.com/WebLions/Money.html

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Today's Motivational Reading

Grow With Goals
Brandon Iurato

Our road to success begins with a fundamental question: Where are we going? Funny thing is, most of us don't really know. Thinking back to where I began, I am reminded of a popular saying: "most people don't plan to fail, they fail to plan". I became a wandering generality and I wasn't even sure how that happened until many years later.

Having a purpose, or knowing your "why" is the starting point of all achievement. The lack of a major purpose is the stumbling block for 98 out of every100 people simply because they never defined their goals and started toward them. Without clearly defined goals, we lose focus and obstacles soon appear.

Your goal must be more than a wish, it must be a burning desire. Only by finding your own burning desire will you achieve success. Everyone wants the better things in life, money, recognition, respect, and friends. But most people never go beyond just wishing for them.

If you know what you want from life, pursue it with a passion, continuous effort and sound planning. This will give you focus, you will have awakened the purpose, the why, inside you.

Friedrich Nietzsche puts it into perspective this way: For a person who has a why to live for, they can bear almost any how. As soon as we gain a clear understanding of the awesome power that this brings, from that point forward, you will be on a mission.

When you know where you're going, it allows you to be aware of the opportunities around you and inspires you to have the courage to act on them. People are judged not by what they begin, but by what they finish.

Millions of people are struggling to achieve simple goals. This is because their highest aim is only to be in their current situation. They are drowning in mediocrity because of the limitations they placed in their own minds. Although we don't like to admit it, even to ourselves, this may have happened to some of us. Open your mind, step out of your comfort zone and realize that you are worthy of your dreams and visions. Success is a worthy goal.

Many people never recognize the difference between wishing and believing. Setting realistic goals and committing yourself to them will allow you to accomplish things you once only wished for.

Ralph Waldo Emerson made a profound statement that we can apply to ourselves:

Whatever course you decide upon, there is always someone to tell you that you are wrong, there are always difficulties arising which tempt you to believe that your critics are right. To map out a course of action and to follow it to an end requires courage.

It takes courage to put your dreams & goals in writing and tell someone about it. Goals are worthless unless we are held accountable for our commitments. For many, making our goals known would mean setting yourself up for criticism and embarrassment if you were to fail. But we know there is only failure in not trying.

The outstanding leaders in every walk of recognize the power of their own minds-seize it and take action. The word "Impossible" has no meaning to them. They turn all unpleasant circumstances into opportunities for positive action.

Take action and make up your mind to be in the top 2% of all high achievers!

Write down your dreams and goals and pursue them with a passion.

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Brandon Iurato is a professional speaker, author and trainer whose company, Success Strategies focuses on helping individuals and companies maximize their potential. Brandon can be reached at biurato at frontiernet.net

Today's Subscriber Article

6 Surefire Ways To Squeeze Maximum Sales From Your Website
Jim Edwards

I would venture to say that not a single website in the world has reached its peak of effectiveness or earnings potential.

No matter the circumstances, every site can better its best.

If a "magic" formula for website success existed, you'd see the big boys like Google and Yahoo using it.

Since no formula exists, they constantly test and tweak for new ways to squeeze more money from their sites, and you should too.

If you operate a website and want to squeeze maximum revenue from it, the following 6 tips will kick-start your efforts.

#1 - Test Headlines

Just like a newspaper headline, the headline on your website represents the single most powerful factor in grabbing a reader's eye and pulling them into your site.

Most websites do not have a headline or, if they do, it's limp, wimpy, and carries zero "punch."

Every website should carry a compelling headline to let visitors know exactly what they should expect to get from the site.

I've personally seen one headline outperform another by 400% on the exact same website.

#2 - Offer Payment Plan

Why do you think pitchmen on TV offer "3-easy payments" of only $19.95 on a $60 product?

Because the technique works for increasing sales!

Often, people either don't want to or can't come up with the payment all at once, but can pay over time.

If you sell a product priced at $100 or more, try breaking the price up into smaller payments to increase sales.

#3 - Test Guarantee Period

Like it or not, people don't always trust promises on your website to live up to the realities of your product.

To remove risk for the customer, you should offer a refund or money-back guarantee (not offering one will, in most cases, kill your conversion rate).

However, it's been said by "experts" that the longer the guarantee period, the lower the refund rate.

My experience does not support that advice. I suggest you test various refund periods to see which nets you the most sales balanced against the least refunds.

#4 - Test Audio Instructions

One of the best ways to increase sales is to include an audio button on your site that tells people exactly what to do in order to buy or subscribe.

Telling people in no uncertain terms to "Enter your name and primary email address in the box and click the button" has proven one of the most effective means of getting website visitors to take the actions you want.

#5 - Follow Up

Most online businesses totally blow it when it comes to follow-up, especially with existing customers.

Follow up with your customers at least once or twice a month and it will amaze you how easily you can make "back-end" and repeat sales.

Industry news, tips-and-tricks, and helpful hints combined with a low-key, specific offer for another product or service makes an excellent follow-up formula for both prospects and existing customers.

#6 - Start a Blog

A blog makes it extremely easy to keep your customers and prospects updated, as well as providing a dynamic means for new people to find you through the search engines and blog directories.

Blogger.com allows you to start a blog even if you don't operate a website, and WordPress.org makes it easy to add a blog to your existing website.

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Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs... "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://www.thecassiopeia.com/trafficwords.html

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